Blue Ocean Map: Blue Ocean Strategy for People Who Don't Have Time to Read Text Books

∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT Red Ocean Plan Blue Ocean Map A Trade-off Page for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy Strategic Choice BLUE OCEAN Experience RED OCEAN Experience

BENEFITS OF BLUE OCEAN MAP

Simpler

Faster

Free

More versatile and scalable in areas of application: business/personal life

More visual and logical in illustrating trade-offs

Democratizes the paradigm, theory, and application of the classic Blue Ocean Strategy

FEATURES OF BLUE OCEAN MAP: Revenue vs. No. of Competitors

Shows uncontested and contested market spaces

Illustrates concept of “Ideal Blue Ocean” where the competition is irrelevant

Objectively shows location of “ Red Ocean” &“Blue Ocean” in a marketplace

Indicates that there are more than two types of oceans in a marketplace

Shows the best path on journey towards a Blue Ocean

Can be used to facilitate visual design of a Blue Ocean Strategy

Can be used to facilitate visual design of a Blue Ocean-Business Model

Can be used to visually monitor or track the implementation of a

Blue Ocean Strategy as well as Blue Ocean-Business Model

3 QUESTIONS FOR BLUE OCEAN MAP

1. WHERE ARE YOU AT THE MOMENT (IN THE INDUSTRY)?

- Current Revenue: ……………………………………..

- Current No. of Competitors: ……………………………………..

2. WHERE WOULD YOU LIKE TO BE (IN 1/2/3 YEARS)?

- Future (Desired) Revenue: ……………………………………..

- Future No. of Competitors: ……………………………………..

3. HOW WILL YOU GET TO THE BLUE OCEAN?

- Design, Test, and Validate Blue Ocean Strategy

- Design , Test, and Validate Blue Ocean-Business Model

- Implement and Monitor Blue Ocean Strategy as well as

Blue Ocean-Business Model

- Adapt Blue Ocean Strategy and Blue Ocean-Business Model, as Necessary

∞ (-): PAIN IDEAL BLUE OCEAN (FINAL RESULT) No. of Competitors Revenue ( Uncontested Experience, Market Space, or New Category) STRATEGIC CHOICES FOR A STARTUP BUSINESS Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Lowly differentiated and low-cost business model Highly differentiated and premium-priced/free business model (+): DELIGHT BLUE OCEAN Experience RED OCEAN Experience Red Ocean Plan STARTUP