The Lean Business Model Gameboard: Deeply Understand and Predict Customer Behavior

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The Lean Startup Method, Business Model Innovation, and Customer Habit Engine all work using a 3-Phase Feedback Cycle that is illustrated on the gameboard.

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The Lean Business Model Gameboard: Deeply Understand and Predict Customer Behavior

  1. 1. LEAN  BUSINESS  MODEL  GAMEBOARD   To  boldly  go  where  no  man  or  organiza3on  has  gone  before,   You  need  a  Lean  Business  Model  Gameboard.   To  go  where  everyone  has  gone  before,   You  need  a  Lean  Business  Model  Gameboard.     To  go  where  everyone  is  going,   You  need  a  Lean  Business  Model  Gameboard.   At  all  =mes,   You  need  a  Lean  Business  Model  Gameboard.   What  really  makes  a  difference  is    Your  level  of  mastery  in  using  the  Lean  Business  Model  Gameboard.   TUP   AR LEAN  ST
  2. 2. Generic  LEAN  BUSINESS  MODEL   “To  Boldly  Go  Where  No  Man  Has  Gone  Before”   Value  Crea)on   Upstream   ENTERPRISE   ENGINE     Value  Delivery   Midstream   GROWTH   ENGINE     TUP   AR LEAN  ST Value  Sharing  (Profit):   Downstream   VALUE   ENGINE    
  3. 3. Strategic  LEAN  BUSINESS  MODEL   “To  Boldly  Go  Where  No  Man  Has  Gone  Before”   Value  Crea)on   Upstream   ENTERPRISE   ENGINE:   Product   Value  Delivery   Midstream   GROWTH   ENGINE:   Strategy   TUP   AR LEAN  ST Value  Sharing  (Profit):   Downstream   VALUE   ENGINE:   Vision  
  4. 4. Tac3cal  LEAN  BUSINESS  MODEL   “To  Boldly  Go  Where  No  Man  Has  Gone  Before”   Value  Crea)on   Upstream   ENTERPRISE   ENGINE:   Build   Value  Delivery   Midstream   GROWTH   ENGINE:   Measure   TUP   AR LEAN  ST Value  Sharing  (Profit):   Downstream   VALUE   ENGINE:   Learn  
  5. 5. Opera3onal  LEAN  BUSINESS  MODEL   “To  Boldly  Go  Where  No  Man  Has  Gone  Before”   Value  Crea)on   Upstream   ENTERPRISE   ENGINE:   Trigger  (Cue)   Value  Delivery   Midstream   GROWTH   ENGINE:   Ac)on  (RouFne)     TUP   AR LEAN  ST Value  Sharing  (Profit):   Downstream   VALUE   ENGINE:   Reward  (Craving)  
  6. 6. LEAN  BUSINESS  MODEL  GAMEBOARD  
  7. 7. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   ENVIRONMENT     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  8. 8. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   ENVIRONMENT     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  9. 9. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on  (M.V.P.):   Upstream   Value  Delivery  (E.A.R.):   Midstream   ENVIRONMENT   Value  Sharing  (Profit):   Downstream     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  10. 10. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on  (M.V.P.):   Upstream   ENTERPRISE   ENGINE:   Build   (Trigger)   Value  Delivery  (E.A.R.):   Midstream   GROWTH   ENGINE:   Measure   (Ac=on)   Value  Sharing  (Profit):   Downstream   VALUE   ENGINE:   Learn   (Reward/Craving)   (Investment:   Lock-­‐in  Ac=on)   Cue   Rou=ne   (Job  To  Get  Done/Tool)   ENVIRONMENT   Reward     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  11. 11. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on  (M.V.P.):   Upstream   Build   Enterprise  Engine   Value  Delivery  (E.A.R.):   Midstream   Value  Sharing  (Profit):   Downstream   Measure   Learn   Growth  Engine   Value  Engine   Key  Partners   Value  Proposi=on   PAIN:  Cost  Structure   Key  Resources     Key  Ac=vi=es   Channels  &  Customer   Rela=onships   DELIGHT:  Revenue   Streams   Customer  Segments   VALUE:  Profit  Margin   ENVIRONMENT     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  12. 12. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Value  Crea)on  (M.V.P.):   Upstream   Build   Enterprise  Engine   Value  Delivery  (E.A.R.):   Midstream   Value  Sharing  (Profit):   Downstream   Measure   Learn   Growth  Engine   Value  Engine   Key  Partners   Value  Proposi=on   PAIN:  Cost  Structure   Key  Resources     Key  Ac=vi=es   Channels  &  Customer   Rela=onships   DELIGHT:  Revenue   Streams   Customer  Segments   VALUE:  Profit  Margin   ENVIRONMENT     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  13. 13. LEAN  BUSINESS  MODEL  GAMEBOARD   MISSION/VISION/PURPOSE/Leap  of  Faith:  ………………………………………………………………………………………………………………………………   (Short/Medium/Long-­‐term)   LEAN  BUSINESS  MODEL   Past  (Done)   Present  (Doing)   ENVIRONMENT   Future  (To  Do)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hSp://businessmodels.ning.com  &  hSp://twiSer.com/RodKuhnKing  
  14. 14. Visualize     Your  Business  (Model)   As   A  3-­‐Engine  AircraZ   With   q     Enterprise  Engine   q     Growth  Engine   q     Value  Engine  
  15. 15. Get  Out  Of  the  Building   &   Observe  Customer  Habits  

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