Customer DNA Map

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The Customer DNA Map is a tool for deeply understanding and more emotionally connecting to people. The Customer DNA Map visually presents the persona of an individual including a customer. In particular, the Customer DNA Map illustrates a person's DNA: Design; Needs; Aspirations. The Customer DNA Map is especially useful to the following professionals: Team Builders, Marketers, Strategists, HR Personnel, Product/Service/Business Designers; Software Developers, and Managers/Leaders. There’s nothing more fun than developing your Personal DNA Map. Why not try out the Customer DNA Map, now?

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Customer DNA Map

  1. 1. CUSTOMER DNA MAP: Blank (“DAN” Format) Simply Knowing and Understanding the DNA of Customers D A NDesign Aspirations NeedsPain (-): Delight (+): Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  2. 2. CUSTOMER DNA MAP: Hierarchy of Needs Simply Knowing and Understanding the DNA of Customers D A NDesign Aspirations Needs  Physical Needs  Intellectual Needs  Emotional (Social) Needs  Spiritual NeedsPain (-): Delight (+): Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  3. 3. CUSTOMER DNA MAP: General Questions Simply Knowing and Understanding the DNA of Customers D A NDesign Aspirations Needs What are your favorite or dream  What are your dreams and aspirations?  What challenge or problem would products/services/organizations? you most like to get resolved in business/society? In what industry do you work?  Who are your heroes or favorite entrepreneurs?Pain (-): Delight (+): Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  4. 4. Example: CUSTOMER DNA MAP Dr. Rod King, Author & Business Development Consultant, rodkuhnking@sbcglobal.net D A NDesign Aspirations Needs What are your favorite or dream  What are your dreams and aspirations?  What challenge or problem would products/services/organizations? you most like to get resolved in Infinite Shared Happiness for Everyone business/society?iPhone; iPad; Deck of Playing Cards Develop a simple Theory of Everything for solving tame and wicked problems in society In what industry do you work?  Who are your heroes or favorite entrepreneurs?Management Consulting(Business Development) Steve Jobs; Bill Gates; Sergey Brin; Larry Page; Richard Branson; Oprah; Muhammad Ali; David CopperfieldPain (-): Delight (+):Difficulty of Getting More Customers Collaboratively Building a Global Business DNA Directory Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  5. 5. CUSTOMER DNA DASHBOARD Simply Knowing and Understanding the DNA of CustomersCustomer DNA D Design: How? N Needs: What? A Aspirations: Why? Pain (-) Delight (+)Name/ID Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  6. 6. Example: CUSTOMER DNA DASHBOARD Simply Knowing and Understanding the DNA of CustomersCustomer DNA D Design: How? N Needs: What? A Aspirations: Why? Pain (-) Delight (+)Name/ID1) Dr. Rod King iPhone; iPad; Deck of Playing Develop a simple Theory Difficulty of Infinite SharedAuthor & Business Cards of Everything for solving Getting More Happiness forDev. Consultant tame and wicked Customers Everyonerodkuhnking@sbcg problems in societylobal.net Collaboratively Steve Jobs; Bill Gates; Building a Global Management Consulting Sergey Brin; Larry Page; Business DNA Richard Branson; Oprah; Directory Muhammad Ali; David Copperfield2)3)… Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  7. 7. CUSTOMER DNA MAP: Template in Tree Layout Simply Knowing and Understanding the DNA of CustomersCopyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  8. 8. Example: CUSTOMER DNA MAP Simply Knowing and Understanding the DNA of CustomersCopyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  9. 9. Share Your Personal DNA Map Join He The Project of Collaboratively Buildinga Global Business & Customer DNA Directory Join us at http://businessmodels.ning.com

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