Integrating Fidelity Swap with the Blue Ocean Map, Radar, and Strategy

FIDELITY SWAP, BLUE OCEAN MAP, AND BLUE OCEAN RADARUsing the Value Quotient for Visualizing and Quantifying Trade-offsfor Apple’s iPhone and iPods Zero Trade-Off (ZTO) ManagementDr. Rod Kingrodkuhnking@sbcglobal.net & http://businessmodels.ning.comhttp://twitter.com/RodKuhnKing

BLUE OCEAN MAP & FIDELTY SWAP: Selected Apple Products
(Value Quotient = Delight/Pain = Fidelity/Inconvenience = 1/ Degree of Trade-off )
IDEAL VALUE QUOTIENT
(Zero Trade-off = Blue Ocean = Highest Fidelity at Zero Inconvenience)
∞
iPhone
Fidelity,
e.g.,
Quality; Coolness
BLUE OCEAN Cellphone
(Portable Computer/Media Player)
iPod Nano
iPod Touch
(+):
DELIGHT
(-): PAIN
(Mass Market & Distribution/Long-tail Customers)
Inconvenience, e.g., Cost; Size; Complexity
(Exclusive Niche/Short-tail)
Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

BLUE OCEAN RADAR & FIDELITY SWAP: Selected Apple Products
Ideal Value Quotient (Zero Trade-off = Highest Fidelity at Zero Inconvenience)
Core Job: Computing/Media Entertainment/Communication
Ideal VQ = ‘Perfect 10’
Look within and across industries as well as in nature for similar or analogous resolution of trade-off
iPhone
iPod Nano
iPod Touch
PAIN (-: Inconvenience, e.g., Cost; Size; Complexity)
(Mass Market & Distribution)
Value Quotient (VQ) = Benefit/Cost = Revenue/Cost =
Fidelity/Inconvenience = Slope of Value Quotient Line
Ideal Value Quotient (Blue Ocean) Ideal Final Result of Continuously Eliminating Trade-offs Job To Be Done (JBTD) at No Cost & With No Negative Effect

APPENDIX
Templates & Additional Information

BLUE OCEAN MAP & FIDELTY SWAP: ……………………………………………………….
∞
Fidelity,
e.g.,
Quality; Coolness
BLUE OCEAN
(+):
DELIGHT
RED OCEAN
(-): PAIN

BLUE OCEAN MAP & FIDELTY SWAP: ……………………………………………………….
∞
“ Tipping Point” Value Quotient (VQ)
Fidelity,
e.g.,
Quality; Coolness
BLUE OCEAN
(+):
DELIGHT
RED OCEAN
(-): PAIN

BLUE OCEAN RADAR & FIDELITY SWAP: ………………………………………………
Ideal Value Quotient (Zero Trade-off = Highest Fidelity at Zero Inconvenience)
Core Job: ……………………………..
Ideal VQ = ‘Perfect 10’
Look within and across industries as well as in nature for similar or analogous resolution of trade-off
PAIN (-: Inconvenience, e.g., Cost; Size; Complexity)
(Mass Market & Distribution)
Value Quotient (VQ) = Benefit/Cost = Revenue/Cost =
Fidelity/Inconvenience = Slope of Value Quotient Line
Ideal Value Quotient (Blue Ocean) Ideal Final Result of Continuously Eliminating Trade-offs Job To Be Done (JBTD) at No Cost & With No Negative Effect

COMPANIES WITH PRODUCTS & SERVICES THAT HAVE A HIGH VALUE QUOTIENT (VQ)

WHAT IS THE VALUE QUOTIENT?A Universal Metric of Success, Decision-making, and Trade-offs
+
-
Note
Value Quotient
= Advantage/Disadvantage
= Benefit/Cost
= Revenue/Cost
= Strength/Weakness
= Opportunity/Threat
= Reward/Risk
= Relevant Content/Noise
= Positives/Negatives
= Delight/Pain
= Good/Bad
= Fidelity/Inconvenience

WHAT IS “BLUE OCEAN”?
Blue Ocean PLANNING
Blue Ocean Strategy
Blue Ocean Mission
Blue Ocean Plan
Blue Ocean Project
Blue Ocean Vision
Blue Ocean Product (Design)
Blue Ocean Goal
Blue Ocean Service (Design)
Blue Ocean Objective
Blue Ocean BUSINESS MODEL