2009 IpTV partner catalog
SOLUTIONS, prOdUcTS, aNd parTNerS
Welcome to Internet Protocol Television (IPTV), the future of immersive entertainment! If you want to
enable new video-based services that attract the next billion subscribers, this is the best place to start.
A new era is emerging. Interactivity is increasing as TV becomes a social experience that is community
driven, empowering, deeply engaging, and mobile. IPTV has already been successful in ‘niche’ segments
with very specific and identified business models. It is now about to go mainstream as technical
barriers fall and new business models form at the intersection of content, advertising, and infrastructure.
At Sun, we believe the outlook for IPTV is very promising. The technical and economic roadblocks have
disappeared. With Sun and its partners, service providers and media companies can now deploy IPTV
> letter from solutions that live up to the promise of immersive, personalized programming, anytime, anywhere.
darrel Jordan-Smith, Our early adopters range from the reach of AT&T’s U-verse to the highly personalized experience of
Vice President of Global Sezmi. We want to show you how you can do it, too. Visit a Sun Solution Center, and our experts will
Communication and Media help you build and test prototypes of IPTV solutions from Sun and our partners. It’s a great way to
Industry Practice minimize risk, justify expenses, and shorten time to deployment. To learn how you can take a free Sun
Sun Microsystems Solution Center tour, turn to page 26.
In addition to information about Sun’s IPTV solutions, this catalog includes profiles for many of our
partners in the IPTV space. From Network Equipment Providers to Independent Software Vendors to
Systems Integrators, you’ll find detailed solution descriptions for each partner listed that includes
contact information and their areas of focus.
We’re confident this catalog will be an indispensable resource for service providers and media
companies looking to capitalize on IPTV’s growing potential.
reaching iptv Success
a Slow Start • News footage edited out of broadcast news
IP Video Distribution (often called IPTV) has yet to reach • Local merchant advertising developed for subscribers
critical mass. But it’s not surprising. Common approaches • Movie/sitcom out-takes, trailers, bloopers
range from enabling movie-length downloads over existing • Re-runs that could be packaged into thematic channels
IP connections to building end-to-end, private, managed • Long-form content from cultural, religious, and local
networks to deliver high quality video-on-demand sporting events
GEOGRAPHy services. The first approach lacks scalability, and the
Most viewers have a strong interest in this content at
N. America Asia/Pacific second cannot generate enough subscriber revenue to
EMEA Carib/L. America some point in their recreational cycle and would be
justify capital and operating expenses. And neither
willing to pay a fee proportional to its immediate
SUN CREDENTIALS approach leverages the intrinsic strengths of IP networks
availability when their interest peaks. It’s a model very
Partner Sales Connect which naturally identify individual users, provide real-time
Advantage Professional Services similar to youTube. Though youTube is free, millions
feedback and connect universally.
System StorageTek Library of viewers spend hours in front of a hunt-and-click
Focus on the Subscriber mouse/Web interface on a desktop monitor looking for
PLATFORMS Today, enormous opportunities exist for service providers content relevant to them at that particular moment.
MySQL Solaris 10 x 86 The price they pay? Poor resolution, poor production
and media companies who can fully embrace the personal,
Windows Solaris 10 SPARC
Linux SunStorage interactive, and open nature of IP networks. They must quality, and abbreviated content.
OpenSolaris SAM/QFS transform the viewing experience into one that’s user-aware,
In contrast, the content IPTV can provide has SD/HD
community driven, empowering, and deeply engaging.
resolution, near-professional production quality, and is
The foundation of a sustainable IPTV service business is
instantly accessible from the couch with a remote. Plus,
the subscriber. For example, IPTV can drive subscriber
as the viewer selects and watches clips, an ad engine
adoption by offering vast new “value-added programming”
can insert relevant advertising for “opt-in” subscribers.
choices that reach beyond the capabilities of broadcast
When provided as a value-added package to traditional
television and yet have great value to each viewer when
TV, it creates a subscriber-focused viewing experience of
properly targeted. This programming content includes:
substantially higher value than the common models in use.
• Lifestyle/hobby videos
• Advertising/advertorial videos
• User-generated videos
value-added programming (iptv) revenue Model In this model, 40% more revenue is collected per subscriber. In US dollars,
this includes $15/month for access to value-added programming and
$10/month from advertisers for targeting “opt-in” subscribers with relevant
ads based on their viewing patterns. A 60-80% attach rate can be expected
Surveillance $5 Optional Services for a rich/relevant content library.
VoIP $10 > 20-50% Attach Rate
GEOGRAPHy Web Access
> Payback = 12-18 Months
N. America Asia/Pacific
The most significant expense is the fixed cost of setting up the infrastructure
EMEA Carib/L. America that delivers the value-added content. Though this varies depending on
Targeted Advertising $10 Value Added Package
SUN CREDENTIALS > ~60-80% Attach Rate subscriber density and network design, Sun and its partners have modeled
Value-Added Programming $15 > Payback = 18-36 Months
Partner Sales Connect (New IP Infrastructure) fixed costs that result in payback in less than two years. And once established,
$65 Professional Services the same IP infrastructure can be used to offer additional fee-based services
System StorageTek Library that can reduce payback to one year, including perimeter surveillance,
intercom, VoIP, nPVR, Web access, and more.
PLATFORMS Traditional Programming $65 ~100% Attach Rate
MySQL > Linear TV (”Top 86 Plus”) -$60
Solaris 10 x 100 > Existing Cable, Satellite the Smart approach
> VOD Movies -$5 or DSL
Windows Solaris 10 SPARC Instead of tacking on video to an infrastructure designed for web services,
an IPTV experience that leverages intrinsic IP strengths both supports a linear
TV business and provides a foundation for incremental fee-based services.
* Premium Channel Revenue Not Shown
It’s a far more successful approach to IPTV, and right now is the right time
to make an investment in this emerging market. Sun has the expertise, the
Here’s a revenue model that shows what a service provider could expect per technology, and the partners you need to get there quickly, so when the IPTV
subscriber per month. market explodes, you’ll be positioned with a seriously competitive advantage.
about our partners
The Sun IPTV Partner Catalog includes our rich ecosystem of ISVs (Independent Software Vendors), Neps (Network
Equipment Providers), and SIs (System Integrators). For the purposes of common language, we describe the roles
of our partners as follows:
independent Software vendors iSv System integrators Si
ISVs are specialized companies making or selling SIs specialize in bringing together component subsystems
software to a particular application area or business and ensuring they function together to achieve defined
focus. In the IPTV market, our ISV partners focus on the IPTV objectives. These companies can further assist with
development, maintenance, and publication of software design, implementation, and performance and compliance
solutions required to establish an end-to-end IPTV testing of individual solutions. The SI partners Sun lists
platform. At Sun, we have brought together a wide-range in this catalog have set the industry standard for results
of ISVs that focus on everything from the management in their field, and can provide you with the technologies
of video, content conversion, and digital distribution and collaboration your company requires.
stemming all the way to subscriber experience on the
network Equipment providers nEp
NEPs provide communication solutions to service
providers like mobile phone and telecommunication
companies. They create and implement the technology
that enables such services as on-demand video, cellular
calls, and streaming online content. To help you with
similar objectives, Sun has gathered the top NEPs in the
IPTV market to provide you with ideas and inspiration
on how you can further your business model.
4 IPTV Partner Catalog
Accenture’s ACS for IPTV assets provide significant
1345 Avenue of the Americas
New york, Ny 10105 acceleration to IPTV programs, allowing service providers
Dipan D. Patel, Senior Manager, to leverage large-scale solution implementation experience
Network Operating Group > SOLUTION OVerVIeW: accenture communication while providing flexibility to work with their desired solution
Tel: 917-452-4400 Solutions (acS) vendor. Key benefits include faster time to market, reduced
Fax: 917-527-9915 investment risk, highly competitive cost, and multiple
To make IPTV happen in a sustainable and profitable way,
Dipan.D.Patel@Accenture.com delivery choices.
www.accenture.com leading consulting firm Accenture believes IPTV operators
must meet three main prerequisites. The first is to accept
GEOGRAPHy that IPTV is not business as usual. Therefore, deploying IPTV > SUcceSSeS
may require a service provider to change its organization Accenture’s extensive IPTV experience includes over eight
N. America Asia/Pacific
EMEA Carib/L. America and even its culture along with its technology and systems. years of helping clients launch TV over broadband,
with over four years specifically in IPTV. Accenture has
The second prerequisite is a readiness to build partnerships. worked with over 40 clients on their IPTV and video-over-
IPTV deployment is complex, and most organizations have broadband programs, and more than 6 million customers
neither the expertise nor the competence to go it alone. worldwide watch DTV on Accenture-delivered platforms.
Accenture’s deep technical skills include its 200-plus
The third prerequisite is a readiness to deploy IPTV in IPTV and video specialists, backed up by more than 8,000
stages, not through one “big bang.” Staged deployments consulting professionals in the communications, media,
may be more sensible as they enable IPTV providers to and high-tech industries. Accenture chaired the ATIS
defray risk. Providers should constantly monitor key metrics IPTV Interoperability Forum Architecture Task Force that
such as take-up, cost, and ARPU on a real-time basis, and only defined IPTV technical standards.
make further investments when required indicators are met.
> aBOUT acceNTUre
comprehensive, integrated Solutions for iptv Accenture is a global management consulting, technology
Business processes services, and outsourcing company. Combining unparalleled
Accenture has long and deep experience in helping experience, comprehensive capabilities across all industries
companies launch IPTV and broadband digital TV services, and business functions, and extensive research on the
with people, tools, solutions, and methodologies to world’s most successful companies, Accenture collaborates
make this happen for operators. The ACS for IPTV is a with clients to help them become high-performance
comprehensive set of modules configured and integrated businesses and governments. Accenture has more than
to cover basic business processes: fulfillment, assurance, 186,000 people serving clients in over 120 countries.
billing, content delivery, and business intelligence.
IPTV Partner Catalog 5
programming, including on-demand content, broadcast
Ramirez de Prado 5
28045 Madrid TV, and multi-party video gaming. It also enables
SPAIN communications and information services such as IM/chat,
Daniel Medina, R&D Spain Director > SOLUTION OVerVIeW: MiView TV interactive Web services, unified messaging, and
Tel: +34 91 330 6137 For telecom service providers, IPTV is a significant growth videoconferencing.
opportunity offering breakthrough services. Alcatel-Lucent’s
www.alcatel-lucent.com Additional IMS capabilities include the ability to blend
strategy is to build a complete end-to-end convergence
IPTV ecosystem and integration system. Alcatel’s MiView video, voice, and advanced interactive features in a single
TV is an interactive multimedia delivery platform that service; to add a high degree of context- and location-
N. America Asia/Pacific
EMEA Carib/L. America supports a broad spectrum of video and multimedia sensitive personalization; and to deliver the services
services—while its tight coupling with Alcatel-Lucent’s anywhere, over any device.
IP Multimedia Subsystem (IMS) adds powerful ways to
differentiate these services through greater interactivity The MiView TV solution provides reliable performance with
and personalization. a carrier-designed, field-proven platform, which allows
companies to deliver services cost-effectively, with a
Services available anywhere, on any device highly scalable, modular platform that can start small
With the comprehensive MiView TV platform, operators and grow to support up to millions of subscribers.
can move beyond basic broadcast TV to offer a growing
portfolio of blended services that are available anywhere, > SUcceSSeS
on any device. MiView TV meets the needs of both small MiView TV is mainly deployed in Telefonica Spain with
and large operators with a modular design, multiple subsidiaries in Latin America: Chile, Argentina, and Brazil.
deployment options, and a high degree of scalability.
> aBOUT aLcaTeL-LUceNT
This end-to-end IPTV software suite goes beyond core As a leader in fixed, mobile, and converged broadband
IPTV middleware to include security and digital rights access, carrier and enterprise IP technologies, applications,
management, video/content on demand, OSS/BSS, and services, Alcatel-Lucent offers end-to-end solutions
subscriber management service orchestration, content asset that enable compelling communications services for people
management, distribution, and a unique “audience tracker.” at home, at work, and on the move. With 76,000 employees
and operations in more than 130 countries, Alcatel-Lucent
The solution enables network operators to differentiate is a local partner with global reach. The company has one
themselves and become multimedia entertainment and of the largest research, technology, and innovation
information portals for subscribers. Its comprehensive organizations focused on communications—Alcatel-Lucent
interactive multimedia support, tightly coupled with Bell Labs—and the most experienced global services
Lucent IMS, supports a wide variety of entertainment team in the industry.
6 IPTV Partner Catalog
aMino coMMunicationS ltd.
Buckingway Business Park > SUcceSSeS
Anderson Rd., Swavesey Sezmi was founded to offer consumers a new choice in
Cambridge CB4 5UQ U.K. television entertainment, integrating the next generation
Kevin Lingley, Head of Marketing > SOLUTION OVerVIeW: assetFactory of TV features and content with the traditional programming
Enterprise Solutions Many IPTV services are having a tough time attracting people expect and want to watch. Sezmi’s TV 2.0 offering
Tel: +44 19 5423 4100 is designed to address the fundamental shifts in consumer
sufficient numbers of consumers and advertisers—in
Fax: +44 (0)1954 234101
large part because they don’t yet provide compelling television viewing behavior. Amino’s AssetFactory will
www.amino.com entertainment that really takes advantage of the IPTV enable Sezmi to craft, target, and deliver a wealth of
platform. By separating the acquisition, management, different content offerings to each of its customers based
GEOGRAPHy and deployment of content from its delivery channel, on their viewing behavior and preferences.
N. America Asia/Pacific AssetFactory gives IPTV customers the agility to provide
EMEA Carib/L. America compelling products based on new programming ideas, BT Vision, the new digital TV service available for BT Total
trends, and opportunities. Broadband customers in the U.K., provides access to
Freeview Digital TV channels as standard, as well as an
packaging content into Multiple products, enormous range of on-demand entertainment available
Services, and channels at the touch of a button. BT Vision uses AssetFactory to
AssetFactory enables IPTV customers to increase ARPU handle all scheduling, programming, digital content
through the creation of targeted, relevant, and unique management, and digital proposition management for
content services and products. Content controlled by the new BT Vision on-demand service. BT Vision’s Service
AssetFactory can be packaged into multiple products, Scheduling Environment is deployed on Sun platforms.
placed into multiple services, and exploited through
multiple channels. By enabling such services to be > aBOUT aMINO cOMMUNIcaTIONS LTd.
targeted to customers’ preferences, usage is increased. Amino Communications is a global provider of IPTV set-top
Associating content with relevant advertising enables boxes, with 1.75 million boxes sold worldwide. It is a
customers to attract targeted advertisers, driving up the wholly owned subsidiary of Amino Technologies plc, which
cost per thousand they can charge. designs and supplies electronic systems, software, and
consultancy for IPTV, on-demand video, and in-home
Because AssetFactory is platform-agnostic, it allows multimedia distribution. Amino is based near Cambridge,
client-side consumers to consume the content they want, U.K., with offices worldwide.
on the platform they choose, at the time they desire.
From the server side, it supports multiple content sources,
including VOD, linear broadcast, and OTT Internet video.
IPTV Partner Catalog 7
aScEnt MEdia SyStEMS &
additional channels, video on demand (VoD), local weather
100 Stonehurst Ct. channels, and ad insertion. Plus, professional services—
Northvale, NJ 07647 including project management, engineering, documentation,
Ron Quartararo equipment specification, and procurement—ensure
Sr. Director of Sales & Business customers get the customized solutions that work best
> SOLUTION OVerVIeW: IpTV Systems design
& deployment for them.
firstname.lastname@example.org As the cable industry continues to broaden their telephony
www.ascentmedia.com offerings, telecommunications and content owners/ > SUcceSSeS
distributors face major competitive challenges. To stay As one of the largest systems integrators in the country,
GEOGRAPHy in the game, these companies are beginning to venture Ascent Media has supported deployments in the Telco
N. America Asia/Pacific into the television delivery market. And an IPTV delivery industry through the design and creation of multiple
EMEA Carib/L. America
platform affords them a cost-effective way to bypass the Satellite Downlink Distribution Centers and Video Head
traditional distribution channels and deliver content Ends. Offering expertise in digital video, cable head end
right to the consumer. design, satellite earth stations, fiber networks, IT & IP,
conditional access, VoD, and middleware, Ascent is a
Ascent Media Systems and Technology Services is at the major player in the developing IPTV market. Consulting,
forefront of this technology development. Offering a host planning, and assessment services are also part of their
of IPTV distribution solutions, Ascent Media offers platforms industry-recognized offerings.
that enable Telcos to add distribution services for their
customer base, and methods that allow owners/distributors > aBOUT aSceNT MedIa
to deliver their content to a desktop or set-top box (STB). Ascent Media’s Systems and Technology Services division
is a global leader in consulting, design engineering, systems
Services available anywhere, on any device integration, and ongoing support services for broadcast,
Ascent Media has extensive experience designing and cable, telecommunications, satellite, broadband,
building solutions for the Telco industry. Video Head government, IPTV, and other electronic media industries.
Ends—the physical location from which the television Ascent Media is a division of Ascent MediaGroup—the
signal(s) are transmitted to the end-user—enable world’s largest provider of integrated global services for
partners to offer a competitive channel line-up product that the creation, management, and distribution of media
can include local off-air, national content, and emergency content. Ascent Media Group serves major film studios,
alert systems for a specified area. independent producers, broadcast networks, cable channels,
advertising agencies, and other content producers and
With quick access to content packages, Ascent can also aggregators from more than 70 facilities worldwide.
easily tailor IPTV offerings to meet specific needs by adding
8 IPTV Partner Catalog
digiQuESt uK ltd. The channel substantially increases traffic to the interactive
Hille House services offered by the operator, boosting revenues attained
132 St. Albans Road
from these services. The games can be offered on any
Watford WD24 4AE U.K.
Solomon Saul, Executive Director > SOLUTION OVerVIeW: Game On platform a provider is using, including MHP and Tru2Way.
Tel: +001 (703) 717-6266 One of the major issues facing Video Service Providers, be The games can also be run on multiple platforms
Tel: +44 (0)1923 802 673 they cable, satellite, telco or IPTV providers, is a lack of simultaneously, if a provider is using multiple platforms
Fax: +44 (0)5601 162 519 in various geographical locations.
quality content, especially interactive content that can be
effective in differentiating operators from their competitors.
www.digiquest.uk.com The interactive games also offer an excellent venue to
Currently, video service providers suffer from a shortage educate subscribers in remote control navigation to an
of differentiating solutions as well as a lack of updated operator’s offering of interactive services (revenue
N. America Asia/Pacific
content. This combined shortfall minimizes the number of generating services). The Game On brand is also an
EMEA Carib/L. America
early adopters/customers a service provider can attract, excellent way to showcase the operator’s offerings.
and also minimizes the magnitude of traffic the operator
is capable of attracting to its portal. Return on investment from DigiQuest’s Game On channel
is almost immediate. There is minimal provider investment
The solution DigiQuest delivers is an exclusive, state-of- necessary to get started, yet IPTV providers can begin
the-art interactive games channel, named “Game On.” generating revenue from the channel almost immediately.
The channel offers up to 14 games at any given time,
appropriate for the entire family, and comes complete > SUcceSSeS
with a user-friendly portal from where users can access DigiQuest’s channel “Game On” is deployed in several
the games, check out the high scores, and star prizes. countries worldwide, with multiple providers in any given
Content for Game On is regularly updated and rotated in country. The Game On games channel went live in Belgium
close coordination with the service provider. Features such in June 2007, and DigiQuest is now broadcasting the games
as a Leader board, Prize Play initiatives, and promotions on the Telenet network and on VTMMa and JIM channels.
help increase loyalty and build traffic.
> aBOUT dIGIQUeST UK LTd.
Services available anywhere, on any device DigiQuest UK Ltd. was founded in 2002. The goal of the
Interactive games offer advertisers a lucrative audience to company was simple—to create an engaging, fun, interactive
promote their products to, which in turn opens up additional TV games channel and to populate that channel with
key revenue sources for service providers, including IPTV game content that keeps its users engaged and playing.
providers. The business benefits are immediate and The company has achieved this goal with the deployment
immense. Game On is a revenue-generating service with a of its Game On games channel, currently keeping users
pay-to-play business model generating significant revenues. engaged and playing in three major territories.
IPTV Partner Catalog 9
The DigiHost Platform maximizes flexibility by supplying
357 South Moccasin Boulevard
Suite 200 a large range of SDKs, including:
Louisville, CO 80304 • Integration SDK to connect telco and other infrastructures
John Allen, CEO > SOLUTION OVerVIeW: digiHost platform • Server SDK to enable the telco/SI to extend the platform
Tel: 303-926-4921 Today, telecommunications companies are eager to compete • Client SDK to enable the telco/SI to create the user
Fax: 303-926-5201 interface and applications
with other home entertainment content providers—
email@example.com • All Java SDKs, integrated to NetBeans™
www.digisoft.tv such as cable companies—by using Internet protocol
television (IPTV) services. And while some early-mover
telecommunication companies have already conducted In addition, an interactive program guide allows a telco
trials of these technologies, many have found that the to develop its own Java components to import and
N. America Asia/Pacific
EMEA Carib/L. America solutions are inflexible, or difficult to scale up cost-effectively. define their own customer experience.
That’s why Digisoft.tv has partnered with Sun to create a The DigiHost Platform provides all the essential elements
solution that addresses these shortcomings. The DigiHost for the deployment of successful interactive TV services.
Platform is an open-standards-based management platform The platform leverages the built-in scalability of Sun
designed to offer an interoperable base from which to run products, and the use of Java on the STB leverages the
interactive television. It works to simplify the development large Java community and its benefit programs. Plus, with
and manages the delivery of interactive TV services to Java ME ports, the cost and complexity of using proprietary
target set-top boxes (STBs). client middleware is eliminated.
a Flexible, Scalable platform > SUcceSSeS
The DigiHost Platform is a highly flexible and scalable Leveraging years of experience in the broadcast market,
service delivery platform for TV applications. It comes with Digisoft continues to deliver solutions that allow operators
software developer kits (SDKs) for integration, server-side to develop, test, manage, and deploy advanced revenue
extensions, and client development options. Customers and generating services. Digisoft’s scalable solutions reduce
partners of Digisoft.tv—including network equipment the CAPEX required to launch differentiating new services,
providers (NEPs), systems integrators (SIs), and independent and increase ARPU.
software vendors (ISVs)—can use the server to develop
differentiating applications. The platform includes a > aBOUT dIGISOFT.TV
Java™ ME enabled STB and Java applications for TV that Founded in 2000, Digisoft.tv is a privately held company
include interactive program guides, distance learning, headquartered in Ireland, with offices in the U.S, New
voting, and games. Zealand, Singapore, and the U.K. They are a leading global
provider of carrier class solutions to the IPTV and media
and entertainment markets.
10 IPTV Partner Catalog
The solution’s exceptional visual output quality combined
90 Allstate Parkway
Suite 700 with the reliability and robust management capabilities of
Markham, ON CANADA L3R 6H3 the system deliver an increased ROI through strengthened
Brian Stevenson, Director of > SOLUTION OVerVIeW: StreamZ Live audience retention and reduced operational costs. Plus,
Product Management With today’s evolving entertainment spectrum, live StreamZ Live offers superior encoding, streaming quality,
Tel: 905-946-9666 and enterprise management for live IPTV and Internet
streaming media encoders are a critical component between
Fax: 416-352-0716 TV deployments.
firstname.lastname@example.org source content and the viewers of live IPTV, Internet TV,
www.digital-rapids.com and mobile channels. The visual quality of the audience’s
viewing experience is determined by the output quality > SUcceSSeS
of these encoding and streaming systems. In addition, StreamZ Live and its related systems are already powering
N. America Asia/Pacific the reliability of these encoders is crucial in meeting the hundreds of live IPTV and Internet TV channels worldwide—
EMEA Carib/L. America high-availability expectations viewers have come to expect including a major IPTV service in Thailand. NBC Universal
from traditional entertainment platforms. in the United States and CCTV.com in China both used
Digital Rapids systems for multi-channel live web streaming
To meet this expanding need, Digital Rapids created for the 2008 Beijing Summer Olympic Games. A leading
StreamZ Live streaming media encoders. Offered in satellite TV provider in the U.S. utilizes StreamZ Live
a cost-effective configuration optimized for large, to power its Internet TV initiative, and the solution
multi-channel deployments of live applications from IPTV has been used for applications such as a closed circuit,
channels, Internet TV, and mobile videos, these encoders 60-channel IPTV deployment within an Asian hotel.
provide exceptional output quality, and enhanced
reliability. In addition, the StreamZ Live advanced video > aBOUT dIGITaL rapIdS
pre-processing feature grooms video prior to compression— Digital Rapids is a leading developer of professional
which provides superior streaming quality and enables the hardware and software solutions for transforming and
most efficient use of bandwidth in the compressed result. delivering video for the latest generation of viewing
devices. Their solutions span the critical points in today’s
a Flexible, Scalable platform complex media workflows, including capturing, encoding,
StreamZ Live streaming media encoders are known for transcoding, protecting, streaming, and delivering video
their robust reliability and flexibility. They allow multiple content. Formed in 2001, Digital Rapids is headquartered
encoders to be combined with the ultra-scalable Digital in Ontario, Canada and has offices in the U.S., Australia,
Rapids Broadcast Manager software to provide features Argentina, Hong Kong, and the U.K.
like: enterprise-level management, remote control access,
centralized monitoring, upstream router management,
and fault tolerance.
IPTV Partner Catalog 11
this content, its metadata, and associated advertising—
Telefonaktiebolaget LM Ericsson
Torshamnsgatan 23, Kista all to deliver new viewer experiences and advertising
164 83 Stockholm opportunities that generate an increased ROI.
SWEDEN > SOLUTION OVerVIeW: ericsson TV (Mobile & IpTV)
Kate Bennett Many operators are looking for ways to move beyond the The Ericsson Content Distribution Platform (CDP) personalizes
Global Partner Sales the TV experience by putting the consumer in control
“me too” position of a bandwidth provider and get a piece
Tel: +46 10 719 0000 of what content they watch and when they watch it,
email@example.com of the paid-content and transaction action that’s streaming
through their networks. IPTV is the way for these operators regardless of TV program scheduling.
to do it, because they are in a unique position to transform
TV from a one-way, single stream of channels into a two- Ericsson also maintains a large professional services
N. America Asia/Pacific way communications service offering seamless media organization. With 30,000 consultants working on network
EMEA Carib/L. America interactivity, convenience, entertainment, and strategy consulting, IPTV solution analysis, network solution
personalization. Advertisers are also looking for new design with traffic modeling, and systems integration,
ways to spread their messages. Ericsson provides a true end-to-end implementation of
The Ericsson IPTV solution offers all the components
necessary for the successful deployment of IPTV services > SUcceSSeS
in an IPTV enabled infrastructure. The solution includes Ericsson is a proven leader in the next generation of IPTV.
everything from the network infrastructure and application The company is in a unique position to help operators,
platform to the content distribution platform, head end content owners, and others to create profitable IPTV
solutions, digital rights management, quality of service solutions. In IPTV, Ericsson has provided components to
monitoring, and professional services. over 230 customers.
an End-to-End Solution for iptv > aBOUT erIcSSON
The Ericsson solution includes Ericsson IPTV Middleware, Ericsson is a world-leading provider of telecommunications
which lets operators quickly create trials and deploy the equipment and related services to mobile and fixed
individual TV services that are most important to their network operators globally. Over 1,000 networks in more
subscribers, as well as provide a complete TV package than 175 countries utilize its network equipment, and 40
that includes interactive and mobile functionality. percent of all mobile calls are made through its systems.
Ericsson invests heavily in research and development and
The TANDBERG Television range of head end solutions actively promotes open standards and systems. Ericsson
helps operators acquire, process, and deliver video in has one of the industry’s most comprehensive intellectual
flexible and efficient ways. It also helps them manage property portfolios containing over 23,000 patents.
12 IPTV Partner Catalog
The Harris NOC provides the opportunity for businesses to
1025 West NASA Boulevard roll out their services without the initial infrastructure
Melbourne, FL 32919-0001 build-out time and allows businesses to expense, enabling
Brian Cabeceiras, VP Strategic > SOLUTION OVerVIeW: Harris Network Operations center faster time to market for their services. This solution also
Marketing and Technology Currently, IPTV providers are required to spend large provides a predictable expense model. The Harris NOC
Tel: 503-222-2619 offers the latest, best-of-breed Harris broadcast solutions,
amounts on infrastructure to support content management,
firstname.lastname@example.org along with a total workflow monitoring system to support
www.broadcast.harris.com advertising transactions, and content distribution.
Companies looking to concentrate their financial back-office and content preparation activities. This enables
investments in content acquisition, distribution, and emerging content distributors to effectively ensure reliable
GEOGRAPHy delivery of their content to the consumer.
advertising sales, rather than infrastructure, are turning
N. America Asia/Pacific
EMEA Carib/L. America to the Harris Corporation, which runs the Network
Operations Center (NOC), a secure facility located at the > SUcceSSeS
Harris Corporate Headquarters in Melbourne, FL. The Harris NOC is currently providing services to Sezmi.
Sezmi is looking to be the “first TV offering to be
The NOC provides fully managed network services and is personalized down to the viewer level,” Buno Pati, chief
the gateway to the Internet and public telecommunications executive, has said.
network for all communications with all off-network
destinations. The NOC is continuously staffed with > aBOUT HarrIS cOrpOraTION
highly skilled engineers and technicians, 24x7x365. Harris is an international communications and information
technology company serving government and commercial
gateway hub markets in more than 150 countries. The company has
Through the network operation center, this Harris-provided annual revenue of over $5.4 billion and 16,000 employees—
service leverages expertise in digital asset management, including nearly 7,000 engineers and scientists. Harris
content aggregation, multichannel playout, H.264 video is dedicated to developing best-in-class assured
encoding, video servers, multiviewers, routers, test and communications® products, systems, and services.
measurement systems, and signal processing equipment,
as well as a nationwide distribution network to support
operations for IPTV-like content delivery services.
IPTV Partner Catalog 13
iMaKE SoFtWarE & SErvicES, inc.
and distribution of targeted advertising campaigns
6700 Rockledge Drive,
Suite 101A intelligently—and in real-time—based on contract
Bethesda, MD 20817 parameters. It provides greater control and detailed
Fady Lamaa, Sales & Business > SOLUTION OVerVIeW: OpenVision insight into the entire ad distribution process—making
Development Service providers are always seeking more efficient ways it possible to select a specific ad for delivery to a targeted
Tel: 301-896-9200 audience. Plus, it can determine the delivery rate for
to ingest, manage, and deliver content to consumers
Fax: 301-897-0949 each campaign.
email@example.com seeking personalized services—such as video on demand
www.imake.com (VoD), time-shifted television, and network personal video
recording (nPVR). These challenges are particularly OpenVision further helps service providers reduce staffing,
heightened for companies moving from traditional process, and infrastructure costs by combining a centralized
N. America Asia/Pacific broadcast advertising models to more targeted, on-demand graphical user interface and secure remote login features.
EMEA Carib/L. America advertising models. And with improvements in customer service capabilities
and an increased range of offerings, customer churn is
To make this transition easier, the IMAKE OpenVision IPTV greatly reduced, while new revenue opportunities are
solution offers a suite of components that work to ingest, introduced through targeted advertising, sponsorships,
manage, and distribute VoD assets, entitle VoD products and promotion options.
and services, manage bandwidth and session set-up, and
handle PEG feed ingestion and channel mapping. > SUcceSSeS
With customers that include leading cable television
For service providers seeking this technology, the IMAKE providers, telecommunications companies, and content
OpenVision components used in the Sun Reference providers, IMAKE offers solutions that deliver broadband
Architecture for IPTV provides an automated, scalable, content to millions of users every day.
open standards solution that offers customers a rich VoD
experience with thousands of on-demand titles, nPVR, > aBOUT IMaKe
and a range of pricing options. IMAKE Software & Services, Inc., is a major provider of
open, intelligent solutions and integration services that
tools that Maximize revenue opportunities enable the seamless, end-to-end delivery of broadband
IMAKE’s open standards solution includes features like digital media, VoD, and IPTV content. With partners in
OpenVision Ad Exchange—a component that capitalizes various markets, including Asia, North America, and
on the advertising revenue through highly-targeted Europe, IMAKE can deliver solutions that are ready for
advertising across both broadcast and VoD distribution. deployment—regardless of location.
Ad Exchange enables the creation, definition, management,
14 IPTV Partner Catalog
helps carriers customize their IPTV offerings with unique
5960 Stoneridge Drive
Suite 207 consumer applications, such as remote DVR and caller
Pleasanton, CA 94588 ID, which competitive broadcasters cannot provide.
Amir Littman, VP, Business > SOLUTION OVerVIeW: Mediaroom/IpTV
Development Both Microsoft® Mediaroom™ and broader IPTV markets The company offers deep levels of expertise: 75 percent of
Tel: 925-271-5484 its technical employees are former Microsoft employees,
are beginning to boom. One estimate of the global IPTV
Fax: 925-271-5489 with a majority of those from the MSTV division. 180Squared
Amirl@180squared.com subscriber rate projects that it will reach 72.6 million
in 2011. However, achieving the promise of IPTV can be offers proven technical knowledge and best practices,
a capital-intensive proposition for service providers, as as well as proven Mediaroom expertise. In addition to
IPTV requires bandwidth and quality of service beyond being a Microsoft Certified System Integration Partner,
GEOGRAPHy those of consumer Internet offerings. 180Squared is a Microsoft Certified Application Developer.
N. America Asia/Pacific 180Squared believes strongly in customer empowerment.
EMEA Carib/L. America
In addition, all areas of a carrier’s operations staff—from By providing best in class service and software, it focuses
technicians to customer service—require special skills and on business sustainability for operators.
training to support Mediaroom services. Often, service
providers run into difficulty translating their existing B/OSS > SUcceSSeS
processes and business logic into software subsystems 180Squared has been used by NTELOS to add caller ID
that can communicate effectively with Mediaroom. and increase its subscriber base.
As a result, time to initial revenue for Mediaroom
services can exceed 12 to 18 months. > aBOUT 180SQUared
180Squared has over 20 years combined Mediaroom
cutting iptv implementation costs for carriers experience. The management team has had extensive
180Squared is a Certified Microsoft Mediaroom System involvement in all Major Mediaroom Customers in North
Integration and Development Partner. 180Squared works in America including AT&T, Bell Canada, and Telmex. 180SQUARED
partnership with carriers to empower them by addressing has had extensive success in offering a complete Mediaroom
challenges they may face as they reinvent themselves as Software and Services suite. Services include both launch
video providers. By helping carriers with IPTV planning and and Integration services. 180Squared’s software solution
design, 180Squared can reduce IPTV implementation costs. is comprised of products such as Caller ID and Remote
(Web) PVR Portals for providing Value-Add applications,
180Squared’s software and services simplify B/OSS as well as Operations and Management Solutions, such
integration and lower the operational burden of provisioning as their 1802 Framework™, a B/OSS Integration platform,
and supporting Microsoft Mediaroom. In addition, 180Squared and Remote STB Management Solutions.
IPTV Partner Catalog 15
middleware or Webstore applications to deliver content
One Apple Hill
usage rights to users, and initiates decryption key
Natick, MA 01760
Jim Welch, Director deliveries once the client is authenticated and authorized
Tel: 508-651-3433 > SOLUTION OVerVIeW: encryptonite ONe™ System • Encryptonite ONE Access Manager (ESAM): Client device
Fax: 508-651-0486 The immense opportunity to diversify service offerings by authentication that registers and monitors set-top boxes
firstname.lastname@example.org deployed in an Internet protocol television (IPTV) operation
telecommunication companies and broadband operators
www.securemedia.com to ensure that only legitimate devices have access
isn’t without its challenges. To properly provide video to
these companies’ customer bases, broadcast channels, and • VOD Encryptor: A software utility that encrypts
Video-on-Demand (VoD) programming, distribution rights pre-recorded content prior to server ingestion and delivery
N. America Asia/Pacific
must first be acquired from studios and network broadcasters. • Broadcast Encryptor: A software utility that encrypts
EMEA Carib/L. America
streaming media on the fly for secure delivery
SecureMedia’s mission is to ensure that the delivery of • Decoder Client: The STB client software component that
content over IP is accomplished with high flexibility, processes MediaPasses and decrypts content at the
expandability, and the greatest security. Our Encryptonite point of rendering
ONE™ System is how we make it happen.
award-Winning, open-platform ca/drM Software Having secured the first H.264 IPTV deployments in North
System America (Cavalier Telephone and TV), Central America
The Encryptonite ONE System performs both pre-encryption (CTV Telecom), the Caribbean (Telefonia Bonairiano NV),
of pre-recorded digital content and on-the-fly encryption of Switzerland (Sierre Energie Verio), and Kazakhstan (JSC
live broadcast streams. Content is encrypted on a packet-by- Kazakhtelecom), SecureMedia remains unrivaled in
packet basis—and is maintained in an encrypted state terms of offering a comprehensive security solution that
throughout distribution and storage—until playback occurs is efficient, cost-effective, and scalable.
with an authorized client set-top box and recoding device.
> aBOUT SecUreMedIa
Encryptonite ONE System Services are the core back-office SecureMedia is the world’s most experienced Digital Rights
infrastructure components around which this solution is Management (DRM) provider for video-on-demand, IPTV,
assembled. Components include: multimedia, and music delivery implementations. Approved
• Key Vault: A database module that generates, stores, by all major film studios and TV broadcasters, SecureMedia’s
and manages content encryption/decryption keys proven open-platform content-protection software allows
• Key Server: Server software that securely delivers content telecommunication companies and broadband operators
decryption keys to authorized Decoder Clients to acquire distribution rights to the most compelling
• MediaPass Server: Server software that works with broadcast channels and VOD programming.
