ZATTOO
Online Advertising on IPTV
> Switzerland



January, 2010



This document is confidential and is intended solely f...
About Zattoo
                                                               Advertising on Zattoo
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About Zattoo
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About Zattoo
                                                                                       Advertising on Zattoo
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About Zattoo
                                                                    Advertising on Zattoo
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About Zattoo
                                                          Advertising on Zattoo
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About Zattoo
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About Zattoo
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About Zattoo
                                                    Advertising on Zattoo
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About Zattoo
                                                   Advertising on Zattoo
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About Zattoo
                                                                    Advertising on Zattoo
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About Zattoo
                                                          Advertising on Zattoo
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About Zattoo
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About Zattoo
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About Zattoo
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ZATTOO SCHWEIZ AG



Elias-Canetti-Strasse 7   Your contact:
CH-8050 Zürich
                          Martin Schlenker
   ...
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ZATTOO Online Advertising on IPTV

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ZATTOO Online Advertising on IPTV

  1. 1. ZATTOO Online Advertising on IPTV > Switzerland January, 2010 This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo.
  2. 2. About Zattoo Advertising on Zattoo User data Customers & Campaigns About Zattoo Products & Prices > Product Free access to Live TV on your PC / Laptop via Zattoo Player Application (download & installation required) or via Web-TV on www.zattoo.com (browser based, no download needed) Minimal system requirements to operate Broadband internet access (>500 kbps) Channel List TV Signal
  3. 3. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices About Zattoo Europe > User Growth & Countries Registered Users in Zattoo Europe (in 1‘000)* Live Markets: 6000 5400 Denmark 5100 5000 4800 4500 Germany 3900 4000 3500 France 3000 2800 Switzerland 2100 2000 Spain 1500 1020 UK 1000 510 271 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2007 2008 2009 *Spain and Denmark- not all registered users have access (pay model)
  4. 4. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Zattoo Switzerland > Users & Ad Inventory Registered Users - Switzerland Users 1'400'000 1.2 M Registered users in Switzerland 1'200'000 380 K Unique Clients per month 1'000'000 800'000 Inventory (Ad Impressions per Month) 600'000 1.5 M video ads while starting the player 400'000 4.5 M video ads while switching channels 200'000 60 M display ads during TV streams 0
  5. 5. About Zattoo Advertising on Zattoo User data Customers & Campaigns Zattoo Switzerland Products & Prices > TV Channels Channel Channel Channel 77 TV Channels 3 sat* HR* SF info Al Jazeera English Italia 1 SF zwei 45 German ARD Das Erste* ITV1 London SR* arte [de] KabelEins Star TV 11 English arte [fr] Ki.Ka* Sumo.tv BBC One La 7 Super RTL Schweiz 11 French BBC World News M6 Suisse SWR BW Bibel TV MDR* Tele 5 9 Italian Bloomberg TV MTV TeleZuri 1 Spanish BR* NDR* TF1 Canale 5 n-tv The Poker Channel CNBC Europe ORF 1 TIMM CNN International ORF 2 Europe tru: young television Das Vierte Phoenix* TSR1 Deluxe Music Pro7 TSR2 DMAX Rai Due TV Gusto DSF Rai Tre TV5 Monde EuroNews [en] Rai Uno TVE Eurosport RB TV* VIVA France 2 rbb* VOX France 24 [en] Rete 4 WDR* France 3 RSI La 1 XXhome France 4 RSI La 2 ZDF* France 5 RTL GameTV RTL II GOD Channel Sat1 GOD Europe SF 1
  6. 6. About Zattoo Advertising on Zattoo User data Customers & Campaigns Successful advertising on Zattoo – Best of Both Products & Prices Top Content TV - Emotion International brands Effective Spots Efficient Targeting Online – Action Instant Interaction Transparent results Personal consultation Zattoo – for you Flexible products Ongoing optimization
  7. 7. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Start-up Ad Start-up Ad Shown when user starts the Zattoo player Spot surrounding is blacked out Duration: variable, usually 10 to 30 seconds Max. 480 x 360 Pixel Interactive / Link to landing page Format up to 480 x 360 pixel Interactive: Link to landing page  Highly effective video ad space
  8. 8. About Zattoo Advertising on Zattoo User data Customers & Campaigns Channel Switch Ad Products & Prices 1 2 3 Zattoo user switches from one Ad is shown while the channel is After the ad is done, the newly live streaming TV channel to switching (flash or video, up to 480 chosen channel is shown another x 360 pixels, 10-20 secs.) Interactive: Link to landing page
  9. 9. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices TV Side Ad TV Side Ad Ad during the TV program Duration flexible, max. 120 seconds Format: 300 x 250 pixel (Medium Rectangle)
  10. 10. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Branding Specials > Sponsoring Sponsoring Sponsoring of the Zattoo platform Permanent placement of brand logo & claim at a fixed spot around the Zattoo player Link to the sponsor landing page
  11. 11. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Branding Specials > TV Frame Branded Player Attention grabbing Ad with strong impact Link to landing page in the whole frame TV Frame TV Programm im TV Frame
  12. 12. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Branding Specials > Branded Channel Branded Channel 24/7 Live stream of business channel in the exclusive environment of classic TV channels. Extraordinary presence and highly effective reach. Long-term: Business Channel (24/7 - full program) Short-term: Corporate, Image, Trade Show etc.
  13. 13. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Places and reasons for Zattoo usage "Where do you watch Zattoo?” (Multiple choice) 100% 90% „Why do you use Zattoo?“ 80% 70% 60% 50% At home 40% 91% Other Using my PC + On the go 17% Watching TV 30% 15% In the office (Multitasking) 20% 10% 29% 10% TV is occupied 14% 0% I am not I don't have a TV where my TV 22% is 18%
  14. 14. About Zattoo Advertising on Zattoo User data Customers & Campaigns Products & Prices Ad Acceptance „How do you think about the ads shown during 3 out of 4 viewers approve of the ads on Zattoo channel switches?“ >90% think the ads are not very annoying 70% 60% 50% 40% 30% 61% 20% 17% 6% 8% 8% 10% 0% Ads are OK Ads are better I don't mind. Ads are a little Ads are very since Zattoo is than a blank annoying annoying free of charge screen Source: Online survey among 6.522 Zattoo Users; April 2009
  15. 15. About Zattoo Advertising on Zattoo User data Customers & Campaigns NET-Metrix User Insights Products & Prices > Zattoo Switzerland Proportion of Users on Zattoo in % Affinity-Index* 0.0% 100.0% 0 100 200 66.3% Male 126 33.7% Female 71 15.5% 14 - 19 years old 146 24.8% 20 - 29 years old 136 22.4% 30 - 39 years old 94 16.4% 40 - 49 years old 82 12.3% 50 - 59 years old 77 5.6% 60 - 69 years old 69 3.1% 70 Jahre and above 85 4% Graduation compulsary 117 22% " …middle 86 32% " …high 111 Source: NET-Metrix-Profile 2009-2 *Share on Zattoo in relation to the share of this target group in the (32.885 causes - 100,0% - 4.792 K) population > 14 years old. E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.
