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The failure of many products and services in the market could be traced to inadequate product strategy and execution. Many products end up suffering from two types of customer experience problems: "Com...

The failure of many products and services in the market could be traced to inadequate product strategy and execution. Many products end up suffering from two types of customer experience problems: "Commoditization" on the one end and "Exclusivity" on the other hand. The strategy of Wisdomsourcing helps people to collaboratively and systemtically develop as well as execute strategies that overcome these problems. The Wissdomsourcing Roadmap provides a big picture view of the process for radically improving the customer experience of products especially by using Disruptive Innovation/Blue Ocean strategy. The ultimate goal of a Wisdomsourcing Strategy is to minimize customer pain and maximize customer delight.