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    your iptv launching pad your iptv launching pad Presentation Transcript

    • 2009 IpTV partner catalog SOLUTIONS, prOdUcTS, aNd parTNerS your iptv launching pad
    • Dear Reader, Welcome to Internet Protocol Television (IPTV), the future of immersive entertainment! If you want to enable new video-based services that attract the next billion subscribers, this is the best place to start. A new era is emerging. Interactivity is increasing as TV becomes a social experience that is community driven, empowering, deeply engaging, and mobile. IPTV has already been successful in ‘niche’ segments with very specific and identified business models. It is now about to go mainstream as technical barriers fall and new business models form at the intersection of content, advertising, and infrastructure. At Sun, we believe the outlook for IPTV is very promising. The technical and economic roadblocks have disappeared. With Sun and its partners, service providers and media companies can now deploy IPTV > letter from solutions that live up to the promise of immersive, personalized programming, anytime, anywhere. darrel Jordan-Smith, Our early adopters range from the reach of AT&T’s U-verse to the highly personalized experience of Vice President of Global Sezmi. We want to show you how you can do it, too. Visit a Sun Solution Center, and our experts will Communication and Media help you build and test prototypes of IPTV solutions from Sun and our partners. It’s a great way to Industry Practice minimize risk, justify expenses, and shorten time to deployment. To learn how you can take a free Sun Sun Microsystems Solution Center tour, turn to page 26. In addition to information about Sun’s IPTV solutions, this catalog includes profiles for many of our partners in the IPTV space. From Network Equipment Providers to Independent Software Vendors to Systems Integrators, you’ll find detailed solution descriptions for each partner listed that includes contact information and their areas of focus. We’re confident this catalog will be an indispensable resource for service providers and media companies looking to capitalize on IPTV’s growing potential. Regards, Vice President Sun Microsystems
    • table of contents introduction: reaching iptv Success . . . . . . . . . . . . . . . . . . . . . . . . . . 2-3 about our partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 iptv partner Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-22 Accenture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Alcatel-Lucent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Amino Communications Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Ascent Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Digiquest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Digisoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Digital Rapids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Ericsson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Harris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 IMAKE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 180 Squared . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 SecureMedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 TandbergTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Tech Mahindra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Tieto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Verimatrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Zodiac TV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Sun iptv Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-23 Sun products and technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Sun Streaming System: Suggested configurations . . . . . . . . . . . . . . . . . . . 25 Sun Solution center. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-27 Microsoft Mediaroom on Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Sun contact information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 1
    • reaching iptv Success a Slow Start • News footage edited out of broadcast news IP Video Distribution (often called IPTV) has yet to reach • Local merchant advertising developed for subscribers critical mass. But it’s not surprising. Common approaches • Movie/sitcom out-takes, trailers, bloopers range from enabling movie-length downloads over existing • Re-runs that could be packaged into thematic channels IP connections to building end-to-end, private, managed • Long-form content from cultural, religious, and local networks to deliver high quality video-on-demand sporting events GEOGRAPHy services. The first approach lacks scalability, and the Most viewers have a strong interest in this content at N. America Asia/Pacific second cannot generate enough subscriber revenue to EMEA Carib/L. America some point in their recreational cycle and would be justify capital and operating expenses. And neither willing to pay a fee proportional to its immediate SUN CREDENTIALS approach leverages the intrinsic strengths of IP networks availability when their interest peaks. It’s a model very Partner Sales Connect which naturally identify individual users, provide real-time Advantage Professional Services similar to youTube. Though youTube is free, millions feedback and connect universally. System StorageTek Library of viewers spend hours in front of a hunt-and-click Integrator Integrator Focus on the Subscriber mouse/Web interface on a desktop monitor looking for PLATFORMS Today, enormous opportunities exist for service providers content relevant to them at that particular moment. MySQL Solaris 10 x 86 The price they pay? Poor resolution, poor production and media companies who can fully embrace the personal, Windows Solaris 10 SPARC Linux SunStorage interactive, and open nature of IP networks. They must quality, and abbreviated content. OpenSolaris SAM/QFS transform the viewing experience into one that’s user-aware, In contrast, the content IPTV can provide has SD/HD community driven, empowering, and deeply engaging. resolution, near-professional production quality, and is The foundation of a sustainable IPTV service business is instantly accessible from the couch with a remote. Plus, the subscriber. For example, IPTV can drive subscriber as the viewer selects and watches clips, an ad engine adoption by offering vast new “value-added programming” can insert relevant advertising for “opt-in” subscribers. choices that reach beyond the capabilities of broadcast When provided as a value-added package to traditional television and yet have great value to each viewer when TV, it creates a subscriber-focused viewing experience of properly targeted. This programming content includes: substantially higher value than the common models in use. • Lifestyle/hobby videos • Advertising/advertorial videos • User-generated videos 2
    • value-added programming (iptv) revenue Model In this model, 40% more revenue is collected per subscriber. In US dollars, this includes $15/month for access to value-added programming and $10/month from advertisers for targeting “opt-in” subscribers with relevant Revenue/Subscriber/Month (USD)* ads based on their viewing patterns. A 60-80% attach rate can be expected NPVR $5 $120 Surveillance $5 Optional Services for a rich/relevant content library. VoIP $10 > 20-50% Attach Rate GEOGRAPHy Web Access > Payback = 12-18 Months (Leveraged Infrastructure) Easy payback $15 N. America Asia/Pacific The most significant expense is the fixed cost of setting up the infrastructure $90 EMEA Carib/L. America that delivers the value-added content. Though this varies depending on Targeted Advertising $10 Value Added Package SUN CREDENTIALS > ~60-80% Attach Rate subscriber density and network design, Sun and its partners have modeled Value-Added Programming $15 > Payback = 18-36 Months Partner Sales Connect (New IP Infrastructure) fixed costs that result in payback in less than two years. And once established, Advantage $65 Professional Services the same IP infrastructure can be used to offer additional fee-based services System StorageTek Library that can reduce payback to one year, including perimeter surveillance, Integrator Integrator intercom, VoIP, nPVR, Web access, and more. PLATFORMS Traditional Programming $65 ~100% Attach Rate MySQL > Linear TV (”Top 86 Plus”) -$60 Solaris 10 x 100 > Existing Cable, Satellite the Smart approach > VOD Movies -$5 or DSL Windows Solaris 10 SPARC Instead of tacking on video to an infrastructure designed for web services, Linux SunStorage an IPTV experience that leverages intrinsic IP strengths both supports a linear OpenSolaris SAM/QFS TV business and provides a foundation for incremental fee-based services. * Premium Channel Revenue Not Shown It’s a far more successful approach to IPTV, and right now is the right time to make an investment in this emerging market. Sun has the expertise, the Here’s a revenue model that shows what a service provider could expect per technology, and the partners you need to get there quickly, so when the IPTV subscriber per month. market explodes, you’ll be positioned with a seriously competitive advantage. 3
    • about our partners The Sun IPTV Partner Catalog includes our rich ecosystem of ISVs (Independent Software Vendors), Neps (Network Equipment Providers), and SIs (System Integrators). For the purposes of common language, we describe the roles of our partners as follows: independent Software vendors iSv System integrators Si ISVs are specialized companies making or selling SIs specialize in bringing together component subsystems software to a particular application area or business and ensuring they function together to achieve defined focus. In the IPTV market, our ISV partners focus on the IPTV objectives. These companies can further assist with development, maintenance, and publication of software design, implementation, and performance and compliance solutions required to establish an end-to-end IPTV testing of individual solutions. The SI partners Sun lists platform. At Sun, we have brought together a wide-range in this catalog have set the industry standard for results of ISVs that focus on everything from the management in their field, and can provide you with the technologies of video, content conversion, and digital distribution and collaboration your company requires. stemming all the way to subscriber experience on the set-top box. network Equipment providers nEp NEPs provide communication solutions to service providers like mobile phone and telecommunication companies. They create and implement the technology that enables such services as on-demand video, cellular calls, and streaming online content. To help you with similar objectives, Sun has gathered the top NEPs in the IPTV market to provide you with ideas and inspiration on how you can further your business model. 4 IPTV Partner Catalog
    • Si accEnturE Accenture’s ACS for IPTV assets provide significant 1345 Avenue of the Americas New york, Ny 10105 acceleration to IPTV programs, allowing service providers Dipan D. Patel, Senior Manager, to leverage large-scale solution implementation experience Network Operating Group > SOLUTION OVerVIeW: accenture communication while providing flexibility to work with their desired solution Tel: 917-452-4400 Solutions (acS) vendor. Key benefits include faster time to market, reduced Fax: 917-527-9915 investment risk, highly competitive cost, and multiple To make IPTV happen in a sustainable and profitable way, Dipan.D.Patel@Accenture.com delivery choices. www.accenture.com leading consulting firm Accenture believes IPTV operators must meet three main prerequisites. The first is to accept GEOGRAPHy that IPTV is not business as usual. Therefore, deploying IPTV > SUcceSSeS may require a service provider to change its organization Accenture’s extensive IPTV experience includes over eight N. America Asia/Pacific EMEA Carib/L. America and even its culture along with its technology and systems. years of helping clients launch TV over broadband, with over four years specifically in IPTV. Accenture has The second prerequisite is a readiness to build partnerships. worked with over 40 clients on their IPTV and video-over- IPTV deployment is complex, and most organizations have broadband programs, and more than 6 million customers neither the expertise nor the competence to go it alone. worldwide watch DTV on Accenture-delivered platforms. Accenture’s deep technical skills include its 200-plus The third prerequisite is a readiness to deploy IPTV in IPTV and video specialists, backed up by more than 8,000 stages, not through one “big bang.” Staged deployments consulting professionals in the communications, media, may be more sensible as they enable IPTV providers to and high-tech industries. Accenture chaired the ATIS defray risk. Providers should constantly monitor key metrics IPTV Interoperability Forum Architecture Task Force that such as take-up, cost, and ARPU on a real-time basis, and only defined IPTV technical standards. make further investments when required indicators are met. > aBOUT acceNTUre comprehensive, integrated Solutions for iptv Accenture is a global management consulting, technology Business processes services, and outsourcing company. Combining unparalleled Accenture has long and deep experience in helping experience, comprehensive capabilities across all industries companies launch IPTV and broadband digital TV services, and business functions, and extensive research on the with people, tools, solutions, and methodologies to world’s most successful companies, Accenture collaborates make this happen for operators. The ACS for IPTV is a with clients to help them become high-performance comprehensive set of modules configured and integrated businesses and governments. Accenture has more than to cover basic business processes: fulfillment, assurance, 186,000 people serving clients in over 120 countries. billing, content delivery, and business intelligence. IPTV Partner Catalog 5
    • nEp alcatEl-lucEnt programming, including on-demand content, broadcast Ramirez de Prado 5 28045 Madrid TV, and multi-party video gaming. It also enables SPAIN communications and information services such as IM/chat, Daniel Medina, R&D Spain Director > SOLUTION OVerVIeW: MiView TV interactive Web services, unified messaging, and Tel: +34 91 330 6137 For telecom service providers, IPTV is a significant growth videoconferencing. medinaselgado@alcatel-lucent.com opportunity offering breakthrough services. Alcatel-Lucent’s www.alcatel-lucent.com Additional IMS capabilities include the ability to blend strategy is to build a complete end-to-end convergence IPTV ecosystem and integration system. Alcatel’s MiView video, voice, and advanced interactive features in a single GEOGRAPHy TV is an interactive multimedia delivery platform that service; to add a high degree of context- and location- N. America Asia/Pacific EMEA Carib/L. America supports a broad spectrum of video and multimedia sensitive personalization; and to deliver the services services—while its tight coupling with Alcatel-Lucent’s anywhere, over any device. IP Multimedia Subsystem (IMS) adds powerful ways to differentiate these services through greater interactivity The MiView TV solution provides reliable performance with and personalization. a carrier-designed, field-proven platform, which allows companies to deliver services cost-effectively, with a Services available anywhere, on any device highly scalable, modular platform that can start small With the comprehensive MiView TV platform, operators and grow to support up to millions of subscribers. can move beyond basic broadcast TV to offer a growing portfolio of blended services that are available anywhere, > SUcceSSeS on any device. MiView TV meets the needs of both small MiView TV is mainly deployed in Telefonica Spain with and large operators with a modular design, multiple subsidiaries in Latin America: Chile, Argentina, and Brazil. deployment options, and a high degree of scalability. > aBOUT aLcaTeL-LUceNT This end-to-end IPTV software suite goes beyond core As a leader in fixed, mobile, and converged broadband IPTV middleware to include security and digital rights access, carrier and enterprise IP technologies, applications, management, video/content on demand, OSS/BSS, and services, Alcatel-Lucent offers end-to-end solutions subscriber management service orchestration, content asset that enable compelling communications services for people management, distribution, and a unique “audience tracker.” at home, at work, and on the move. With 76,000 employees and operations in more than 130 countries, Alcatel-Lucent The solution enables network operators to differentiate is a local partner with global reach. The company has one themselves and become multimedia entertainment and of the largest research, technology, and innovation information portals for subscribers. Its comprehensive organizations focused on communications—Alcatel-Lucent interactive multimedia support, tightly coupled with Bell Labs—and the most experienced global services Lucent IMS, supports a wide variety of entertainment team in the industry. 6 IPTV Partner Catalog
    • iSv aMino coMMunicationS ltd. Buckingway Business Park > SUcceSSeS Anderson Rd., Swavesey Sezmi was founded to offer consumers a new choice in Cambridge CB4 5UQ U.K. television entertainment, integrating the next generation Kevin Lingley, Head of Marketing > SOLUTION OVerVIeW: assetFactory of TV features and content with the traditional programming Enterprise Solutions Many IPTV services are having a tough time attracting people expect and want to watch. Sezmi’s TV 2.0 offering Tel: +44 19 5423 4100 is designed to address the fundamental shifts in consumer sufficient numbers of consumers and advertisers—in Fax: +44 (0)1954 234101 large part because they don’t yet provide compelling television viewing behavior. Amino’s AssetFactory will klingley@aminocom.com www.amino.com entertainment that really takes advantage of the IPTV enable Sezmi to craft, target, and deliver a wealth of platform. By separating the acquisition, management, different content offerings to each of its customers based GEOGRAPHy and deployment of content from its delivery channel, on their viewing behavior and preferences. N. America Asia/Pacific AssetFactory gives IPTV customers the agility to provide EMEA Carib/L. America compelling products based on new programming ideas, BT Vision, the new digital TV service available for BT Total trends, and opportunities. Broadband customers in the U.K., provides access to Freeview Digital TV channels as standard, as well as an packaging content into Multiple products, enormous range of on-demand entertainment available Services, and channels at the touch of a button. BT Vision uses AssetFactory to AssetFactory enables IPTV customers to increase ARPU handle all scheduling, programming, digital content through the creation of targeted, relevant, and unique management, and digital proposition management for content services and products. Content controlled by the new BT Vision on-demand service. BT Vision’s Service AssetFactory can be packaged into multiple products, Scheduling Environment is deployed on Sun platforms. placed into multiple services, and exploited through multiple channels. By enabling such services to be > aBOUT aMINO cOMMUNIcaTIONS LTd. targeted to customers’ preferences, usage is increased. Amino Communications is a global provider of IPTV set-top Associating content with relevant advertising enables boxes, with 1.75 million boxes sold worldwide. It is a customers to attract targeted advertisers, driving up the wholly owned subsidiary of Amino Technologies plc, which cost per thousand they can charge. designs and supplies electronic systems, software, and consultancy for IPTV, on-demand video, and in-home Because AssetFactory is platform-agnostic, it allows multimedia distribution. Amino is based near Cambridge, client-side consumers to consume the content they want, U.K., with offices worldwide. on the platform they choose, at the time they desire. From the server side, it supports multiple content sources, including VOD, linear broadcast, and OTT Internet video. IPTV Partner Catalog 7
