Web 2.0 – What is it and How Can You Leverage on it? Perry Tan [email_address] [email_address] Manager / Senior Specialist...
Presenter Bio <ul><li>e-Learning Specialist  </li></ul><ul><ul><li>e-Learning content development </li></ul></ul><ul><ul><...
Open Academy <ul><li>Established in 2001 </li></ul><ul><li>One-stop e-Learning platform for the Singapore public service <...
What the Heck is Web 2.0 (a.k.a. New Media)? &quot; Web 2.0 is a  knowledge-oriented  environment where human interactions...
What is Web 2.0? A Shift In Paradigm
Web 2.0 – What is it?  <ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Wikis </li></ul><ul><li>File Sharing – Flickr...
Web 2.0 – Blogs <ul><li>An online diary/webpage </li></ul><ul><li>Easy to build </li></ul><ul><li>Free </li></ul><ul><li>A...
Web 2.0 – RSS <ul><li>RSS – Really Simple Syndication </li></ul><ul><ul><li>Content Aggregator (Reader) </li></ul></ul><ul...
Web 2.0 – Wiki <ul><li>Started in 2001  </li></ul><ul><li>Consolidates content from users – you and me! </li></ul><ul><li>...
Web 2.0 – Image Sharing - Flickr <ul><li>One of earliest Web 2.0 applications </li></ul><ul><li>Holds 2 billion images </l...
Web 2.0 – Video Sharing - YouTube <ul><li>65,000 videos added everyday </li></ul><ul><li>100 million views everyday! </li>...
Web 2.0 – Online Social Networking <ul><li>MySpace: </li></ul><ul><ul><li>Sold to News Corp for US$280 million in July 200...
Web 2.0 – OpenSource <ul><li>Proprietary vs. Shareware vs. OpenSource </li></ul><ul><li>OpenSource movement:  </li></ul><u...
Backbone of e-Learning - LMS <ul><li>LMS = Learning Management System </li></ul><ul><li>Platform for asynchronous interact...
Web 2.0 – OpenCourseWare <ul><li>Idea conceived in 1999 – Objective: to best position MIT for the e-learning environment <...
How Did Web 2.0 Change Things? <ul><li>Content </li></ul><ul><ul><li>Central Dissemination vs. User-Generated (dynamic & d...
Leveraging on Web 2.0 for Educational & Training Purposes <ul><li>Use New Media (Youtube, Flickr, wikipedia, RSS feeds) as...
What Does it Mean for Education / Training? <ul><li>Web 2.0 enables everyone to create (learning) content  </li></ul><ul><...
Leverage on Web 2.0! <ul><li>Be in-tune with latest web trends (social trend?) for both social & professional purposes </l...
So… What the Heck is Web 2.0? &quot; Web 2.0 is a  knowledge-oriented  environment where human interactions  generate cont...
Is it so difficult?
Thank You!
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Web 2.0 – What is it and How Can You Leverage on it?

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Web 2.0 – What is it and How Can You Leverage on it?

  1. 1. Web 2.0 – What is it and How Can You Leverage on it? Perry Tan [email_address] [email_address] Manager / Senior Specialist Open Academy
  2. 2. Presenter Bio <ul><li>e-Learning Specialist </li></ul><ul><ul><li>e-Learning content development </li></ul></ul><ul><ul><li>e-Learning implementation </li></ul></ul><ul><ul><li>e-Learning/Learning technology evaluation & implementation </li></ul></ul><ul><li>Education </li></ul><ul><ul><li>Master of Science in Instructional Technology, Utah State University, US </li></ul></ul><ul><li>Experience </li></ul><ul><ul><li>Civil Service College, Singapore </li></ul></ul><ul><ul><li>University of California, Irvine, US </li></ul></ul><ul><ul><li>Independent Consultant </li></ul></ul>
  3. 3. Open Academy <ul><li>Established in 2001 </li></ul><ul><li>One-stop e-Learning platform for the Singapore public service </li></ul><ul><li>Core services </li></ul><ul><ul><li>Generic titles (300+ titles) </li></ul></ul><ul><ul><li>Hosting of e-Learning courses (LMS) </li></ul></ul><ul><ul><li>Development of customised titles </li></ul></ul><ul><ul><li>Provides learning technology support </li></ul></ul><ul><li>OA’s e-Learning models: </li></ul><ul><ul><li>Standalone </li></ul></ul><ul><ul><li>Blended </li></ul></ul>
  4. 4. What the Heck is Web 2.0 (a.k.a. New Media)? &quot; Web 2.0 is a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture . &quot; &quot; Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform , and an attempt to understand the rules for success on that new platform. &quot;
  5. 5. What is Web 2.0? A Shift In Paradigm
  6. 6. Web 2.0 – What is it? <ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Wikis </li></ul><ul><li>File Sharing – Flickr, YouTube, etc </li></ul><ul><li>Online Social Networking </li></ul><ul><li>Open Source </li></ul><ul><li>Open Courseware </li></ul>
  7. 7. Web 2.0 – Blogs <ul><li>An online diary/webpage </li></ul><ul><li>Easy to build </li></ul><ul><li>Free </li></ul><ul><li>Anyone and everyone can have a voice! </li></ul><ul><li>Everyone can comment - engagement </li></ul><ul><li>Power of linking and word of mouth - RSS </li></ul><ul><li>Blogs vs. “Mainstream” media </li></ul><ul><li>Legitimacy of content? </li></ul><ul><li>Technorati </li></ul><ul><li>Services – Blogger, Wordpress, Livejournal </li></ul>Mr Brown Xiaxue
  8. 8. Web 2.0 – RSS <ul><li>RSS – Really Simple Syndication </li></ul><ul><ul><li>Content Aggregator (Reader) </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Online Services ( My Yahoo & Windows Live ) </li></ul></ul>
  9. 9. Web 2.0 – Wiki <ul><li>Started in 2001 </li></ul><ul><li>Consolidates content from users – you and me! </li></ul><ul><li>Anyone can add & edit </li></ul><ul><li>Wikipedia </li></ul><ul><li>LearnWiki www.learnwiki.org </li></ul>
  10. 10. Web 2.0 – Image Sharing - Flickr <ul><li>One of earliest Web 2.0 applications </li></ul><ul><li>Holds 2 billion images </li></ul><ul><li>Used extensively by bloggers to store images </li></ul><ul><li>User access control </li></ul><ul><li>Metadata and tagging </li></ul>
  11. 11. Web 2.0 – Video Sharing - YouTube <ul><li>65,000 videos added everyday </li></ul><ul><li>100 million views everyday! </li></ul><ul><li>Sold to Google at US$1.65 billion (!!!) in Nov 2006 </li></ul><ul><li>Used for US Presidential Debate </li></ul><ul><li>Copyright breach? </li></ul><ul><li>Marketing tool </li></ul><ul><li>Example </li></ul><ul><li>Tip! </li></ul><ul><ul><li>Downloading Google videos </li></ul></ul><ul><ul><li>Download FLV file at http:// keepvid.com / </li></ul></ul><ul><ul><li>VLC Media player http:// www.videolan.org / </li></ul></ul>
  12. 12. Web 2.0 – Online Social Networking <ul><li>MySpace: </li></ul><ul><ul><li>Sold to News Corp for US$280 million in July 2005 </li></ul></ul><ul><ul><li>Over 100 million accounts and over 230,000 registrations per day </li></ul></ul><ul><li>Facebook : </li></ul><ul><ul><li>Created by Mark Zuckerberg </li></ul></ul><ul><ul><li>34 million active members </li></ul></ul><ul><ul><li>Rejected buyover bids of US$1 billion in Sep 2006 </li></ul></ul><ul><li>Others: Friendster, LinkedIn </li></ul><ul><li>Social & professional networking/communication </li></ul><ul><li>Biggest “corporate time waster”? </li></ul>
