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Rocudo Slide Deck


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A Slide Deck describing Rocudo - the Interactive Music platform at

A Slide Deck describing Rocudo - the Interactive Music platform at

Published in: Technology

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  • 1. Music Promotion, Distribution & Sales Platform for Web, Mobile & Tablet
  • 2. Rocudo: Lego Music
    • Rocudo Studio visualises a 4x4 palette of music Loops which play on independent “decks”
    • Simple colour-coded visuals, auto sync and real time Sound FX make it the coolest player around…
    • Allows users to create interactive music for e.g. Facebook and their very own Branded iPhone App
    Rocudo’s DJ-style music concept and technology connects Fan & Artist in a creative engagement
  • 3. Rocudo Flash Player
    • Rocudo Player overlays the 4x4 matrix of loops over creator’s artwork
    • Loops start/stop with automatic sync and colour-coded graphics to indicate state
    • Sound FX may be improvised on-the-fly
    • Rocudo Player may be shared on Facebook, MySpace, Twitter etc, or embedded in any web site
    • Users can record their own versions of a basic set of sounds and Save, Share
    Rocudo Player is a never-plays-the-same-twice Music Widget for all the Social Networks & any Website
  • 4. Smartphone App
    • Rocudo Pro User listing auto-generated using Profile (images, links) and Music
    • Pro User gets Stats to see monthly activities for Widgets & Apps
    • Sell through the App: push, Tracks, Remixes, Gig tickets etc to Fans regularly - Rocudo manages “In-App” purchases (and brings an audience)
    Premium Interactive Music product in the palm of your Captive Fan’s hand
  • 5. Generate Buzz & Sales
    • Sell your App and then sell content through it: create “Tracks & Remix Packs” in Rocudo Studio and push to your Fans
    • Stats page shows at a glance what’s happening with your Widgets, Apps and Sales
    • At the end of every month, you get an activities/sales summary for your account – including $$s you’re owed
    Pro Users: your Fans are captive 24/7 – so push Apps & Music to them often
    • 1,000 Rocudo Pro Users, each with a Fan/App base of 1,000 = 1m Rocudo chances to turn a $
  • 6. Rocudo Business Model
    • Subscriptions
      • Rocudo basic is Free; Pro brings Branding & Sales Opportunities
    • Smartphone/Tablet Apps
      • Rocudo charges for its Fan App, which includes access to all Rocudo content and Search/Discovery of new Artists, DJs Bands etc
      • Rocudo developing an iPad DJ App, combining content with Pro-level DJ features to target premium App at the wannabes
    • In-App Marketplace
      • Pro Users can sell music via In-App purchasing – an easy & powerful way to generate large numbers of sales opportunities
      • RevShare pays – 10 Apps / month covers Rocudo subscription
    • Licensing
      • Advertising/Sponsorship projects will be sought in relation to, which has a much sought-after audience
      • Customised Studio Technology available to white-label license
  • 7. Activity/Monetisation Model
    • Model Basis
      • Set-up Fee €20, monthly €5
      • Each Pro User engages with Fan base (of avg. size 500-2,000); 5% buy App; 5% of Pro Users push 1 In-App update per month
      • App costs €0.79; In-App update costs minimum €0.79
      • Apple takes 30%, Rocudo 15%, Pro User gets 55% - a psychologically significant majority revenue share
    • Significant Scale Potential
      • Increased User adoption; Larger Fan bases; Premium Pricing on Apps & Updates, Major Licensing deals… leads to:
      • 1m+ active users, 100,000 new monthly; 2,000 Fans per Pro User, generating monthly 20m+ In-App Sales opportunities
  • 8. Traction
    • 12,000+ Free users to date, from over 100 countries
    • Partnerships with Loopmasters and SoundCloud
    • First Social integrations completed: Facebook & Twitter
    • First Smartphone Apps completed: iPhone & Android
    • Currently rolling our Rocudo Pro Accounts with high-profile hand-picked Artists & Labels
    • Site fully self-service in Q2 2011; Tablet App released in July 2011; Android port Q3 2011
  • 9. Company Overview
    • Culann mac Cabe, CEO
      • PhD in Digital Signal Processing, Trinity College Dublin, Ireland
      • Windmill Lane Recording Studios, Dublin, Ireland
      • Various other Recording, Consulting, Start-up Projects
    • Rocudo Investors, Board & Staff
      • Private Investors + EI support
      • Directors: ex Google Engineering Manager; CEO of UK-based loudspeaker manufacturer; retired World Bank Senior Economist
      • 6 Staff (3 full-time, 3 part time/interns); based in National University of Ireland, Galway City, Ireland
    • Technology
      • Wholly-owned IP in machine listening and online interactive music
      • Patenting process ongoing
    • Tax Status
      • Very low (12.5%) Corporation Tax in Ireland
      • Company gets substantial Tax Credits on all R&D
      • Investments by Irish taxpayers qualify for Tax Relief
  • 10. Investment Opportunity
    • Funding Requirement: circa €500K
    • Funds will be used to:
    • Hire experienced Sales & Marketing professional to drive monetization strategy and revenue
    • Secure Company IP via patenting process
    • Hire Android Developer (Smartphone & Tablet App)
    • Execute Marketing Plan: Trade Shows, Music Festivals, Online/Print Ads etc
    • Build the Management Team, Expand the Board
  • 11. Contact
    • Culann mac Cabe, CEO
    • [email_address]
    • +353 87 225 8492 (mobile)
    • moves your music