    • iSv aScEnt MEdia SyStEMS & tEchnology SErvicES additional channels, video on demand (VoD), local weather 100 Stonehurst Ct. channels, and ad insertion. Plus, professional services— Northvale, NJ 07647 including project management, engineering, documentation, Ron Quartararo equipment specification, and procurement—ensure Sr. Director of Sales & Business customers get the customized solutions that work best Development > SOLUTION OVerVIeW: IpTV Systems design & deployment for them. Tel: 813-948-0804 rquartararo@ascentmedia.com As the cable industry continues to broaden their telephony www.ascentmedia.com offerings, telecommunications and content owners/ > SUcceSSeS distributors face major competitive challenges. To stay As one of the largest systems integrators in the country, GEOGRAPHy in the game, these companies are beginning to venture Ascent Media has supported deployments in the Telco N. America Asia/Pacific into the television delivery market. And an IPTV delivery industry through the design and creation of multiple EMEA Carib/L. America platform affords them a cost-effective way to bypass the Satellite Downlink Distribution Centers and Video Head traditional distribution channels and deliver content Ends. Offering expertise in digital video, cable head end right to the consumer. design, satellite earth stations, fiber networks, IT & IP, conditional access, VoD, and middleware, Ascent is a Ascent Media Systems and Technology Services is at the major player in the developing IPTV market. Consulting, forefront of this technology development. Offering a host planning, and assessment services are also part of their of IPTV distribution solutions, Ascent Media offers platforms industry-recognized offerings. that enable Telcos to add distribution services for their customer base, and methods that allow owners/distributors > aBOUT aSceNT MedIa to deliver their content to a desktop or set-top box (STB). Ascent Media’s Systems and Technology Services division is a global leader in consulting, design engineering, systems Services available anywhere, on any device integration, and ongoing support services for broadcast, Ascent Media has extensive experience designing and cable, telecommunications, satellite, broadband, building solutions for the Telco industry. Video Head government, IPTV, and other electronic media industries. Ends—the physical location from which the television Ascent Media is a division of Ascent MediaGroup—the signal(s) are transmitted to the end-user—enable world’s largest provider of integrated global services for partners to offer a competitive channel line-up product that the creation, management, and distribution of media can include local off-air, national content, and emergency content. Ascent Media Group serves major film studios, alert systems for a specified area. independent producers, broadcast networks, cable channels, advertising agencies, and other content producers and With quick access to content packages, Ascent can also aggregators from more than 70 facilities worldwide. easily tailor IPTV offerings to meet specific needs by adding 8 IPTV Partner Catalog
    • iSv q digiQuESt uK ltd. The channel substantially increases traffic to the interactive Hille House services offered by the operator, boosting revenues attained 132 St. Albans Road from these services. The games can be offered on any Watford WD24 4AE U.K. Solomon Saul, Executive Director > SOLUTION OVerVIeW: Game On platform a provider is using, including MHP and Tru2Way. Tel: +001 (703) 717-6266 One of the major issues facing Video Service Providers, be The games can also be run on multiple platforms Tel: +44 (0)1923 802 673 they cable, satellite, telco or IPTV providers, is a lack of simultaneously, if a provider is using multiple platforms Fax: +44 (0)5601 162 519 in various geographical locations. quality content, especially interactive content that can be solomon.saul@digiquest.uk.com effective in differentiating operators from their competitors. www.digiquest.uk.com The interactive games also offer an excellent venue to Currently, video service providers suffer from a shortage educate subscribers in remote control navigation to an GEOGRAPHy of differentiating solutions as well as a lack of updated operator’s offering of interactive services (revenue N. America Asia/Pacific content. This combined shortfall minimizes the number of generating services). The Game On brand is also an EMEA Carib/L. America early adopters/customers a service provider can attract, excellent way to showcase the operator’s offerings. and also minimizes the magnitude of traffic the operator is capable of attracting to its portal. Return on investment from DigiQuest’s Game On channel is almost immediate. There is minimal provider investment The solution DigiQuest delivers is an exclusive, state-of- necessary to get started, yet IPTV providers can begin the-art interactive games channel, named “Game On.” generating revenue from the channel almost immediately. The channel offers up to 14 games at any given time, appropriate for the entire family, and comes complete > SUcceSSeS with a user-friendly portal from where users can access DigiQuest’s channel “Game On” is deployed in several the games, check out the high scores, and star prizes. countries worldwide, with multiple providers in any given Content for Game On is regularly updated and rotated in country. The Game On games channel went live in Belgium close coordination with the service provider. Features such in June 2007, and DigiQuest is now broadcasting the games as a Leader board, Prize Play initiatives, and promotions on the Telenet network and on VTMMa and JIM channels. help increase loyalty and build traffic. > aBOUT dIGIQUeST UK LTd. Services available anywhere, on any device DigiQuest UK Ltd. was founded in 2002. The goal of the Interactive games offer advertisers a lucrative audience to company was simple—to create an engaging, fun, interactive promote their products to, which in turn opens up additional TV games channel and to populate that channel with key revenue sources for service providers, including IPTV game content that keeps its users engaged and playing. providers. The business benefits are immediate and The company has achieved this goal with the deployment immense. Game On is a revenue-generating service with a of its Game On games channel, currently keeping users pay-to-play business model generating significant revenues. engaged and playing in three major territories. IPTV Partner Catalog 9
    • iSv digiSoFt.tv The DigiHost Platform maximizes flexibility by supplying 357 South Moccasin Boulevard Suite 200 a large range of SDKs, including: Louisville, CO 80304 • Integration SDK to connect telco and other infrastructures John Allen, CEO > SOLUTION OVerVIeW: digiHost platform • Server SDK to enable the telco/SI to extend the platform Tel: 303-926-4921 Today, telecommunications companies are eager to compete • Client SDK to enable the telco/SI to create the user Fax: 303-926-5201 interface and applications with other home entertainment content providers— sales@digisoft.tv • All Java SDKs, integrated to NetBeans™ www.digisoft.tv such as cable companies—by using Internet protocol television (IPTV) services. And while some early-mover telecommunication companies have already conducted In addition, an interactive program guide allows a telco GEOGRAPHy trials of these technologies, many have found that the to develop its own Java components to import and N. America Asia/Pacific EMEA Carib/L. America solutions are inflexible, or difficult to scale up cost-effectively. define their own customer experience. That’s why Digisoft.tv has partnered with Sun to create a The DigiHost Platform provides all the essential elements solution that addresses these shortcomings. The DigiHost for the deployment of successful interactive TV services. Platform is an open-standards-based management platform The platform leverages the built-in scalability of Sun designed to offer an interoperable base from which to run products, and the use of Java on the STB leverages the interactive television. It works to simplify the development large Java community and its benefit programs. Plus, with and manages the delivery of interactive TV services to Java ME ports, the cost and complexity of using proprietary target set-top boxes (STBs). client middleware is eliminated. a Flexible, Scalable platform > SUcceSSeS The DigiHost Platform is a highly flexible and scalable Leveraging years of experience in the broadcast market, service delivery platform for TV applications. It comes with Digisoft continues to deliver solutions that allow operators software developer kits (SDKs) for integration, server-side to develop, test, manage, and deploy advanced revenue extensions, and client development options. Customers and generating services. Digisoft’s scalable solutions reduce partners of Digisoft.tv—including network equipment the CAPEX required to launch differentiating new services, providers (NEPs), systems integrators (SIs), and independent and increase ARPU. software vendors (ISVs)—can use the server to develop differentiating applications. The platform includes a > aBOUT dIGISOFT.TV Java™ ME enabled STB and Java applications for TV that Founded in 2000, Digisoft.tv is a privately held company include interactive program guides, distance learning, headquartered in Ireland, with offices in the U.S, New voting, and games. Zealand, Singapore, and the U.K. They are a leading global provider of carrier class solutions to the IPTV and media and entertainment markets. 10 IPTV Partner Catalog
