Google's Business Model
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Google's Business Model

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Google is one of the most successful companies on the planet. Before Google, there was a Red Ocean of Search Engines. Yet Google managed to create a Blue Ocean which made competitors such as Yahoo ...

Google is one of the most successful companies on the planet. Before Google, there was a Red Ocean of Search Engines. Yet Google managed to create a Blue Ocean which made competitors such as Yahoo irrelevant.

How did Google create and achieve Blue Ocean Success? The answer lies in their innovative business model which is illustrated in this presentation.

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  • Rod, you don't ire with this beautiful presentation that surely falls in the Blue Ocean. Your perspective on Google deserves utmost admiration. Thanks for sharing. I have a question: are businesses seeking more information? I hope they do because your approach is different in an excellent way
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Google's Business Model Google's Business Model Presentation Transcript

  • Google’s Business Model Business DNA Question: What are game-changing designs, needs, and aspirations for the search engine industry? BUSINESS DNA DESIGN BLOCK NEEDS BLOCK D (Inside the Enterprise) (Outside the Enterprise) N BUSINESS MODEL Key Key Key Customer Channels Customer GLOBAL CANVAS Partners Resources Activities Relation- Segments ENVIRON- (KP) (KR) (KA) ships (CR) (CH) (CS) MENT : “SEMPORCES” Suppliers/ Employee/ Machinery/ Process/ Output: Retailers/ Customers/ Environment Genes (Universal Inputs Actors/ Props/ Strategy/ Product/ Channels/ Audience System Logic) Culture/IP Infrastructure Tactics Service Distributors Google, Inc. Suppliers Web Competi- (Search Engine) google.com Searchers tors Affiliated Adwords Adverti- Adsense Influencer Multi-sided Websites (Auction) sers Business Model DELIGHT: Accu. results; Revenue Targeted adA PAIN: Staff; IT Cost IP Infrastructure SHARED VALUE (PROPOSITION): “To organize the world’s information and make it universally accessible and useful” Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Strategic Business DNA Dashboard for “Google Search” Business DNA Question: What are game-changing designs, needs, and aspirations for the search engine industry? BUSINESS DNA DESIGN BLOCK NEEDS BLOCK D (Inside the Enterprise) (Outside the Enterprise) N BUSINESS MODEL Key Key Key Customer Channels Customer GLOBAL CANVAS Partners Resources Activities Relation- Segments ENVIRON- (KP) (KR) (KA) ships (CR) (CH) (CS) MENT: Business “SEMPORCES” Suppliers/ Employee/ Machinery/ Process/ Output: Retailers/ Customers/ Model Genes (Universal Inputs Actors/ Props/ Strategy/ Product/ Channels/ Audience Environment System Logic) Culture/IP Infrastructure Tactics Service Distributors (BME) Proprieta- Search Manage Google Google.com Web Yahoo Google, Inc. ry Algo- Platform/ Platform Search searchers Overture (Search Engine) rithm Infrastructure Engine; etc. Ask Alta Vista Pre-qualifi- Affiliate Affiliates: Website - Market cation Link/ Website visitors Forces Adsense owners - Industry Forces Bidding Adwords for Google Sponsors/ -Macro- Keyword Adwords for Advertisers economic Ads Keyword Ads Multi-sided Forces Business Model -Key Trends DELIGHT: Accurate info; Revenue (R$) Targeted adA PAIN: Staff IT Cost (C$) Infrastructure SHARED VALUE (PROPOSITION): “To organize the world’s information and make it universally accessible and useful” Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • APPENDIX
  • Blank Template: Strategic Business DNA Dashboard – 50,000ft Business DNA Question: ……………………………………………………………………………………………………………………………… BUSINESS DNA DESIGN BLOCK NEEDS BLOCK D (Inside the Enterprise) (Outside the Enterprise) N TOOL/MODEL: GLOBAL ENVIRON- MENT : “SEMPORCES” Suppliers/ Employee/ Machinery/ Process/ Output: Retailers/ Customers/ Environment Genes (Universal Inputs Actors/ Props/ Strategy/ Product/ Channels/ Audience System Logic) Culture/IP Infrastructure Tactics Service Distributors Description/ Story DELIGHT:A PAIN: SHARED VALUE (PROPOSITION): Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Value Logic of Strategic Business DNA Dashboard – Generic Layout Business DNA Question: ……………………………………………………………………………………………………………………………… BUSINESS DNA DESIGN BLOCK NEEDS BLOCK D (Inside the Enterprise) (Outside the Enterprise) N TOOL/MODEL: GLOBAL ENVIRON- MENT : “SEMPORCES” Suppliers/ Employee/ Machinery/ Process/ Output: Retailers/ Customers/ Environment Genes (Universal Inputs Actors/ Props/ Strategy/ Product/ Channels/ Audience System Logic) Culture/IP Infrastructure Tactics Service Distributors Description/ Suppliers Competi- Channel User Story tors BUSINESS Partners/ Collabo- Customer Influencer rators DELIGHT:A PAIN: SHARED VALUE (PROPOSITION): Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Strategic Business DNA Dashboard for Business Model Canvas Business DNA Question: ……………………………………………………………………………………………………………………………… BUSINESS DNA DESIGN BLOCK NEEDS BLOCK D (Inside the Enterprise) (Outside the Enterprise) N BUSINESS MODEL Key Key Key Customer Channels Customer GLOBAL CANVAS Partners Resources Activities Relation- Segments ENVIRON- (KP) (KR) (KA) ships (CR) (CH) (CS) MENT: Business “SEMPORCES” Suppliers/ Employee/ Machinery/ Process/ Output: Retailers/ Customers/ Model Genes (Universal Inputs Actors/ Props/ Strategy/ Product/ Channels/ Audience Environment System Logic) Culture/IP Infrastructure Tactics Service Distributors (BME) Market Description/ Forces Story Industry Forces Macro- economic Forces Key Trends DELIGHT: Revenue (R$)A PAIN: Cost (C$) SHARED VALUE (PROPOSITION/VP): Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing