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The Fifth New Media --- Mobile Media
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The Fifth New Media --- Mobile Media

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  • 1. Bo Zhu May 2007 The Fifth New Media --- Mobile Media Mobilized Media Platform For Magazine
  • 2. 1. Convergence of Traditional Media and New Tech 2. New Media Era --- Mobile Media Platform 3. New Business Model and Value Chain Agenda 4. Cgogo Mobilized Media Platform
  • 3. News Paper Traditional Media Convergence of Traditional Media and New Tech Magazine Radio TV Reader Reader Audience Audience Traditional Distribution Content from Reporter Text and Imagine One Way Communicate User Subscribe Advertisement Traditional Distribution Content from Reporter Text and Imagine One Way Communicate User Subscribe Advertisement Mass Distribution Content from Reporter Voice One Way Communicate Advertisement Mass Distribution Content from Reporter Multi-Media One Way Communicate Advertisement PPV
  • 4. Internet Web 1.0 Innovative Technology Creates New Media Convergence of Traditional Media and New Tech Internet Web 2.0 Multi-Media IPTV Mobile Media User User User User Wide Coverage Mass Distribution Content from Editor One Way Communicate Advertisement Wide Coverage Mass Distribution Content from Editor Content from User Two Way Communicate Advertisement Wide Coverage Mass Distribution IPTV Video Streaming/VOD Two Way Communicate Advertisement Internet Broadband Wide Coverage Personal, local Distribution Multi-Media Content from Various Sources Two Way Communicate Advertisement 3G Network
  • 5. Traditional Media Challenges & Opportunities for Traditional Media Convergence of Traditional Media and New Tech New Media The Growth of Subscriber and Revenue is flat The Growth of Subscriber and Revenue is fast Market Size For Traditional Media Additional Market size For New Media News Paper Magazine Radio/TV Advertiser New Media Internet Mobile New Tech New Value Chain Partner
  • 6. Mobile Internet become to act as the fifth Media New Media Era --- Mobile Media User Infrastructure Media Market Business Model Presentation Over than 450 Million Mobile Users in China, incremental 4 Million Monthly Nationwide Deployed 2.5G Mobile Network, begin to deploy 3G Mobile Network. Handset with more advanced media function enabled Create more new media opportunities, not take away traditional Media Market. Move towards vertical, community, personal market. Advertising and Subscribe based revenue. More Effective and Flexible Advertising Model. Content Provider and Service Provider Share Revenue Mobilized Magazine Via WAP, MMS, Video, Audio, Client Application
  • 7. The Advantages of Mobile Media New Media Era --- Mobile Media User can real-time Access Mobilized Magazine in Any Where, Any Time Rich Mobilized Content from various resources (traditional Media, Web, WAP, UGC etc.. ) Display Format can be Texture, Imagine, Video, Audio or mixed multi-media Interactive Magazine Between Mobilized Magazine Owner and User. User can feedback comments and generate contents for Mobilized Magazine Owner. User can subscribe or download personalized and customized magazine base on user’s preference. More effective and relevant ad content can be presented to user based on user’s location, behavior, ARPU, magazine content. Interactive and multi-media ads are available Distribute mobilized Magazine to Target and Focus User, Real-time and Portable Magazine
  • 8. New Value Chain for Mobilized Magazine New Business Model and Value Chain Carrier/Handset App/Sys Developer Merchant/Advertiser Sales Agent System Content Provider Traditional Media Web/WAP/UGC Traffic/Portal Alliance Distribution Channel Mobilized Magazine & Advertising Platform
  • 9. New Business Model Among Partners for Mobilized Magazine New Business Model and Value Chain
    • Create Win-Win-Win Multiple Winner Solution
    • Flexible Business Model, Revenue Sharing Model
    • Merchant and Advertiser distribute relevant ad to mobile user
    • Handset Maker and Mobile Carrier play very important Rule, they want to be Mobile Media Operator
    • DRM to protect digital copy right for all content providers
    • Pay Per Call, Pay Per Click, Pay Per List from advertiser
    • Build Sophisticated Mobile Media Platform
  • 10. Mobile Magazine Platform to publish, distribute and Settlement New Business Model and Value Chain Partner Platform Revenue Share Platform Distributing Channel Mobile Magazine Operating Platform Web Content Provider Community Operator Handset Maker Mobile Commerce Agency System Cross sales Carrier/Handset Content Provider Distributor Advertiser Merchant Traditional Media
  • 11.
    • Founded at Nov. 2004 in Beijing China
    • Around 180 Staffs (50% Engineers)
    • Series A and B Finance Back up
    • Focus on Mobile Search Product and Services
    • Very Strong Engineer team and Product Design
    • Complete Mobile Search Product and Ad System
    • Strong Mobile Search Alliance with Value Chain
    Cgogo Mobilized Media Platform
  • 12. Mobile Carriers Handset Makers App Developer Traffic Alliance Multiple Search Service Platform (Advertisement Enabler) On/Off Portal Search Mobile Internet Search Local Search Video Search Vertical /Community Search Ring Tone, Picture, Wall Paper, Game, Music Search on Mobile Carrier’s Portal & Free WAP Portal Web, News, Picture Search for Mobile User. Content Crawl from Internet Yellow Page/Map, Mobile Coupon, Mobile Commerce for Mobile User Video streaming, Video Clips, TV Channel, Flash, Music Search for Mobile User Job, Housing, Rental, Ticket, Training, medical search for both Internet and Mobile User Content and Business Partner Management Platform Mobile Advertising Manager and Publisher Mobile Carriers China Mobile, China Unicom, China Telecom HGC 3 SPs/CPs TOMO, FuniHand, QiXun IVR Partner TaiGe Media Partner WAP Alliance …… