TVover Broadband 2009

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TVover Broadband 2009

  1. 1. 20/23 JANUARY 2009 HOTEL PULLMAN BERCY PARIS FRANCE TVoverBroadband 2009
  2. 2. TVoverBroadband 2009 Launching IPTV services 20/23 JANUARY 2009. HOTEL PULLMAN BERCY. PARIS. FRANCE zed along side the main conference event, will welcome inter- national players who will exhibit their offerings in terms of IPTV The sixth edition of Upperside's TVoverBroadband conference/exhi- solutions: TV services, VoIP, Video over IP. bition will take place in Pullman Paris Bercy from 20 to 23 January 2009. IPTV services, mobile architectures, access network technologies (WiMAX, FTTH, xDSL, etc), video transport standards, set-top-box, home networks, middleware, compression tools: all the technical is- sues will be addressed in detail by the major manufacturing, eco- nomic and regulatory players. The Conference: Quality of Experience, Deployment Reports The agenda will give a large part to real services feedbacks through return on experience from service providers (carriers, Internet ac- cess providers, broadcasters). In parallel, standard body representants and equipment vendors will address all the technical problems tied to setting up IPTV services: protocols, access network architectures, compression tools, home networks, middleware, etc. The IPTV Showcase TVoverBroadband Conference will take place at the same time as the 10th edition of the International SIP conference and the 1st edition of the Green Telco World Congress. The IPTV Showcase is truly an ideal opportunity for vendors to expose their equipments and services. The exhibition, organi- TUTORIAL SESSIONS TUESDAY 20 JANUARY 2009 08.45 WELCOME & REGISTRATION 12.30 LUNCH 09.30 MORNING SESSION 14.00 AFTERNOON SESSION CHASING THE VALUE ADD WINDMILL? IMPLEMENTING ASSURED QUALITY OF GETTING TO HIGHER ARPUs WHILE EXPERIENCE FOR IPTV HITTING CUSTOMERS’ SPECIFIC NEEDS Abroad and thorough investigation into video performance and all the "nuts and bolts" needed to ensure positive results. Parks Associates forecasts that the number of worldwide Attendees will learn the key technology elements, their role households with residential gateways facilitating broadband within the overall IPTV architecture and implementation sharing, remote management and service provisioning, and/or guidelines to achieve results. value-added services will grow to 72 million by year-end 2012. Europe’s increasingly competitive broadband and pay televi- • Assuring QoE - Why important, What to aim for, What are sion market makes it a prime market for home networking. the challenges (VoD concurrency, superbowl effect, etc)? However the success has remained often limited, due to the technology complexity and higher costs for the end users. • Building QoE - A Framework Encompassing Planning, One key issue is the inhome or inbuilding coverage. Control and Assurance. • Overview of the Very High Broadband Market in • Network Foundation - Required Quality of Service Europe. Support Mechanisms in the Network.(end to end) • Comparison of the Western and Eastern European • Network Dimensioning - Considering Linear (Broadcast) Markets. TV vs Video on Demand, Reviewing Potential Bottlenecks. • Real-life Experiences of Implementing “Smarthome and • Dynamic Demand Handling - Broadcast. (IGMP Snooping, Smart Building” Solutions. Multicast Admission Control, Fast Channel Change, retransmission) • Cost Analyses. • VoD (VoD Session Admission Control) • Customer-Impacting Component of the Value add Beyond IPTV. • Relative Importance of Session Admission Control. (Quality vs Availability Trade Off) • Service Providers Reports. • QoE Assurance - Performance Monitoring, Statistics • Commercial Projects Reports (Electro-com in Russia, Collection, Traffic Engineering. others in France or in South Africa). • Potential of Powerline Telecommunications. 16.30 END OF TUTORIAL • Latest Developments in PLC. Tutorial presented by Nadine Berezak Lazarus, BMP TC and Jean Pierre Lobert, Defidev
