Blue Ocean Success Management
Upcoming SlideShare
Loading in...5
×
 

Blue Ocean Success Management

on

  • 5,137 views

Existing approaches to creating Blue Ocean companies focus on the means more than the end. However, several means and strategies could be used to achieve the goal of Blue Ocean Success. This document ...

Existing approaches to creating Blue Ocean companies focus on the means more than the end. However, several means and strategies could be used to achieve the goal of Blue Ocean Success. This document introduces the paradigm of Blue Ocean Success. Simple visual tools - which integrate the best ideas on Systems Thinking, Strategy, Performance Management, and Decision-making - are presented to facilitate achievement of Blue Ocean Success especially in business.

The document also contains case studies on the Blue Ocean Success of YouTube, Cirque du Soleil, and Southwest Airlines. Blue Ocean Success Management is directed at strategists, entrepreneurs, and venture capitalists.

Statistics

Views

Total Views
5,137
Views on SlideShare
5,128
Embed Views
9

Actions

Likes
5
Downloads
582
Comments
2

2 Embeds 9

http://www.slideshare.net 7
http://sam1metabmg.tumblr.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Blue Ocean Success Management Blue Ocean Success Management Presentation Transcript

  • Visual Tools for Comprehensively Assessing, Predicting, Designing, and Managing Blue Ocean Success(… and Red Ocean Failure?)  Dr. Rod KingThought Leader on Blue Ocean Success
    BLUE OCEAN SUCCESS MANAGEMENT
  • BLUE OCEAN SUCCESS MANAGEMENTA Seamless Integration of the Best Tools for Strategy, Innovation, and Performance Management
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • PERSONAL SUCCESS TOLLGATESWhat is (Multi-level) Personal Success? What is the Potential of Each Personal Tollgate for Blue Ocean Success?
    UNIVERSAL Success
    World (International) Success
    Society (National) Success
    Community (Local) Success
    Family Success
    Individual Success
    Note: Blue Ocean = ‘Above Best-in-class’ = ‘Best Ever’ = ‘Virtually Ideal’
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BLUE OCEAN SUCCESS IN BUSINESS
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • TOOLS OF BLUE OCEAN SUCCESS MANAGEMENT
    BUS. SUCCESS VOICE/SCOREBOARD
    • What is the current business success?
    • What is the goal or desired/potential business success?
    • How to track or monitor performance?
    BUSINESS SUCCESS GOALS/TOLLGATES
    • What are (multi-level) business goals/success?
    • What is the potential of each business goal/tollgate for Blue Ocean Success?
    BUSINESS SUCCESS RADAR
    • How to generally get to the desired business success?
    BUSINESS STRATEGY MATRIX
    • How to more specifically get to desired business success?
    TOOLS OF
    BLUE OCEAN SUCCESS MANAGEMENT
    SCALABLE MARKETS & SCENARIOS
    • What is the main customer job, activity, and/or value proposition?
    • What tools/ecosystem do customers currently use to complete customer job?
    • What is ideal tool for completing job?
    BLUE OCEAN RADAR
    • Where is current business success?
    • Where is desired business success?
    • How to generally get to desired business success?
    • What is customer value proposition?
    BLUE OCEAN MAP
    • Where is current business success?
    • Where is desired business success?
    • How to generally get to desired business success?
    BLUE OCEAN COMPASS
    • Where exactly is business success now?
    • Where exactly is desired success?
    • How to more specifically get to desired business success?
    • What is customer value proposition?
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 11
    SIMPLE PROCESS FOR BLUE OCEAN SUCCESS MANAGEMENT
    1. For each business success tollgate,
    • describe the existing and desired degree of success (positives and negatives).
    • quantify the existing and desired degree of success (positives and negatives).
    Identify the most critical or “weakest” business tollgate, that is, the tollgate with the least degree of success.
    For the weakest business tollgate, use resources within and across the business network to increase the degree of success to the level required for Blue Ocean Success.
    GO TO STEP 2.
    OTHERWISE, prepare, execute, and monitor plan of each business tollgate so that desired Blue Ocean Success is comprehensively achieved.
    Note:There is a hierarchy of 6 business tollgates (goals, portals, or constraints) in business:
    Employees (Team); Product/Service Design; Customer; Business Investor; Value Chain (Business
    Model); Ecosystem. Interfaces include Distribution/Channels; Processes; Information Exchange.