    • nEp digital rapidS The solution’s exceptional visual output quality combined 90 Allstate Parkway Suite 700 with the reliability and robust management capabilities of Markham, ON CANADA L3R 6H3 the system deliver an increased ROI through strengthened Brian Stevenson, Director of > SOLUTION OVerVIeW: StreamZ Live audience retention and reduced operational costs. Plus, Product Management With today’s evolving entertainment spectrum, live StreamZ Live offers superior encoding, streaming quality, Tel: 905-946-9666 and enterprise management for live IPTV and Internet streaming media encoders are a critical component between Fax: 416-352-0716 TV deployments. brian.stevenson@digital-rapids.com source content and the viewers of live IPTV, Internet TV, www.digital-rapids.com and mobile channels. The visual quality of the audience’s viewing experience is determined by the output quality > SUcceSSeS of these encoding and streaming systems. In addition, StreamZ Live and its related systems are already powering GEOGRAPHy N. America Asia/Pacific the reliability of these encoders is crucial in meeting the hundreds of live IPTV and Internet TV channels worldwide— EMEA Carib/L. America high-availability expectations viewers have come to expect including a major IPTV service in Thailand. NBC Universal from traditional entertainment platforms. in the United States and CCTV.com in China both used Digital Rapids systems for multi-channel live web streaming To meet this expanding need, Digital Rapids created for the 2008 Beijing Summer Olympic Games. A leading StreamZ Live streaming media encoders. Offered in satellite TV provider in the U.S. utilizes StreamZ Live a cost-effective configuration optimized for large, to power its Internet TV initiative, and the solution multi-channel deployments of live applications from IPTV has been used for applications such as a closed circuit, channels, Internet TV, and mobile videos, these encoders 60-channel IPTV deployment within an Asian hotel. provide exceptional output quality, and enhanced reliability. In addition, the StreamZ Live advanced video > aBOUT dIGITaL rapIdS pre-processing feature grooms video prior to compression— Digital Rapids is a leading developer of professional which provides superior streaming quality and enables the hardware and software solutions for transforming and most efficient use of bandwidth in the compressed result. delivering video for the latest generation of viewing devices. Their solutions span the critical points in today’s a Flexible, Scalable platform complex media workflows, including capturing, encoding, StreamZ Live streaming media encoders are known for transcoding, protecting, streaming, and delivering video their robust reliability and flexibility. They allow multiple content. Formed in 2001, Digital Rapids is headquartered encoders to be combined with the ultra-scalable Digital in Ontario, Canada and has offices in the U.S., Australia, Rapids Broadcast Manager software to provide features Argentina, Hong Kong, and the U.K. like: enterprise-level management, remote control access, centralized monitoring, upstream router management, and fault tolerance. IPTV Partner Catalog 11
    • nEp EricSSon this content, its metadata, and associated advertising— Telefonaktiebolaget LM Ericsson Torshamnsgatan 23, Kista all to deliver new viewer experiences and advertising 164 83 Stockholm opportunities that generate an increased ROI. SWEDEN > SOLUTION OVerVIeW: ericsson TV (Mobile & IpTV) Kate Bennett Many operators are looking for ways to move beyond the The Ericsson Content Distribution Platform (CDP) personalizes Global Partner Sales the TV experience by putting the consumer in control “me too” position of a bandwidth provider and get a piece Tel: +46 10 719 0000 of what content they watch and when they watch it, kate.bennett@ericsson.com of the paid-content and transaction action that’s streaming through their networks. IPTV is the way for these operators regardless of TV program scheduling. www.ericsson.com to do it, because they are in a unique position to transform TV from a one-way, single stream of channels into a two- Ericsson also maintains a large professional services GEOGRAPHy N. America Asia/Pacific way communications service offering seamless media organization. With 30,000 consultants working on network EMEA Carib/L. America interactivity, convenience, entertainment, and strategy consulting, IPTV solution analysis, network solution personalization. Advertisers are also looking for new design with traffic modeling, and systems integration, ways to spread their messages. Ericsson provides a true end-to-end implementation of IPTV solutions. The Ericsson IPTV solution offers all the components necessary for the successful deployment of IPTV services > SUcceSSeS in an IPTV enabled infrastructure. The solution includes Ericsson is a proven leader in the next generation of IPTV. everything from the network infrastructure and application The company is in a unique position to help operators, platform to the content distribution platform, head end content owners, and others to create profitable IPTV solutions, digital rights management, quality of service solutions. In IPTV, Ericsson has provided components to monitoring, and professional services. over 230 customers. an End-to-End Solution for iptv > aBOUT erIcSSON The Ericsson solution includes Ericsson IPTV Middleware, Ericsson is a world-leading provider of telecommunications which lets operators quickly create trials and deploy the equipment and related services to mobile and fixed individual TV services that are most important to their network operators globally. Over 1,000 networks in more subscribers, as well as provide a complete TV package than 175 countries utilize its network equipment, and 40 that includes interactive and mobile functionality. percent of all mobile calls are made through its systems. Ericsson invests heavily in research and development and The TANDBERG Television range of head end solutions actively promotes open standards and systems. Ericsson helps operators acquire, process, and deliver video in has one of the industry’s most comprehensive intellectual flexible and efficient ways. It also helps them manage property portfolios containing over 23,000 patents. 12 IPTV Partner Catalog
    • iSv harriS corporation The Harris NOC provides the opportunity for businesses to Broadcast Communications 1025 West NASA Boulevard roll out their services without the initial infrastructure Melbourne, FL 32919-0001 build-out time and allows businesses to expense, enabling Brian Cabeceiras, VP Strategic > SOLUTION OVerVIeW: Harris Network Operations center faster time to market for their services. This solution also Marketing and Technology Currently, IPTV providers are required to spend large provides a predictable expense model. The Harris NOC Tel: 503-222-2619 offers the latest, best-of-breed Harris broadcast solutions, amounts on infrastructure to support content management, bcabecei@harris.com along with a total workflow monitoring system to support www.broadcast.harris.com advertising transactions, and content distribution. Companies looking to concentrate their financial back-office and content preparation activities. This enables investments in content acquisition, distribution, and emerging content distributors to effectively ensure reliable GEOGRAPHy delivery of their content to the consumer. advertising sales, rather than infrastructure, are turning N. America Asia/Pacific EMEA Carib/L. America to the Harris Corporation, which runs the Network Operations Center (NOC), a secure facility located at the > SUcceSSeS Harris Corporate Headquarters in Melbourne, FL. The Harris NOC is currently providing services to Sezmi. Sezmi is looking to be the “first TV offering to be The NOC provides fully managed network services and is personalized down to the viewer level,” Buno Pati, chief the gateway to the Internet and public telecommunications executive, has said. network for all communications with all off-network destinations. The NOC is continuously staffed with > aBOUT HarrIS cOrpOraTION highly skilled engineers and technicians, 24x7x365. Harris is an international communications and information technology company serving government and commercial gateway hub markets in more than 150 countries. The company has Through the network operation center, this Harris-provided annual revenue of over $5.4 billion and 16,000 employees— service leverages expertise in digital asset management, including nearly 7,000 engineers and scientists. Harris content aggregation, multichannel playout, H.264 video is dedicated to developing best-in-class assured encoding, video servers, multiviewers, routers, test and communications® products, systems, and services. measurement systems, and signal processing equipment, as well as a nationwide distribution network to support operations for IPTV-like content delivery services. IPTV Partner Catalog 13
