HOW ENTREPRENEURS AND BUSINESSES CAN BETTER SOLVE COMMUNITY PROBLEMS: The Global Business Model (GBM) Canvas for Shared Value Business Models and Projects
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HOW ENTREPRENEURS AND BUSINESSES CAN BETTER SOLVE COMMUNITY PROBLEMS: The Global Business Model (GBM) Canvas for Shared Value Business Models and Projects

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"Capitalism as usual" is increasingly coming under attack. According to an increasing number of observers, society and the environment are suffering while many corporations are having fantastic ...

"Capitalism as usual" is increasingly coming under attack. According to an increasing number of observers, society and the environment are suffering while many corporations are having fantastic profit. The sentiment of those observers is that corporations are making profit at the expense of society and the environment. These observers consider as unacceptable the trade-off between profit on the one hand and people and the planet on the other hand.

There is a growing number of proposals on how to resolve the inherent trade-offs of capitalism. One of the most promising frameworks is "Creating Shared Value" by Michael Porter and Mark Kramer. Although Porter and Kramer outline principles and tactics for creating Shared Value, their description is largely textual. In addition, they have not proposed a holistic tool for creating, delivering, and sharing value in projects.

This presentation introduces the Global Business Model (GBM) Canvas which is a one-page visual tool for creating, delivering, and sharing value in projects. The GBM Canvas can also be used for simply reDesigning shared value business models that improve society and the environment as well as profit.

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  • Full Name Full Name Comment goes here.
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  • Rod, @Ali refers to another Ali. Unfortunately, I can't change the @hudali, which I don't like. I use @alianani15 in my Twitter accounts.
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  • @RodKing This is great, Rod. I am so happy. Yes, the introduction of the term 'Learn about' in the grey zone adds weight and value. I still feel propelled to play the 'naughty role'. How about adding capacity somewhere on the canvas? It is just an idea. Another thought is adopting a consistent color coding to the canvas may also increase its clarity. I know from our previous exchange of comments that delight might turn into pain. Would it be useful to have a borderline to separate the two? I know it is mostly going to be a fuzzy line. Rod, I rely on your friendship and trust that I aim only to have at least a marginal role in the development of your 'Golden Canvas'.
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  • @Ali Anani: Thanks to your earlier question and comments, I've now found a way to incorporate the job of 'learning' into the above diagram of the Global Business Model (GBM) Canvas. I hope the updated GBM Canvas is clearer, more symmetrical, and more logical.
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  • @RodKing
    Rod, I thank you for the quick response. I am fully satisfied with it. I am the one who is thankful for your clear response.
    I feel the GPM is such a great way to discuss the complexity of businesses and it warrants looking deeper and deeper into it. That is why I visit this work frequently..
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  • @Ali Anani: Thanks for your astute observation regarding the omission of the 'Learn' block as one of the 4 Jobs-To-Be-Done for a business model. In theory, the 'Learn' block is one of 4 basic jobs that should be done for a business model; the three other jobs are Design Shared Value, Deliver Shared Value, and Capture Shared Value. I deliberately omitted the 'Learn' block so that the core of the above GBM Canvas would look like a 2x2 grid. I think the 2x2 core grid makes it easier for people to understand the framework of the GBM Canvas.

    With regard to the small space for the description of the 'Business Job-To-Be-Done', the height of the cell really depends on the horizontal description of 'Design Shared Value' and 'Deliver Shared Value.' Please note that the above grid has an asymmetrical description of 'Jobs-To-Be-Done:' all 4 outer cells should contain examples of jobs to be done. However, I have used the gray-shaded area to describe elements of a business model (system/canvas).

    I hope that my comments explain the anomaly that you detected in the above GBM Canvas. Thanks for bringing up these issues which give me the opportunity to clarify areas of difficulty in the above presentation.