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • HIERARCHY OF BUSINESS SUCCESS GOALSWhat are the Goals for Blue Ocean Success?
    ECOSYSTEM (Industry) Success
    Value Chain (Bus. Model) Success
    Business Investor Success
    Customer Success
    Product or Service Design Success
    Employees (Team) Success
    Note: Blue Ocean = ‘Above Best-in-class’ = ‘Best Ever’ = ‘Virtually Ideal’
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS TOLLGATESWhat is (Multi-level) Business Success? What is the Potential of Each Business Tollgate for Blue Ocean Success?
    ECOSYSTEM (Industry) Success = Delight/Pain = Advantages/Disadvantages = 1/Degree of Trade-Off
    (Ideal Success involves Zero Trade-Off)
    Value Chain (Bus. Model) Success = Strengths/Weaknesses = Opportunities/Threats
    (Ideal Success involves Zero Trade-Off)
    Business Investor Success = Revenue/Cost = Reward/Risk
    (Ideal Success involves Zero Trade-Off)
    Customer Success =
    Delightful Immersive Experience/Painful Experience
    (Ideal Success involves Zero Trade-Off)
    Product or Service Design Success =
    Useful Features/Harmful Features
    (Ideal Success involves Zero Trade-Off)
    Employees (Team) Success =
    Strengths/Weaknesses
    (Ideal Success involves Zero Trade-Off)
    Note: Blue Ocean = ‘Above Best-in-class’ = ‘Best Ever’ = ‘Virtually Ideal’
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • ELEMENTS OF BLUE OCEAN SUCCESS IN A SCALABLE BUSINESS NETWORK
    EMPLOYEES (TEAM) SUCCESS
    SUPPLIER SUCCESS
    MACHINERY/FACILITY SUCCESS
    ECOSYSTEM (Industry) SUCCESS
    BLUE OCEAN SUCCESS
    IN A BUSINESS NETWORK:
    BUSINESS MODEL/INVESTOR SUCCESS
    DISTRIBUTION/CHANNELS SUCCESS
    CUSTOMER SUCCESS
    PRODUCT/SERVICE DESIGN SUCCESS
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template for BUSINESS SUCCESS TOOLS(Strategic Questions)
    (Logo)
    Business/Sector/Ecosystem/Industry: …………………………………………….……………………………………….…………………
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success for each tollgate can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS VOICEWhat is the Current Business Success? What is the Goal or Desired/Potential Business Success?
    (Logo)
    Business: …………………………………………………………………………….…………………………………………………….…………………
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success for each tollgate can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS COMPASSWhat is the Current/Desired/Potential Business Success?
    (Logo)
    Business: …………………………………………………………………………….…………………………………………………….…………………
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success for each tollgate can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS SCOREBOARD What is the Current Business Success? What is the Desired/Potential Business Success?
    (Logo)
    Sector/Ecosystem/Industry: …………………………………………….…………………………………………………….…………………
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success for each tollgate can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS RADARHow to Generally Get to the Desired Business Success?
    (Logo)
    Name of Business: ………………………………………………………………………………………………………………………………………
    Sector/Ecosystem/Industry: ………………………………………………………………………………………………………………………
    Mission/Vision: ……………………………..……………………………………………………………………………………….…………………
    ELEMENTS OF BUSINESS SUCCESS RADAR:
    Competitive Advantage Strategies
    • Employees (Team) Strategy
    • Product/Service Design Strategy
    • Customer Strategy
    • Business Investor Strategy
    • Value Chain (Business Model) Strategy
    • ECOSYSTEM (Industry) Strategy
    Value Proposition
    Targeted Customer Segments (Niches)
    (Logo)
    Customer Job/Value Proposition: ……………………………………………………………………………………….…………………
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS STRATEGY MATRIXHow to More Specifically Get to the Desired Business Success?
    (Logo)
    Name of Business: ………………………………………………………………………………………………………………………………………
    Sector/Ecosystem/Industry: ………………………………………………………………………………………………………………………
    Mission/Vision: ……………………………..……………………………………………………………………………………….…………………
    Customer Job/Value Proposition: ……………………………………………………………………………………….…………………
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • (Logo)
    BUSINESS STRATEGY MATRIXHow to Get to the Desired Business Success? (Checklist of Generic Strategies)
    Name of Business: ………………………………………………………………………………………………………………………………………
    Sector/Ecosystem/Industry: ………………………………………………………………………………………………………………………
    Mission/Vision: ……………………………..……………………………………………………………………………………….…………………
    Customer Job/Value Proposition: ……………………………………………………………………………………….…………………