16 IPTV Partner Catalog
With CORBA and Web services interfaces, OpenStream DSP
Part of the Ericsson Group
4500 River Green Parkway enables more developers to provide applications to network
Duluth, GA 30096 operators without requiring custom integration. The
Steve Marlowe, Sr. Director,
> SOLUTION OVerVIeW:OpenStream® digital extensive flexibility supports Motorola, Scientific Atlanta,
DVB, and IP networks, all from a single installation. The
Services platform (dSp)
Tel: 678-812-6300 component-based architecture offers a number of installation
As Video on Demand (VOD) becomes a must-have service,
Fax: 678-812-6400 options, including stand-alone, regional, and nationally
email@example.com delivering content quickly and securely needs to be cost-
effective and dynamic to meet future growth and changing controlled systems. The Small Market Centralized Solution
customer desires. So it’s vital for companies to implement enables service providers to offer on-demand services in
fully scalable, truly open systems. By avoiding proprietary the smallest sites while minimizing operational costs by
architectures with vendor lock-in, noncompetitive pricing, centralizing VOD management functions. With high- and
N. America Asia/Pacific
EMEA Carib/L. America and ever-increasing support costs, you can reduce low-bandwidth options, OpenStream DSP gives service
operational expenditures and enter the VOD marketplace providers the flexibility to offer on-demand services in
at a lower cost. locations where doing so was previously not cost-effective.
create a complete and open on-demand platform > SUcceSSeS
The OpenStream® Digital Services Platform (DSP) is the OpenStream delivers on-demand streams to over 60 U.S.
industry’s only complete, open, on-demand platform that markets and 15 million subscribers. Top operators who have
enables service providers to quickly and affordably offer commercially deployed the platform include Comcast,
on-demand services such as VOD. Based on open, published Charter Communications, and Time Warner Cable. OpenStream
interfaces, OpenStream DSP offers service providers everything was selected as the platform of choice for the small to mid-size
they need to deliver a comprehensive VOD solution and an market by National Cable Television Cooperative, representing
infrastructure for advanced digital services beyond VOD. over 1,000 independent cable operators. OpenStream’s
multiple deployments in Europe and Asia include UPC
Service providers can easily deploy on-demand services Netherlands and Oriental Cable Network (OCN) in Shanghai.
using VOD servers, networks, billing systems, client
applications, conditional access systems, and other system > aBOUT TaNdBerG TeLeVISION
components of their choice. The platform’s open TANDBERG Television, part of the Ericsson Group, delivers
architecture is compatible with established video servers, as the multimedia technology and expertise that is moving
well as next-generation VOD pumps. OpenStream DSP digital video forward. Whether it’s advanced compression,
also enables multiple server complexes to coexist in the on-demand delivery or content distribution, the company’s
same headend, allowing operators to utilize existing servers award-winning solutions are used by the world’s leading
from proprietary systems in conjunction with VOD servers broadcasters, operators, and programmers to deliver
from multiple vendors that embrace open standards. new viewer experiences and advertising opportunities.
IPTV Partner Catalog 17
tEch Mahindra ltd.
Sharda Centre, Off Karve Rd.
Pune 411004 > SUcceSSeS
Maharashtra, India For a Middle East Smart City, Tech Mahindra’s challenge
Pradip Mitra, Sr. Director > SOLUTION OVerVIeW: IpTV Service Offerings was to facilitate convergent access to communications,
Strategic Alliances Service providers seeking to pilot and deploy IPTV and entertainment, building management, and security
Tel: +91 20 6601 8100 services for new developments that included private villas,
triple play solutions across their networks as a way to
Fax: +91 20 2542 4466 hotels, retail units, and commercial units. In addition
Pradip.Mitra@techmahindra.com build their retail consumer offerings around value-added
video-centric services can take advantage of the experience to vendor evaluation and management services, Tech
and global reach offered by Tech Mahindra. The company Mahindra provided design, supply, deployment, and
plays a significant role with both incumbent and emerging system integration of IPTV, IP telephony, OSS, and BSS
service providers and enterprises in the IPTV and triple solutions. The company designed, supplied, and deployed
N. America Asia/Pacific
EMEA Carib/L. America play areas, with customers including telecom service a core service network; provided centralized management
providers, equipment manufacturers, software vendors, offering service convergence of voice, video, and data;
systems integrators, value added services providers, and and facilitated collaborative growth through rapid
content providers. introduction of services.
turnkey, End-to-End Solutions along with > aBOUT TecH MaHINdra
individual offerings For over two decades, Tech Mahindra has been the chosen
Tech Mahindra’s professional services portfolio includes transformation partner for wireline, wireless, and
acting as a prime integrator, providing turnkey IPTV solution broadband operators in Europe, Asia-Pacific, and North
delivery. The company’s end-to-end IPTV solutions encompass America. Tech Mahindra has grown rapidly to become the
technical consultancy, solution architecture and design, sixth-largest software exporter in India and the second-
COTS integration, and solution deployment and testing. largest telecom software provider from India, with a
The company also offers a wide range of individual service global network of development centers and sales offices.
offerings, including network design and planning; OSS/BSS Tech Mahindra provides solutions to telecom service
integration services, applications, user interface, and set-top providers, equipment manufacturers, software vendors,
box (STB) customization; and managed operations services. systems integrators, value added services providers, and
content providers. The company’s solutions portfolio
Tech Mahindra’s key partners for IPTV solutions include Sun, includes consulting, application development and
Digisoft, Verimatrix, Mototech, Harmonic, iMake, Envivio, management, solution integration, product engineering,
Evertz, and Microsoft. With these partners, Tech Mahindra managed services, remote infrastructure management,
has set up labs that can be used for training as well as the and business process outsourcing (BPO).
development of both prefabricated and trial applications.
18 IPTV Partner Catalog
• Ad material management
• Advertiser and agency management
164 87 Kista
SWEDEN • Campaign reporting
Pelle Stafshede, Business > SOLUTION OVerVIeW: Multi-channel Targeted • Approval process and workflow management
Development Manager advertising Management • User account management
Tel: +46 10 481 0000
Online, mobile, and IPTV media provide unique ways
Fax: +46 10 481 7201 The Tieto solution’s horizontal multi-channel approach
for advertisers to cost-efficiently connect with their
firstname.lastname@example.org enables service providers to centrally manage and sell
www.tieto.com customers in the right time, place, and context. This
new digital services ecosystem opens up a variety of their entire ad inventory from one place, improving their
ways for advertisers to interact, profile, and gain direct utilization of ad inventory. Service providers can use
access to consumers. the solution’s advanced targeting, measurement, and
N. America Asia/Pacific
EMEA Carib/L. America analytics features to increase the size of their available
Tieto’s multi-channel targeted advertising management ad inventory and to justify charging higher per-ad prices,
solution offers service providers, operators, and media thus greatly increasing total advertising revenues.
companies ways to tap into advertising revenues with
the best available high value-added solutions and Because the solution selects ads for each user based
IT services. The solution enables companies to run on context, the user’s profile, and their past behavior,
successful advertising-based business models across the ads are much more relevant and less intrusive for
their different consumer services, providing easy-to-use consumers, increasing customer satisfaction and
web-based user interfaces for service providers, improving the advertising’s effectiveness.
advertisers, and ad agencies to create, manage,
and track ad campaigns. > SUcceSSeS
Tieto’s solutions are currently used by more than 150
Subscriber profile database integrated into Solution media companies and operators in Europe to manage
Integrated approval processes and workflow advertising in multiple channels, including Internet,
management give service providers full control of mobile, TV and video, and print.
published advertisements. The solution also includes a
complete subscriber profile database for more effective > aBOUT TIeTO
targeting and delivery of advertisements. Tieto is an IT service company providing technology,
research and development, and consulting services.
