Now Playing                  The Di...
THE DISRUPTOR’S JOURNEY                                                         Achieve Zero Failure Rate (ZFR) for Busine...
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THE DISRUPTOR'S JOURNEY: How to Generate Massive Growth in Customers, Happiness, and Value?

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"The Disruptor's Journey" is a one-page template for answering the question, "How to Generate Massive Growth in Customers, Happiness, and Value?" The Disruptor's Journey can be used as a template for describing and developing Blue Ocean Strategy/Business Models as well as for solving apparently impossible problems business, personal life, and society.

The Disruptor's Journey (DJ) is illustrated on an interface that is similar to that of an iPod.

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Transcript of "THE DISRUPTOR'S JOURNEY: How to Generate Massive Growth in Customers, Happiness, and Value?"

  1. 1.     Now Playing The Disruptor’s Journey    Primary Disruptive Question:                                                  How to Generate Massive Growth in Customers, Happiness, and Value? Dr. Rod King D: Design   Customer Experience  D: Journey (E.A.R. Chain)  E: Product/Service  Disrupt Value (Supply) Chain  Business Model  Execute O: What to disrupt?   What to disrupt to?  RED OCEAN     Observe BLUE OCEAN  (Present)  (Future)  How best to disrupt? Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  2. 2. THE DISRUPTOR’S JOURNEY                                                  Achieve Zero Failure Rate (ZFR) for Businesses in Our Communities and the World   1. Form A+ Team/Community & Formulate Primary Disruptive Question (PDQ):  How to Generate Massive Growth in Customers, Happiness, and Value in No Time … for X?  (Note: X is a Category of Products, Services, Place, Job‐To‐Be‐Done, an Activity, or Industry)   2. Collaboratively Answer the PDQ Especially By Using 3 Disruption Questions:  * What to disrupt? Red Ocean (Present)  * What to disrupt to? Blue Ocean (Future)  * How best to disrupt? Value Disruption Strategy & Tactics (ODDE Wheel)  Process for Value Disruption Strategy & Tactics (OODE Wheel)  Choose Space (Time): Red Ocean (Present) or Blue Ocean (Future)  O: Observe and Model (Problems, Solutions, Constraints, Trends, SWOT, and Conventional  Trade‐offs in Customer Experience Journey, Chain, or Ecosystem for Given Activity)  D: Disrupt (Conventional Trade‐offs in Customer Experience Journey) Using  Internal/External Resources in Space & Time: Short/Medium/Long Term  • Eliminate Pain: Disadvantages; Weaknesses; Threats; Undesirable/Harmful  Effects; Waste; Defects; Complexity; Inconvenience; Negative Root‐causes;  Weakest Links; Barriers; Constraints; Size; Cost; Risks   • Reduce Pain: Disadvantages; Weaknesses; Threats; Undesirable/Harmful  Effects; Waste; Defects; Complexity; Inconvenience; Negative Root‐causes;  Weakest Links; Barriers; Constraints; Size; Cost; Risks   •  Increase Delight: Advantages; Strengths; Opportunities; Desirable/Useful  Effects;  Differentiation; Brand (Image); Performance; Function; Quality;  Customization (Personalization); Fun; Revenue; Rewards   • Create Delight: Advantages; Strengths; Opportunities; Desirable/Useful  Effects;  Differentiation; Brand (Image); Performance; Function; Quality;  Customization (Personalization); Fun; Revenue; Rewards  D: Design (Prototype; Test; Validate; Iterate … Brand/Activity/Workflow/Job‐To‐Be‐Done/  Product/Service/Business Model/Supply Chain; Report …  for Vision and Market Fit of  Customer Segment)   E: Execute (Deliver and Manage Performance to Circles of Influencers/ Evangelists/Early  Adopters/Customer Segment)   BUSINESS  PLAN  Compete Different 

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