Generate, Present, and Manage Ideas for Scalable Startups: The UNIVERSAL PROBLEM SOLVING CANVAS

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How does one generate ideas for scalable startups such as Google, Facebook, and SnapChat?

This presentation showcases the Universal Problem Solving (UPS) Canvas which can be used to start generating, presenting, and managing ideas for scalable startups. The core message of the presentation is that "scalable ideas" are best generated by starting with a big "Problem To Be Solved (PTBS)."

http://goo.gl/UXM5eT

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  • Rod,
    In sharing this presentation on linkedin I wrote 'This presentation is like a sheet of rubber- you may stretch it, bend it, compress it, and the rest you may guess'. I say always to myself 'I think Rod reached the end of it'. Surprisingly; you keep building on your previous work creatively. I like the set up of this work. It is clear and allows ample room for creativity to flourish. Congrats.
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Generate, Present, and Manage Ideas for Scalable Startups: The UNIVERSAL PROBLEM SOLVING CANVAS

  1. 1.  DRAMATIC  STORY  CANVAS  for  Genera5ng,  Presen5ng,  and  Managing  Scalable  Startup  Ideas     Source:  Content  in  Problem  Space  is  largely  based  on  Marc  Barro’s  ar:cle,  “Genera:ng  Startup  Ideas.”  hBp://goo.gl/pYcH3E     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   Problem   Pain:  (Un)Known   RED  OCEAN   BLUE  OCEAN   Solu5on   Gain:  (Un)Known   Business   Model   Business   Model   Job  To  Get  Done/Experience   (Strategy/Tac6cs/Execu6on)   CHALLENGE   (PROBLEM  Space)   DIAGNOSIS   (METHOD  Space)   POLICY   (SOLUTION  Space)   q Discover  a  problem  with  tasks  (jobs)   and/or  many  people  in  areas  of   passion:  work/home/outdoors/web   q Discover  pain  or  trade-­‐off  in  cus-­‐ tomer  journey  (day  in  customer  life)   q Find  a  rapidly  growing  niche/sector   q Disrupt  a  leader  in  the  Red  Ocean   q Surf  big  P.E.S.T.L.I.E.D.  wave/trend   ACTION  PLAN  (IMPLEMENTATION  Space)  –  TO  DO         Before     AOer     Strategic     Problem  Solving   Targets  (Metrics)         Execu5on   Universal  Problem  Solving  (UPS)  Canvas  
  2. 2.  DRAMATIC  STORY  CANVAS  for  Genera5ng,  Presen5ng,  and  Managing  Problem  To  Be  Solved  (PTBS)     Holis:cally  Document,  Present,  and  Manage  Organiza:onal  Success  (Failure)  in  Business  and  Life     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   Problem   Pain:  (Un)Known   RED  OCEAN   BLUE  OCEAN   Solu5on   Gain:  (Un)Known   Business   Model   Business   Model   Job  To  Get  Done/Experience   (Strategy/Tac6cs/Execu6on)   CHALLENGE   (PROBLEM  Space)   DIAGNOSIS   (METHOD  Space)   POLICY   (SOLUTION  Space)   ACTION  PLAN  (IMPLEMENTATION  Space)  –  TO  DO         Before     AOer     Strategic     Problem  Solving   Targets  (Metrics)         Execu5on   Universal  Problem  Solving  (UPS)  Canvas  
  3. 3. Example  
  4. 4.  GOOGLE’S  DRAMATIC  STORY  CANVAS  for  Problem  To  Be  Solved  (PTBS)  in  Search  Engines  (1998)     Holis:cally  Document,  Present,  and  Manage  Organiza:onal  Success  (Failure)  in  Business  and  Life     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   Problem   Pain:  (Un)Known   RED  OCEAN   BLUE  OCEAN   Solu5on   Gain:  (Un)Known   Business   Model   Business   Model   Job  To  Get  Done/Experience   (Strategy/Tac6cs/Execu6on)   CHALLENGE   (PROBLEM  Space)   DIAGNOSIS   (METHOD  Space)   POLICY   (SOLUTION  Space)   Problem  To  Be  Solved  (PTBS)  in   Red  Ocean  Industry  of  Search  Engine   q List  of  search  results  is  not  very   relevant  to  searcher’s  needs   q Interface  of  search  engine  is   cluTered  especially  with  ads   q Ads  are  not  directly  linked  to  search   words   ACTION  PLAN  (IMPLEMENTATION  Space)  –  TO  DO         Before     AOer     Strategic     Problem  Solving   Targets  (Metrics)         Execu5on   Universal  Problem  Solving  (UPS)  Canvas   Rapidly  obtain  relevant   informa5on  from  search/enquiry  
  5. 5.  DRAMATIC  STORY  CANVAS  for  Formula5ng  and  Execu5ng  “Good    Strategy”     Holis:cally  Document,  Present,  and  Manage  Organiza:onal  Success  (Failure)  in  Business  and  Life     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hKp://businessmodels.ning.com  &  hKp://twiKer.com/RodKuhnKing   Problem   Pain:  (Un)Known   RED  OCEAN   BLUE  OCEAN   Solu5on   Gain:  (Un)Known   Business   Model   Business   Model   Job  To  Get  Done/Experience   (Strategy/Tac6cs/Execu6on)   CHALLENGE:  Short/Medium/Long-­‐term   (Problems:  Constraints/Obstacles)   DIAGNOSIS:  Holis5c  Business  Model   (Causes/Insights:  Ext./Int.  Resources)   POLICY   (Solu6ons:  Goals/Objec6ves/Strategy)   q C:  Collect  info  (on  business  model)   q D:  Define  customer  challenge,  pain,   unacceptable  trade-­‐off,  conflict,  or   Minimum  Viable  Problem  (MVP)     q M:  Measure  challenge,  pain,         trade-­‐off,  conflict,  or  problem   q A:  Analyze,  qualita6vely  and   quan6ta6vely,  core  (80/20)  causes   or  simulate  business  model  drivers   especially  at  level  of  system,   environment,  and  supersystem;               use  analogies,  if  necessary       q G:  Generate  disrup6ve  ideas  and   select  best  alterna6ve            (MAXIMIZE  VALUE  OR  HAPPINESS:              Minimize  Cost,  Pain,  and/or  Waste;              Minimize  Weaknesses  and  Threats              Maximize  Revenue,  Delight,  Benefit              and/or  Differen:a:on;              Maximize  Strengths  &  Opportuni.)   ACTION  PLAN  (TO  DO)  -­‐  Core  Tac6cs/Coherent  Ac6ons:  Do-­‐Measure-­‐Learn  (DML)  Cycle   q  E:  Eliminate  –  Waste  (Defects)   q  R:  Reduce  –  Cost  (Pain),  e.g.,  size/cost;  complexity;  inaccessibility  (inconvenience);  :me  (delay)     q  I:  Increase  –  Revenue  (Delight),  e.g.,  func:onality/performance;  quality;  status  (brand);  customiza:on/interac:on   q  C:  Create  –  Differen6a6on  (Awesome  Customer  Experience)   Before     AOer     “Good  Strategy”  Canvas:  9  Steps  of  Problem-­‐Based  Strategy  (CDMAG-­‐ERIC)   Strategic     Problem  Solving   Execu5on   Targets  (Metrics)        

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