Xilinx in Broadcast
NAB April 14-17, 2008

The Market Opportunity
The broadcast market encompasses a broad ra...
Broadcasters continue to be excited and challenged by the continuous stream of new business
and technical opportunities. A...
As connectivity requirements in the broadcast domain continue to increase in terms of speed,
bandwidth and jitter performa...
frequencies up to 550 MHz. These XtremeDSP™ slices support over 40 dynamically
controlled operating modes including: multi...
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Xilinx in Broadcast

  1. 1. Xilinx in Broadcast Backgrounder NAB April 14-17, 2008 The Market Opportunity The broadcast market encompasses a broad range of electronics, including news gathering, studio, post-production, control room and transmission equipment in addition to network, storage, and test equipment. These systems provide a significant market opportunity for semiconductor devices. According to market research firm SC Research International (www.scri.com), broadcast and studio equipment spending has been growing by 6.3 percent over the past five years, totalling $10.5B in 2007. Two-thirds of this spending comes from cable and broadcast equipment with the majority of the balance from production and post-production equipment. CONSUMER Fig 1. The Broadcast Chain
  2. 2. Broadcasters continue to be excited and challenged by the continuous stream of new business and technical opportunities. A key to success in such a thriving marketplace, requires that stakeholders in the broadcast chain (fig. 1) be able to innovate rapidly in order to provide the best solution in a timeframe of relevance. Furthermore, as the proliferation of new technologies becomes more prevalent across the entire broadcast chain such as the adoption of IP-based networks, the broadcast arena is becoming of greater interest to a wider range of stakeholders, including telecommunication companies and Internet service providers. Not surprisingly, these new technology and business opportunities also make the market more attractive to non-traditional players, thus much more competitive all the way around. It is imperative that the broadcast industry at-large must take advantage of new technologies such as video-over-IP in order to meet the diverse needs of the markets it serves, many of which often converge, collide or remain in flux. Indeed, if equipment providers are to make the most of market opportunities, they must be fast, flexible and dynamic enough to adapt to changing requirements and reduce the risk of introducing products with new features for which there may be some uncertainty over exactly how well or quickly they will be adopted. The challenges become even in view of the changes in commercial business models required to support newer distribution channels (e.g., IPTV, digital cinema, mobile TV) and the emergence of new technologies for delivering triple-play and even quad-play services. Programmable Logic at the Heart of Innovation At Xilinx, we believe programmable logic solutions are at the heart of innovation for the broadcast industry. Xilinx provides a broad portfolio of application-optimized solutions that enable broadcast equipment suppliers to realize the flexibility, dynamic infrastructure, and innovation needed to capitalize on this rapidly changing, expanding marketplace. Xilinx has a dedicated team focused on the multi-million dollar broadcast market that understands the evolving nature of the industry and the requirements of transmission protocols, codec technology, higher quality video processing demands, and connectivity applications. The result is an expanded offering of solutions from Xilinx and its ecosystem of third-party broadcast technology and service providers that includes, reference designs and IP cores targeted across a range of applications, from video and audio connectivity, H.264/AVC, MPEG-2 and JPEG2000 codecs, broadcast quality video processing, to transmission and modulation. Broadcast-specific features and capabilities are built on the Xilinx award- winning, production-proven silicon portfolio to provide a cost-effective, high-performance programmable platform on which broadcast developers can create their own differentiating algorithms and feature sets. Xilinx Application-Optimized Broadcast Solutions In addition to the leading-edge silicon devices available from Xilinx and described in more detail in the following section, Xilinx broadcast solutions feature an array of intellectual property (IP) building blocks, development boards, and pre-verified reference designs that assist developers in getting their designs into production and products to market as quickly as possible. These solutions include the ProMPEG CoP3 FEC Video-over-IP reference design and new Advanced Video Development Platform (AVDP) based on the Xilinx® Virtex®-5 family of field programmable gate arrays (FPGAs). Jointly developed with OmniTek, the AVDP provides a cost-effective, low-risk platform for creating and evaluating high-quality video processing algorithms.
