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A Visual Organizer of Tools for Blue Ocean-TRIZ
A Visual Organizer of Tools for Blue Ocean-TRIZ
A Visual Organizer of Tools for Blue Ocean-TRIZ
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A Visual Organizer of Tools for Blue Ocean-TRIZ

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This visual organizer presents tools of Blue Ocean-TRIZ in an easy-to-understand and use format. TRIZ, a Russian acronym for the "Theory of Inventive Problem Solving," focuses on solving problems by …

This visual organizer presents tools of Blue Ocean-TRIZ in an easy-to-understand and use format. TRIZ, a Russian acronym for the "Theory of Inventive Problem Solving," focuses on solving problems by eliminating trade-offs, contradictions, or negative effects. TRIZ tools provide complementary as well as alternative tools for 'sailing' towards the Blue Ocean.

The tools of Blue Ocean-TRIZ are mainly organized according to 3 questions: 1) Where currently is the business (in the industry)? 2) Where must the business go? 3) How/When will the business get to the Blue Ocean?

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  • 1.           A Visual Organizer of Tools for  BLUE OCEAN‐TRIZ      Dr. Rod King  Consultant & Trainer on Business Model Analysis, Design, and Innovation  rodkuhnking@sbcglobal.net & http://businessmodels.ning.com   
  • 2. A VISUAL ORGANIZER OF TOOLS FOR BLUE OCEAN‐TRIZ  HIERARCHY OF TOOLS AND PLANS FOR  Present Situation (Resources)  Future Situation  Process/Program  BLUE OCEAN‐TRIZ PLANNING  Where currently is the  Where must the  How/When will the business  business (in the industry)?  business go?  get to the Blue Ocean?  Level 3:  Company Overview  (Multi‐screen)      Visionary Tools  Blue Ocean Diamond    (Useful Effects/ Harmful  (IFR/Ideality)    Effects)   (30,000 ft Plan  Blue Ocean Goals/Leadership                (Su‐Field Analysis)  (IFR/Ideality)  (Resources)   for Executives)  Zoomable Page    (IFR/Ideality)  (Resources)  (Blue Ocean Brainstorming)  Space‐Time Evolution of                (Resources)  (Multi‐screen/                S‐ (Patterns of  Business Model or System  Curve)  Evolution/  S‐Curve)  Level 2:  Blue Ocean Map  (Contradiction  (IFR)  (40 Inventive  Strategic Tools  (cf. PMS Map/Non‐customers)  Matrix/Physical  Principles/4    Contradiction)  Separation/…)  (20,000 ft Plan  Blue Ocean VOICE        for Managers/Planners/  Benchmarking of VOICE        Supervisors)  Business/Customer        Experience Radar  (cf. Strategy Canvas)  Blue Ocean Actions        (cf. Four Actions Framework)  Zoomable Business Model      (Subversion Analysis)  Level 1:  Impact (SOWT) Analysis  (Patterns of Evolution)  (Conflict Zone)    Tactical Tools   Dashboard    Blue Ocean Dashboard      (Resources)  (10,000 ft Plan/  TOMCAT Matrix                   (Contradiction  (IFR/Ideality)  (40 Inventive  Performance Dashboard  (cf. Buyer Utility Map)                 Matrix)  Principles/…)  for Operational Staff)  4 Balancing Perspectives and      (Smart Little People)  Questions    Key    Similar tool exists in the book, “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne; some similar tools are shown in italics  Recommended tool for Rapid Blue Ocean Planning & Execution as well as Case Studies on Blue Ocean Companies 
  • 3. A VISUAL ORGANIZER OF TOOLS FOR PLANNING  HIERARCHY OF TOOLS AND PLANS FOR   Present Situation  Future Situation  Process/Program  ………………………………………………………………………………  Where currently is the  Where must the  How/When will the business  business (in the industry)?  business go?  get to the Blue Ocean?  Level 3:          Visionary Tools                     (30,000 ft Plan           for Executives)            Level 2:          Strategic Tools                    (20,000 ft Plan          for Managers/          Planners/Supervisors)            Level 1:          Tactical Tools                     (10,000 ft Plan/          Performance  Dashboard for  Operational Staff)              BOPE. Blue Ocean Planning & Execution. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com 

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