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HOW ENTREPRENEURS AND BUSINESSES CAN BETTER SOLVE COMMUNITY PROBLEMS: The Global Business Model (GBM) Canvas for Shared Value Business Models and Projects HOW ENTREPRENEURS AND BUSINESSES CAN BETTER SOLVE COMMUNITY PROBLEMS: The Global Business Model (GBM) Canvas for Shared Value Business Models and Projects Presentation Transcript

  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (“Back  End”)  Deliver  Shared  Value  (“Front  End”)  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)            (“Superstructure”/“Stage”)              Manage  Shared    Value  (IMPACT  ANALYSIS)              (“Founda8on”)    Global  Business  Model  (GBM)  Canvas  for  Shared  Value  Business  Models  and  Projects  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Happiness  (“Back  End”)  Deliver  Shared  Happiness  (“Front  End”)  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)          (“Superstructure”/“Stage”)                      Manage  Shared    Happiness  (IMPACT  ANALYSIS)              (“Founda8on”)    Global  Business  Model  (GBM)  Canvas  for  Shared  Happiness  Business  Models  and  Projects  Global  Business  Model  (GBM)  Theater:  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  
  • The  Job-­‐To-­‐Be-­‐Done  of    A  Business  (Model/Project)  Is  To  Viably  Learn  About,  Design  for,  Deliver,  and  Manage  Shared  Value  (Happiness)   View slide
  •                            What  is  “Shared  Value”?  “Shared  Value  CreaYon  focuses  on  idenYfying  the  connecYon  between  societal  and  economic  progress”        “The  concept  of  shared  value  can  be  defined  as  policies  and  operaYng  pracYces  that  enhance  the  compeYYveness  of  a  company  while  simultaneously  advancing    the  economic  and  social  condiYons  in  the  communiYes    in  which  it  operates.”    Michael  Porter  &  Mark  Kramer   View slide
  • One-­‐Page  PlaTorm  For  Visually  DocumenVng,  CreaVng,  and  Managing  Shared  Value  Business  Models    and  Projects  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)          “Front  End”  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  Global  Business  Model  (GBM)  Canvas  for  Shared  Value  Business  Models  and  Projects  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)          “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society)  Learn  About  Business  System  (PROJECT/TOOL)  Value  Chain  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  Benefit  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Value  Chain  Canvas                                                                          PROFIT  MARGIN                                                                              (Profit)      q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Topics  of  the  the  Value  Chain  Canvas  (“Yellow  blocks”)  are  from  Michael  Porter’s    book,  Compe88ve  Advantage  Service                    MarkeVng  &  Sales                  Human  Resource  Management  Inbound  LogisVcs    OperaVons      Outbound  LogisVcs    Technology  Firm  Infrastructure  Procurement  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)          “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society)  Learn  About  Business  System  (PROJECT/TOOL)  Shared  Value  Chain  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  Benefit  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Shared  Value  Logic”  of  Shared  Value  Chain  Canvas                                                                          PROFIT  MARGIN                                                                              (Profit)      q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Topics  of  the  the  Shared  Value  Chain  Canvas  (“Yellow  blocks”)  are  mainly  from  Michael  Porter’s    book,  Compe88ve  Advantage  Service                    MarkeVng  &  Sales                  Human  Resource  Management  Inbound  LogisVcs    OperaVons      Outbound  LogisVcs    Technology  Firm  Infrastructure  Procurement                                                                      SOCIAL  VALUE                                                                      (People)                                                                                      ENVIRONMENTAL  VALUE                                                                    (Planet)    
