12 Global Business Model (GBM) Topics: Simply Organize and Present Ideas for Projects in Healthcare and Other Industries

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"NO ENTREPRENEUR LEFT BEHIND (NELB)" …

"NO ENTREPRENEUR LEFT BEHIND (NELB)"

How often do you have people coming up to you and saying, "I have this great business idea, what do you think of it?" Next time, someone presents this question to you, just ask him or her to SCOPE the idea using the 12 Global Business Model (GBM) Topics. Please note that SCOPE is an acronym:
S: Share
C: Capture
O: Organize
P: Present or Pitch
E: Evaluate

By having a person SCOPE a project or business idea, both parties could save tremendous amount of time, money, and other resources especially in today's environment which is volatile, uncertain, complex, and ambiguous.

Are you ready to SCOPE that great project or business idea which keeps you awake at night?

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  • Rod- I am glad learning has its position and color on your canvas. The sequence of topics makes great sense (Slide 4). I see color coding of topics, which I like very much. Delight and pain include intangible measures. I think creative thinking is needed to measure the Delight/Pain ratio.

    I have a suggestion, Rod. You have written extensively on the Global Business Model. I suggest it is about time that you turn this into an interactive e-book. What do you think?
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  • 1. 12  Global  Business  Model  (GBM)  Topics  Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea  1.  Product/Service/Tool/Experience/Posi?oning  (Output)            2.  Customer  Job-­‐To-­‐Be-­‐Done  (Value  Proposi?on/Requirements/Aspira?on/Mission)                      3.  Customers/Consumers  &  Problems        4.  Customer  Rela?onship  Management        5.  Retailers/Channels/Intermediaries        6.  Process/Strategy/Ac?vi?es        7.  Internal  Resources  (Team/Infrastructure)          8.  Suppliers/Partners/Inputs        9.  Cost  (Pain/Disadvantages/Risks)        10.  Revenue  (Delight/Advantages/Opportuni?es)            11.  Environment            12.  Learning      This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.  #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  
  • 2. Example:  12  Global  Business  Model  (GBM)  Topics  for  “Google  Glass”  Project  Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  “Google  Glass”  Project  Idea:  Will  Project  Have  Minimum  Viable  Customers?  1.  Product/Service/Tool/Experience/Posi?oning  (Output)    Google  Glass        2.  Customer  Job-­‐To-­‐Be-­‐Done  (Value  Proposi?on/Requirements/Aspira?on/Mission)    “Seamless  and  empowering  computer/plaPorm:  Photo;  Videos;  Maps;  Search;  Internet  …”                  3.  Customers/Consumers  &  Problems    Luxury  users  who  consider  pocket  or  desktop  computers  as  “bulky”  App  Developers    Security  Professionals    4.  Customer  Rela?onship  Management    Community  of  Early  Adopters  Promo?on-­‐Compe??ons    5.  Retailers/Channels/Intermediaries    Online    Mail  Delivery      Retail  Stores    6.  Process/Strategy/Ac?vi?es    Closed/Open/Co-­‐Innova?on  Prototyping    Viral  Marke?ng    Story  Management    7.  Internal  Resources  (Team/Infrastructure)      Google’s  Team/Management  Brand    IP    IT  Infrastructure    Facili?es    8.  Suppliers/Partners/Inputs    OEM  Manufacturers  Venture  Capitalists:  KPCB;  Andersen  &  Horowitz  App  Developers    Android  Carriers    9.  Cost  (Pain/Disadvantages/Risks)    Supplies;  Staff;  Facili?es    Hard  to  fold  or  store  Short  ba@ery  life    High  cost  (price)    Social  Discomfort    Switching  Costs    Privacy  Concerns  10.  Revenue  (Delight/Advantages/Opportuni?es)      US$1,500  per  item  Instantly  accessible  smartphone  func?onali?es            Killer  apps  First-­‐mover  advantage  Blue  Ocean  Industry      11.  Environment    Suppliers  of  (wearable)  computers      Users  of  (wearable)  computers    Ubiquitous  compu?ng  DIY  Economy  Evolu?on  of  computers/eyeglasses    Sharing  Economy    Social  Media/TV    12.  Learning    What  and  how  does  Google  con?nuously  learn  (to  create  customers,  profit,  or  shared  value)?  This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.  #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  