  3. 3. CONFERENCE DAY ONE WEDNESDAY 21 JANUARY 2009 08.15 WELCOME & REGISTRATION 14.00 Importance of Content in Today’s Fast Changing Pay TV Market Chairperson Differentiating service through content,creating a VOD ser- Nadine Berezak Lazarus vice that is more than just movies, maximising returns with CEO a multiplatform strategy whilst delivering value to the BMP TC consumer. Toby Russell Chief Executive Officer 3VISION 09.00 OPENING TALK SESSION 1 IPTV DEPLOYMENT Sunil Khandekar EXPERIENCES VP, Product Management ALCATEL-LUCENT 14.30 Telecom Italia: An Efficient Approach to Audio/Video QoS Monitoring for IPTV Services Presenting what Telecom Italia Innovation considers an efficient approach to audio/video QoE monitoring for IPTV 09.30 KEYNOTE ADDRESS services, in a 3-play environment. Dario Ercole Puneet Garg TELECOM ITALIA General Manager BHARTI- AIRTEL IPTV GROUP 15.00 Lyse Tele: IPTV to 200 Cities in Norway Lyse Tele provides retail and wholesale triple play services to approximately 200 municipalities in Norway and Den- mark through 35 franchise partners. Describing the multi- play service 'altibox'. Forecasting home security services INTRODUCTION SESSION and iMobile. 10.00 Measuring Subscriber Quality of Experience Anders Brandt in IPTV Services Consultant, LYSE TELE and Director, VIKEN FIBERNETT AS IPTV service quality can be affected by many factors, ran- ging from IP impairments to encoder configuration pro- 15.30 Rich Media Services Case Studies blems. Describing an approach to monitoring IPTV QoE that can be implemented at low cost within an IP Set Top Presenting the RTL platform capable of offering a single Box but which is able to accurately monitor service quality. rich environment, which looks the same across different platforms. Describing the Volkskrant approach, which has Alan Clark added video reporting to its website. Discussing Rabo Mo- TELCHEMY biel, an MVNO operator who has launched an interactive red-button advertisement and Hyves, a leading social net- 10.30 COFFEE BREAK work site. 11.00 Managing and Improving Customer Experience Ronald Brockmann for Video Services over Broadband CEO AVINITY SYSTEMS BV Understanding new generation Video Services Complexity of Video Service Deployment 16.00 Review of IPTV Services in Europe and Factors affecting Video Quality of Experience (QoE) User Trends Management of Customer’s Experience Success stories Randy Custeau Major drivers Vice President, WW Marketing and Sales Economic and technical barriers for adoption OBJECTIVE SYSTEMS INTEGRATORS User trend in terms of consumption of service types and volumes 11.30 IPTV and IMS Franck Chevalier Two of a different kind, IPTV and IMS have little in com- Lead Consultant mon in terms of protocols, concepts and methodologies. If ANALYSYS MASON convergence is to succeed and if triple play services are in fact in demand, then there must be a way to enable IPTV 16.30 COFFEE BREAK and IMS to work seamlessly together. Dr. Ofer Weintraub 17.00 DEBATE Chief Technology Officer THE PROGRESS OF IPTV SERVICES ORCA INTERACTIVE Moderator 12.00 Future of TV: Personalized and Connected Ananda Sen Gupta, OBJECTIVE SYSTEMS INTEGRATORS Entertainment Participants Discussing how the transformation to IP-based tele- Puneet Garg, General Manager, vision will occur in three distinct phases. Each of BHARTI- AIRTEL IPTV GROUP these three phases will drive gradual changes in te- Ronald Brockmann, CEO, AVINITY SYSTEMS BV lecommunications, entertainment and advertising, Anders Brandt, Consultant, LYSE TELE and the three industries most impacted by IPTV. Director, VIKEN FIBERNETT AS Dario Ercole, TELECOM ITALIA Elena Branet Alan Clark, TELCHEMY Senior Marketing Manager - EMEA, TV Business Dr. Ofer Weintraub, CTO, ORCA INTERACTIVE MICROSOFT TV Toby Russell, Chief Executive Officer, 3VISION 12.30 LUNCH 18.00 END OF CONFERENCE DAY ONE
  4. 4. CONFERENCE DAY TWO THURSDAY 22 JANUARY 200 08.15 WELCOME & COFFEE 14.00 The Truth About A Fiction Story: IPTV Meets Mobile TV Ananda Sen Gupta A single platform to manage IPTV and Mobile TV - is this Director – Technology just an interesting concept or a real opportunity for opera- OBJECTIVE SYSTEMS INTEGRATORS tors? Dr. Ofer Weintraub Chief Technology Officer Orca Interactive ORCA INTERACTIVE SESSION 2 BROADBAND TECHNOLOGIES 14.30 Small GAP Fillers & Tx ID Enabler for Mobile TV PERSPECTIVES Proposing a complete description of deployment of DVB-H 09.00 FTTH Deployments and Video Services: technology with small gap fillers (SGF) & Tx ID cases en- The Worldwide Picture and The Economics abling Business Models. Among all the potential drivers for FTTH deployments, Juan Sanmartнn HDTV and Video services are the main ones. Presenting Technology Transfer Manager the FTTH picture and analysing what will be the future SIDSA challenges to solve in order to see massive FTTH rollouts in the future. 15.00 WiMAX – The New Broadcast Technology Roland Montagne Explaining why operators need an innovative and distinc- Head of Broadband Practice tive service offering to attract and retain customers. Explai- IDATE ning why WiMAX broadcast technologies are the future. 