[Title] Azalea Sales Training
Agenda <ul><li>Wireless Market – Background & Perspective </li></ul><ul><li>Azalea Company Overview </li></ul><ul><li>Appl...
Brian Carlson VP & GM, North America Wireless Market….. Background & Perspective
Wireless Network Topologies Point-to-Point Point-to-Multipoint Mesh Networking 4.9 Public Safety Access 2.4 Wi-Fi Access
Wireless Broadband……A Timeline Mid 1990s MMDS 2.5Ghz; AT&T, Sprint BB….Expensive, no business case, installation issues La...
Radio Spectrum – North America Future (2011): 700 Mhz:  Carrier (LTE)  Now: 2.4 Ghz “unlicensed”:  802.11b/g/n(Wifi), Mesh...
Wireless Network Topologies Mesh: Applications:  Wi-Fi, BB Data Access, Video, VoIP, Mobility Players:  Azalea, Firetide, ...
Brian Carlson VP & GM, North America Company Overview “ Elevator Pitch”
<ul><li>Azalea-at-a-Glance </li></ul><ul><ul><li>HQ in Silicon Valley and R&D in Beijing </li></ul></ul><ul><ul><li>120 em...
What is Unique about Azalea Networks? <ul><li>A Next Generation Solution…… </li></ul><ul><ul><li>ONLY  mesh solution with ...
Brian Carlson VP & GM, North America Applications
Wireless Video Surveillance with AVT TM <ul><li>Azalea’s wireless infrastructure delivers capacity and optimized transmiss...
Azalea Wireless Enabled Video Surveillance Mesh Gateway Surveillance Center,  IPTV Dist. Center Mesh Network Office, Resid...
Industrial Strength Wi-Fi HotZones <ul><li>Ubiquitous Wi-Fi Coverage </li></ul><ul><ul><li>802.11 a/b/g Wi-Fi access </li>...
High Speed Mobility with Motrix TM <ul><li>High-speed mobile access over a Wi-Fi mesh Network  </li></ul><ul><ul><li>In-ve...
Emergency Response Wireless Networks <ul><li>Support for the 4.9 GHz public safety spectrum </li></ul><ul><li>Temporary & ...
Compelling Markets for Wireless
Brian Carlson VP & GM, North America Azalea Products
Flexible and Scalable Network Deployment <ul><li>Self-forming mesh expands coverage area </li></ul><ul><li>Long range betw...
The Azalea Product Family Capacity/Functionality Two radio indoor mesh router for Wireless LANs MSR1000 $1,350 Two radio o...
Azalea Architecture Mesh Core MSR4000 Wired  Network Edge Access MST200 MST200 MSR1000 MSR2000
MSR2000 Outdoor Wireless Router <ul><li>Features </li></ul><ul><ul><li>Two software configurable radios:  2.4 , 4.9 - 5.8 ...
MSR4000 Outdoor Wireless Router <ul><li>Features </li></ul><ul><ul><li>Four software configurable radios:  2.4 , 4.9 - 5.8...
MST200 Multi-service Terminal Device <ul><li>Features </li></ul><ul><ul><li>2.4G  or 5 GHz models </li></ul></ul><ul><ul><...
Web-based Configuration
NMS1000 Network Management System <ul><li>Full Network Management </li></ul><ul><ul><li>Automates major management tasks <...
Brian Carlson VP & GM, North America Competitive Positioning
Evolution of Mesh Networking Technology Evolution Performance & Scalability Indoor Access <ul><li>Single radio </li></ul><...
What is Unique about Azalea Networks? <ul><li>A Next Generation Solution…… </li></ul><ul><ul><li>ONLY  mesh solution with ...
Competitors….Azalea Selling Points Firetide – Higher priced, Layer-2 bridge, multiple box design, lack of scalability (25 ...
Brian Carlson VP & GM, North America Challenge…… Capacity and Performance
Azalea AWR Maintains Network Integrity A B <ul><li>Traditional Mesh:  Tree Architecture </li></ul><ul><li>All traffic goes...
Solving the Capacity Challenge <ul><li>With typical “bridging” single backhaul radio networks user throughput  and critica...
Solving the Capacity Challenge <ul><li>Azalea’s routed multi-radio, multi-channel architecture and AVT  ™  ensures virtual...
Industry Leading Capacity
Brian Carlson VP & GM, North America Challenge…… Video Transport & Performance
Video Packets over IP Networks….Challenges Source Destination Various delayed packets Constant rate video packets A C B E ...
Azalea’s Video Transmission Architecture Ingress Point ( Video is Processed here) Routed Azalea Wireless Network Egress Po...
What is Unique?  ………Active Link Transport (ALT) <ul><li>ALT </li></ul><ul><li>Layer 2.5 Protocol </li></ul><ul><li>Operate...
What is Unique?  …….Active Video Transport (AVT) <ul><li>AVT </li></ul><ul><li>Only network transport to understand video ...
Presentation Layer Video Technologies <ul><li>Deep Packet Inspection (DPI) </li></ul><ul><li>Adaptive Jitter Removal (AJR)...
Brian Carlson VP & GM, North America Challenge…… Roaming & Mobility Management
<ul><li>Fast roaming at up to 70 mph </li></ul><ul><li>Seamless roaming across IP subnets ensures scalability  </li></ul><...
Brian Carlson VP & GM, North America Customers
Beijing Olympics Wireless Network <ul><li>Cover 50 km2 of Beijing </li></ul><ul><li>Further expansion is planned </li></ul...
Video Surveillance at Lakewood Mall, CA <ul><li>Increased security in parking areas by deploying 13 cameras with an Azalea...
China’s Largest Oil Producer Goes Wireless <ul><li>Deployment covers over 80 km² of China’s largest oilfield; expanding to...
Installation Lessons Learned <ul><li>Proper planning for scope/size of project </li></ul><ul><li>Site acquisition </li></u...
Brian Carlson VP & GM, North America Azalea Distribution Channel  Program… Mesh360
Mesh360 Channel Program <ul><li>Mesh360 Advantage for VARs </li></ul><ul><ul><li>Great profit margins </li></ul></ul><ul><...
Visit  www.azaleanet.com/customer-support  for more info <ul><ul><ul><li>February 10-12, Denver, CO </li></ul></ul></ul><u...
Brian Carlson VP & GM, North America On-Line Tools & Aids
Capacity, Scalability and Performance <ul><li>Azalea’s Layer-3 routed, multi-radio architecture delivers the cost efficien...
Your Azalea Contacts <ul><li>Frederick Harris, Director Channel Sales & Management   408-582-1333, fharris@azaleanet.com <...
<ul><li>Brian Carlson </li></ul><ul><li>[email_address] </li></ul>Thank You!
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  • The network intelligence eliminates packet loss, packet jitter, out of order delivery and other problems typically found with high resolution video playback. Using superior technology, Azalea optimizes the physical layer protocol, greatly enhancing Wi-Fi transmission capacity over long distances. Tests show that Azalea delivers multi-channel, high quality transmission of video streams over long distances up to 10 miles.
  • The Azalea MSR2000 is a world-leading high performance dual-radio outdoor wireless mesh router. It is based on the patent-pending AOS technology which ensures high performance, high capacity and wide coverage. Its unique and innovative multi-radio, multi-frequency and multi-channel design greatly reduces the performance impact due to interference, and enables quick and easy expansion of large-scale networks. It is specifically designed to target the building of large scale industrial and municipal wireless networks and the demanding uses in public safety, emergency services and logistics.
  • The Azalea NMS1000 is an all-new network management system specifically design to work with the Azalea wireless mesh routers. It has enhanced networking intelligence to further optimize the performance of the wireless mesh network. Its intuitive point-and-click graphical user interface allows quick and easy management for network administrators.
  • Video frames are lost or dropped when they… D o not arrive at the destination due to network transport failure M iss the video playback deadline at the destination due to excessive network transport delay ALT is implemented on each wireless routers to ensure smooth video transmission in each wireless link within Azalea’s wireless network. for best-effort improvement of transport failure, within a fixed end-to-end delay upper-bound design. On a local scale (link-level), ALT allows the dynamic optimization of the delay-failure tradeoff for different video frames ALT minimizes transport failure of important video frames (e.g., I-frame) Due to network jitter, delay budget for video frames may change. ALT leverages longer delay budget of certain video frames to achieve lower transport failure, and avoids wasting time and bandwidth on frames that already miss their playback deadline On a global scale (end-to-end path-level), ALT achieves coordinated transport across upstream/downstream links Some video frames might experience higher-than-expected delay in upstream links. ALT enables the downstream links to up-prioritize those frames for lower delay to meet the their playback deadline Some video frames might experience lower-than-expected delay in upstream links. ALT enables the downstream links to down-prioritize those frames to avoid overflow of the decoder playback buffer ALT achieves the world’s first “coordinated” video transport
  • Active Video Transport (AVT) ensures more reliable end-to-end transport protocol. Most video application is UDP based application and UDP is not a reliable transport protocol. At the ingress point, UDP packets are transcoded into Azalea’s patented AVT formatted transport packet; at the egress point, AVT packets are transcoded back into UDP packets AVT is a powerful end-to-end video transport protocol AVT implements the basic reliable frame transport mechanisms, similar to those in TCP AVT is playback deadline (or delay) aware. While minimizing the overall video packet loss, AVT meets the real-time video decoding timing requirement from the video decoder AVT integrates with our unique AJR (Adaptive Jitter Removal) algorithm to intelligently learn the realistic long-term delay of the network path, exposes such delay to video applications from the very beginning when the video sessions are established, and then enforces such delay consistently throughput the video session lifetime AVT integrates with Azalea’s DPI (Deep Packet Inspection) algorithm… becoming the world’s first network transport that understands digital video encoders and decoders.
  • Azalea Networks has won the Wireless Beijing tender. With the most advanced wireless mesh networking technologies built into our latest AOS 2.1 operating system, such as, Adaptive Wireless Routing (AWR), Motrix (distributed cross IP subnet roaming), Video and Voice Optimized Mesh (VIVOOM), we have knocked out every competitors. The Wireless Beijing project will cover approximately 50 km square of areas including the CBD, Olympic venues and 50 major hotels and office buildings. About one thousand MSR1000, MSR2000 and MSR4000 wireless mesh routers will be serving the Olympic Games 2008 providing mobile video patrol service, fixed video surveillance, video distribution, Voice over WiFi, mobile broadband Internet access and more.
  • Azalea Networks was selected by Daqing Oilfield Company to deploy China&apos;s largest industrial wireless mesh broadband network. Daqing commissioned the project to support its requirements for wide area fixed and mobile video security and data collection. Located in Harbin province, China&apos;s Daqing Oilfield Company is one of the world&apos;s leading producers of oil and natural gas. The Daqing network when fully deployed will cover 180 square kilometers and support up to 25 mobile video monitoring and data collection teams, as well as a control center and several fixed locations. Azalea&apos;s ViVOOM(TM) video and voice optimized mesh with active video transport and multi-service rate control assures broadcast quality video over multiple hops covering long distances. Azalea is delivering data rates of up to 12 Mbps, with video at 30 frames per second over 10 kilometer links in the field. Azalea is also the ONLY company that supports distributed cross-IP subnet roaming, which assures Daqing uninterrupted voice and video transmission in mobile applications and scales to the size required for a super oilfield. Daqing selected the Azalea Networks MSR2000 and MSR4000 two and four-radio mesh routers for their ability to deliver affordable high throughput wireless broadband, with quality of service over large distances, while meeting the rigors of industrial use in harsh environments. The Daqing network is the first industrial wireless broadband network of this scale in China that uses wireless mesh router technology. Over 60 Azalea Routers deployed in Phase I
  • Azalea Networks was selected by Daqing Oilfield Company to deploy China&apos;s largest industrial wireless mesh broadband network. Daqing commissioned the project to support its requirements for wide area fixed and mobile video security and data collection. Located in Harbin province, China&apos;s Daqing Oilfield Company is one of the world&apos;s leading producers of oil and natural gas. The Daqing network when fully deployed will cover 180 square kilometers and support up to 25 mobile video monitoring and data collection teams, as well as a control center and several fixed locations. Azalea&apos;s ViVOOM(TM) video and voice optimized mesh with active video transport and multi-service rate control assures broadcast quality video over multiple hops covering long distances. Azalea is delivering data rates of up to 12 Mbps, with video at 30 frames per second over 10 kilometer links in the field. Azalea is also the ONLY company that supports distributed cross-IP subnet roaming, which assures Daqing uninterrupted voice and video transmission in mobile applications and scales to the size required for a super oilfield. Daqing selected the Azalea Networks MSR2000 and MSR4000 two and four-radio mesh routers for their ability to deliver affordable high throughput wireless broadband, with quality of service over large distances, while meeting the rigors of industrial use in harsh environments. The Daqing network is the first industrial wireless broadband network of this scale in China that uses wireless mesh router technology. Over 60 Azalea Routers deployed in Phase I
  • [Title] Azalea Sales Training Agenda

    1. 1. [Title] Azalea Sales Training
    2. 2. Agenda <ul><li>Wireless Market – Background & Perspective </li></ul><ul><li>Azalea Company Overview </li></ul><ul><li>Applications </li></ul><ul><li>Product Overview </li></ul><ul><li>Competitive Positioning </li></ul><ul><li>Challenge: Capacity </li></ul><ul><li>Challenge: Video Transport & Performance </li></ul><ul><li>Challenge: Mobility & Roaming </li></ul><ul><li>Customer Examples </li></ul><ul><ul><li>Top reasons for installation problems </li></ul></ul><ul><li>Distribution Channel Program </li></ul><ul><li>On-Line Tools & Aids </li></ul><ul><ul><li>Collateral </li></ul></ul><ul><ul><li>Budgeting a System </li></ul></ul><ul><ul><li>Qualification Questions </li></ul></ul>
    3. 3. Brian Carlson VP & GM, North America Wireless Market….. Background & Perspective
    4. 4. Wireless Network Topologies Point-to-Point Point-to-Multipoint Mesh Networking 4.9 Public Safety Access 2.4 Wi-Fi Access
    5. 5. Wireless Broadband……A Timeline Mid 1990s MMDS 2.5Ghz; AT&T, Sprint BB….Expensive, no business case, installation issues Late 1990s Indoor Wifi “packaged” outdoor; i.e. Orinoco Outdoor “fixed” BB proprietary products; Alvarion, Proxim Outdoor PTP products; Microwave, Western Mux 2001 - 2004 Outdoor “fixed” BB proprietary products; Moto-Canopy, Trango, Alvarion, Proxim Outdoor Mesh products; Tropos, BelAir, Strix, Mesh Networks, Firetide (Start of Muni Wifi) Less robust mesh products: Fluidmesh Outdoor PTP products; Microwave, Western Mux Less robust PTP products; MicroTec Outdoor “fixed” BB; WISPS Outdoor Mesh BB; application focus Outdoor PTP products; high-end enterprise needs WiMAX; carrier play 2005 - Now
    6. 6. Radio Spectrum – North America Future (2011): 700 Mhz: Carrier (LTE) Now: 2.4 Ghz “unlicensed”: 802.11b/g/n(Wifi), Mesh, PTP, Fixed BB, other uses 5Ghz (5.1, 5.2, 5.4, 5.7) “unlicensed”: 802.11a, Mesh, PTP, Fixed BB, other uses 900Mhz “unlicensed”: Fixed BB, Mesh, other uses 2.5Ghz “licensed”: WiMAX, proprietary products 3.5Ghz “licensed”: WiMAX, proprietary products
    7. 7. Wireless Network Topologies Mesh: Applications: Wi-Fi, BB Data Access, Video, VoIP, Mobility Players: Azalea, Firetide, BelAir, Cisco, Strix, Motorola, Tropos PTMP: Applications: Wisps (Cable, DSL replacement) Players: Motorola, Alvarion, Trango PTP: Applications: Enterprise connections Players: Dragonwave, Ceragon, Redline, Motorola, Exalt, Proxim
    8. 8. Brian Carlson VP & GM, North America Company Overview “ Elevator Pitch”
    9. 9. <ul><li>Azalea-at-a-Glance </li></ul><ul><ul><li>HQ in Silicon Valley and R&D in Beijing </li></ul></ul><ul><ul><li>120 employees worldwide, 50 engineers </li></ul></ul><ul><ul><li>Nine patents pending; two issued </li></ul></ul><ul><li>The Azalea Difference </li></ul><ul><ul><li>Scalable capacity </li></ul></ul><ul><ul><li>Broadcast quality video </li></ul></ul><ul><ul><li>Seamless mobility </li></ul></ul><ul><ul><li>Delivering superior performance and price </li></ul></ul>Bringing network intelligence to broadband wireless through an innovative wireless routing technology that sets new standards in price and performance   <ul><li>Major Markets </li></ul><ul><li>Service Providers </li></ul><ul><li>Government </li></ul><ul><li>Industrial Enterprise </li></ul><ul><li>Applications </li></ul><ul><li>Wi-Fi Mobility </li></ul><ul><li>Video Surveillance </li></ul><ul><li>Public Safety </li></ul><ul><li>Last Mile Access </li></ul>
    10. 10. What is Unique about Azalea Networks? <ul><li>A Next Generation Solution…… </li></ul><ul><ul><li>ONLY mesh solution with true “Layer-3 & Routing” design for network intelligence and superior performance </li></ul></ul><ul><ul><li>Higher capacity and scalability across multiple hops </li></ul></ul><ul><ul><li>Only network transport designed for video </li></ul></ul><ul><ul><li>Integrated seamless roaming & mobility </li></ul></ul><ul><ul><li>Best price-performance available </li></ul></ul>Flexible & Scalable Design <ul><li>Major Markets </li></ul><ul><li>Service Providers </li></ul><ul><li>Government </li></ul><ul><li>Industrial Enterprise </li></ul><ul><li>Applications </li></ul><ul><li>Wi-Fi Mobility </li></ul><ul><li>Video Surveillance </li></ul><ul><li>Public Safety </li></ul><ul><li>Last Mile Access </li></ul>
    11. 11. Brian Carlson VP & GM, North America Applications
    12. 12. Wireless Video Surveillance with AVT TM <ul><li>Azalea’s wireless infrastructure delivers capacity and optimized transmission for video surveillance </li></ul><ul><li>Flexible and rapid placement of cameras </li></ul><ul><ul><li>No in-ground cable laying necessary </li></ul></ul><ul><ul><li>Scales to support large coverage areas </li></ul></ul><ul><ul><li>Broadcast quality, real-time images </li></ul></ul><ul><li>Patent-pending AVT (Active Video Transmission ) </li></ul><ul><ul><li>Deep packet inspection to prioritize video traffic </li></ul></ul><ul><ul><li>Adaptive jitter removal </li></ul></ul><ul><ul><li>In-network retransmission </li></ul></ul><ul><ul><li>Automatic buffering </li></ul></ul><ul><ul><li>High quality multicast ability </li></ul></ul>Applications
    13. 13. Azalea Wireless Enabled Video Surveillance Mesh Gateway Surveillance Center, IPTV Dist. Center Mesh Network Office, Residence Campus City Streets Oil Fields, Factory floors Mesh Backhaul Mesh Access (fixed and mobile video) Applications
    14. 14. Industrial Strength Wi-Fi HotZones <ul><li>Ubiquitous Wi-Fi Coverage </li></ul><ul><ul><li>802.11 a/b/g Wi-Fi access </li></ul></ul><ul><ul><li>Indoor and outdoor coverage </li></ul></ul><ul><ul><li>16 SSIDs for each radio </li></ul></ul><ul><li>Supports Multiple User Groups </li></ul><ul><ul><li>Virtual LANS </li></ul></ul><ul><ul><li>Quality of Service </li></ul></ul><ul><li>Highly Security </li></ul><ul><ul><li>Authentication </li></ul></ul><ul><ul><li>Access control </li></ul></ul><ul><ul><li>AES, TKIP encryption </li></ul></ul>Applications
    15. 15. High Speed Mobility with Motrix TM <ul><li>High-speed mobile access over a Wi-Fi mesh Network </li></ul><ul><ul><li>In-vehicle routers link to mesh and support local Wi-Fi connectivity </li></ul></ul><ul><ul><li>Public Wi-Fi access within transit vehicles allows roaming by riders of trains and buses </li></ul></ul><ul><li>Layer-3 IP Roaming and fast handoff </li></ul><ul><ul><li>Seamless vehicle roaming at up to 60 mph </li></ul></ul><ul><ul><li>Fast roaming across IP subnets ensures scalability and metro-scale deployment. </li></ul></ul><ul><ul><li>Security provisions separate public users from municipal agency traffic </li></ul></ul><ul><ul><li>Allows mobile vehicle to act as access point for portable voice, video, or data devices outside vehicle… particularly useful for first responders </li></ul></ul>Applications
    16. 16. Emergency Response Wireless Networks <ul><li>Support for the 4.9 GHz public safety spectrum </li></ul><ul><li>Temporary & disaster recovery networks </li></ul><ul><li>VoIP Communications </li></ul><ul><li>Video Surveillance </li></ul>Applications Video Surveillance Incident Response Reporting Data Access
    17. 17. Compelling Markets for Wireless
    18. 18. Brian Carlson VP & GM, North America Azalea Products
    19. 19. Flexible and Scalable Network Deployment <ul><li>Self-forming mesh expands coverage area </li></ul><ul><li>Long range between wireless routers </li></ul><ul><li>Load balancing across multiple wired gateways </li></ul>Point-to-Point Point-to-Multipoint Mesh 4.9 Public Safety 2.4 Wi-Fi
    20. 20. The Azalea Product Family Capacity/Functionality Two radio indoor mesh router for Wireless LANs MSR1000 $1,350 Two radio outdoor mesh router for network edge backhaul & access MSR2000 $2,400 - $2,500 MSRP MST200 Single radio outdoor mesh router for video backhaul $1,400-1,600 MSR4000 Four radio outdoor mesh router for network core backhaul & access $3,400 - $3,500
    21. 21. Azalea Architecture Mesh Core MSR4000 Wired Network Edge Access MST200 MST200 MSR1000 MSR2000
    22. 22. MSR2000 Outdoor Wireless Router <ul><li>Features </li></ul><ul><ul><li>Two software configurable radios: 2.4 , 4.9 - 5.8 GHz </li></ul></ul><ul><ul><li>Two product versions: </li></ul></ul><ul><ul><ul><li>2 x 100mw, or </li></ul></ul></ul><ul><ul><ul><li>1 x 100mw and1 x 400mw (b/g only) </li></ul></ul></ul><ul><ul><li>Single 10/100 Ethernet Interface </li></ul></ul><ul><ul><li>Ruggedized enclosure: -40 to 55 ℃ </li></ul></ul><ul><li>Major applications </li></ul><ul><ul><li>Wi-Fi edge coverage </li></ul></ul><ul><ul><li>Video surveillance </li></ul></ul>High Performance Edge Wireless Router Wi-Fi Access Backhaul Wi-Fi HotZone Backhaul Video Surveillance Directional antenna for backhaul and an omni antenna for Wi-Fi access Two directional antennas for mesh backhaul
    23. 23. MSR4000 Outdoor Wireless Router <ul><li>Features </li></ul><ul><ul><li>Four software configurable radios: 2.4 , 4.9 - 5.8 GHz </li></ul></ul><ul><ul><li>Two product versions: </li></ul></ul><ul><ul><ul><li>4 x 100mw, or </li></ul></ul></ul><ul><ul><ul><li>3x 100mw and 1x 400mw (b/g) </li></ul></ul></ul><ul><ul><li>Ruggedized enclosure: -40 to 55 ℃ </li></ul></ul><ul><ul><li>Two 10/100 Ethernet interfaces </li></ul></ul><ul><li>Major applications </li></ul><ul><ul><li>Large-scale wireless coverage </li></ul></ul><ul><ul><li>Video surveillance </li></ul></ul><ul><ul><li>Government multi-use networks </li></ul></ul>High Capacity Core Wireless Router Directional antennas for backhaul and an omni antenna for Wi-Fi access
    24. 24. MST200 Multi-service Terminal Device <ul><li>Features </li></ul><ul><ul><li>2.4G or 5 GHz models </li></ul></ul><ul><ul><li>400mW transmit power </li></ul></ul><ul><ul><li>30 degree built in antenna </li></ul></ul><ul><ul><li>Two 10/100 Ethernet Interfaces </li></ul></ul><ul><ul><li>Operating temperature: -40-55℃ </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>Optimized for video surveillance transmission </li></ul></ul><ul><ul><li>Long range transmission of up to 6 miles </li></ul></ul><ul><ul><li>Mobile applications with external antenna </li></ul></ul>Designed for dedicated, optimized outdoor video surveillance transmission Camera connected Via Ethernet Port Long-range Backhaul Video Surveillance
    25. 25. Web-based Configuration
    26. 26. NMS1000 Network Management System <ul><li>Full Network Management </li></ul><ul><ul><li>Automates major management tasks </li></ul></ul><ul><ul><li>Automatic discovery of network topology </li></ul></ul><ul><ul><li>Automatic collection of traffic data for reports generation, charting and analysis </li></ul></ul><ul><ul><li>Remote upgrades images in batches </li></ul></ul><ul><li>Performance and Client Monitoring </li></ul><ul><ul><li>Traffic throughput and link quality </li></ul></ul><ul><ul><li>Historical performance </li></ul></ul><ul><ul><li>Network client information </li></ul></ul><ul><li>Fault Management </li></ul><ul><ul><li>Network events & alarms </li></ul></ul><ul><ul><li>Alarm filtering & management </li></ul></ul>
    27. 27. Brian Carlson VP & GM, North America Competitive Positioning
    28. 28. Evolution of Mesh Networking Technology Evolution Performance & Scalability Indoor Access <ul><li>Single radio </li></ul><ul><li>Omni-directional antenna </li></ul><ul><li>Layer 2 bridging </li></ul>1st Generation <ul><li>Dual radio </li></ul><ul><li>Omni-directional antennas </li></ul><ul><li>Layer 2 bridging </li></ul>2nd Generation Indoor & Outdoor Hot Spots 3rd Generation Hot Zones, Low-res Video <ul><li>Multi-radio </li></ul><ul><li>Directional antennas </li></ul><ul><li>Layer 2 bridging </li></ul><ul><li>Multi-radio </li></ul><ul><li>Directional antennas </li></ul><ul><li>Layer 3 Routing </li></ul>4th Generation Citywide Zones, High-res Video, Voice, and Mobility
    29. 29. What is Unique about Azalea Networks? <ul><li>A Next Generation Solution…… </li></ul><ul><ul><li>ONLY mesh solution with true “Layer-3 & routing” design for network intelligence and superior performance </li></ul></ul><ul><ul><li>Higher capacity and scalability across multiple hops </li></ul></ul><ul><ul><li>Only network transport designed for video </li></ul></ul><ul><ul><li>Integrated seamless roaming & mobility </li></ul></ul><ul><ul><li>Best price-performance available </li></ul></ul><ul><li>Major Markets </li></ul><ul><li>Service Providers </li></ul><ul><li>Government </li></ul><ul><li>Industrial Enterprise </li></ul><ul><li>Applications </li></ul><ul><li>Wi-Fi Mobility </li></ul><ul><li>Video Surveillance </li></ul><ul><li>Public Safety </li></ul><ul><li>Last Mile Access </li></ul>
