Using powerline
technology to
accelerate IPTV
growth
Chano Gomez, DS2
NAB Show 2008
Telecom2008, Las Vegas
About DS2
                                      •   DS2 is the leading provider of high-speed
                            ...
DS2 Technology Embedded in
                                Consumer Products Today




DS2 - NAB Show 2008 - Telecom 2008
The problem we are
                             trying to solve:
                                     “The average install...
What exactly do we
                             need 7 hours for?

                           DSL/Fiber
                  ...
The traditional approach
                       does not work
        •       If you insist on a pure Ethernet
           ...
The traditional approach
                       does not work
                                     •   And after you have ...
Value proposition to
                            Service Providers
                     •       Powerline technology provi...
Powerline is the most attractive
                           technology to solve the problem

                             ...
Any examples of Service
                  Providers using powerline
                     technology today?


DS2 - NAB Sho...
IPTV is growing faster in Europe

                                                IPTV Subscribers (thousands)
           ...
...where most IPTV Providers have
        adopted DS2 as standard
          193.7 M customers      Competitive Service
   ...
Case Study: BT Vision
                                      BT selects DS2 chips to drive Self
                           ...
DS2 - NAB Show 2008 - Telecom 2008
How does BT provide a
                  self-install solution?


DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
A model to be copied

            • The “self-install” model pioneered by British
                    Telecom will be repl...
OK, I’m convinced.


                 Now, what do I need to look
                    for when choosing a
                ...
Things to look for:
                     • High performance (200 Mbps)
                     • Interoperability with next-g...
High Performance



DS2 - NAB Show 2008 - Telecom 2008
Performance Benchmark

                                     Ethernet Throughput in Mbits/sec

                            ...
Interoperability with next-
                  generation 400 Mbps technology




DS2 - NAB Show 2008 - Telecom 2008
Interoperable solutions at
                              100, 200 and 400 Mbps




DS2 - NAB Show 2008 - Telecom 2008
Programmable QoS
           Incoming data

     9 8 7 6 5 4 3 2 1

                                           Low priority...
Remote Management



DS2 - NAB Show 2008 - Telecom 2008
Standard TR-069 management model
                                                                                         ...
Using TR-069 to manage the powerline
                                   home network

                                    ...
Secure upgrade
                     •       Powerline devices must provide a mechanism to
                             ens...
User-side
                                     troubleshooting
                                       using LLTD

DS2 - NA...
Link Layer Topology Discovery
                                      (LLTD)

          •       LLTD support developed in pa...
DS2 adapter




                                                 DS2 adapter




                         Analysis: The ho...
DS2 adapter




                                     DS2 adapter




                         Analysis: The powerline
    ...
DS2 adapter




                         Analysis: The powerline
                         network does not work. Is
      ...
Conclusion
                                      •   Powerline can help you to reduce installation
                       ...
Thanks!

                                                Chano Gomez
                                                VP Te...
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Using powerline technology to accelerate IPTV growth

  1. 1. Using powerline technology to accelerate IPTV growth Chano Gomez, DS2 NAB Show 2008 Telecom2008, Las Vegas
  2. 2. About DS2 • DS2 is the leading provider of high-speed semiconductor solutions for Powerline Communications. • DS2 invented high-speed Powerline Communications (200 Mbps data rate). We have shipped more 200 Mbps chips than any other vendor. • DS2 technology enables the hidden network behind every power outlet. DS2 - NAB Show 2008 - Telecom 2008
  3. 3. DS2 Technology Embedded in Consumer Products Today DS2 - NAB Show 2008 - Telecom 2008
  4. 4. The problem we are trying to solve: “The average installation time for our IPTV service has dropped from 7.5 hours to 6.5 hours per home.” Ralph de la Vega, AT&T's Group President of Regional Telecommunications & Entertainment Goldman Sachs Communacopia conference, Sep 2007 DS2 - NAB Show 2008 - Telecom 2008
  5. 5. What exactly do we need 7 hours for? DSL/Fiber connection DS2 - NAB Show 2008 - Telecom 2008
  6. 6. The traditional approach does not work • If you insist on a pure Ethernet CAT5 cable approach, you’ll be forcing your installers to spend 7 hours laying down cable to specific locations in your customers’ homes. • The problem: Not only you are paying for 7 hours of installation time. You are also annoying your customer for 7 hours. DS2 - NAB Show 2008 - Telecom 2008
  7. 7. The traditional approach does not work • And after you have spent those 7 hours: • What if your customer buys a new TV for the kids bedroom? • What if your customer wants to rearrange the furniture and move the TV to a new location? • What if your customer cancels the service? How are you going to recover the installation costs? • With powerline technology, you can take advantage of those challenges and turn them into “service differentiators” vs your competition. DS2 - NAB Show 2008 - Telecom 2008
  8. 8. Value proposition to Service Providers • Powerline technology provides: • Lower installation costs/times than any other wired solution (including those based on coaxial cable or phone lines). • Opens up the possibility for truly self-installed IPTV • Provides consumers with a more convenient solution than cable TV: they can put a TV wherever they want. DS2 - NAB Show 2008 - Telecom 2008
  9. 9. Powerline is the most attractive technology to solve the problem MRG (Multimedia Research Group) recently conducted a survey on “average home installation times” amongst IPTV providers worldwide. The results: • Of all the home networking technologies, powerline had the lowest total average installation time: 0.34 person-hours. • HomePNA had the highest overall average installation times: 4.47 person-hours. Source: MRG, “IPTV Home Networking Strategies”, Feb 2008 http://www.mrgco.com/TOC_IPTV_HN08.html DS2 - NAB Show 2008 - Telecom 2008
  10. 10. Any examples of Service Providers using powerline technology today? DS2 - NAB Show 2008 - Telecom 2008
  11. 11. IPTV is growing faster in Europe IPTV Subscribers (thousands) Jun 2006 Jun 2007 Source: DSL Forum, Oct 2007 DS2 - NAB Show 2008 - Telecom 2008
  12. 12. ...where most IPTV Providers have adopted DS2 as standard 193.7 M customers Competitive Service Incumbent in Spain Provider in France 61 M customers 30.2 M customers Incumbent in Italy Leader in Nordic markeys (Sweden, 50 M customers Norway, Finland, Incumbent in Denmark) Portugal 29 M customers Presence in Brazil & Incumbent in UK Africa +360 M subscribers in total
  13. 13. Case Study: BT Vision BT selects DS2 chips to drive Self Install BT Vision IPTV service DS2, the leading supplier for Universal Powerline Association (UPA) technology, announced today that its powerline chips have been selected for BT Vision to enable the self-installation option of its digital TV services. Richard Griffiths, Director of Technology, Strategy & Development for BT Retail and BT Vision, commented: "BT chose DS2 because it delivers a simple to install and very reliable networking technology. We anticipate a big demand for the service and we're delighted to be working with DS2." DS2 - NAB Show 2008 - Telecom 2008
  14. 14. DS2 - NAB Show 2008 - Telecom 2008
  15. 15. How does BT provide a self-install solution? DS2 - NAB Show 2008 - Telecom 2008
  16. 16. DS2 - NAB Show 2008 - Telecom 2008
  17. 17. DS2 - NAB Show 2008 - Telecom 2008
  18. 18. DS2 - NAB Show 2008 - Telecom 2008
  19. 19. DS2 - NAB Show 2008 - Telecom 2008
  20. 20. DS2 - NAB Show 2008 - Telecom 2008
  21. 21. A model to be copied • The “self-install” model pioneered by British Telecom will be replicated my most IPTV Service Providers, as they are pushed to: • reduce cost • accelerate subscriber growth • improve customer satisfaction DS2 - NAB Show 2008 - Telecom 2008