    • iSv iMaKE SoFtWarE & SErvicES, inc. and distribution of targeted advertising campaigns 6700 Rockledge Drive, Suite 101A intelligently—and in real-time—based on contract Bethesda, MD 20817 parameters. It provides greater control and detailed Fady Lamaa, Sales & Business > SOLUTION OVerVIeW: OpenVision insight into the entire ad distribution process—making Development Service providers are always seeking more efficient ways it possible to select a specific ad for delivery to a targeted Tel: 301-896-9200 audience. Plus, it can determine the delivery rate for to ingest, manage, and deliver content to consumers Fax: 301-897-0949 each campaign. fady.lamaa@imake.com seeking personalized services—such as video on demand www.imake.com (VoD), time-shifted television, and network personal video recording (nPVR). These challenges are particularly OpenVision further helps service providers reduce staffing, heightened for companies moving from traditional process, and infrastructure costs by combining a centralized GEOGRAPHy N. America Asia/Pacific broadcast advertising models to more targeted, on-demand graphical user interface and secure remote login features. EMEA Carib/L. America advertising models. And with improvements in customer service capabilities and an increased range of offerings, customer churn is To make this transition easier, the IMAKE OpenVision IPTV greatly reduced, while new revenue opportunities are solution offers a suite of components that work to ingest, introduced through targeted advertising, sponsorships, manage, and distribute VoD assets, entitle VoD products and promotion options. and services, manage bandwidth and session set-up, and handle PEG feed ingestion and channel mapping. > SUcceSSeS With customers that include leading cable television For service providers seeking this technology, the IMAKE providers, telecommunications companies, and content OpenVision components used in the Sun Reference providers, IMAKE offers solutions that deliver broadband Architecture for IPTV provides an automated, scalable, content to millions of users every day. open standards solution that offers customers a rich VoD experience with thousands of on-demand titles, nPVR, > aBOUT IMaKe and a range of pricing options. IMAKE Software & Services, Inc., is a major provider of open, intelligent solutions and integration services that tools that Maximize revenue opportunities enable the seamless, end-to-end delivery of broadband IMAKE’s open standards solution includes features like digital media, VoD, and IPTV content. With partners in OpenVision Ad Exchange—a component that capitalizes various markets, including Asia, North America, and on the advertising revenue through highly-targeted Europe, IMAKE can deliver solutions that are ready for advertising across both broadcast and VoD distribution. deployment—regardless of location. Ad Exchange enables the creation, definition, management, 14 IPTV Partner Catalog
    • iSv 180SQuarEd, inc. helps carriers customize their IPTV offerings with unique 5960 Stoneridge Drive Suite 207 consumer applications, such as remote DVR and caller Pleasanton, CA 94588 ID, which competitive broadcasters cannot provide. Amir Littman, VP, Business > SOLUTION OVerVIeW: Mediaroom/IpTV Development Both Microsoft® Mediaroom™ and broader IPTV markets The company offers deep levels of expertise: 75 percent of Tel: 925-271-5484 its technical employees are former Microsoft employees, are beginning to boom. One estimate of the global IPTV Fax: 925-271-5489 with a majority of those from the MSTV division. 180Squared Amirl@180squared.com subscriber rate projects that it will reach 72.6 million in 2011. However, achieving the promise of IPTV can be offers proven technical knowledge and best practices, www.180squared.com a capital-intensive proposition for service providers, as as well as proven Mediaroom expertise. In addition to IPTV requires bandwidth and quality of service beyond being a Microsoft Certified System Integration Partner, GEOGRAPHy those of consumer Internet offerings. 180Squared is a Microsoft Certified Application Developer. N. America Asia/Pacific 180Squared believes strongly in customer empowerment. EMEA Carib/L. America In addition, all areas of a carrier’s operations staff—from By providing best in class service and software, it focuses technicians to customer service—require special skills and on business sustainability for operators. training to support Mediaroom services. Often, service providers run into difficulty translating their existing B/OSS > SUcceSSeS processes and business logic into software subsystems 180Squared has been used by NTELOS to add caller ID that can communicate effectively with Mediaroom. and increase its subscriber base. As a result, time to initial revenue for Mediaroom services can exceed 12 to 18 months. > aBOUT 180SQUared 180Squared has over 20 years combined Mediaroom cutting iptv implementation costs for carriers experience. The management team has had extensive 180Squared is a Certified Microsoft Mediaroom System involvement in all Major Mediaroom Customers in North Integration and Development Partner. 180Squared works in America including AT&T, Bell Canada, and Telmex. 180SQUARED partnership with carriers to empower them by addressing has had extensive success in offering a complete Mediaroom challenges they may face as they reinvent themselves as Software and Services suite. Services include both launch video providers. By helping carriers with IPTV planning and and Integration services. 180Squared’s software solution design, 180Squared can reduce IPTV implementation costs. is comprised of products such as Caller ID and Remote (Web) PVR Portals for providing Value-Add applications, 180Squared’s software and services simplify B/OSS as well as Operations and Management Solutions, such integration and lower the operational burden of provisioning as their 1802 Framework™, a B/OSS Integration platform, and supporting Microsoft Mediaroom. In addition, 180Squared and Remote STB Management Solutions. IPTV Partner Catalog 15
    • iSv SecureMedia middleware or Webstore applications to deliver content One Apple Hill usage rights to users, and initiates decryption key Natick, MA 01760 Jim Welch, Director deliveries once the client is authenticated and authorized Tel: 508-651-3433 > SOLUTION OVerVIeW: encryptonite ONe™ System • Encryptonite ONE Access Manager (ESAM): Client device Fax: 508-651-0486 The immense opportunity to diversify service offerings by authentication that registers and monitors set-top boxes jwelch@securemedia.com deployed in an Internet protocol television (IPTV) operation telecommunication companies and broadband operators www.securemedia.com to ensure that only legitimate devices have access isn’t without its challenges. To properly provide video to these companies’ customer bases, broadcast channels, and • VOD Encryptor: A software utility that encrypts GEOGRAPHy Video-on-Demand (VoD) programming, distribution rights pre-recorded content prior to server ingestion and delivery N. America Asia/Pacific must first be acquired from studios and network broadcasters. • Broadcast Encryptor: A software utility that encrypts EMEA Carib/L. America streaming media on the fly for secure delivery SecureMedia’s mission is to ensure that the delivery of • Decoder Client: The STB client software component that content over IP is accomplished with high flexibility, processes MediaPasses and decrypts content at the expandability, and the greatest security. Our Encryptonite point of rendering ONE™ System is how we make it happen. > SUcceSSeS award-Winning, open-platform ca/drM Software Having secured the first H.264 IPTV deployments in North System America (Cavalier Telephone and TV), Central America The Encryptonite ONE System performs both pre-encryption (CTV Telecom), the Caribbean (Telefonia Bonairiano NV), of pre-recorded digital content and on-the-fly encryption of Switzerland (Sierre Energie Verio), and Kazakhstan (JSC live broadcast streams. Content is encrypted on a packet-by- Kazakhtelecom), SecureMedia remains unrivaled in packet basis—and is maintained in an encrypted state terms of offering a comprehensive security solution that throughout distribution and storage—until playback occurs is efficient, cost-effective, and scalable. with an authorized client set-top box and recoding device. > aBOUT SecUreMedIa Encryptonite ONE System Services are the core back-office SecureMedia is the world’s most experienced Digital Rights infrastructure components around which this solution is Management (DRM) provider for video-on-demand, IPTV, assembled. Components include: multimedia, and music delivery implementations. Approved • Key Vault: A database module that generates, stores, by all major film studios and TV broadcasters, SecureMedia’s and manages content encryption/decryption keys proven open-platform content-protection software allows • Key Server: Server software that securely delivers content telecommunication companies and broadband operators decryption keys to authorized Decoder Clients to acquire distribution rights to the most compelling • MediaPass Server: Server software that works with broadcast channels and VOD programming. 16 IPTV Partner Catalog