09.30 The Impact of Video on Network Architectures David Richardson VP Business Development Providing some guidelines on how to build a flexible broad- UDCAST band network infrastructure that will allow to cope effectively with changing traffic patterns at any point in time without ha- 15.30 Extending Triple Play Services into Multi Play ving to go through time-consuming and costly network rede- Bundles by Adding Mobility signs. While triple play services combine shared (family) access Bart Salaets and devices, mobile services are targeted at a very perso- Consulting Engineering Manager nal device: the mobile phone. So how can service provi- REDBACK NETWORKS EMEA ders combine family services with personal services in a profitable way? 10.00 An Overview Over Current VPLS usage in IPTV Network Architectures Philippe Sellier Head of IPTV and Multi-Play, Converged IP Communications Ethernet routing combined with MPLS/VPLS is capable of COMVERSE supporting triple play services, as well as the brilliant sca- lability and service-quality measures of VPLS, and the 16.00 COFFEE BREAK growth of number in metro-networks based on Ethernet. Comparing current vendor’s solutions. SESSION 4 HOME NETWORKS Richard Salomon, PhD 16.30 A Method to Evaluate STBs LEEDS METROPOLITAN UNIVERSITY Choosing an STB that maximizes QoE for users in terms 10.30 COFFEE BREAK of performance and stability. Benchmark STB models by pitting features, performance and stability. Making efficient 11.00 Increased Stability and Noise Mitigation for investment choices based on a price-to-quality ratio. VDSL2 Links Arman Aygen Telcos planning IPTV services must provide enhanced Business Development Manager quality of experience (QoE) in order to attract customers WITBE and compete with MSOs. Four different types of noise im- pairments can affect integrity of a VDSL2 link and cause 17.00 Capitalizing on the Digital Connected Home disruption of services. Discussing how industry-wide adoption of DOCSIS 3.0 is a Dr. Manouchehr Rafie game changing evolutionary step for the digital home in- Director Strategic Products and Technologies dustry and how it enables IP services that allow operators IKANOS COMMUNICATIONS INC. to best compete with new technologies while at the same time, pave the way for next-generation IP applications, such as IPTV. SESSION 3 MOBILE SERVICES AND IPTV WiMAX Peter Percosan Executive Director of Broadband Strategy 11.30 Mobile TV Standards War TEXAS INSTRUMENT Providing an overview of the three main standards; DVB-H, 17.30 Distributing Entertainment to the Whole Home MediaFLO and TDtv and the pros and cons to each. Consi- and Beyond dering the availability of Mobile TV spectrum across Europe. Outlining the various business models for delivering broad- Accommodating the multi-TV home reality; meeting the cast services. multi-headed STB. How IPTV is transforming the TV set into the central link of the next-generation networked Keith Dewar home. VP EMEA Marketing NEXTWAVE WIRELESS Viet Nguyen Cao Director of Business Development - EMEA, TV Business, 12.00 LUNCH MICROSOFT TV 18.00 END OF CONFERENCE DAY TWO
  5. 5. CONFERENCE DAY THREE FRIDAY 23 JANUARY 2009 08.15 WELCOME AND COFFEE subscriber-facing issues as channel change delays, pixila- tion, line re-sync, stream loss, etc.. Vikas Arora Chairperson CTO Toby Russell EXFO Chief Executive Officer 3VISION 12.30 LUNCH SESSION 6 BUSINESS MODEL AND SERVICES SESSION 5 QoS ISSUES 14.00 Triple Screens Services 09.00 Why Service Quality Matters for IPTV Content availability on differents formats leads to new way of video consumption. This new “triple screen” wave brings Explaining why network operators need to implement a de- about the introduction of a specific video infrastructure in liberate video service quality framework, and identifying operators networks. This also involves new business mo- the building blocks and the DNA of such a framework in dels to be created. order to assure quality IPTV/VoD experiences (channel change delays, pixilation, line re-sync, stream loss, etc). Pierre Yves Le Berre Marketing & Business Development Director Kaynam Hedayat ANEVIA CTO, and Vice President of Product Management EXFO SERVICE ASSURANCE 14.30 Advertising over IPTV: Case Studies 09.30 Overcoming the QoS Challenge at IPTV Networks Advertising over IPTV is now a reality. The ability to seg- ment television audiences on the basis of micro-demogra- Reviewing available methods for introducing a comprehen- phics, coupled with a degree of measurability previously sive end-to-end IPTV solution which enhances quality of only associated with the internet, places IPTV at the centre viewing experience by mitigating several video content de- of next-generation advertising technologies. livery challenges such as network congestion effects, packet loss due to errors on access lines and slow