Personal and Business DNA Maps for Disruptive Innovations

HALL OF FAME FOR DISRUPTIVE INNOVATORS Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”? Bill Gates Richard Branson Pierre Omidyar ITENNSEL DISRUPTIVE INNOVATORS - The Business DNA Question: The one question that disruptive innovators constantly ask and Sergey Brin best answer … Larry Page Oprah Winfrey Jeff Bezos Mohammad YunusCopyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

PERSONAL DNA MAP FOR CREATING AND MANAGING DISRUPTIVE INNOVATIONS Personal DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”? D N A Cost SupplyCore Competence/Culture: Customers Disruptive InnovationValue Innovation Learnng Wheel Vision Q: Questioning – What are game-  Overserved Customers  Low-end Disruption: changing DNAs for “X”?  Non-customers “Good Enough Quality O: Observing (Mapping) Reduce complexity, performance, and Low Cost” Model Demand quality, high price, and other N: Networking (Teaming)  New-Market inaccessibility constraints E: Experimenting Disruption: (Prototyping/Testing) “Simple-and- Revenue S: Synthesizing/ Cheap” Model Associating/ Learning Design Needs Aspirations (How?) (What?) (Why?) Source: Based on Dyer, J.; Gregersen, H.; Christensen, C.M. (2011) The Innovator’s DNA. Massachusetts: HBR Press. Christensen, C.M. (1997). The Innovator’s Dilemma. Massachusetts: Harvard Business School Press. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

BUSINESS DNA MAP FOR DISRUPTIVE INNOVATION BUSINESS MODEL Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”? D N A Cost SupplyDisruptive Innovation Model – Customers Disruptive InnovationProduct/Service Job To Be Done (JTBD) Extraordinary Profit1. ‘Good Enough Quality and Low Cost’ - Segment 1: Overserved Customers - Disruption of Matured Strategy - Segment 2: Non-customers Product/Service (Sustaining2. ‘Simple and Cheap’ Strategy Innovation/Improvement) Reduce complexity, performance,- S-Curve for Disruptive Technology 1: Low-end Disruption: Demand quality, high price, and other- Disruptive Innovation Product/ inaccessibility constraints Good Enough Quality Service/Business Model: and Low Cost Channels/Suppliers/Employees/ 2. New-Market Revenue Environment Machinery/Process Disruption: Simple-and- Cheap Design Needs Aspirations (How?) (What?) (Why?) Source: Based on Christensen, C.M. (1997). The Innovator’s Dilemma. Massachusetts: Harvard Business School Press. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

DISRUPTIVE INNOVATIONS Collaboratively Building a Stronger Global EconomyLOW-END DISRUPTIVE INNOVATIONS NEW MARKET DISRUPTIVE INNOVATIONS“Good enough quality at low cost” products/services “Simple and cheap” products/services a DISRUPTIVE INNOVATIONS McDonald’s Flip Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

ASPIRATION MAP: Template Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “X”?Infinite Shared Happiness (ISH):Free Market/Frictionless Market/ Market Segment (Customer Problem/Job To Be Done): ……………………….…………Infinite Game ………………………………………………………………………………………..…………….……………………. Blue Ocean Sweet Spot Luxury Spot Luxury Spot Disruption Spot/ Oasis Volcano Lean (‘Stuck-in-the-middle’) Disruption Spot (+): DELIGHT: Quality (Performance) Green Ocean No-Man’s-Island Red Ocean Strategic Choice Key Profitable Zone: Non-profitable Zone: (-): PAIN: Cost Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

ASPIRATION MAP FOR Cost vs. Quality Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “PORTABLE ENTERTAINMENT (VIDEO GAMES)”?Infinite Shared Happiness (ISH):Free Market/Frictionless Market/ Market Segment (Customer Problem/Job To Be Done): Portable EntertainmentInfinite Game (Multi-media/Video Games) Luxury Spot: XBox Luxury Spot Disruption Spot: Wii Disruption Spot (+): DELIGHT: Quality (Performance) Strategic Choice Key Profitable Zone: Non-profitable Zone: (-): PAIN: Cost Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

ASPIRATION MAP FOR Cost vs. Simplicity Business DNA Question: What are game-changing designs, needs, and aspirations for matured/commoditized/Red Ocean industry of “INFORMATION ORGANIZATION (SEARCH ENGINES)”?Infinite Shared Happiness (ISH):Free Market/Frictionless Market/ Market Segment (Customer Problem/Job To Be Done): Information OrganizationInfinite Game (Search Engines/Portals) Blue Ocean Luxury Spot Disruption Spot (+): DELIGHT: Simplicity Red Ocean Strategic Choice Key Profitable Zone: Non-profitable Zone: (-): PAIN: Cost Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

Collaboratively Building a Stronger Global Economy PERSONAL AND BUSINESSS DNA MAPS FORDISRUPTIVE INNOVATIONS Dr. Rod Kuhn King

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Personal and Business DNA Maps for Disruptive Innovations

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