The Tieto solution includes these key functionalities: With approximately 16,000 experts, Tieto is among the
• Campaign management leading IT service companies in Northern Europe and
• Inventory management the global leader in selected segments.
IPTV Partner Catalog 19
for IP multicast and IP Video-on-Demand (VoD) system
6825 Flanders Drive
San Diego, CA 92121 deployments
Steve Oetegenn, Chief Sales • Independently audited security architecture
and Marketing Officer > SOLUTION OVerVIeW: VcaS for IpTV • Primary and backup security that provides fast fail-over
Tel: 858-677-7800 Pay-TV operators need to deliver competitive services that and countermeasure capability
Fax: 866-454-2741 • Multiple clone detection techniques to help operators
cross the boundaries of network type and device format—
email@example.com eliminate theft of service
www.verimatrix.com all while addressing the full spectrum of content security
threats. Verimatrix offers a range of solutions for IPTV • Hardened, renewable Verimatrix ViewRight™ software
built on a common core of modern, software-based security core for client devices
security technologies that bring real cost advantages • Verimatrix VideoMark™ forensic watermarking capable
N. America Asia/Pacific
EMEA Carib/L. America when compared to legacy approaches. of adding a user-specific digital watermark to decoded
content and help trace illegitimate copies to their source
Our layered content security approach offers a transparent
consumer experience that helps establish a new competitive The Verimatrix software-based content security system
standard for innovative network operators. We also address has demonstrable cost benefits—both in the immediate
system security challenges throughout the value chain— deployment of IPTV systems, and in drastically reducing
from content creation to distribution. the long-term cost of security updates.
Sophisticated content protection > SUcceSSeS
Verimatrix VCAS offers an advanced suite of technologies Verimatrix has more than 160 systems installed worldwide;
that address content security challenges for the pay-TV powering IPTV businesses and protecting content from all
networks of today, and those of the future. Traditional major producers including Sony Pictures, 20th Century Fox,
conditional-access systems are architected around one-way Universal, UIP, Paramount, New Line Cinema, HBO
communications, while the Verimatrix solution was built Warner Brothers, Columbia Pictures, MGM, Discovery
from the ground up using the power and integrity of a Communications, DreamWorks Pictures, HBO, Canal+
modern, two-way IP infrastructure. Cryptographic and Groupe, Walt Disney Pictures, and Filmbank Distributors.
e-commerce technologies proven on the Internet—
including PKI and X.509 digital certification—enable VCAS > aBOUT VerIMaTrIX
to offer a more sophisticated level of content protection Verimatrix is independently acknowledged as the global
than traditional smart-card-based systems. leader in IPTV content protection. Award-winning products,
a global roster of tier-one operator deployments, and
Some of the key features of VCAS for IPTV include: a comprehensive technical vision put Verimatrix at the
• Best-of-breed encryption and subscriber key management forefront of the pay-TV business.
20 IPTV Partner Catalog
99 West Hawthorne Avenue,
In addition to providing a value-added service that can help
Valley Stream, Ny 11580 retain subscribers, games can generate incremental
Paul Fedorys, VP of Technology Sales > SOLUTION OVerVIeW: casual Games Network revenues ranging from $0.05 to $0.50 per subscriber.
Tel: 631-251-2121 In the current highly competitive television market, cable, Providers can also boost their revenues through
Fax: 516-619-3175 advertising sales.
satellite, and Internet protocol television (IPTV) providers
are all looking for the value-added services that will help
www.zodiac.tv > SUcceSSeS
them retain existing customers and add new ones. Services
that accomplish these goals and add new incremental Zodiac Interactive has extensive experience at a major MSO,
revenues at the same time are even more valuable. which has deployed a number of Zodiac’s frameworks
N. America Asia/Pacific
EMEA Carib/L. America
since 2004. Zodiac helped build an award-winning iO
Games are a leading product desired by customers, and service for a major MSO; deployed game subscription
they have been shown to create high affinity when offered services; and is a major technology engine behind the next
as a free-advertising support channel. When they are generation of interactive television.
offered as a subscription service, games have been shown
to generate additional incremental revenues that can > aBOUT ZOdIac INTeracTIVe
reach as high as $0.50 per subscriber. Zodiac is the interactive television 2.0 technology and
media company. Founded in 2002, Zodiac is a recognized
Multiple games, available in Multiple Environments leader in the reemerging interactive television (iTV)
Zodiac Interactive offers a Casual Games Network that industry, having won multiple industry accolades, most
can run on a number of set-top-box environments, notably from its long-term relationship with Cablevision.
including PowerTV, OpenTV, OpenCable Application In 2006 alone, Zodiac secured distribution deals spanning
Platform (OCAP), and OnRamp-to-OCAP. Zodiac’s catalog more than 20 million digital subscribers, expanded its
includes more than 100 games, and the company lineup of Emmy-winning content, and released major
provides full game service support, including portals, innovations for its Emmy-winning technology. Zodiac
avatars, personalization, and multiplayer capabilities. provides a unique fusion of technology, content,
advertising, and distribution that, for the first time,
Game offerings such as Zodiac’s have a high affinity among combines amazing entertainment delivered to a large
household decision-makers, such as women 35 and older. number of engaged viewers; high-value ad inventory for
Industry statistics show that free, ad-supported games advertisers; incremental high-margin revenue for operators;
will be used by more than half of the subscribers who have and the growth engine for next-generation iTV.
access to such a service, and that games offered via
subscription can generate a take rate of 2 to 3 percent.
IPTV Partner Catalog 21
Sun for iptv
To help you implement IPTV, Sun offers the most open, Sun Streaming System
cost-effective, and massively scalable technologies. The Sun Streaming System is an affordable solution that
Sun solutions are comprehensive and reliable, reducing allows you to simultaneously deliver a personalized
execution, technical, and business risk. They support experience to a nearly unlimited number of users.
all types of IPTV services (e.g., video, image, music, Depending on user behavior (e.g., channel surfing), the
gaming, location-based) and deliver them to all device system can switch between unicasting and multicasting
types. These pre-integrated, best-in-breed solutions to deliver a seamless user experience. It delivers its
provide faster time to revenue, reduce your cost base, quick-to-market video services on an unparalleled IPTV
limit complexity, and increase your margins. platform that’s:
• Remarkably affordable
you’ll be able to keep pace with rapidly changing
• Incredibly reliable
applications and a fast-growing user base—so when
• Extremely efficient
demand skyrockets, you’ll be adequately prepared for
• Massively scalable
explosive growth. At the same time, you’ll be able to
• Easily managed
deliver the kind of services, and experience, that keep users
and advertisers interested and invested in your service.
22 IPTV Partner Catalog
Combining flexible, affordable servers, storage, networking By keeping your infrastructure open and ready for the
and software, the Sun Streaming System allows you to next advancements, you’ll be able to benefit from future
enter emerging markets at a low cost for first-subscriber innovations and technology, without interoperability or
roll-outs, then rapidly scale as subscribers and services scalability headaches. It’s also incredibly flexible, and can be
grow. It provides video caching, streaming, and optical easily deployed in central, edge, and hybrid environments
transport capabilities, all in a modular and easily while providing disk, RAM, and Flash-based (coming soon)
integratable IP-streaming system. streaming options. To minimize management issues, the
system runs as a single software platform, regardless where
The Sun Streaming System is a modular portfolio of it’s deployed. And to ensure subscribersexperience a
streaming pumps that can be easily integrated in to an clear, reliable viewing experience, it delivers maximum
end-to-end solution of leading vendor functions including quality of service.
the user-interface, digital-rights-management, content-
management, client, middleware, and set-top-box. No matter what you’re looking for in an IPTV solution, Sun
And, since it’s built on an open platform, it can often has the technology, expertise, and industry experience
be integrated in one-third the time as other solutions. to make it work for both your business and your subscribers.
