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YOU ! Menno, Arnd, Tim- Happy Birthday! Web 2.0 is about…
 
 
 
 
BASIC INSIGHT
 
 
Hernando Cortes
 
Tenochtitlan Aztec Empire
Montezuma II (Aztec)
Aztec Empire Conquered 1521
 
Geronimo
 
 
2001 Record Labels vs. Napster 1680 Spanish vs. Apache
 
PROTOCOLS Decentralization is the mother of disintermediation
 
 
 
Your Industry, Company or Project CENTRALIZED DECENTRALIZED
Your Industry, Company or Project CENTRALIZED DECENTRALIZED TRUST
Your Industry, Company or Project CENTRALIZED DECENTRALIZED TRUST EXPLICIT CONTROL
Finding the Sweet Spot CENTRALIZED DECENTRALIZED DECENTRALIZED
Traditional Fixed Applications Email CENTRALIZED DECENTRALIZED Web 2.0
Traditional Fixed Applications Pub  Wikis Emails Blogs podcasts Structured Wikis CENTRALIZED DECENTRALIZED
WIKIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WIKI EVOLUTION “ TWiki has #1 market share behind corporate firewalls..” Professor Chris Wagner, City University H.K. www.wikimatrix.com HTML editors + security + structure www.wikimatrix.com
Your Industry, Company or Project CENTRALIZED DECENTRALIZED
Koen Martens Sonologic [email_address] Arthur Clemens [email_address] Rene Jansen WinkedWave TWiki Experts in the Netherlands www.twiki.net
 
 
 
 
 
globalwarming.twiki.net
 
 
Please join…  It’s a free and open community
Traditional Fixed Applications Emails CENTRALIZED DECENTRALIZED Web 2.0
DECENTRALIZED NETWORKS  Energy Catalyst Ideology Circles Protocols
CATALYSTS
I D E O L O G Y Shared values
C I R C L E S The core organizing unit
PROTOCOLS Membership Circles Network Funding Governance …
PROTOCOLS IT Strategy?
Culture, Catalysts & Leading Technologies OReilly Media Social Network Map
 
 
2 3 4 1
PROTOCOLS
Q & A   [email_address] www.twiki.net  www.twiki.org

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The Starfish and The Spider: From Enterprise to Web 2.0 Utrecht