  • 3. 1.  Product/Service/Tool/Experience/Posi?oning  (Output)    What  (prototype  or  complete)  product/service/tool/experience  does  your  organiza?on  offer  to  customers?    What  3  core  benefits  does  your  (prototype  or  complete)  product/service/tool/experience  bring  to  customers?    2.  Customer  Job-­‐To-­‐Be-­‐Done  (Value  Proposi?on/Requirements/Aspira?on/Mission)    What  are  3  core  problems  that  customers  are  trying  to  solve  when  they  use  your  product/service/tool?    What  are  customers’  goals/objec?ves/tasks/value  when  they  use  your  product/service/tool:  what  needs  or  aspira?ons  are  customers  trying  to  fulfill?    Where  and  when  do  customers  use  your  product/service/tool?    What  are  obstacles,  barriers,  or  constraints  to  customers  effec?vely  using  your  product/service/tool?    3.  Customers/Consumers  &  Problems    How  would  you  describe  the  profile  (persona)  of  your  most  important  customer/consumer:  posi?ves/nega?ves?    4.  Customer  Rela?onship  Management    How  do  you  maintain  or  enhance  rela?onships  with  customers  so  that  you  can  con?nuously  engage,  acquire,  and  retain  them?    5.  Retailers/Channels/Intermediaries    How  is  your  product/service  delivered  to  customers?    6.  Process/Strategy/Ac?vi?es    What  is  your  key  process  or  innova?ve  strategy  for  building  product/service/tool  as  well  as  gaining  compe??ve  advantage  in  the  marketplace?    7.  Internal  Resources  (Team/Infrastructure)    What  are  your  key  resources  including  team,  technology,  and  infrastructure  for  achieving  your  value  proposi?on  or  customer’s  job-­‐to-­‐be-­‐done?    8.  Suppliers/Partners/Inputs    Who  are  key  suppliers,  strategic  alliances,  partners,  and  inputs  that  help  in  delivering  on  value  proposi?on  for  customers?    9.  Cost  (Pain/Disadvantages/Risks)    What  are  the  main  sources  of  cost  (pain/disadvantages/risks)  in  your  organiza?on?    10.  Revenue  (Delight/Advantages/Opportuni?es)      What  are  the  main  sources  of  revenue  (delight/advantages/opportuni?es)  in  your  organiza?on?      11.  Environment    Who  are  your  main  compe?tors  and  complementors?    What  do  you  consider  as  the  most  important  trends  affec?ng  the  aIrac?veness  of  your  industry  and  marketplace?    12.  Learning    What  processes  and  tools    are  you  using  for  con?nuously  learning  about  condi?ons  in  your  marketplace,  industry,  community,  and  organiza?on?  This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.  #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  Tip  Answer  each  ques?on  on  a  S?cky  (Post-­‐It)  Note  or    an  Index  Card  Environment  Business  Model  (Supply  Chain)  “No  Entrepreneur  Le^  Behind  (NELB)”  Movement  Freely  copy  and  share  this  Global  Business  Model  (GBM)  Checklist  Global  Business  Model  (GBM)  Checklist  Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea  
  • 4. Global  Business  Model  (GBM)  Topics      1   Product/Service/Tool/Experience/  Posi?oning  (Output)  2   Customer  Job-­‐To-­‐Be-­‐Done    (Value  Prop./Req./Aspira?on/Mission)  3   Customers/Consumers  &  Problems  4   Customer  Rela?onship  Management  5   Retailers/Channels/Intermediaries  6   Process/Strategy/Ac?vi?es  7   Internal  Resources  (Team/Infrastructure)  8   Suppliers/Partners/Inputs  9   Cost  (Pain/Disadvantages/Risks)  10   Revenue  (Delight/Advantages/Opportuni?es)  11   Environment      12   Learning  12  Global  Business  Model  (GBM)  Topics:  Matrix  Format  (Blank)  Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea  This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.  #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing  
  • 5. Global  Business  Model  (GBM)  Topics   PAST  (As  Was/Done/History)  PRESENT  (As  Is/Doing/Today)  FUTURE  (To  Be/To  Do/Someday)  1   Product/Service/Tool/Experience/  Posi?oning  (Output)  2   Customer  Job-­‐To-­‐Be-­‐Done    (Value  Prop./Req./Aspira?on/Mission)  3   Customers/Consumers  &  Problems  4   Customer  Rela?onship  Management  5   Retailers/Channels/Intermediaries  6   Process/Strategy/Ac?vi?es  7   Internal  Resources  (Team/Infrastructure)  8   Suppliers/Partners/Inputs  9   Cost  (Pain/Disadvantages/Risks)  10   Revenue  (Delight/Advantages/Opportuni?es)  11   Environment      12   Learning  12  Global  Business  Model  (GBM)  Topics  for  the  Past/Present/Future  (Kanban  Board)  Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea  This  work  is  licensed  under  the  Crea?ve  Commons  A@ribu?on-­‐NonCommercial-­‐ShareAlike  License.  #NELB.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hIp://businessmodels.ning.com  &  hIp://twiIer.com/RodKuhnKing