    30. 30. Competitors….Azalea Selling Points Firetide – Higher priced, Layer-2 bridge, multiple box design, lack of scalability (25 max), performance across hops, weak channel, challenges with video & mobility Motorola – Higher priced, Layer-2 bridge, 2 radio and 4 radio design, lack of scalability, performance across hops, weak channel and direct sales, challenges with video & mobility Strix – Higher priced, Layer-2 bridge, lack of scalability, performance across hops, weak channel, challenges with video & mobility Tropos – Higher priced, Layer-2 bridge, lack of scalability, performance across hops, weak channel, challenges with video & mobility BelAir – Higher priced, Layer-2 bridge, large, carrier focused, weak channel, challenges with video & mobility Cisco – Higher priced, Layer-2 bridge, weak acquisition, lack of scalability, challenges with video & mobility
    31. 31. Brian Carlson VP & GM, North America Challenge…… Capacity and Performance
    32. 32. Azalea AWR Maintains Network Integrity A B <ul><li>Traditional Mesh: Tree Architecture </li></ul><ul><li>All traffic goes through a gateway </li></ul><ul><li>Non-optimal routes, latency </li></ul><ul><li>Single point of failure </li></ul>Gateway Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi Wi-Fi <ul><li>AWR : True Layer 3 Peer-to-Peer Routing </li></ul><ul><li>Full network intelligence </li></ul><ul><li>Fast convergence </li></ul><ul><li>Radio-aware </li></ul><ul><li>Proven higher performance </li></ul>
    33. 33. Solving the Capacity Challenge <ul><li>With typical “bridging” single backhaul radio networks user throughput and critical video quality degrades dramatically with just a few hops </li></ul>
    34. 34. Solving the Capacity Challenge <ul><li>Azalea’s routed multi-radio, multi-channel architecture and AVT ™ ensures virtually no image quality degradation over multiple hops </li></ul><ul><li>Scalable and most cost-effective </li></ul>
    35. 35. Industry Leading Capacity
    36. 36. Brian Carlson VP & GM, North America Challenge…… Video Transport & Performance
    37. 37. Video Packets over IP Networks….Challenges Source Destination Various delayed packets Constant rate video packets A C B E D B E A D C Out of order packets IP Network B C B D C Duplicated packets B E D Lost packets A C B E D
    38. 38. Azalea’s Video Transmission Architecture Ingress Point ( Video is Processed here) Routed Azalea Wireless Network Egress Point ( Processed Video is recovered here) <ul><li>Per link video transmission quality guarantee </li></ul><ul><li>ONLY wireless system with “Video Aware” capabilities </li></ul>Video Decoder MSR or MST MSR or MST
    39. 39. What is Unique? ………Active Link Transport (ALT) <ul><li>ALT </li></ul><ul><li>Layer 2.5 Protocol </li></ul><ul><li>Operated in each link </li></ul>Session RTP/RTCP Transport TCP/UDP Link 802.11a/b/g/n Physical 2.4GHz/5.8GHz OFDM Network IP/DiffServ Presentation MPEG2/MPEG4/H.264 <ul><li>ALT </li></ul><ul><li>Implemented in each router to ensure video smooth transmission </li></ul><ul><li>D esigned to minimize wireless packet loss </li></ul><ul><li>World’s first “coordinated” video transport </li></ul>
    40. 40. What is Unique? …….Active Video Transport (AVT) <ul><li>AVT </li></ul><ul><li>Only network transport to understand video </li></ul><ul><li>Build in reliable frame transport protocol </li></ul><ul><li>Video decoder timing awareness </li></ul>Session RTP/RTCP Transport TCP/UDP Link 802.11a/b/g/n Physical 2.4GHz/5.8GHz OFDM Network IP/DiffServ Presentation MPEG2/MPEG4/H.264 <ul><li>AVT </li></ul><ul><li>Layer 4.5 Protocol </li></ul><ul><li>Operated end to end </li></ul>
    41. 41. Presentation Layer Video Technologies <ul><li>Deep Packet Inspection (DPI) </li></ul><ul><li>Adaptive Jitter Removal (AJR) </li></ul><ul><li>Packet Loss Avoidance (PLA) </li></ul><ul><li>World’s 1st Layer-7 technologies in wireless transport </li></ul><ul><li>Optimizes digital video applications </li></ul>Session RTP/RTCP Transport TCP/UDP Link 802.11a/b/g/n Physical 2.4GHz/5.8GHz OFDM Network IP/DiffServ Presentation MPEG2/MPEG4/H.264
    42. 42. Brian Carlson VP & GM, North America Challenge…… Roaming & Mobility Management
    43. 43. <ul><li>Fast roaming at up to 70 mph </li></ul><ul><li>Seamless roaming across IP subnets ensures scalability </li></ul><ul><li>In-vehicle routers link to mesh </li></ul><ul><li>Security provisions separate public from government traffic </li></ul>Solving Mobility Challenges With Motrix ™ Mobility Demo
    44. 44. Brian Carlson VP & GM, North America Customers