  16. 16. About Zattoo Advertising on Zattoo User data Customers & Campaigns NET-Metrix User Insights Products & Prices > Zattoo Switzerland Audience composition on Zattoo in % Affinity-Index* 0.0% 100.0% 0 100 200 53.7% Employed (>30h per week) 103 10.7% Part-time (> 4 h per week) 70 21.6% Apprenticeship 146 14.0% Non-Working 80 13.2% 1 person household 93 26.5% 2 person household 91 21.3% 3 person household 111 24.6% 4 person household 103 14.4% 5+ person houshold 106 1.9% Gross income < CHF 2'000.- 96 5.8% CHF 2'001.- bis CHF 4'000.- 98 7.1% CHF 4'001.- bis CHF 6'000.- 87 13.5% CHF 6'001.- bis CHF 8'000.- 93 11.3% CHF 8'001.- bis CHF 10'000.- 101 12.3% CHF 10'001.- bis CHF 15'000.- 108 6.7% Über CHF 15'000.- 117 41.5% Not stated 101 Source: NET-Metrix-Profile 2009-2 *Share on Zattoo in relation to the share of this target group in the (32.885 causes - 100,0% - 4.792 K) population > 14 years old. E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.
  17. 17. About Zattoo Advertising on Zattoo User data Customers & Campaigns Customers (1) Products & Prices Automobile FMCG & Telecommunication Trade Consumer Electronics See Showcases here on zattoo.com
  18. 18. About Zattoo Advertising on Zattoo User data Customers & Campaigns Customers (2) Products & Prices Banks Insurances Media / Portals See Showcases here on zattoo.com
  19. 19. About Zattoo Advertising on Zattoo User data Customers & Campaigns Standard-Products & Prices Products & Prices > Zattoo Switzerland Standard- TV Channel Duration Name Format Size variable Sound CPM Size Targeting (Sec.) Start-up 10 - 30 Ad Flash / Max. CHF 80 Video 480x360 Channel Switch 10 - 20 Ad TV Side Ad 60 - 120 CHF 15 Flash 300x250 Depending Run-of-Site* CHF 35 on format Mengenrabatte: Targeting, at a premium of 10%: • CHF 10.000: 5% • TV-Channel (e.g. language, genre) • CHF 25.000: 10% • Time (e.g. Prime Time) • CHF 50.000: 15% • User (e.g. gender, age, region) • CHF 100.000: 20% • (Language zones at no extra charge) BK: 5% Frequency Capping per user at no extra charge * Mix of Start-up Ads, Channel Switch Ads und TV Side Ads, campaign individually optimized More information and screenshots see here: http://zattoo.com/de/advertise/placements
  20. 20. About Zattoo Advertising on Zattoo User data Customers & Campaigns Branding Specials & Prices Products & Prices > Zattoo Switzerland Name Description Fixed Price/Month Screenshot Brand logo displayed in top bar of the Zattoo Sponsoring CHF 5‘000,- / month player, in rotation with max. 2 other brands Branded Frame around the tv-program. TV Frame CHF 15‘000 / 2 weeks Exclusive targeting on each channel possible. CHF 5‘000 / month Branded 24/7 Promotion-Channel, integrated into the Channel channel bar of classic tv stations (plus CHF 5‘000 one-off for installation)
  21. 21. About Zattoo Advertising on Zattoo User data Customers & Campaigns Technical Guidelines Standard-Products Products & Prices > Zattoo Switzerland Ad Name Start up Ad Channel Switch Ad TV Side Ad Zattoo Player (Application ) Platform & Zattoo Web-Player (Browser based) .swf (Flash) .swf (Flash) File type .FLV (Flash Video) / .swf (Flash) .FLV (Flash Video) / .swf (Flash) or .jpg / .gif / .png or .jpg / .gif / .png 3-5 MB 3-5 MB Max. file size 300 KB 40 KB bigger size on request bigger size on request Duration = Max. 120 seconds Length of 10 to 30 seconds 10 to 20 seconds Creative (Loop) Dimension of Max. 480 x 360 Pixel / 300 x 250 Pixel (Medium Rectangle) 300 x 250 Pixel Creative Minimum 300 pixels viewable width If the content differs from the recommended aspect ratio, the surrounding border color will appear in black. Default is “off” - User can turn Audio Must be included in the flash file. Not invoked on demand. it on API Limited to image drawing and playing sound (.as).‫‏‬ Limited to image drawing User Supported (see Click-TAG-Implementation) interaction Network The flash file may not make any calls to an external network (e.g. RSS Feed) activity Scaling Advertising material does not scale by default, but it can be set to scale upon advertiser request. n/a Landing page The URL of the landing page is either implemented into the creative or booked separately. (Click-TAG) Click-TAG implementation per Action Script Code: on (release) {getURL(clickTAG, “_blank”);} Ad-Server All common Ad-Server platforms can be served, e.g. DART, Eyeblaster, Eyewonder, AdTech etc.
  22. 22. ZATTOO SCHWEIZ AG Elias-Canetti-Strasse 7 Your contact: CH-8050 Zürich Martin Schlenker Head of Sales Switzerland +41 79 319 05 79 martin@zattoo.com Branko Russo Advertising Sales Manager Switzerland +41 79 300 400 9 branko@zattoo.com

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