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Personal and Business DNA Maps for Disruptive Innovations
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Personal and Business DNA Maps for Disruptive Innovations

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Have you ever wondered how businesses such as Google, eBay, and Amazon are created and managed? This presentation contains Personal and Business DNA Maps that illustrate the Disruptive Innovation …

Have you ever wondered how businesses such as Google, eBay, and Amazon are created and managed? This presentation contains Personal and Business DNA Maps that illustrate the Disruptive Innovation process. Examples of some disruptive innovations are also provided.

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  • 1. HALL OF FAME FOR DISRUPTIVE INNOVATORS Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”? Bill Gates Richard Branson Pierre Omidyar ITENNSEL DISRUPTIVE INNOVATORS - The Business DNA Question: The one question that disruptive innovators constantly ask and Sergey Brin best answer … Larry Page Oprah Winfrey Jeff Bezos Mohammad YunusCopyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 2. PERSONAL DNA MAP FOR CREATING AND MANAGING DISRUPTIVE INNOVATIONS Personal DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”? D N A Cost SupplyCore Competence/Culture: Customers Disruptive InnovationValue Innovation Learnng Wheel Vision Q: Questioning – What are game-  Overserved Customers  Low-end Disruption: changing DNAs for “X”?  Non-customers “Good Enough Quality O: Observing (Mapping) Reduce complexity, performance, and Low Cost” Model Demand quality, high price, and other N: Networking (Teaming)  New-Market inaccessibility constraints E: Experimenting Disruption: (Prototyping/Testing) “Simple-and- Revenue S: Synthesizing/ Cheap” Model Associating/ Learning Design Needs Aspirations (How?) (What?) (Why?) Source: Based on Dyer, J.; Gregersen, H.; Christensen, C.M. (2011) The Innovator’s DNA. Massachusetts: HBR Press. Christensen, C.M. (1997). The Innovator’s Dilemma. Massachusetts: Harvard Business School Press. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 3. BUSINESS DNA MAP FOR DISRUPTIVE INNOVATION BUSINESS MODEL Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”? D N A Cost SupplyDisruptive Innovation Model – Customers Disruptive InnovationProduct/Service Job To Be Done (JTBD) Extraordinary Profit1. ‘Good Enough Quality and Low Cost’ - Segment 1: Overserved Customers - Disruption of Matured Strategy - Segment 2: Non-customers Product/Service (Sustaining2. ‘Simple and Cheap’ Strategy Innovation/Improvement) Reduce complexity, performance,- S-Curve for Disruptive Technology 1: Low-end Disruption: Demand quality, high price, and other- Disruptive Innovation Product/ inaccessibility constraints Good Enough Quality Service/Business Model: and Low Cost Channels/Suppliers/Employees/ 2. New-Market Revenue Environment Machinery/Process Disruption: Simple-and- Cheap Design Needs Aspirations (How?) (What?) (Why?) Source: Based on Christensen, C.M. (1997). The Innovator’s Dilemma. Massachusetts: Harvard Business School Press. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 4. DISRUPTIVE INNOVATIONS Collaboratively Building a Stronger Global EconomyLOW-END DISRUPTIVE INNOVATIONS NEW MARKET DISRUPTIVE INNOVATIONS“Good enough quality at low cost” products/services “Simple and cheap” products/services a DISRUPTIVE INNOVATIONS McDonald’s Flip Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 5. ASPIRATION MAP: Template Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”?Infinite Shared Happiness (ISH):Free Market/Frictionless Market/ Market Segment (Customer Problem/Job To Be Done): ……………………….…………Infinite Game ………………………………………………………………………………………..…………….……………………. Blue Ocean Sweet Spot Luxury Spot Luxury Spot Disruption Spot/ Oasis Volcano Lean (‘Stuck-in-the-middle’) Disruption Spot (+): DELIGHT: Quality (Performance) Green Ocean No-Man’s-Island Red Ocean Strategic Choice Key Profitable Zone: Non-profitable Zone: (-): PAIN: Cost Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 6. ASPIRATION MAP FOR Cost vs. Quality Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “PORTABLE ENTERTAINMENT (VIDEO GAMES)”?Infinite Shared Happiness (ISH):Free Market/Frictionless Market/ Market Segment (Customer Problem/Job To Be Done): Portable EntertainmentInfinite Game (Multi-media/Video Games) Luxury Spot: XBox Luxury Spot Disruption Spot: Wii Disruption Spot (+): DELIGHT: Quality (Performance) Strategic Choice Key Profitable Zone: Non-profitable Zone: (-): PAIN: Cost Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 7. ASPIRATION MAP FOR Cost vs. Simplicity Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “INFORMATION ORGANIZATION (SEARCH ENGINES)”?Infinite Shared Happiness (ISH):Free Market/Frictionless Market/ Market Segment (Customer Problem/Job To Be Done): Information OrganizationInfinite Game (Search Engines/Portals) Blue Ocean Luxury Spot Disruption Spot (+): DELIGHT: Simplicity Red Ocean Strategic Choice Key Profitable Zone: Non-profitable Zone: (-): PAIN: Cost Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 8. Collaboratively Building a Stronger Global Economy PERSONAL AND BUSINESSS DNA MAPS FORDISRUPTIVE INNOVATIONS Dr. Rod Kuhn King

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