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • SCALABLE MARKETS & SCENARIOSWhat are Alternative Markets, Opportunities, and Tools for Blue Ocean Success?
    (Logo)
    Name of Business: ………………….…………….…………..…………..……………………………………………………………………………
    Sector/Ecosystem/Industry: ………………………….……………………………………………………………………………………………
    Main Customer Job/Activity/Value Proposition: …………………………….……………………………………….…………………
    Mission/Vision: ……………………………..……………………………………………………………………………………….…………………
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • PROGRAM CHART FOR BLUE OCEAN SUCCESS MANAGEMENTHow to Execute Strategies and Monitor Progress Towards the Desired Business Success?
    (Logo)
    Name of Business: ………………………………………………………………………………………………………………………………………
    Sector/Ecosystem/Industry: ………………………………………………………………………………………………………………………
    Mission/Vision: ……………………………..……………………………………………………………………………………….…………………
    Customer Job/Value Proposition: ……………………………………………………………………………………….…………………
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • CASE STUDY ONBLUE OCEAN SUCCESS PLAN
    CIRQUE DU SOLEIL (Entertainment Sector)
    • Business Success Scoreboard
    • Business Success Radar
    • Business Strategy Matrix
    • Program Chart for Blue Ocean Success
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS SCOREBOARD FOR CIRQUE DU SOLEILWhat is the Current Business Success? What is the Desired/Potential Business Success?
    Sector/Ecosystem/Industry: Live Acts/Entertainment
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success at each level can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS RADARHow to Generally Get to the Desired Business Success?
    Name of Business: Cirque du Soleil
    Sector/Ecosystem/Industry: Live Acts/Entertainment
    Mission: “To invoke the imagination, provoke the senses and evoke the emotions of people around the world”
    ELEMENTS OF BUSINESS SUCCESS RADAR:
    Competitive Advantage Strategies
    • Employees (Team) Strategy
    Increase Employees Success to Level 7
    • Product/Service Design Strategy
    Increase Product/Service Success to Level 8
    • CUSTOMER Strategy
    Increase Customer Success to Level 8
    • Business Investor Strategy
    Increase Business Investor Success to Level 8
    • Value Chain (Business Model) Strategy
    Increase Value Chain Success to Level 7
    • ECOSYSTEM (Industry) Strategy
    Increase ECOSYSTEM Success to Level 6.5
    Value Proposition
    High quality artistic entertainment
    Targeted Customer Segments (Niches)
    • Circus-goers
    • Theater/Live Act-goers
    Customer Job/Value Proposition: “High quality artistic entertainment”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS STRATEGY MATRIXHow to More Specifically Get to the Desired Business Success?
    Name of Business: Cirque du Soleil
    Sector/Ecosystem/Industry: Live Acts/Entertainment
    Mission: “To invoke the imagination, provoke the senses and evoke the emotions of people around the world”
    Customer Job/Value Proposition: “High quality artistic entertainment”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • PROGRAM CHART FOR BLUE OCEAN SUCCESS MANAGEMENTHow to Execute Strategies and Monitor Progress Towards the Desired Business Success?
    Name of Business: Cirque du Soleil
    Sector/Ecosystem/Industry: Live Acts/Entertainment
    Mission: “To invoke the imagination, provoke the senses and evoke the emotions of people around the world”
    Customer Job/Value Proposition: “High quality artistic entertainment”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • CASE STUDY ONBLUE OCEAN SUCCESS PLAN
    YOUTUBE (Technology Sector)
    • Business Success Scoreboard
    • Business Success Radar
    • Business Strategy Matrix
    • Program Chart for Blue Ocean Success
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS SCOREBOARD FOR YOUTUBEWhat is the Current Business Success? What is the Desired/Potential Business Success?
    Sector/Ecosystem/Industry: Video Experience-sharing/Online Social Network/Computing
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success at each level can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS RADARHow to Generally Get to the Desired Business Success?
    Name of Business: YouTube
    Sector/Ecosystem/Industry: Video Experience-sharing/Online Social Network/Computing
    Mission: To easily and quickly share videos on the Internet and online communities
    ELEMENTS OF BUSINESS SUCCESS RADAR:
    Competitive Advantage Strategies
    • Employees (Team) Strategy
    Increase Employees Success to Level 8
    • Product/Service Design Strategy
    Increase Product/Service Success to Level 8
    • CUSTOMER Strategy