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)          “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society)  Learn  About  Business  System  (PROJECT/TOOL)  4-­‐Box  Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  4-­‐Box  Business  Model  Canvas                                                                          PROFIT  FORMULA        q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Topics  of  the  the  Value  Chain  Canvas  (“Yellow  blocks”)  are  from  Mark  Johnson’s  book,  Seizing  the  White  Space  Key  Resources                      Key  Processes                      Customer  Value  ProposiVon                  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)          “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society)  Learn  About  Business  System  (PROJECT/TOOL)    Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Non-­‐linear  Business  Model  Canvas  Customer  Segments  (CS)                Customer  RelaVonships  (CR)      Channels  (CH)      Key  AcVviVes  (KA)        Key  Resources  (KA)        Key  Partners  (KP)                  Revenue  Streams  (R$)        q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Value  ProposiVon  (VP)                Cost  Structure  (C$)        Topics  and  blocks  of  the  the  Business  Model  Canvas  are  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)  Deliver  Shared  Value  (Demand  Infrastructure:  External)  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Linear  Business  Model  Canvas  Key  Resources  (KR)    Key  AcVviVes  (KA)    Key  Partners  (KP)    Value  ProposiVon  (VP)                Cost  Structure  (C$)        Revenue  Streams  (R$)        q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Customer  RelaVonships  (CR)    Channels  (CH)    Customer  Segments  (CS)    Topics  of  the  the  Business  Model  Canvas  (“Yellow  blocks”)  are  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)          “Front  End”  Business  Model  Environ-­‐ment      Learn  About  Business  System  (PROJECT/TOOL)    Lean    Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Profit  Logic”  of  Non-­‐linear  Lean  Canvas  Customer  Segments                  Channels        Revenue  Streams      q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Unique  Value  ProposiVon                  Cost  Structure      Topics  and  blocks  of  the  the  Lean  Canvas  are  from  Ash  Maurya’s  book,  Running  Lean                                                                      Key  Metrics  Unfair  Advan-­‐tage                  SoluVon        Problem          
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)  Deliver  Shared  Value  (Demand  Infrastructure:  External)  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Chain  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Pla]orm  Showing  “Shared  Value  Logic”  of  Business  Model  Chain/Process  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  E:  Employees/Brand/IP    P:  Process/Strategy      S:  Suppliers/Partners/Input      O:  Output  (Product/Service/Value  ProposiYon)                Financial  Pain  (Disadv./Cost):  -­‐        Financial  Delight  (Adv./Benefit):  +          q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  R:  Retailers/Channels/CRM      C:  Customers/Consumers              M:  Machinery/Infra’    Social  Pain  (Disadv./Cost):  -­‐        Social  Delight  (Adv./Benefit):  +          Environmental  Pain  (Disadv./Cost):  -­‐        Environmental  Delight  (Adv./Benefit):  +        
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)      “Front  End”  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  Key  Partners  (KP)  Key    Resources  (KR)  Key  AcVviVes  (KA)  Value  Prop.  (VP)  Channels    (CH)  Custom-­‐er  Rel.  (CR)  Customer  Segments  (CS)  SEMPORCES    Business  Chain  (Ecosystem)  S:  Supplier/  Inputs  E:  Employ-­‐ees,  etc.  M:  Mach-­‐inery  P:  Process/  Strategy  O:  Product/  Service  R:  Retailers/  Distributors/CRM  C:  Customer  E:  Environ-­‐ment  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Document  and  Evaluate  Projects  Using  Linear  Business  Model  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)      “Front  End”  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  -­‐  Topics  (Extended  Business)  Key  Partners  (KP)  Key    Resources  (KR)  Key  AcVviVes  (KA)  Value  Prop.  (VP)  Channels    (CH)  Custom-­‐er  Rel.  (CR)  Customer  Segments  (CS)  Problem  Solving  Cycle  (excluding  “Measure”;  “Learn”)  Build   Plan   Problem   E:  Environ-­‐ment  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Document  and  Evaluate  Projects  Using  Problem  Solving  Cycle  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)      “Front  End”  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  Key  Partners  (KP)  Key    Resources  (KR)  Key  AcVviVes  (KA)  Value  Prop.  (VP)  Channels    (CH)  Custom-­‐er  Rel.  (CR)  Customer  Segments  (CS)  SEMPORCES    Business  Chain  (Ecosystem)  S:  Supplier/  Inputs  E:  Employ-­‐ees,  etc.  