This visual organizer presents tools of Blue Ocean-TRIZ in an easy-to-understand and use format. TRIZ, a Russian acronym for the "Theory of Inventive Problem Solving," focuses on solving problems by eliminating trade-offs, contradictions, or negative effects. TRIZ tools provide complementary as well as alternative tools for 'sailing' towards the Blue Ocean.
The tools of Blue Ocean-TRIZ are mainly organized according to 3 questions: 1) Where currently is the business (in the industry)? 2) Where must the business go? 3) How/When will the business get to the Blue Ocean?