    • iSv tandBErg tElEviSion With CORBA and Web services interfaces, OpenStream DSP Part of the Ericsson Group 4500 River Green Parkway enables more developers to provide applications to network Duluth, GA 30096 operators without requiring custom integration. The Steve Marlowe, Sr. Director, Strategic Partnerships > SOLUTION OVerVIeW:OpenStream® digital extensive flexibility supports Motorola, Scientific Atlanta, DVB, and IP networks, all from a single installation. The Services platform (dSp) Tel: 678-812-6300 component-based architecture offers a number of installation As Video on Demand (VOD) becomes a must-have service, Fax: 678-812-6400 options, including stand-alone, regional, and nationally smarlowe@tandbergtv.com delivering content quickly and securely needs to be cost- effective and dynamic to meet future growth and changing controlled systems. The Small Market Centralized Solution www.tandbergtv.com customer desires. So it’s vital for companies to implement enables service providers to offer on-demand services in fully scalable, truly open systems. By avoiding proprietary the smallest sites while minimizing operational costs by GEOGRAPHy architectures with vendor lock-in, noncompetitive pricing, centralizing VOD management functions. With high- and N. America Asia/Pacific EMEA Carib/L. America and ever-increasing support costs, you can reduce low-bandwidth options, OpenStream DSP gives service operational expenditures and enter the VOD marketplace providers the flexibility to offer on-demand services in at a lower cost. locations where doing so was previously not cost-effective. create a complete and open on-demand platform > SUcceSSeS The OpenStream® Digital Services Platform (DSP) is the OpenStream delivers on-demand streams to over 60 U.S. industry’s only complete, open, on-demand platform that markets and 15 million subscribers. Top operators who have enables service providers to quickly and affordably offer commercially deployed the platform include Comcast, on-demand services such as VOD. Based on open, published Charter Communications, and Time Warner Cable. OpenStream interfaces, OpenStream DSP offers service providers everything was selected as the platform of choice for the small to mid-size they need to deliver a comprehensive VOD solution and an market by National Cable Television Cooperative, representing infrastructure for advanced digital services beyond VOD. over 1,000 independent cable operators. OpenStream’s multiple deployments in Europe and Asia include UPC Service providers can easily deploy on-demand services Netherlands and Oriental Cable Network (OCN) in Shanghai. using VOD servers, networks, billing systems, client applications, conditional access systems, and other system > aBOUT TaNdBerG TeLeVISION components of their choice. The platform’s open TANDBERG Television, part of the Ericsson Group, delivers architecture is compatible with established video servers, as the multimedia technology and expertise that is moving well as next-generation VOD pumps. OpenStream DSP digital video forward. Whether it’s advanced compression, also enables multiple server complexes to coexist in the on-demand delivery or content distribution, the company’s same headend, allowing operators to utilize existing servers award-winning solutions are used by the world’s leading from proprietary systems in conjunction with VOD servers broadcasters, operators, and programmers to deliver from multiple vendors that embrace open standards. new viewer experiences and advertising opportunities. IPTV Partner Catalog 17
    • Si tEch Mahindra ltd. Sharda Centre, Off Karve Rd. Pune 411004 > SUcceSSeS Maharashtra, India For a Middle East Smart City, Tech Mahindra’s challenge Pradip Mitra, Sr. Director > SOLUTION OVerVIeW: IpTV Service Offerings was to facilitate convergent access to communications, Strategic Alliances Service providers seeking to pilot and deploy IPTV and entertainment, building management, and security Tel: +91 20 6601 8100 services for new developments that included private villas, triple play solutions across their networks as a way to Fax: +91 20 2542 4466 hotels, retail units, and commercial units. In addition Pradip.Mitra@techmahindra.com build their retail consumer offerings around value-added video-centric services can take advantage of the experience to vendor evaluation and management services, Tech www.techmahindra.com and global reach offered by Tech Mahindra. The company Mahindra provided design, supply, deployment, and plays a significant role with both incumbent and emerging system integration of IPTV, IP telephony, OSS, and BSS GEOGRAPHy service providers and enterprises in the IPTV and triple solutions. The company designed, supplied, and deployed N. America Asia/Pacific EMEA Carib/L. America play areas, with customers including telecom service a core service network; provided centralized management providers, equipment manufacturers, software vendors, offering service convergence of voice, video, and data; systems integrators, value added services providers, and and facilitated collaborative growth through rapid content providers. introduction of services. turnkey, End-to-End Solutions along with > aBOUT TecH MaHINdra individual offerings For over two decades, Tech Mahindra has been the chosen Tech Mahindra’s professional services portfolio includes transformation partner for wireline, wireless, and acting as a prime integrator, providing turnkey IPTV solution broadband operators in Europe, Asia-Pacific, and North delivery. The company’s end-to-end IPTV solutions encompass America. Tech Mahindra has grown rapidly to become the technical consultancy, solution architecture and design, sixth-largest software exporter in India and the second- COTS integration, and solution deployment and testing. largest telecom software provider from India, with a The company also offers a wide range of individual service global network of development centers and sales offices. offerings, including network design and planning; OSS/BSS Tech Mahindra provides solutions to telecom service integration services, applications, user interface, and set-top providers, equipment manufacturers, software vendors, box (STB) customization; and managed operations services. systems integrators, value added services providers, and content providers. The company’s solutions portfolio Tech Mahindra’s key partners for IPTV solutions include Sun, includes consulting, application development and Digisoft, Verimatrix, Mototech, Harmonic, iMake, Envivio, management, solution integration, product engineering, Evertz, and Microsoft. With these partners, Tech Mahindra managed services, remote infrastructure management, has set up labs that can be used for training as well as the and business process outsourcing (BPO). development of both prefabricated and trial applications. 18 IPTV Partner Catalog
    • iSv tiEto • Ad material management Kronborgsgrand 1 • Advertiser and agency management 164 87 Kista SWEDEN • Campaign reporting Pelle Stafshede, Business > SOLUTION OVerVIeW: Multi-channel Targeted • Approval process and workflow management Development Manager advertising Management • User account management Tel: +46 10 481 0000 Online, mobile, and IPTV media provide unique ways Fax: +46 10 481 7201 The Tieto solution’s horizontal multi-channel approach for advertisers to cost-efficiently connect with their pelle.stafshede@tieto.com enables service providers to centrally manage and sell www.tieto.com customers in the right time, place, and context. This new digital services ecosystem opens up a variety of their entire ad inventory from one place, improving their ways for advertisers to interact, profile, and gain direct utilization of ad inventory. Service providers can use GEOGRAPHy access to consumers. the solution’s advanced targeting, measurement, and N. America Asia/Pacific EMEA Carib/L. America analytics features to increase the size of their available Tieto’s multi-channel targeted advertising management ad inventory and to justify charging higher per-ad prices, solution offers service providers, operators, and media thus greatly increasing total advertising revenues. companies ways to tap into advertising revenues with the best available high value-added solutions and Because the solution selects ads for each user based IT services. The solution enables companies to run on context, the user’s profile, and their past behavior, successful advertising-based business models across the ads are much more relevant and less intrusive for their different consumer services, providing easy-to-use consumers, increasing customer satisfaction and web-based user interfaces for service providers, improving the advertising’s effectiveness. advertisers, and ad agencies to create, manage, and track ad campaigns. > SUcceSSeS Tieto’s solutions are currently used by more than 150 Subscriber profile database integrated into Solution media companies and operators in Europe to manage Integrated approval processes and workflow advertising in multiple channels, including Internet, management give service providers full control of mobile, TV and video, and print. published advertisements. The solution also includes a complete subscriber profile database for more effective > aBOUT TIeTO targeting and delivery of advertisements. Tieto is an IT service company providing technology, research and development, and consulting services. The Tieto solution includes these key functionalities: With approximately 16,000 experts, Tieto is among the • Campaign management leading IT service companies in Northern Europe and • Inventory management the global leader in selected segments. IPTV Partner Catalog 19