Without a doubt, Sun is your best choice for IPTV.
Supporting Sun products for iptv
From servers to storage to switches, entry-level to enterprise-class, Sun offers a wide range of innovative,
industry-leading solutions to meet your IpTV deployment needs.
Sun Fire™ X4150 Sun Storagetek™ 2530 disk array
The Sun Fire X4150 x64 server features a compact 1 RU For small- and medium-scale IPTV deployments, the Sun
design and two sockets for dual- or quad-core Intel® StorageTek ST2530 disk array is a low-cost and flexible
Xeon® processors. With up to eight cores, significant storage expansion option that can help on-demand video
storage space, and considerable I/O throughput, the Sun services grow incrementally. Each Sun StorageTek ST2530
Fire X4150 is ideal for smaller-scale deployments with up array provides up to 12 TB of disk capacity, yielding 4,700
to 1 TB of storage for up to to 391 hours of 2 Mbps video, hours of additional 2 Mbps video content.
as well as up to 64 GB of video cache memory.
Sun Storage 7000 unified Storage Systems
Sun Fire X4600 Sun Storage Unified Storage Systems make it easier than
The innovative design of the Sun Fire X4600 M2 x64 server ever to simplify your storage for less. These easy-to-use
is based on AMD Opteron processors. Optional add-on CPU appliances scale from 2 to 4 RU and up to 576 TB, providing
and memory modules allow it to scale from two to eight maximum flexibility and performance for small, medium,
CPU sockets, and up to 256 GB of memory. Together with and large-scale IPTV deployments, while its hybrid storage
aWard-Winning productS massive CPU processing power and I/O throughput, the architecture reduces energy consumption for greater
Sun Fire X4600 M2 server is an ideal choice to consolidate efficiency. Plus, it comes with easy-to-use data management,
Diogenes Labs and multiple software nodes in one system. It provides up advanced GUI-based DTrace Analytics and Enterprise Flash
to a 256 GB video cache, and can serve up to 10,000 technology, all at a fraction of the cost of traditional systems.
Sun was selected ahead of
every other systems company unicast streams in medium-scale IPTV deployments.
Sun Fire X4540 Storage Server
by the Diogenes Labs and
Sun Fire X4950 Streaming Switch As opposed to traditional system and storage architectures,
Storage Magazine quality
awards for 2006 Each Sun Fire X4950 Streaming Switch caches popular the Sun Fire X4540 server consolidates the server, storage,
streams in up to 2 TB of DDR1 memory, providing scalability host bus adapters, switching, and multiple disk arrays
Frost & Sullivan while consolidating network infrastructure. The switch onto a single high-density system. With two sockets
Technology Award crossbar provides up to 640 Gbps of throughput, facilitating for AMD Opteron processors and up to 48 1TB SATA disk
Sun’s Digital Asset Manager 320 Gbps of content ingress, and 320 Gbps of streaming drives, the Sun Fire X4540 storage server is ideal for IPTV
won Frost & Sullivan’s Digital bandwidth through up to 32 10Gb Ethernet connections. This deployments, delivering dense low-cost media storage
Media Application Technology
capacity supports up to 160,000 2 Mbps standard-definition along with balanced system throughput. And as the Sun
of the year Award in 2006
H.264/AVC streams or up to 40,000 8 Mbps high-definition Fire X4500 server boots remotely, the entire 48 TB can
H.264/AVC streams. be used for video storage.
Sun Streaming System: Suggested configurations
The Sun Streaming System delivers extreme architectural Here we provide suggested configurations* for small-,
flexibility to your IPTV deployment. you can start small, with medium-, and large-scale Sun Streaming System
a deployment that serves a few hundred streams, and scale deployments, along with estimations for simultaneous
to very large systems that handle hundreds of thousands streams and hours of storage capacity, in both standard
of simultaneous streams. Providing multi-dimensional and high definition (SD and HD). In addition to the
scalability, the system allows considerable latitude in scenarios described below, configurations can be tailored
terms of system performance, storage capacity, and to your specific requirements.
SMall MEdiuM-light MEdiuM-hEavy largE
aggregate 5 Gbits/sec 10 Gbits/sec 10 Gbits/sec 20-320 Gbits/sec
Sun • Sun Fire™ x4150 • Sun Fire x4600 • Sun Fire x4540 • Sun Fire x4950
hardware Dual quad-core Intel Modular 2 to 8 AMD Two Quad-Core AMD Streaming Switch
Xeon® processors, Opteron Quad-Core or Opteron processors, • 1-32x Sun Fire X4540
8GB RAM, 8 SAS hard enhanced Quad-Core up to 64 GB RAM, 48 Data Server
drives processors, up to 512 GB hot-swappable SATA • 4x Sun Fire x4150
RAM, 4 SAS hard drives hard drives Server
video 1,022 GB 438 GB 48,128 GB 1,540,096 GB
hours of SD**: 170 SD**: 70 SD**: 7,800 SD**: 250,300
video HD**: 40 HD***: 20 HD***: 1,700 HD***: 54,800
Simultaneous SD**: 2,900 SD**: 5,900 SD**: 5,900 SD**: 187,200
Streams HD***: 640 HD***: 1,300 HD***: 1,300 HD***: 41,000
*These estimates and configurations are valid as of March 2009. As storage densities, network throughput, and compute power improve, these numbers will scale higher accordingly.
**SD video is calculated at 1.75 Mbits/sec, using H.264 encoding
***HD video is calculated at 8 Mbits/sec, using H.264 encoding
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can build and test prototypes of Sun technology-based business minimize your risk. Develop your solution with confidence – the Sun
solutions in our global Sun Solution Centers. together the latest technologies, in-depth
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Microsoft Mediaroom on Sun
The Microsoft Mediaroom software platform helps the We stay with customers throughout the course of their
world’s leading broadband service providers deliver deployment, providing them expertise in business model
customers an innovative, interactive TV entertainment development, datacenter design, logistics management,
experience. For IPTV providers looking to deploy Microsoft IPTV service, and technical architecture. Sun’s media
Mediaroom, Sun provides the industry’s broadest line of experience and account management skills ensure
systems powered by both AMD and Intel processors, that clients can constantly leverage the best of Sun’s
giving the top performance, scalability, power efficiency, technology and services.
manageability, and longevity benefits required for an
IPTV deployment. The Sun collaboration with Microsoft brings the best
of both worlds to IPTV deployments across the globe.
Sun’s experience in large scalable infrastructures take And to increase the performance of their combined
us beyond simplistic PC deployments into the realm of solution, Microsoft and Sun have built both an
24x7 operations, where global customers rely upon our interoperability center on Microsoft’s campus in
systems for high customer Quality of Service experiences. Redmond, WA and a Mediaroom lab at Sun’s Menlo
Park campus. Both Microsoft and Sun are committed
Our focus is on continuing to develop some of the industry’s to a continuing collaboration that will advance and
best densities, designs that reduce footprint and power improve the worldwide deployment of Mediaroom
consumption. These considerations play directly into on Sun.
our legendary server reliability and lowering the costs
associated with datacentre design such as hot/cold With such innovative, affordable, high-performing
zones, air-conditioning, power requirements, etc. Naturally, technology, it’s no surprise Sun has become a leading
this directly lowers the actual cost per subscriber for player in Microsoft Mediaroom IPTV deployments.
We’re different because we approach IPTV as a system—
something that IPTV customers would expect from a
seasoned systems technology platform provider.
To get more information about
Sun’s IpTV solutions, visit:
contact your Sun IpTV representative
at SunIpTV@sun.com today.