1	
  
The 3x3 Business Model Storyboard
A Simpler and Flexible Visualization of How An Organization Creates, Delivers, and...
2	
  
The 3x3 Business Model Storyboard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers,...
The Storycards
of
The 3x3 Business Model Storyboard
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
 
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  h:p://businessmodels.ning.com	
  &	
  h:p://twi:er.com/...
The 3x3 Business Model Storyboard for Ryanair
(Simplified Network Diagram)
A Simpler and Flexible Visualization of How Rya...
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The 3x3 Business Model Storyboard for Ryanair Airlines: A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

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This presentation introduces the template of the Tic-Tac-Toe (3x3) Business Model Storyboard for visualizing, documenting, and managing business models. The 3x3 Business Model Storyboard has three distinct features:

1) Three Storypanels that describe the 3 main jobs-to-be-done of a business model: Value Creation, Value Delivery, and Value Sharing (Profit).

2) A simple-to-understand and use 3x3 grid of storycards that comprehensively describe the structure and dynamics of a business model.
Note that each column of 3 storycards belongs to a storypanel.

3) The template of the 3x3 Business Model Storyboard can be used to rapidly and iteratively discover, solve, and manage customer problems.

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The 3x3 Business Model Storyboard for Ryanair Airlines: A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

  1. 1. 1   The 3x3 Business Model Storyboard A Simpler and Flexible Visualization of How An Organization Creates, Delivers, and Shares Value   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   Value  CreaCon   Value  Delivery   Value  Sharing  (Profit)  
  2. 2. 2   The 3x3 Business Model Storyboard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   Value  CreaCon   Value  Delivery   Value  Sharing  (Profit)  
  3. 3. The Storycards of The 3x3 Business Model Storyboard
  4. 4.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   INPUTS Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  5. 5.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   INTERNAL RESOURCES Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  6. 6.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   PROCESSES Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  7. 7.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   VALUE PROPOSITION Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  8. 8.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   CHANNELS Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  9. 9.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   CUSTOMER Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  10. 10.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   COST Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  11. 11.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   REVENUE Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  12. 12.   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   KEY METRICS Storycard for Ryanair A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value
  13. 13. The 3x3 Business Model Storyboard for Ryanair (Simplified Network Diagram) A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing   Value  CreaCon   Value  Delivery   Value  Sharing  (Profit)   Legend      requires      delivers/                                        drives              require(s)                                              affect(s)/              delight(s)  

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