Gartner's prediction that 80% of gamification projects would fail within a year is often quoted to validate the risks inherent in planned gamification projects. Technically, a gamification project is a "lean startup" because in a typical gamification project, an innovative product or service is being created under conditions of great uncertainty. And as we know, the failure rate of innovation projects is very high.
The late Steve Jobs of Apple had extreme success with launching "lean startup" projects. How did Steve Jobs consistently do it?
The presentation below shows a gameboard that illustrates the process of how Steve Jobs launched the "Billion Dollar" lean startup project of the iPod. Hopefully, the presentation will inspire and help entrepreneurs to reduce the high failure risk that is currently associated with gamification projects.
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