M:  Mach-­‐inery  P:  Process/  Strategy  O:  Product/  Service  R:  Retailers/  Distributors/CRM  C:  Customer  E:  Environ-­‐ment  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Learning  Perspec-­‐8ve  Process  Perspec-­‐8ve  Customer  Perspec-­‐  8ve  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  Manage  Performance  Using  PerspecYves  of  Balanced  Scorecard  (BSC)  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)      “Front  End”  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  Key  Partners  (KP)  Key    Resources  (KR)  Key  AcVviVes  (KA)  Value  Prop.  (VP)  Channels    (CH)  Custom-­‐er  Rel.  (CR)  Customer  Segments  (CS)  SEMPORCES    Business  Chain  (Ecosystem)  S:  Supplier/  Inputs  E:  Employ-­‐ees,  etc.  M:  Mach-­‐inery  P:  Process/  Strategy  O:  Product/  Service  R:  Retailers/  Distributors/CRM  C:  Customer  E:  Environ-­‐ment  DESCRIPTIONS                  (4  “ERIC”  TacVcs:  Eliminate/Reduce/  Increase/Create)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  4  What-­‐if  (“ERIC”)  TacVcs  for  Improving/DisrupVng  a  Business  Model  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)      “Front  End”  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  Key  Partners  (KP)  Key    Resources  (KR)  Key  AcVviVes  (KA)  Value  Prop.  (VP)  Channels    (CH)  Custom-­‐er  Rel.  (CR)  Customer  Segments  (CS)  SEMPORCES    Business  Chain  (Ecosystem)  S:  Supplier/  Inputs  E:  Employ-­‐ees,  etc.  M:  Mach-­‐inery  P:  Process/  Strategy  O:  Product/  Service  R:  Retailers/  Distributors/CRM  C:  Customer  E:  Environ-­‐ment  DESCRIPTIONS                  (SWOT  Analysis:  Strength/Weak-­‐ness/Opp./Threat)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  SWOT  Analysis  of  a  Business  Model  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)  Deliver  Shared  Value  (Demand  Infrastructure:  External)  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  Key  Partners  (KP)  Key    Resources  (KR)  Key  AcVviVes  (KA)  Value  Prop.  (VP)  Channels    (CH)  Custom-­‐er  Rel.  (CR)  Customer  Segments  (CS)  SEMPORCES    Business  Chain  (Ecosystem)  S:  Supplier/  Inputs  E:  Employ-­‐ees,  etc.  M:  Mach-­‐inery  P:  Process/  Strategy  O:  Product/  Service  R:  Retailers/  Distributors/CRM  C:  Customer  E:  Environ-­‐ment  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  The  5  Levers  of  InnovaVon  for  Shared  Value  Business  Models  &  Projects  Copyright  2013.  Dr.  Rod  King.  rodkuhnking@sbcglobal.net  &  hOp://businessmodels.ning.com  &  hOp://twiOer.com/RodKuhnKing  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)        “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society/Cluster  Dev.)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas:  ObjecVves/Tasks  for  Shared  Value  Business  Models  and  Projects  Customer  RelaVonships  (CR)  Deliver  local  brand  promise    Channels  (CH)  -­‐  Use  local  channels/  media  Key  AcVviVes  (KA)  -­‐  Streamline  processes  -­‐  Balance  inventory  Key  Resources  (KA)  -­‐  Local  talent  -­‐  Improve  labor  condi8ons  Value  ProposiVon  (VP)  -­‐  Develop  value  proposi8ons/  products/services  that  solve  local/community/regional/na8onal/global  problems  Cost  Structure  (C$)  •  Reduce  or  manage  (overseas)  direct/indirect  costs  •  Eliminate  waste;  Increase  efficiency  &  produc8vity  •  Reduce  energy  consump8on/opera8ng  costs  Revenue  Streams  (R$)  •  Increase  (local)  revenue  •  Increase  market  share  (growth)  •  Increase  profitability  &  quality  Social  Costs  (-­‐)  •  Reduce  social  costs  and  risks  •  Reduce  social  dispari8es,e.g.,  in  educa8on/training  •  Reduce  crime  and  social  malaise;  reduce  illnesses  Social  Benefits  (+)  •  Improve  community  develop-­‐ment,  e.g.,  housing  •  Provide  local  jobs/employment  •  Improve  health/educa8on  Environmental  Costs  (-­‐)  •  Reduce  environmental  pollu8on/degrada8on  •  Efficiently  use  resources  in  business  (model)/            value  chain/supply  chain/ecosystem  Environmental  Benefits  (+)  •  Improve  condi8ons  for  local/regional/na8onal  growth  •  Reduce  carbon  footprint    Customer  Segments  (CS)  -­‐  Improve  customer  experience  incl.  community/investors/society  -­‐  Build    customer  loyalty  Key  Partners  (KP)  -­‐  Use  local/  recycled  materials  -­‐  Improve  quality  and  efficiency  of  local  supply  chain  -­‐  Collaborate  locally/NGOs  q  Past  (“Done”)   q  Present  (“As  Is”/“Doing”)   q  Future  (“To  Be”/“To  Do”)  Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • ApplicaYon  of    Global  Business  Model  (GBM)  Canvas  HolisYcally  Design,  Deliver,  and  Capture  Shared  Value      
