Blue Ocean Dashboard for GOOGLE INC. Date: April 4, 2009
Name of Product/Service/Facility: Google Search Engine/Ad Platform Functionality: Search Engine/Advertising Market
Customer Value Proposition: Accurate search results; Targeted ads; Web site monetization Business/Industry: Computer (Software)/Advertising
Goal/Objective: To design an uncontested customer experience and uncontested business model as well as make the competition irrelevant
BUSINESS SYSTEM Description Performance Objectives: 2008 Blue Ocean Actions (Relative to Industry Standard) Initiatives/
(“SEMPORCE”) of Best Current/ Future Cost (-) Revenue (+) Other Criteria Raise Create Reduce Eliminate Other Projects
RELATIONSHIPS Resources $ $ (Objectives) (+) (+) (-) (-)
S: Suppliers/Materials Defects Defects
a
Highly productive/ creative Productivity No. of filed Fun/play Turnover
E: Employees/Knowledge Absenteeism Waste
workers Innovation patents/IP R&D Delays
Assets/Culture
M: Machinery, etc. Efficient data centers Defects Defects
P: Processes/Activities PageRank; etc. Quality; ROI Revenue Customers Cost Defects (Six Sigma)
Google Search Engine/ Free search Sale of Customer Experience Ease of use Unobtrusive ads Clutter Purchased (Blue Ocean Strategy:
O: Outputs
Product Bidding & advertising ads (appliance) Quotient (EQ) Speed Other Apps Complexity ranking for Product Innovation)
-
platform/Other Apps Relevance IT Costs websites
Search platform; Adwords;
- Service Free search Service EQ
Adsense
Website owners Sale of ads Channel EQ
R: Retailers/Channels
C: Customers/ Web users; Website owners; Sale of ads: Cost Per Customer EQ, No., and Retention Loyalty Psychological Inertia/ Exit/Entry
Retention Friction barriers
Advertisers; Click
Enterprises (Search) Sale of product
Consumers
E: Environment Env. quality
Yahoo/AOL/AltaVista/ Lycos/ (Cost Per Impression) Market share Exit/Entry Entry/Exit barriers Bargaining power; Risks Threat of
- Competitors (Competitive Strategy)
Microsoft No. of barriers substitutes
Competitors
(Un) explored users of search Brand Awareness Word-of-mouth Complexity No. Entry barriers
- Non-customers No. of prospects
engines/portals advertising of steps
- Partners Website owners/Affili- Sale of ads: Cost Per Partner EQ Joint Alliances
ates/Content providers Click Ventures Affiliates
- Investors Share price
a
- Community/Gov. No. of Projects (Local)
a
BUSINESS MODEL: Google Inc. – Search Engine BUSINESS EXPERIENCE IDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and Blue Ocean Program
US$15.16b US$21.79b
(How does the organization work QUOTIENT (EQ) uncontested business model as well as make the competition irrelevant?)
to deliver its value proposition to customers, partners, ROI (%):
and investors?)
1. Where currently is the business (in the industry)?
2. Where must the business go?
3. How BEST will the business get to the Blue Ocean? What are the evidences or facts?
BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

Blue Ocean Dashboard for Date:
Name of Product/Service/Facility: Functionality:
Customer Value Proposition: Business/Industry:
Goal/Objective:
BUSINESS SYSTEM Description Performance Objectives: 20… Blue Ocean Actions (Relative to Industry Standard) Initiatives/
(“SEMPORCE”) of Best Current/ Future Cost (-) Revenue (+) Other Criteria Raise Create Reduce Eliminate Other Projects
RELATIONSHIPS Resources $ $ (Objectives) (+) (+) (-) (-)
S: Suppliers/Materials
E: Employees/Knowledge
Assets/Culture
M: Machinery, etc.
P: Processes/Activities
O: Outputs
- Product
- Service
R: Retailers/Channels
C: Customers/
Consumers
E: Environment
- Competitors
- Non-customers
- Partners
- Investors
- Community/Gov.
BUSINESS MODEL: BUSINESS EXPERIENCE IDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and Blue Ocean Program
(How does the organization work to deliver its value QUOTIENT (EQ) uncontested business model as well as make the competition irrelevant?)
proposition to customers, partners, and investors?) ROI (%):
1. Where currently is the business (in the industry)?
2. Where must the business go?
3. How BEST will the business get to the Blue Ocean? What are the evidences or facts?
BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com