During tough competitive situations and rough economic times, businesses desperately need tools for maintaining and exponentially increasing business growth. However, the best tools in business appear complex and can hardly be applied by lone entrepreneurs and small businesses.
The purpose of this publication is to present the methodology of Blue Ocean-Business Model (BOBM) as a powerful but simple toolset for growing a business. The methodology of BOBM simplifies and seamlessly integrates best practice tools in business management. With BOBM and especially using its templates, you'll be able to simply design, execute, and monitor a Blue Ocean Strategy as well Blue Ocean-Business Model.