    • iSv vEriMatriX, inc. for IP multicast and IP Video-on-Demand (VoD) system 6825 Flanders Drive San Diego, CA 92121 deployments Steve Oetegenn, Chief Sales • Independently audited security architecture and Marketing Officer > SOLUTION OVerVIeW: VcaS for IpTV • Primary and backup security that provides fast fail-over Tel: 858-677-7800 Pay-TV operators need to deliver competitive services that and countermeasure capability Fax: 866-454-2741 • Multiple clone detection techniques to help operators cross the boundaries of network type and device format— soetegenn@verimatrix.com eliminate theft of service www.verimatrix.com all while addressing the full spectrum of content security threats. Verimatrix offers a range of solutions for IPTV • Hardened, renewable Verimatrix ViewRight™ software built on a common core of modern, software-based security core for client devices GEOGRAPHy security technologies that bring real cost advantages • Verimatrix VideoMark™ forensic watermarking capable N. America Asia/Pacific EMEA Carib/L. America when compared to legacy approaches. of adding a user-specific digital watermark to decoded content and help trace illegitimate copies to their source Our layered content security approach offers a transparent consumer experience that helps establish a new competitive The Verimatrix software-based content security system standard for innovative network operators. We also address has demonstrable cost benefits—both in the immediate system security challenges throughout the value chain— deployment of IPTV systems, and in drastically reducing from content creation to distribution. the long-term cost of security updates. Sophisticated content protection > SUcceSSeS Verimatrix VCAS offers an advanced suite of technologies Verimatrix has more than 160 systems installed worldwide; that address content security challenges for the pay-TV powering IPTV businesses and protecting content from all networks of today, and those of the future. Traditional major producers including Sony Pictures, 20th Century Fox, conditional-access systems are architected around one-way Universal, UIP, Paramount, New Line Cinema, HBO communications, while the Verimatrix solution was built Warner Brothers, Columbia Pictures, MGM, Discovery from the ground up using the power and integrity of a Communications, DreamWorks Pictures, HBO, Canal+ modern, two-way IP infrastructure. Cryptographic and Groupe, Walt Disney Pictures, and Filmbank Distributors. e-commerce technologies proven on the Internet— including PKI and X.509 digital certification—enable VCAS > aBOUT VerIMaTrIX to offer a more sophisticated level of content protection Verimatrix is independently acknowledged as the global than traditional smart-card-based systems. leader in IPTV content protection. Award-winning products, a global roster of tier-one operator deployments, and Some of the key features of VCAS for IPTV include: a comprehensive technical vision put Verimatrix at the • Best-of-breed encryption and subscriber key management forefront of the pay-TV business. 20 IPTV Partner Catalog
    • iSv Zodiac intEractivE 99 West Hawthorne Avenue, In addition to providing a value-added service that can help Suite 204 Valley Stream, Ny 11580 retain subscribers, games can generate incremental Paul Fedorys, VP of Technology Sales > SOLUTION OVerVIeW: casual Games Network revenues ranging from $0.05 to $0.50 per subscriber. Tel: 631-251-2121 In the current highly competitive television market, cable, Providers can also boost their revenues through Fax: 516-619-3175 advertising sales. satellite, and Internet protocol television (IPTV) providers info@zodiac.tv are all looking for the value-added services that will help www.zodiac.tv > SUcceSSeS them retain existing customers and add new ones. Services that accomplish these goals and add new incremental Zodiac Interactive has extensive experience at a major MSO, GEOGRAPHy revenues at the same time are even more valuable. which has deployed a number of Zodiac’s frameworks N. America Asia/Pacific EMEA Carib/L. America since 2004. Zodiac helped build an award-winning iO Games are a leading product desired by customers, and service for a major MSO; deployed game subscription they have been shown to create high affinity when offered services; and is a major technology engine behind the next as a free-advertising support channel. When they are generation of interactive television. offered as a subscription service, games have been shown to generate additional incremental revenues that can > aBOUT ZOdIac INTeracTIVe reach as high as $0.50 per subscriber. Zodiac is the interactive television 2.0 technology and media company. Founded in 2002, Zodiac is a recognized Multiple games, available in Multiple Environments leader in the reemerging interactive television (iTV) Zodiac Interactive offers a Casual Games Network that industry, having won multiple industry accolades, most can run on a number of set-top-box environments, notably from its long-term relationship with Cablevision. including PowerTV, OpenTV, OpenCable Application In 2006 alone, Zodiac secured distribution deals spanning Platform (OCAP), and OnRamp-to-OCAP. Zodiac’s catalog more than 20 million digital subscribers, expanded its includes more than 100 games, and the company lineup of Emmy-winning content, and released major provides full game service support, including portals, innovations for its Emmy-winning technology. Zodiac avatars, personalization, and multiplayer capabilities. provides a unique fusion of technology, content, advertising, and distribution that, for the first time, Game offerings such as Zodiac’s have a high affinity among combines amazing entertainment delivered to a large household decision-makers, such as women 35 and older. number of engaged viewers; high-value ad inventory for Industry statistics show that free, ad-supported games advertisers; incremental high-margin revenue for operators; will be used by more than half of the subscribers who have and the growth engine for next-generation iTV. access to such a service, and that games offered via subscription can generate a take rate of 2 to 3 percent. IPTV Partner Catalog 21
    • Sun for iptv To help you implement IPTV, Sun offers the most open, Sun Streaming System cost-effective, and massively scalable technologies. The Sun Streaming System is an affordable solution that Sun solutions are comprehensive and reliable, reducing allows you to simultaneously deliver a personalized execution, technical, and business risk. They support experience to a nearly unlimited number of users. all types of IPTV services (e.g., video, image, music, Depending on user behavior (e.g., channel surfing), the gaming, location-based) and deliver them to all device system can switch between unicasting and multicasting types. These pre-integrated, best-in-breed solutions to deliver a seamless user experience. It delivers its provide faster time to revenue, reduce your cost base, quick-to-market video services on an unparalleled IPTV limit complexity, and increase your margins. platform that’s: • Remarkably affordable you’ll be able to keep pace with rapidly changing • Incredibly reliable applications and a fast-growing user base—so when • Extremely efficient demand skyrockets, you’ll be adequately prepared for • Massively scalable explosive growth. At the same time, you’ll be able to • Easily managed deliver the kind of services, and experience, that keep users and advertisers interested and invested in your service. 22 IPTV Partner Catalog
    • Combining flexible, affordable servers, storage, networking By keeping your infrastructure open and ready for the and software, the Sun Streaming System allows you to next advancements, you’ll be able to benefit from future enter emerging markets at a low cost for first-subscriber innovations and technology, without interoperability or roll-outs, then rapidly scale as subscribers and services scalability headaches. It’s also incredibly flexible, and can be grow. It provides video caching, streaming, and optical easily deployed in central, edge, and hybrid environments transport capabilities, all in a modular and easily while providing disk, RAM, and Flash-based (coming soon) integratable IP-streaming system. streaming options. To minimize management issues, the system runs as a single software platform, regardless where The Sun Streaming System is a modular portfolio of it’s deployed. And to ensure subscribersexperience a streaming pumps that can be easily integrated in to an clear, reliable viewing experience, it delivers maximum end-to-end solution of leading vendor functions including quality of service. the user-interface, digital-rights-management, content- management, client, middleware, and set-top-box. No matter what you’re looking for in an IPTV solution, Sun And, since it’s built on an open platform, it can often has the technology, expertise, and industry experience be integrated in one-third the time as other solutions. to make it work for both your business and your subscribers. Without a doubt, Sun is your best choice for IPTV. 23