  13. 13. Web 2.0 – OpenSource <ul><li>Proprietary vs. Shareware vs. OpenSource </li></ul><ul><li>OpenSource movement: </li></ul><ul><ul><li>Linux </li></ul></ul><ul><ul><li>Open Office </li></ul></ul><ul><ul><li>MediaWiki </li></ul></ul><ul><ul><li>Moodle (LMS) </li></ul></ul>
  14. 14. Backbone of e-Learning - LMS <ul><li>LMS = Learning Management System </li></ul><ul><li>Platform for asynchronous interaction & class logistics </li></ul><ul><li>Virtual classroom </li></ul><ul><ul><li>Restricted access </li></ul></ul><ul><ul><li>Access e-learning courseware </li></ul></ul><ul><ul><li>Tracking </li></ul></ul><ul><ul><li>Organises learners into classes </li></ul></ul><ul><ul><li>Discussion forums </li></ul></ul><ul><ul><li>Quizzes </li></ul></ul><ul><ul><li>Sharing of resources </li></ul></ul><ul><ul><li>Download / upload of assignments </li></ul></ul>
  15. 15. Web 2.0 – OpenCourseWare <ul><li>Idea conceived in 1999 – Objective: to best position MIT for the e-learning environment </li></ul><ul><li>Started by MIT in 2002 www.ocw.edu </li></ul><ul><li>Attempt to put course materials online, for free public access </li></ul><ul><li>18,000 courses online </li></ul><ul><li>Some courses contain full textbooks written by MIT faculty and streaming video lectures </li></ul><ul><li>Spawned the OCW Consortium </li></ul><ul><ul><li>http:// www.ocwconsortium.org / </li></ul></ul>
  16. 16. How Did Web 2.0 Change Things? <ul><li>Content </li></ul><ul><ul><li>Central Dissemination vs. User-Generated (dynamic & democratic) </li></ul></ul><ul><ul><li>Authority vs. Consensus </li></ul></ul><ul><ul><li>Information explosion! (search & categorisation important) </li></ul></ul><ul><li>Convergence of Media on the Internet </li></ul><ul><ul><li>News, Books, Telephone (skype), Music, TV (IP TV) </li></ul></ul><ul><li>Change in methods/preference in socialisation/learning </li></ul><ul><li>Everything becomes more “Open” – Copyright becomes blurred </li></ul><ul><li>Openness vs. Protection – to share or not to share? </li></ul><ul><li>Focus shifted from technology to how people uses the technology </li></ul>
  17. 17. Leveraging on Web 2.0 for Educational & Training Purposes <ul><li>Use New Media (Youtube, Flickr, wikipedia, RSS feeds) as resources </li></ul><ul><li>Wikis </li></ul><ul><ul><li>For creation of knowledge base </li></ul></ul><ul><ul><li>Eg. student project </li></ul></ul><ul><li>Blogs as essay/journal assignment tool </li></ul><ul><li>Create online social communities (CoPs) using Facebook, etc </li></ul><ul><li>Hire instructional/educational technologists or train teachers to leverage on technology </li></ul>
  18. 18. What Does it Mean for Education / Training? <ul><li>Web 2.0 enables everyone to create (learning) content </li></ul><ul><li>Web 2.0 facilitates peer-to-peer and bottom-up learning </li></ul><ul><li>Sharing results in win-win (requires a sharing mindset!) </li></ul><ul><ul><li>Barriers to sharing – protectiveness and “deference to authority” </li></ul></ul><ul><li>Strategic: Building content repository with search & categorisation capability for user-created content </li></ul><ul><li>Shift in instructional / pedagogy design? </li></ul><ul><ul><li>Content centric  Application/Context Centric? </li></ul></ul>
  19. 19. Leverage on Web 2.0! <ul><li>Be in-tune with latest web trends (social trend?) for both social & professional purposes </li></ul><ul><li>“ Socialise” and network online – create profiles and CoPs </li></ul><ul><li>Bridge the Generation Gap (aptitude or attitude barrier?) </li></ul><ul><li>Learn the technology, ADOPT THE MINDSET & JUST DO IT! </li></ul>
  20. 20. So… What the Heck is Web 2.0? &quot; Web 2.0 is a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture . &quot; &quot; Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform , and an attempt to understand the rules for success on that new platform. &quot; Web 2.0 is an evolution in the Internet where the focus shifts from centrally created content to user-generated content.
  21. 21. Is it so difficult?
  22. 22. Thank You!

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