H
A Visual Organizer of Tools for
BLUE OCEAN PLANNING & EXECUTION
Dr. Rod King
Consultant & Trainer on Business Model Analysis, Design, and Innovation
rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

A VISUAL ORGANIZER OF TOOLS FOR BLUE OCEAN PLANNING & EXECUTION
HIERARCHY OF TOOLS AND PLANS FOR Present Situation Future Situation Process/Program
BLUE OCEAN PLANNING & EXECUTION Where currently is the Where must the How/When will the business
business (in the industry)? business go? get to the Blue Ocean?
Level 3: Company Overview
Visionary Tools Blue Ocean Diamond
Blue Ocean Goals/Leadership
(30,000 ft Plan Zoomable Page
for Executives) (Blue Ocean Brainstorming)
Space‐Time Evolution of
Business Model or System
Level 2: Blue Ocean Map
Strategic Tools (cf. PMS Map/Non‐customers)
Blue Ocean VOICE
(20,000 ft Plan Benchmarking of VOICE
for Managers/ Business/Customer Experience
Planners/Supervisor Radar
s) (cf. Strategy Canvas)
Blue Ocean Actions
(cf. Four Actions Framework)
Zoomable Business Model
Level 1: Impact (SOWT) Analysis
Tactical Tools Dashboard
Blue Ocean Dashboard
(10,000 ft Plan/ TOMCAT Matrix
Performance (cf. Buyer Utility Map)
Dashboard for 4 Balancing Questions and
Operational Staff) Perspectives
Key
Similar tool exists in the book, “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne
Recommended tool for Rapid Blue Ocean Planning & Execution
BOPE. Blue Ocean Planning & Execution. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com

A VISUAL ORGANIZER OF TOOLS FOR PLANNING
HIERARCHY OF TOOLS AND PLANS FOR Present Situation Future Situation Process/Program
……………………………………………………………………………… Where currently is the Where must the How/When will the business
business (in the industry)? business go? get to the Blue Ocean?
Level 3:
Visionary Tools
(30,000 ft Plan
for Executives)
Level 2:
Strategic Tools
(20,000 ft Plan
for Managers/
Planners/Supervisors)
Level 1:
Tactical Tools
(10,000 ft Plan/
Performance
Dashboard for
Operational Staff)
BOPE. Blue Ocean Planning & Execution. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com