    Increase Customer Success to Level 8
    • Business Investor Strategy
    Increase Business Investor Success to Level 8
    • Value Chain (Business Model) Strategy
    Increase Value Chain Success to Level 8
    • ECOSYSTEM (Industry) Strategy
    Maintain ECOSYSTEM Success to Level 8
    Value Proposition
    “Broadcast Yourself”
    Targeted Customer Segments (Niches)
    • Hobbyists/Amateur owners of video content
    • Internet users
    Customer Job/Value Proposition: “Broadcast Yourself”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS STRATEGY MATRIXHow to More Specifically Get to the Desired Business Success?
    Name of Business: YouTube
    Sector/Ecosystem/Industry: Video Experience-sharing/Online Social Network/Computing
    Mission: To easily and quickly share videos on the Internet and online communities
    Customer Job/Value Proposition: “Broadcast Yourself”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • PROGRAM CHART FOR BLUE OCEAN SUCCESS MANAGEMENTHow to Execute Strategies and Monitor Progress Towards the Desired Business Success?
    Name of Business: YouTube
    Sector/Ecosystem/Industry: Video Experience-sharing/Online Social Network/Computing
    Mission: To easily and quickly share videos on the Internet and online communities
    Customer Job/Value Proposition: “Broadcast Yourself”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • CASE STUDY ONBLUE OCEAN SUCCESS PLAN
    SOUTHWEST AIRLINES (Transportation Sector)
    • Business Success Scoreboard
    • Business Success Radar
    • Business Strategy Matrix
    • Program Chart for Blue Ocean Success
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS SCOREBOARD FOR SOUTHWEST AIRLINESWhat is the Current Business Success? What is the Desired/Potential Business Success?
    Sector/Ecosystem/Industry: Short-haul Airlines/Transportation
    Note: Success = Delight (+)/Pain (-)
    For a quick evaluation, Success at each level can be rated on an ordinal scale: from 1 (low) to 10 (high)
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS SUCCESS RADARHow to Generally Get to the Desired Business Success?
    Name of Business: Southwest Airlines
    Sector/Ecosystem/Industry: Short-haul Airlines/Transportation
    Mission: “Dedication to the Highest Quality of Customer Service …”
    ELEMENTS OF BUSINESS SUCCESS RADAR:
    Competitive Advantage Strategies
    • Employees (Team) Strategy
    Increase Employees Success to Level 8
    • Product/Service Design Strategy
    Increase Product/Service Success to Level 8
    • CUSTOMER Strategy
    Increase Customer Success to Level 8
    • Business Investor Strategy
    Increase Business Investor Success to Level 8
    • Value Chain (Business Model) Strategy
    Increase Value Chain Success to Level 7
    • ECOSYSTEM (Industry) Strategy
    Maintain ECOSYSTEM Success to Level 7
    Value Proposition
    “The Speed of a Plane at the Price of a Car …”
    Targeted Customer Segments (Niches)
    • Frequent, low-cost traveler
    Customer Job/Value Proposition: “The Speed of a Plane at the Price of a Car …”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS STRATEGY MATRIXHow to More Specifically Get to the Desired Business Success?
    Name of Business: Southwest Airlines
    Sector/Ecosystem/Industry: Short-haul Airlines/Transportation
    Mission: “Dedication to the Highest Quality of Customer Service …”
    Customer Job/Value Proposition: “The Speed of a Plane at the Price of a Car …”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • PROGRAM CHART FOR BLUE OCEAN SUCCESS MANAGEMENTHow to Execute Strategies and Monitor Progress Towards the Desired Business Success?
    Name of Business: Southwest Airlines
    Sector/Ecosystem/Industry: Short-haul Airlines/Transportation
    Mission: “Dedication to the Highest Quality of Customer Service …”
    Customer Job/Value Proposition: “The Speed of a Plane at the Price of a Car …”
    Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • REFERENCES
    Christensen, C.M. (1997) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
    Kaplan, R.S.; Norton, D.P. (1996) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.
    Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.
    Kim, W.C.; Mauborgne, R. (2005) Blue Ocean Strategy. Boston: Harvard Business School (HBS) Press.
    King, R. (2009) The Zoomable Radial Grid: A Simple Visual Tool for Managing and Generating
    Ideas in Multi-disciplinary Teams. Fresno, California: Value Quotient Management.
    Dr. Rod King
     
    Thought Leader, Consultant, and Trainer on Blue Ocean Success Management
    rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
    http://twitter.com/RodKuhnKing