Blue Ocean Map: Blue Ocean Strategy for People Who Don't Have Time to Read Text Books

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  • + guest47651e guest47651e 7 months ago
    Nicely put together.

    Michael
  • + jfdeclercq jfdeclercq 7 months ago
    I like it. With one slide you make me understand the essence of the book. Thanks.
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Blue Ocean Map: Blue Ocean Strategy for People Who Don't Have Time to Read Text Books - Presentation Transcript

  1. ∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT Red Ocean Plan Blue Ocean Map A Trade-off Page for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy Strategic Choice BLUE OCEAN Experience RED OCEAN Experience
  2. BENEFITS OF BLUE OCEAN MAP
    • Simpler
    • Faster
    • Free
    • More versatile and scalable in areas of application: business/personal life
    • More visual and logical in illustrating trade-offs
    • Democratizes the paradigm, theory, and application of the classic Blue Ocean Strategy
    Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  3. FEATURES OF BLUE OCEAN MAP: Revenue vs. No. of Competitors
    • Shows uncontested and contested market spaces
    • Illustrates concept of “Ideal Blue Ocean” where the competition is irrelevant
    • Objectively shows location of “ Red Ocean” &“Blue Ocean” in a marketplace
    • Indicates that there are more than two types of oceans in a marketplace
    • Shows the best path on journey towards a Blue Ocean
    • Can be used to facilitate visual design of a Blue Ocean Strategy
    • Can be used to facilitate visual design of a Blue Ocean-Business Model
    • Can be used to visually monitor or track the implementation of a
    • Blue Ocean Strategy as well as Blue Ocean-Business Model
    Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  4. 3 QUESTIONS FOR BLUE OCEAN MAP
    • 1. WHERE ARE YOU AT THE MOMENT (IN THE INDUSTRY)?
    • - Current Revenue: ……………………………………..
    • - Current No. of Competitors: ……………………………………..
    • 2. WHERE WOULD YOU LIKE TO BE (IN 1/2/3 YEARS)?
    • - Future (Desired) Revenue: ……………………………………..
    • - Future No. of Competitors: ……………………………………..
    • 3. HOW WILL YOU GET TO THE BLUE OCEAN?
    • - Design, Test, and Validate Blue Ocean Strategy
    • - Design , Test, and Validate Blue Ocean-Business Model
    • - Implement and Monitor Blue Ocean Strategy as well as
    • Blue Ocean-Business Model
    • - Adapt Blue Ocean Strategy and Blue Ocean-Business Model, as Necessary
    Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  5. RADIAL STRATEGY CANVAS FOR Blue Ocean Strategy Book vs. Blue Ocean Map Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  6. ∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) STRATEGIC CHOICES FOR A STARTUP BUSINESS Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT BLUE OCEAN Experience RED OCEAN Experience Red Ocean Plan STARTUP

+ Rod KingRod King, 7 months ago

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