Blue Ocean Map for “Richness vs. Immobility” Trade‐off
IDEAL (ULTIMATE/FINAL RESULT) SCREEN Fractal Market Segmentation of Screens
∞
Richness
BLUE OCEAN Experience:
Foldable/Zoomable Screen 50” Screen for LCD TV
Highly differentiated and
premium-priced/free business model
Screen for Desktop Computer
Blue Ocean Plan
(+): DELIGHT
Screen for Laptop Computer
Screen for Mini‐Notebook
Screen for Netbook
RED OCEAN Experience:
Classic TV Screen
Mobile (Smartphone) Screen
Commoditized and
Strategic
Red Ocean Plan low-cost business model
Choice
(‐): PAIN
(Highly Mobile or New Category) Immobility
BOBM1.1. Blue Ocean‐Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

Blue Ocean Map (9 Categories of Experiences, Trade‐offs, Strategies, and Business Models)
IDEAL BLUE OCEAN (FINAL RESULT) Fractal Market Segmentation of ……………………………………………………………………….
∞
Strength
BLUE OCEAN Experience
Highly differentiated and
premium-priced/free business model
Blue Ocean Plan
(+): DELIGHT
RED OCEAN Experience
Commoditized and
Strategic
Red Ocean Plan low-cost business model
Choice
(‐): PAIN
(Uncontested Experience, Market Space, or New Category) Weakness
BOBM1.1. Blue Ocean‐Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com