GLOBAL VALUE CHAIN MAP: A Template for Mapping Value Chains, Business Models, and Business Performances

GLOBALVALUE CHAIN MAP: Template for a Business System
Zoomable Elements of a Value Chain or Business Model: “SEMPORCE”
ITENN
GURUS
S: SUPPLIERS/MATERIALS
E: EMPLOYEES/KNOWLEDGE
ASSETS/CULTURE
M: MACHINERY/EQUIPMENT/
FACILITY/LOCATION
E: ENVIRONMENT
P: PROCESSES
GLOBAL VALUE CHAIN:
OUTCOMES/GOALS
Customer Value Proposition (Job)
Business Value = Revenue/Cost
Customer Value (Experience) =
Customer Delight/Customer Pain
R: RETAILERS/DISTRIBUTORS/
CHANNELS
O: OUTPUTS (PRODUCT/
SERVICE)
C: CUSTOMERS/CONSUMERS &
RELATIONSHIPS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

GLOBAL VALUE CHAIN DASHBOARD: Example (Startup)
ITENN
GURUS
ASSETS/CULTURE
Agile/Lean (‘Small’) Teams
Lessons Learned/Insights
No. of Experiments/Interviews
Effectiveness/Proficiency of
Sale Person
Revenue per Sale Person
FACILITY/LOCATION
E: ENVIRONMENT/INVESTOR
Revenue (Sales)
Cash Burn Rate
Month of Cash Left
Time to Cash Flow-Breakeven
Contribution Margin
P: PROCESSES
Cycle Time for Pivots/Prototyping/
Versioning/Product Releases
Average Time to First Order
Average Time to Follow-on Order
Customer Feedback/Voice
GLOBAL VALUE CHAIN DASHBOARD
OUTCOMES/GOALS:
Customer Value Proposition
CHANNELS
Advertising Expenses
Viral Coefficient
SERVICE)
No. of Minimum Viable Products
No. of Prototypes/Releases
Average Size Order
Average Selling Price per Order
Web Page/Site: Total Visits;
Total Page Views
RELATIONSHIPS
No. of Prospects/Registrations
No. of Customers/Referrals
Cost per Acquisition (Paid/Net)
Customer Lifetime Value
Customer Loyalty/Retention:
Net Promoter Score (NPS)

GLOBAL VALUE CHAIN ATTRACTIVENESS
Competitive Advantage Factors at Level of Enterprise, Sector, and Industry
ITENN
GURUS
ATTRACTIVENESS
Segments: Trade-offs; Switching cost
Volume; Differentiation of inputs
Presence of substitute inputs
Threat of forward/backward linkages
Cost relative to purchase in industry
ASSETS/CULTURE ATTRACTIVENESS
FACILITYATTRACTIVENESS
E: ENVIRONMENT/INVESTOR
ATTRACTIVENESS
NEW ENTRANTS – Entry Barriers/Moves
Segments; scale; Brand identity; Capital; Switching cost; Distr.; Gov Policy
COMPETITORS – Exit Barriers/Moves
Segments; Growth; Fixed costs, etc.
P: PROCESSES ATTRACTIVENESS
Strategic/Branding/HR Management
Operational/Technology Management
Procurement/Marketing-Sales/Finance
Design/Inbound & Outbound Logistics
Core Competencies/Co-creation
GLOBAL VALUE CHAIN
ATTRACTIVENESS:
OUTCOMES/GOALS
Customer Value Proposition (Job)
CHANNELS ATTRACTIVENESS
SERVICE) ATTRACTIVENESS
Segments: Trade-offs; Switching costs
Function; Relative price perf. of
substitute product/service; Margins
Propensity for substitute product/ service; Experience factors; Scalability
RELATIONSHIPS ATTRACTIVENESS
Segments: Trade-offs; Switching costs
Volume; Input; Incentives; Linkages
Substitute products; Prod. differences
Information; Quality/Perf./Access
Price sensitivity; Price/Total Purchase

BUSINESS MODEL PLAN: TemplateCollaboratively Design Oh My God-Vision, Strategies, Products, Services, and Business Models
Mission/Vision: …………………….………………………………………………….
Market Segment (Customer Problem/Goal): ……………………….….…
GURUS

GLOBAL VALUE CHAIN MAP: A Template for Mapping Value Chains, Business Models, and Business Performances

by Rod King

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GLOBAL VALUE CHAIN MAP: A Template for Mapping Value Chains, Business Models, and Business Performances Presentation Transcript