    45. 45. Beijing Olympics Wireless Network <ul><li>Cover 50 km2 of Beijing </li></ul><ul><li>Further expansion is planned </li></ul><ul><li>Wireless services </li></ul><ul><ul><li>Wi-Fi broadband access </li></ul></ul><ul><ul><li>Mobile patrol access </li></ul></ul><ul><ul><li>Video surveillance </li></ul></ul>CECT-Chinacomm Deploys “Wireless Beijing” Municipal Network with Azalea
    46. 46. Video Surveillance at Lakewood Mall, CA <ul><li>Increased security in parking areas by deploying 13 cameras with an Azalea wireless network </li></ul><ul><ul><li>Limited line of sight and crossing major public roads </li></ul></ul><ul><ul><li>No costly trenching of fiber </li></ul></ul><ul><ul><li>Rapid deployment and ability to expand network </li></ul></ul>Lakewood Mall increases security for shoppers with Azalea
    47. 47. China’s Largest Oil Producer Goes Wireless <ul><li>Deployment covers over 80 km² of China’s largest oilfield; expanding to 180 km² </li></ul><ul><ul><li>Sixty Azalea Wireless Routers Deployed </li></ul></ul><ul><ul><li>Transmits remote oil well information </li></ul></ul><ul><ul><li>Video surveillance backhaul at 30 frames per second over 6 mile links </li></ul></ul><ul><ul><li>Support for VoIP communications </li></ul></ul><ul><ul><li>Mobile wireless access for inspection teams </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Real time and accurate SCADA information </li></ul></ul><ul><ul><li>Reduced downtime by providing remote expertise </li></ul></ul><ul><ul><li>Improved communications </li></ul></ul>Azalea Networks Selected by Daqing Oilfield Company to Deploy the Largest Industrial Wireless Broadband Network in China
    48. 48. Installation Lessons Learned <ul><li>Proper planning for scope/size of project </li></ul><ul><li>Site acquisition </li></ul><ul><li>Power </li></ul><ul><li>Cabling </li></ul><ul><li>Mounting </li></ul><ul><li>Maintenance </li></ul><ul><li>Ordinances </li></ul><ul><li>Management </li></ul>
    49. 49. Brian Carlson VP & GM, North America Azalea Distribution Channel Program… Mesh360
    50. 50. Mesh360 Channel Program <ul><li>Mesh360 Advantage for VARs </li></ul><ul><ul><li>Great profit margins </li></ul></ul><ul><ul><li>Customer value </li></ul></ul><ul><ul><li>New opportunities </li></ul></ul><ul><ul><li>Differentiate your business </li></ul></ul><ul><li>Program Benefits </li></ul><ul><ul><li>High-touch sales engagement and sales tools </li></ul></ul><ul><ul><li>Increased discounts </li></ul></ul><ul><ul><li>Technical support and Certification Program </li></ul></ul><ul><ul><li>Demo Program </li></ul></ul><ul><ul><li>Marketing campaigns and leads </li></ul></ul><ul><li>www.azaleanet.com/partners </li></ul>
    51. 51. Visit www.azaleanet.com/customer-support for more info <ul><ul><ul><li>February 10-12, Denver, CO </li></ul></ul></ul><ul><ul><ul><li>February 24-26, Atlanta, GA </li></ul></ul></ul><ul><ul><ul><li>March 10-12, Anaheim, CA </li></ul></ul></ul><ul><ul><ul><li>March 24-26, Boston, MA </li></ul></ul></ul><ul><li>3-Day Certification Course </li></ul><ul><li>Learn to sell and install the Azalea wireless network solution </li></ul><ul><ul><li>Product overview </li></ul></ul><ul><ul><li>TCP/IP overview </li></ul></ul><ul><ul><li>RF and antenna basics </li></ul></ul><ul><ul><li>RF network design </li></ul></ul><ul><ul><li>Labs and exam </li></ul></ul>The Azalea Certified Training Program
    52. 52. Brian Carlson VP & GM, North America On-Line Tools & Aids
    53. 53. Capacity, Scalability and Performance <ul><li>Azalea’s Layer-3 routed, multi-radio architecture delivers the cost efficiency of wireless with superior capacity, scalability and performance </li></ul>
    54. 54. Your Azalea Contacts <ul><li>Frederick Harris, Director Channel Sales & Management 408-582-1333, fharris@azaleanet.com </li></ul><ul><li>Brian Carlson, VP & GM North America </li></ul><ul><li>847-910-6491, bcarlson@azaleanet.com </li></ul><ul><li>Paul Gassett, Director Worldwide Marketing Communications, 314-842-1716, paul.gassett@azaleanet.com </li></ul><ul><li>www.azaleanet.com/partners </li></ul>
    55. 55. <ul><li>Brian Carlson </li></ul><ul><li>[email_address] </li></ul>Thank You!
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