  22. 22. OK, I’m convinced. Now, what do I need to look for when choosing a powerline solution for IPTV distribution? DS2 - NAB Show 2008 - Telecom 2008
  23. 23. Things to look for: • High performance (200 Mbps) • Interoperability with next-gen (400 Mbps) • Programmable QoS • Advanced Remote Management (TR-069) • Secure Firmware Upgrade • User-side troubleshooting (LLTD) DS2 - NAB Show 2008 - Telecom 2008
  24. 24. High Performance DS2 - NAB Show 2008 - Telecom 2008
  25. 25. Performance Benchmark Ethernet Throughput in Mbits/sec Competitor DSS9101 Test set-up: Two powerline adapters connected through flat channel attenuators in isolated network. Test software: Chariot (bidirectional data transfer). Equipment: DS2’s DW21P reference design (DSS9101 chip) and Devolo AV Easy (INT6300 chip). AC cycle: 60Hz. DS2 - NAB Show 2008 - Telecom 2008
  26. 26. Interoperability with next- generation 400 Mbps technology DS2 - NAB Show 2008 - Telecom 2008
  27. 27. Interoperable solutions at 100, 200 and 400 Mbps DS2 - NAB Show 2008 - Telecom 2008
  28. 28. Programmable QoS Incoming data 9 8 7 6 5 4 3 2 1 Low priority queue 9 7 3 1 Medium priority queue 4 2 High priority queue 8 6 5 Outgoing data 9 7 3 1 4 2 8 6 5 DS2 - NAB Show 2008 - Telecom 2008
  29. 29. Remote Management DS2 - NAB Show 2008 - Telecom 2008
  30. 30. Standard TR-069 management model IP STB WT-121, WT-123: OSS/BSS TR-069 Implementation & Interoperability TR-064: LAN WT-135: STB side CPE Mgmt Object model TR-98, TR-133: Quality of Service Extensions TR-106: Common Data Model Template TR-069: WAN-side WT-131, WT-132: CPE Mgmt ACS Northbound VoIP Interface TR-111: Remote Mgmt Policy of home devices (TR-069 pass-thru) Residential Gateway (RG) TR-104: VoIP Auto-Configuration Object Model Server (ACS) TR-068, WT-124, RG WT-142: Framework - Requirements PON Mgt WT-122: Voice ATA WT-140: NAS Data TR-094: HN Multi- Requirements Call Model Center Service Delivery Framework TR-110: VoIP Reference Models Gaming Console Home Storage Server WT-107: TR-069v2 model DS2 - NAB Show 2008 - Telecom 2008 Graphics supplied by Motive
  31. 31. Using TR-069 to manage the powerline home network ge s essa 06 9m d TR IP STB St OSS/BSS Std TR069 messages PLT device with TR069 Std TR069 client messages TR-106: Common Data Model Template TR-069: WAN-side CPE Mgmt TR-111: Remote Mgmt Policy of home devices (TR-069 pass-thru) Gaming Console Residential Gateway (RG) Auto-Configuration Server (ACS) Call Center DS2 - NAB Show 2008 - Telecom 2008
  32. 32. Secure upgrade • Powerline devices must provide a mechanism to ensure that nothing can go wrong during a remote firmware upgrade. • The adapters must keep two complete copies of the firmware image, with a verification checksum. The second copy can be used as “backup” if necessary. • Today, only DS2 products support this “secure upgrade” feature. DS2 - NAB Show 2008 - Telecom 2008
  33. 33. User-side troubleshooting using LLTD DS2 - NAB Show 2008 - Telecom 2008
  34. 34. Link Layer Topology Discovery (LLTD) • LLTD support developed in partnership with Microsoft Windows Vista team. • On-chip support (no need for external processor) • Provides diagnostic features for non-managed networks. The user can immediately see what is wrong with his network. • Reduces support calls and product returns. • If a support call is required, user can provide useful information to support representative. DS2 - NAB Show 2008 - Telecom 2008
  35. 35. DS2 adapter DS2 adapter Analysis: The home network works OK. The problem is with ISP (Internet Service Provider) DS2 - NAB Show 2008 - Telecom 2008
  36. 36. DS2 adapter DS2 adapter Analysis: The powerline network works OK but there is a connection problem with router (ethernet cable unplugged?) DS2 - NAB Show 2008 - Telecom 2008
  37. 37. DS2 adapter Analysis: The powerline network does not work. Is second powerline adapter unplugged? Is security configuration OK? DS2 - NAB Show 2008 - Telecom 2008
  38. 38. Conclusion • Powerline can help you to reduce installation times from 7 hours to ZERO (self-install) • Powerline is already being used today by leading IPTV Service Providers (British Telecom, Telefonica and others) • When choosing a powerline solution, look for: • 200 Mbps, scalable to 400 Mbps • TR-069 and LLTD support • Programmable QoS and Secure Firmware Upgrade DS2 - NAB Show 2008 - Telecom 2008
  39. 39. Thanks! Chano Gomez VP Technology and Strategic Partnerships DS2 5201 Great America Parkway Suite 320 Santa Clara, CA 95054 http://www.ds2.es DS2 - NAB Show 2008 - Telecom 2008
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