"How can anyone apply the principles, strategies, and tactics of Lean Startup Problem Management in no time?" The Pivot Chart is the answer. Unlike in other tools, the Pivot Chart comprehensively summarizes the experimental scientific approach which underlies Eric Ries's Lean Startup methodology. The Pivot Chart provides a simple roadmap for anyone to navigate an extremely uncertain environment while building a sustainable and profitable startup. The best of luck as you pivot from Plan A to Plan B while discovering a repeatable and scalable business model that achieves your vision.

1. PIVOT CHART FOR LEAN STARTUP PROBLEM MANAGEMENT (LSPM)
Pivoting from Plan A to Plan B in the Age of Adaptive Planning and Performance Management
Start End
PLAN (Business Model) A PLAN (Business Model) B
1. Hypothesize on Problems (Crises; ITENNWH 1. Hypothesize on Problems (Crises;
Trade-offs)/Solutions (Results; Outcomes; Trade-offs)/Solutions (Results; Outcomes;
Strategies; Tactics; Resources) Strategies; Tactics; Resources)
2. Field-test Problems (Crises; Trade-offs)/ 2. Field-test Problems (Crises; Trade-offs)/
Solutions (Minimum Viable Products) Solutions (Minimum Viable Products)
Yes Persevere? No Persevere?
Pivot
Examples of Pivots to Plan B: Paypal; Google; Ryanair; Dropbox; Nintendo; Costco; Xerox; Nespresso:
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Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

2. THE PIPP WHEEL
FOR LEAN STARTUP PROBLEM MANAGEMENT (LSPM)
A Universal Scientific Process for Rapidly Discovering and Solving Big Urgent Market Problems (BUMPs)
PLAN
1. Team
2. Leap PLAN
3. Design (Hypothesize)
IMPLEMENT ITENNWH
4. Build
LS
5. Measure PERSEVERE IMPLEMENT
6. Review OR (Field-test)
7. Learn
PIVOT
(Decide)
PERSEVERE OR PIVOT
8. Persevere or Pivot
Legend: LS = Lean Startup
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

3. THE 8 STEPS OF THE PIPP WHEEL
FOR LEAN STARTUP PROBLEM MANAGEMENT (LSPM)
A Universal Scientific Process for Rapidly Discovering and Solving Big Urgent Market Problems (BUMPs)
1. TEAM 2. LEAP 3. DESIGN
 Form a “Co-creation Dream Team”  Complete the Project Charter that  Document and review trade-offs
for managing the ecosystem of the describes customer, big problems, in ecosystem (business model) for
lean startup project as well as vision, resources, and duration as existing (‘as is’) analogs & antilogs
identifying needs of stakeholders well as success criteria (ROI; cust.  Devise plan (hypotheses/assump-
 Look for synergy in ecosystem experience) for startup project tions) & design (‘to be’) strategy
8. PERSEVERE OR PIVOT ITENNWH
THE 8 STEPS 4. BUILD
OF THE PIPP WHEEL FOR
 Repeat spiral of steps to achieve LEAN STARTUP  Assign finish date and metrics to
product-market fit/value proposi- PROBLEM MANAGEMENT planned project activities or tactics
tion/vision/mission. Then, scale (LSPM):  State verifiable targets, criteria, or
 Otherwise, pivot (on the strategy/ Roadmap, Workflow, and milestones for each activity/tactic
vision). Abandon the project??? Deliverables  Build prototype: Min. Viable Prod.
7. LEARN 6. REVIEW 5. MEASURE
 Analyze gaps/failures/successes  Review progress and gaps of lean  External Validation: Get out of the
 Anticipate future adoption and startup project: daily/weekly/ enterprise and test most critical
weakest links. Devise experiments monthly/quarterly/annually risks & assumptions of proposals
 Summarize/Share lessons learned  Determine and document what  Internal Validation: Test and
 Summarize/Share insights next activities to do validate internal assumptions
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Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

4. WORKSHEET FOR THE PIPP WHEEL Date: ………………………
FOR LEAN STARTUP PROBLEM MANAGEMENT (LSPM)
A Universal Scientific Process for Rapidly Discovering and Solving Big Urgent Market Problems (BUMPs)
1. TEAM 2. LEAP 3. DESIGN
8. PERSEVERE OR PIVOT THE 8 STEPS
ITENNWH 4. BUILD
OF THE PIPP WHEEL FOR
LEAN STARTUP
PROBLEM MANAGEMENT
(LSPM):
Roadmap, Workflow, and
Deliverables
7. LEARN 6. REVIEW 5. MEASURE
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Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

5. 3 DRIVERS FOR SPINNING THE PIPP WHEEL
From a Mindset of “Plan and Implement” To a Mindset of “Hypothesize, Field-test, and Decide”
UNIVERSAL SCIENTIFIC PROCESS
1. Hypothesize on Problems (Crises;Trade-offs)/
Solutions (Strategies; Tactics)
ITENNWH
2. Field-test Problems (Crises; Trade-offs)/
Solutions (Minimum Viable Product)
3. Decide Whether to Persevere or Pivot
SHARE WITH COLLEAGUES. Creative Commons License. VDD University for Lean Startup Project Management
Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing