Blue Ocean Dashboard for Google Search

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    Blue Ocean Dashboard for Google Search - Presentation Transcript

    1. Blue Ocean Dashboard for GOOGLE INC. Date: April 4, 2009 Name of Product/Service/Facility: Google Search Engine/Ad Platform Functionality: Search Engine/Advertising Market Customer Value Proposition: Accurate search results; Targeted ads; Web site monetization Business/Industry: Computer (Software)/Advertising Goal/Objective: To design an uncontested customer experience and uncontested business model as well as make the competition irrelevant BUSINESS SYSTEM Description Performance Objectives: 2008 Blue Ocean Actions (Relative to Industry Standard) Initiatives/ (“SEMPORCE”) of Best Current/ Future Cost (-) Revenue (+) Other Criteria Raise Create Reduce Eliminate Other Projects RELATIONSHIPS Resources $ $ (Objectives) (+) (+) (-) (-) S: Suppliers/Materials Defects Defects a Highly productive/ creative Productivity No. of filed Fun/play Turnover E: Employees/Knowledge Absenteeism Waste workers Innovation patents/IP R&D Delays Assets/Culture M: Machinery, etc. Efficient data centers Defects Defects P: Processes/Activities PageRank; etc. Quality; ROI Revenue Customers Cost Defects (Six Sigma) Google Search Engine/ Free search Sale of Customer Experience Ease of use Unobtrusive ads Clutter Purchased (Blue Ocean Strategy: O: Outputs Product Bidding & advertising ads (appliance) Quotient (EQ) Speed Other Apps Complexity ranking for Product Innovation) - platform/Other Apps Relevance IT Costs websites Search platform; Adwords; -          Service Free search Service EQ Adsense Website owners Sale of ads Channel EQ R: Retailers/Channels C: Customers/ Web users; Website owners; Sale of ads: Cost Per Customer EQ, No., and Retention Loyalty Psychological Inertia/ Exit/Entry Retention Friction barriers Advertisers; Click Enterprises (Search) Sale of product Consumers E: Environment Env. quality Yahoo/AOL/AltaVista/ Lycos/ (Cost Per Impression) Market share Exit/Entry Entry/Exit barriers Bargaining power; Risks Threat of -          Competitors (Competitive Strategy) Microsoft No. of barriers substitutes Competitors (Un) explored users of search Brand Awareness Word-of-mouth Complexity No. Entry barriers -          Non-customers No. of prospects engines/portals advertising of steps -          Partners Website owners/Affili- Sale of ads: Cost Per Partner EQ Joint Alliances ates/Content providers Click Ventures Affiliates -          Investors Share price a -          Community/Gov. No. of Projects (Local) a BUSINESS MODEL: Google Inc. – Search Engine BUSINESS EXPERIENCE IDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and Blue Ocean Program US$15.16b US$21.79b (How does the organization work QUOTIENT (EQ) uncontested business model as well as make the competition irrelevant?) to deliver its value proposition to customers, partners, ROI (%): and investors?) 1. Where currently is the business (in the industry)? 2. Where must the business go? 3. How BEST will the business get to the Blue Ocean? What are the evidences or facts? BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
    2. Blue Ocean Dashboard for Date: Name of Product/Service/Facility: Functionality: Customer Value Proposition: Business/Industry: Goal/Objective: BUSINESS SYSTEM Description Performance Objectives: 20… Blue Ocean Actions (Relative to Industry Standard) Initiatives/ (“SEMPORCE”) of Best Current/ Future Cost (-) Revenue (+) Other Criteria Raise Create Reduce Eliminate Other Projects RELATIONSHIPS Resources $ $ (Objectives) (+) (+) (-) (-) S: Suppliers/Materials E: Employees/Knowledge Assets/Culture M: Machinery, etc. P: Processes/Activities O: Outputs - Product -          Service R: Retailers/Channels C: Customers/ Consumers E: Environment -          Competitors -          Non-customers -          Partners -          Investors -          Community/Gov. BUSINESS MODEL: BUSINESS EXPERIENCE IDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and Blue Ocean Program (How does the organization work to deliver its value QUOTIENT (EQ) uncontested business model as well as make the competition irrelevant?) proposition to customers, partners, and investors?) ROI (%): 1. Where currently is the business (in the industry)? 2. Where must the business go? 3. How BEST will the business get to the Blue Ocean? What are the evidences or facts? BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

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