  3. 3. As connectivity requirements in the broadcast domain continue to increase in terms of speed, bandwidth and jitter performance, Xilinx supports a number of reference designs for standard definition (SD) and high definition (HD) serial digital interface (SDI), 3G-SDI, and dual link HD-SDI. At this year’s NAB, Xilinx is also introducing its new triple-rate SDI reference design that uses a single multi-gigabit transceiver (MGT). It can be implemented using a single receiver reference clock with dynamic switching between standards to allow simple interfacing to any incoming stream. Based on Virtex-5 FPGAs, these new reference designs provide greater bandwidth to support uncompressed 1080p60 video stream, while also outperforming our previous designs in terms of better jitter performance and lower power consumption. While providing single designs is extremely important to many customers, the reality is that in many instances developers need to bridge between the various connectivity standards. To this end, Xilinx also provide solutions that address these bridging requirements. To round off its support for broadcast connectivity standards, Xilinx also offers a complementary set of free HD audio reference designs for AES3/EBU Tx/Rx, asynchronous audio sample rate conversion, and audio embedding and de-embedding. In collaboration with ecosystem companies, Xilinx solutions incorporate a variety of codecs, such as MPEG-2 and H.264/AVC codecs from ATEME s.a. and 4i2i Communications Ltd. This ecosystem collaboration also extends to developing solutions that align with broadcast industry’s emerging interest in using JPEG2000 for high-quality video compression in broadcast applications, such as cameras, archiving systems, digital cinema, and particularly for light and lossless compression in broadcast contribution networks. Barco Silex and intoPIX s.a. are both demonstrating IP cores for JPEG2000 compression at NAB 2008. Xilinx Production-proven Silicon Portfolio Xilinx Virtex-5 and Spartan®-3 FPGAs are used extensively in broadcast applications. The Virtex-5 product family is ideally suited for real-time audio and HD video processing, compression encoding/decoding and high-speed signal processing for wired and wireless communications. The Spartan-3 family targets SD rate connectivity applications (typically 270Mbps for SDI and DVB-ASI) as well as more cost-sensitive applications such as audio interfacing and processing. Virtex-5 FPGAs The Virtex-5 family of 65-nanometer (nm) FPGAs offers a choice of four device platforms, each delivering an optimized balance of high-performance logic, serial connectivity, digital signal processing (DSP) and embedded processing capabilities. These include the Virtex-5 LX platform optimized for high-performance logic; Virtex-5 LXT platform for high- performance logic with low-power serial connectivity; Virtex-5 SXT platform for DSP and memory-intensive applications with low-power serial connectivity; and Virtex-5 FXT platform optimized for embedded processing with low-power serial connectivity. With the Virtex-5 SXT platform, Xilinx FPGAs now deliver DSP performance up to 352 GMAC/s at 550MHz while consuming 35 percent less dynamic power as compared to previous 90-nm generations. The Virtex-5 SXT platform is also the industry’s first DSP- optimized FPGA family to offer serial connectivity with low-power transceivers that operate up to 3.2 Gbps. In addition to boosting logic performance with the new 65-nm ExpressFabric™ technology, all Virtex-5 FPGAs incorporate user-configurable DSP48E slices, which represent the next step in the evolution of the multiply-accumulate (MAC) functional block. These DSP engines are performance tuned to execute MAC operations at
  4. 4. frequencies up to 550 MHz. These XtremeDSP™ slices support over 40 dynamically controlled operating modes including: multiplier, multiplier-accumulator, multiplier- adder/subtractor, three input adder, barrel shifter, wide bus multiplexors, or wide counters. Virtex-5 SXT devices range in logic density from 35,000 to 95,000 logic cells with 192 to 640 dedicated DSP48E slices. Spartan-3 FPGAs Xilinx Spartan-3 devices bring low price points for high-performance logic and DSP. This product family includes many features that enable developers to build highly efficient and cost-effective system designs. The devices have up to 104 18x18 embedded multipliers that can be used to implement compact DSP structures such as MAC engines and adaptive, fully parallel FIR filters. The devices have up to 1.8Mb of Block RAM and support up to 24 different I/O standards and digitally controlled impedance to provide a ubiquitous interface. Developers can embed 32-bit or 8-bit soft processors with these devices for embedded processing functions. The Spartan-3A DSP platform is the newest addition to the Xilinx XtremeDSP silicon portfolio. It delivers up to 40 GMAC/s and up to 2,200 Mbps memory bandwidth. At the heart of the Spartan-3A DSP platform is the new DSP48A slice, a simplified and cost- reduced version of the Virtex-4 DSP48 slice that also provides a fly-independent C-port and pre-adder. Spartan-3A DSP devices offer enough integration capacity to drive price- performance-power ratios even lower than previously possible. Devices offer as much as 53,712 logic cells, 2,268 Kb of block RAM, 373 Kb of distributed RAM, and 519 I/O pins, as well as DeviceDNA security and advanced hibernate/suspend features for power management. Xilinx in Broadcast Xilinx is the worldwide leader in programmable logic solutions offering a wide array of solutions for the broadcast industry, ranging from video, audio and network connectivity to real-time HD video processing and high-speed digital signal processing for transmission and modulation. These application-optimized solutions also feature reference designs and IP cores as building blocks for complete broadcast systems. For more information, visit www.xilinx.com/broadcast.