    • Supporting Sun products for iptv From servers to storage to switches, entry-level to enterprise-class, Sun offers a wide range of innovative, industry-leading solutions to meet your IpTV deployment needs. Sun Fire™ X4150 Sun Storagetek™ 2530 disk array The Sun Fire X4150 x64 server features a compact 1 RU For small- and medium-scale IPTV deployments, the Sun design and two sockets for dual- or quad-core Intel® StorageTek ST2530 disk array is a low-cost and flexible Xeon® processors. With up to eight cores, significant storage expansion option that can help on-demand video storage space, and considerable I/O throughput, the Sun services grow incrementally. Each Sun StorageTek ST2530 Fire X4150 is ideal for smaller-scale deployments with up array provides up to 12 TB of disk capacity, yielding 4,700 to 1 TB of storage for up to to 391 hours of 2 Mbps video, hours of additional 2 Mbps video content. as well as up to 64 GB of video cache memory. Sun Storage 7000 unified Storage Systems Sun Fire X4600 Sun Storage Unified Storage Systems make it easier than The innovative design of the Sun Fire X4600 M2 x64 server ever to simplify your storage for less. These easy-to-use is based on AMD Opteron processors. Optional add-on CPU appliances scale from 2 to 4 RU and up to 576 TB, providing and memory modules allow it to scale from two to eight maximum flexibility and performance for small, medium, CPU sockets, and up to 256 GB of memory. Together with and large-scale IPTV deployments, while its hybrid storage aWard-Winning productS massive CPU processing power and I/O throughput, the architecture reduces energy consumption for greater Sun Fire X4600 M2 server is an ideal choice to consolidate efficiency. Plus, it comes with easy-to-use data management, Diogenes Labs and multiple software nodes in one system. It provides up advanced GUI-based DTrace Analytics and Enterprise Flash Storage Magazine to a 256 GB video cache, and can serve up to 10,000 technology, all at a fraction of the cost of traditional systems. Sun was selected ahead of every other systems company unicast streams in medium-scale IPTV deployments. Sun Fire X4540 Storage Server by the Diogenes Labs and Sun Fire X4950 Streaming Switch As opposed to traditional system and storage architectures, Storage Magazine quality awards for 2006 Each Sun Fire X4950 Streaming Switch caches popular the Sun Fire X4540 server consolidates the server, storage, streams in up to 2 TB of DDR1 memory, providing scalability host bus adapters, switching, and multiple disk arrays Frost & Sullivan while consolidating network infrastructure. The switch onto a single high-density system. With two sockets Technology Award crossbar provides up to 640 Gbps of throughput, facilitating for AMD Opteron processors and up to 48 1TB SATA disk Sun’s Digital Asset Manager 320 Gbps of content ingress, and 320 Gbps of streaming drives, the Sun Fire X4540 storage server is ideal for IPTV won Frost & Sullivan’s Digital bandwidth through up to 32 10Gb Ethernet connections. This deployments, delivering dense low-cost media storage Media Application Technology capacity supports up to 160,000 2 Mbps standard-definition along with balanced system throughput. And as the Sun of the year Award in 2006 H.264/AVC streams or up to 40,000 8 Mbps high-definition Fire X4500 server boots remotely, the entire 48 TB can H.264/AVC streams. be used for video storage. 24
    • Sun Streaming System: Suggested configurations The Sun Streaming System delivers extreme architectural Here we provide suggested configurations* for small-, flexibility to your IPTV deployment. you can start small, with medium-, and large-scale Sun Streaming System a deployment that serves a few hundred streams, and scale deployments, along with estimations for simultaneous to very large systems that handle hundreds of thousands streams and hours of storage capacity, in both standard of simultaneous streams. Providing multi-dimensional and high definition (SD and HD). In addition to the scalability, the system allows considerable latitude in scenarios described below, configurations can be tailored terms of system performance, storage capacity, and to your specific requirements. streaming throughput. SMall MEdiuM-light MEdiuM-hEavy largE StoragE StoragE aggregate 5 Gbits/sec 10 Gbits/sec 10 Gbits/sec 20-320 Gbits/sec Streaming Bandwidth Sun • Sun Fire™ x4150 • Sun Fire x4600 • Sun Fire x4540 • Sun Fire x4950 hardware Dual quad-core Intel Modular 2 to 8 AMD Two Quad-Core AMD Streaming Switch Xeon® processors, Opteron Quad-Core or Opteron processors, • 1-32x Sun Fire X4540 8GB RAM, 8 SAS hard enhanced Quad-Core up to 64 GB RAM, 48 Data Server drives processors, up to 512 GB hot-swappable SATA • 4x Sun Fire x4150 RAM, 4 SAS hard drives hard drives Server video 1,022 GB 438 GB 48,128 GB 1,540,096 GB Storage capacity hours of SD**: 170 SD**: 70 SD**: 7,800 SD**: 250,300 video HD**: 40 HD***: 20 HD***: 1,700 HD***: 54,800 Storage Simultaneous SD**: 2,900 SD**: 5,900 SD**: 5,900 SD**: 187,200 Streams HD***: 640 HD***: 1,300 HD***: 1,300 HD***: 41,000 *These estimates and configurations are valid as of March 2009. As storage densities, network throughput, and compute power improve, these numbers will scale higher accordingly. **SD video is calculated at 1.75 Mbits/sec, using H.264 encoding ***HD video is calculated at 8 Mbits/sec, using H.264 encoding 25
    • PERFORMANCE THAT KEEPS YOU OUT IN FRONT SEE WHAT WORKS. AND WHAT DOESN’T. BEFORE YOU BUY. MINIMIZE RISK. Working as a team with Sun experts and Sun partners, our customers can build and test prototypes of Sun technology-based business minimize your risk. Develop your solution with confidence – the Sun solutions in our global Sun Solution Centers. together the latest technologies, in-depth expertise, and best practice methodologies. TEST BEFORE YOU INVEST. Test for success with services that reduce risk, maximize ROI, and MOVE QUICKLY FROM PLANNING TO IMPLEMENTATION. speed solution deployment: a single, powerful network to exchange experiences and solutions. Our combined expertise allows us to build customized business solutions and reduce the deployment life cycle. Schedule an Engagement at a Sun Solution Center > sun.com/ssc 26
    • The Sun Solution Center Community Global Sun Solution Centers Authorized Sun Solution Centers 27
    • Microsoft Mediaroom on Sun The Microsoft Mediaroom software platform helps the We stay with customers throughout the course of their world’s leading broadband service providers deliver deployment, providing them expertise in business model customers an innovative, interactive TV entertainment development, datacenter design, logistics management, experience. For IPTV providers looking to deploy Microsoft IPTV service, and technical architecture. Sun’s media Mediaroom, Sun provides the industry’s broadest line of experience and account management skills ensure systems powered by both AMD and Intel processors, that clients can constantly leverage the best of Sun’s giving the top performance, scalability, power efficiency, technology and services. manageability, and longevity benefits required for an IPTV deployment. The Sun collaboration with Microsoft brings the best of both worlds to IPTV deployments across the globe. Sun’s experience in large scalable infrastructures take And to increase the performance of their combined us beyond simplistic PC deployments into the realm of solution, Microsoft and Sun have built both an 24x7 operations, where global customers rely upon our interoperability center on Microsoft’s campus in systems for high customer Quality of Service experiences. Redmond, WA and a Mediaroom lab at Sun’s Menlo Park campus. Both Microsoft and Sun are committed Our focus is on continuing to develop some of the industry’s to a continuing collaboration that will advance and best densities, designs that reduce footprint and power improve the worldwide deployment of Mediaroom consumption. These considerations play directly into on Sun. our legendary server reliability and lowering the costs associated with datacentre design such as hot/cold With such innovative, affordable, high-performing zones, air-conditioning, power requirements, etc. Naturally, technology, it’s no surprise Sun has become a leading this directly lowers the actual cost per subscriber for player in Microsoft Mediaroom IPTV deployments. IPTV operations. We’re different because we approach IPTV as a system— something that IPTV customers would expect from a seasoned systems technology platform provider. 28
    • learn More To get more information about Sun’s IpTV solutions, visit: sun.com/media contact your Sun IpTV representative at SunIpTV@sun.com today. 29
    • Sun Microsystems, Inc. 4150 Network Circle, Santa Clara, CA 95054 USA phone 1-650-960-1300 or 1-800-555-9SUN Web sun.com ©2009 Sun Microsystems, Inc. All rights reserved. Sun, Sun Microsystems, the Sun logo, Solaris, Sun Fire, StorageTek, all trademarks and logos that contain Sun, Solaris, or Java, and certain other trademarks and logos appearing in this catalog, are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc., in the United States and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc. All other company names listed are trademarks or registered trademarks of their respective companies. Information is subject to change without notice. SunWIN# 551608 Lit.# INOT14718-0 (UE) 03/09