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                          “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)                “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society/Cluster  Dev.)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Global  Business  Model  (GBM)  Canvas  for  a  Shared  Value  Road  Project  in  a  Developing  Country  Customer  RelaVonships  (CR)  •  Self-­‐service/            Face-­‐to-­‐face  •  Media  Channels  (CH)  •  Physical  (Road)    Key  AcVviVes  (KA)  (Pre)feasibility/  Financing/  Management/  Maintenance  Key  Resources  (KA)  •  HR  (Staff)  •  Firm  Infra’  •  Technology  Value  ProposiVon  (VP)  •  Faster  and  safer  travel  •  Regional  economic  growth  and  develop-­‐ment    •  New  road    Cost  Structure  (C$)        Revenue  Streams  (R$)        Social  Costs  (-­‐)        Social  Benefits  (+)        Environmental  Costs  (-­‐)        Environmental  Benefits  (+)        Customer  Segments  (CS)  q  Road  Users:  •  Passenger-­‐car  owners  •  Van-­‐owners  •  Truck/Lorry-­‐owners  •  Cyclists  •  Pedestrians  q  Gov’ment  Key  Partners  (KP)  Local/Overseas  •  Consultants  •  Contractors  •  Sub-­‐contractors  •  Banks  •  Donors  Land/Property  owners  Local  Agencies  q  Past   q  Present  (“As  Is”)   ü  Future  (Project  Lifecycle:  20  yrs)  Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Value  (Supply  Infrastructure:  Internal  System)                                        “Back  End”  Deliver  Shared  Value  (Demand  Infrastructure:  External)        “Front  End”  Business  Model  Environ-­‐ment  (BME)    Industry  Ecosys-­‐tem    Market  Ecosys-­‐tem        Trends  (PEST-­‐LIED)  &  Comple-­‐mentors    Macro-­‐Econo-­‐mic  Influen-­‐cers  (Society/Cluster  Dev.)  Learn  About  Business  System  (PROJECT/TOOL)  Business  Model  Canvas  (Extended  Business)  SEMPORCES    Business  Chain  (Ecosystem)  DESCRIPTIONS  (Content:  Outcomes/  AcYviYes/Tasks)  Manage  Shared  Value  (S:  Shared  Value/Mission/IMPACT  ANALYSIS)    Financial  Value  or  Profit  Trade-­‐off  Cost  (C$)  Benefit  (R$)  Social  Value  or  People  Trade-­‐off  Cost  Benefit  Env.  Value  or  Planet  Trade-­‐off  Cost  Benefit  Customer  Segments  (CS)  q  Road  Users:  •  Passenger-­‐car  owners  •  Van-­‐owners  •  Truck/Lorry-­‐owners  •  Cyclists  •  Pedestrians  q  Gov’ment  Customer  RelaVonships  (CR)  •  Self-­‐service/            Face-­‐to-­‐face  •  Media  Channels  (CH)  •  Physical  (Road)    Key  AcVviVes  (KA)  (Pre)feasibility/  Financing/  Management/  Maintenance  Key  Resources  (KA)  •  HR  (Staff)  •  Firm  Infra’  •  Technology  Key  Partners  (KP)  Local/Overseas  •  Consultants  •  Contractors  •  Sub-­‐contractors  •  Banks  •  Donors  Land/Property  owners  Local  Agencies  Value  ProposiVon  (VP)  •  Faster  and  safer  travel  •  Regional  economic  growth  and  develop-­‐ment    •  New  road    Cost  Structure  (C$):  Tangibles  •  Materials  including  Property/Asset  Purchase  •  Labor  including  ConsulYng  Fees  •  Machinery/Equipment;  Infrastructure  FaciliYes  •  Repayment/Interest  on  Loan  (Capital);  Maintenance  Revenue  Streams  (R$):  Tangibles  •  Free/Toll-­‐free;  Road  taxes  •  Time  savings;  ProducYvity  gains  •  Generated  income  due  to  mulYplier  effects;  New  jobs  Social  Costs  (-­‐)  •  Less  expensive  road  maintenance  •  Lower  inefficiency  and  waste  •  Displacement  of  local  populaYon  in  path  of  new  road  •  DisrupYon  of  tradiYonal  life  in  community  Social  Benefits  (+)  •  Faster  travel/CommuYng  •  Safer  travel:  fewer  accidents;  fewer  deaths  •  Greater  connecYvity/trade  Environmental  Costs  (-­‐)  •  DestrucYon  of  flora  and  fauna  •  Greater  consumpYon  of  (imported)  fuel  •  Land  scarificaYon    Environmental  Benefits  (+)  •  Lesser  consumpYon  of  non-­‐renewable  energy      Global  Business  Model  (GBM)  Canvas  for  a  Shared  Value-­‐Road  Project  in  a  Developing  Country  q  Past   q  Present  (“As  Is”)   ü  Future  (Project  Lifecycle:  20  yrs)  Topics  of  the  the  Business  Model  Canvas  are  mainly  from  the  book,  Business  Model  Genera8on  (www.businessmodelgeneraYon.com)  
  • BUSINESS  MODEL    JOBS-­‐TO-­‐BE-­‐DONE  Design  Shared  Happiness  (“Back  Stage”)  Deliver  Shared  Happiness  (“Front  Stage”)  Business  Model  Environ-­‐ment  (BME)  Learn  About  Business  System  (PROJECT/TOOL)          (“Superstructure”/“Stage”)                      Manage  Shared    Happiness  (IMPACT  ANALYSIS)              (“Founda8on”)    Global  Business  Model  (GBM)  Canvas  for  Shared  Happiness  Business  Models  and  Projects  Global  Business  Model  (GBM)  Theater:  Simply  ReDesign  Business  Models  for  the  Triple  BoCom  Line  of  Profit,  People,  and  Planet  The  expressions  of  “Front  Stage”  and  “Back  Stage”  are  used  by  Alexander  Osterwalder  in  his  analogy  of  the  Business  Model  Canvas  as  “Theater”