chan- Patrick Christian nel zapping experience. Founder & CTO PACKET VISION Ervin Leibovici CEO 15.00 Recommendation Engines for VOD Services BITBAND Most user interfaces provided today are inefficient and out- 10.00 Personalizing and Scaling Next Generation dated to achieve a successfull VOD offer. A new paradigm IPTV must emerge making large use of intelligent content pro- position tools like search, recommendation engine, catalog Discussing the option of utilizing Multicast-to-StorageTM navigation by similarity. (M2S) to resolve the limitations of video distribution through broadcast (IPTV) or unicast (client-server, P2P). Denis Vergnaud MEDIATVCOM Adam Ehrlich INTERCAST NETWORKS 15.30 The Interactive Shared Viewer Experience 10.30 COFFEE BREAK Providing examples and demos of the types of user expe- riences that will benefit most from the combination of tradi- 11.00 Solutions for the IPTV Quality of Service Issue tional television distribution and Internet style interactivity. These experiences include information style services such Providing a detailed performances analysis of underlying as house/apartment hunting, entertainment oriented ser- IP networks for video applications. Presenting a panel of vices such as games & DVD-style interactivity on televi- possible technical solutions, explaining the pros and cons sion, and rich interactive advertising. of each and the measured or expected performances. Roger Demuth Denis Vergnaud SVP Customer Support & MD Ensequence International MEDIATVCOM ENSEQUENCE, INC. 11.30 Increasing the Robustness of IPTV by Selective Packet Retransmission 16.00 END OF THE CONFERENCE Presenting a content-based method for selectively retrans- mitting only the most important packets of an MPEG stream. In contrast with existing techniques, we do not change the encoding of the data stream and take the importance of macroblocks into account. Authors: Michael Welz and Michael Schier, UNIVERSITY OF INNSBRUCK Speaker: Michael Welzl UNIVERSITY OF INNSBRUCK 12.00 An Intelligent Video Service Quality Framework for Quality of Experience Explaining why service providers need to put into action a proactive video service quality framework, and identifying the building blocks and the DNA of such a framework in order to assure quality IPTV/VoD experiences for their customers -- particularly when it comes to such every day, http://www.upperside.fr info@upperside.fr Telephone: ++33 (0)1 53 46 63 80 Fax: ++33 (0)1 53 46 63 85
  6. 6. CONFERENCE DAY TWO THURSDAY 22 JANUARY 200 08.15 WELCOME & COFFEE 14.00 The Truth About A Fiction Story: IPTV Meets Mobile TV Ananda Sen Gupta A single platform to manage IPTV and Mobile TV - is this Director – Technology just an interesting concept or a real opportunity for opera- OBJECTIVE SYSTEMS INTEGRATORS tors? Dr. Ofer Weintraub Chief Technology Officer Orca Interactive ORCA INTERACTIVE SESSION 2 BROADBAND TECHNOLOGIES 14.30 Small GAP Fillers & Tx ID Enabler for Mobile TV PERSPECTIVES Proposing a complete description of deployment of DVB-H 09.00 FTTH Deployments and Video Services: technology with small gap fillers (SGF) & Tx ID cases en- The Worldwide Picture and The Economics abling Business Models. Among all the potential drivers for FTTH deployments, Juan Sanmartнn HDTV and Video services are the main ones. Presenting Technology Transfer Manager the FTTH picture and analysing what will be the future SIDSA challenges to solve in order to see massive FTTH rollouts in the future. 15.00 WiMAX – The New Broadcast Technology Roland Montagne Explaining why operators need an innovative and distinc- Head of Broadband Practice tive service offering to attract and retain customers. Explai- IDATE ning why WiMAX broadcast technologies are the future. 09.30 The Impact of Video on Network Architectures David Richardson VP Business Development Providing some guidelines on how to build a flexible broad- UDCAST band network infrastructure that will allow to cope effectively with changing traffic patterns at any point in time without ha- 15.30 Extending Triple Play Services into Multi Play ving to go through time-consuming and costly network rede- Bundles by Adding Mobility signs. While triple play services combine shared (family) access Bart Salaets and devices, mobile services are targeted at a very perso- Consulting Engineering Manager nal device: the mobile phone. So how can service provi- REDBACK NETWORKS EMEA ders combine family services with personal services in a profitable way? 10.00 An Overview Over Current VPLS usage in IPTV Network Architectures Philippe Sellier Head of IPTV and Multi-Play, Converged IP Communications Ethernet routing combined with MPLS/VPLS is capable of COMVERSE supporting triple play services, as well as the brilliant sca- lability and service-quality measures of VPLS, and the 16.00 COFFEE BREAK growth of number in metro-networks based on Ethernet. Comparing current vendor’s solutions. SESSION 4 HOME NETWORKS Richard Salomon, PhD 16.30 A Method to Evaluate STBs LEEDS METROPOLITAN UNIVERSITY Choosing an STB that maximizes QoE for users in terms 10.30 COFFEE BREAK of performance and stability. Benchmark STB models by pitting features, performance and stability. Making efficient 11.00 Increased Stability and Noise Mitigation for investment choices based on a price-to-quality ratio. VDSL2 Links Arman Aygen Telcos planning IPTV services must provide enhanced Business Development Manager quality of experience (QoE) in order to attract customers WITBE and compete with MSOs. Four different types of noise im- pairments can affect integrity of a VDSL2 link and cause 17.00 Capitalizing on the Digital Connected Home disruption of services. Discussing how industry-wide adoption of DOCSIS 3.0 is a Dr. Manouchehr Rafie game changing evolutionary step for the digital home in- Director Strategic Products and Technologies dustry and how it enables IP services that allow operators IKANOS COMMUNICATIONS INC. to best compete with new technologies while at the same time, pave the way for next-generation IP applications, such as IPTV. SESSION 3 MOBILE SERVICES AND IPTV WiMAX Peter Percosan Executive Director of Broadband Strategy 11.30 Mobile TV Standards War TEXAS INSTRUMENT Providing an overview of the three main standards; DVB-H, 17.30 Distributing Entertainment to the Whole Home MediaFLO and TDtv and the pros and cons to each. Consi- and Beyond dering the availability of Mobile TV spectrum across Europe. Outlining the various business models for delivering broad- Accommodating the multi-TV home reality; meeting the cast services. multi-headed STB. How IPTV is transforming the TV set into the central link of the next-generation networked Keith Dewar home. VP EMEA Marketing NEXTWAVE WIRELESS Viet Nguyen Cao Director of Business Development - EMEA, TV Business, 12.00 LUNCH MICROSOFT TV 18.00 END OF CONFERENCE DAY TWO
  7. 7. How to reach the zero carbon footprint? globe. Several vendors recently adopted lea- The network can also become a factor in redu- ding power amplifier technologies (like DPD cing CO2 emissions insofar as it curtails the This crucial question for fighting against global and A-Doherty), that boost the power efficiency physical moving about of people. warming is particularly acute for the telecom- of their machines, reducing the overall power munications and information systems sectors. consumption of the facilities. They also use dis- • New power amplifier technologies tributed architectures and high-efficiency power • Solar or wind powered all optical networks Indeed, it is estimated that the ICT industry pro- amplifier technologies that make convection and mesh ad-hoc mobile infrastructures duces 2% of the world’s CO2 emissions (which cooling, direct cooling, and intelligent cooling • New routing and resiliency architectures is the equivalent of the aviation industry carbon technology possible. This reduces the need for • Grid and data storage architectures with output). air-conditioners that cause noise pollution. distributed replication • Servers and storage machines collocated Even as we speak today new cyber-infrastruc- The same imperatives apply to the millions of with energy sites tures, Internet and mobile applications are gro- servers scattered around the planet. wing faster than any sector in the society. These paths and others will be explored in de- It is estimated that today, 50% of datacenters tail by leading experts in these fields at the The first solution consists of reducing the have insufficient power and cooling and by Green Telco World Congress that will be held energy consumed by the existing base of tele- 2009, energy costs will become the 2nd hi- in Paris from January 20 to 23rd, 2009. com equipment (routers, servers, base sta- ghest cost of a datacenter. By 2010, half of all tions, etc.). And constructors to this effect have datacenters will have 50% of power usage Organized by Upperside Conferences. recently announced numerous initiatives. consumed by the IT equipment (or the critical More info: http://www.upperside.fr load), while the other 50% will be used by coo- Indeed, reducing the power consumption of ling, electrical system inefficiencies and trivial their equipment has emerged as one of the key requirements such as lighting. concerns of telecom operators around the

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