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BLUE 
OCEAN 
STRATEGY 
+ 
DESIGN 
THINKING 
+ 
BUSINESS 
MODELING 
+ 
LEAN 
STARTUP 
METHOD 
Industry/Market/Customer 
Goa...
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One Template for BLUE OCEAN STRATEGY, DESIGN THINKING, BUSINESS MODELING, AND LEAN STARTUP METHOD: The Business Model Yacht

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You may have heard, read, and/or used different books on Blue Ocean Strategy, Design Thinking, Business Modeling, and Lean Startup Method. The infographic below presents a single template that seamlessly and visually integrates the quartet of approaches: Blue Ocean Strategy; Design Thinking; Business Modeling; Lean Startup Method. A benefit of using this approach is the enormous savings in time, money, and other resources while creating an uncontested market space where competitors are irrelevant.

http://goo.gl/3XG5y0

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Transcript of "One Template for BLUE OCEAN STRATEGY, DESIGN THINKING, BUSINESS MODELING, AND LEAN STARTUP METHOD: The Business Model Yacht"

  1. 1. BLUE OCEAN STRATEGY + DESIGN THINKING + BUSINESS MODELING + LEAN STARTUP METHOD Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. Problem Pain: (Un)Known 1 2 3 4 5 10 8 6 4 2 #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service 10 8 6 4 2 COST (STRUCTURE) REVENUE (STREAMS) Product Product Strategy Canvas (“As Is”) Strategy Canvas (“To Be”) Decision-­‐Making Dashboard Decision-­‐Making Dashboard (Done) (To Do/Vision) (Doing) PROFIT 0 i ii iii iv v vi vii viii u Understand u Observe/Model u Ideate/Model Inputs/ Partners Value Engine: Value Capture (ProposiMon/Strategy) I n n o v a t I o n A c c o u n t I n g 0 i ii iii iv v vi Time (Delay; Risk) Inaccessi-­‐ bility/ Inconve-­‐ vii nience viii Price (Size; Volume) FuncConality/ Performance Quality Brand/ Design/ Elegance CustomizaCon/ InteracCvity Complexity
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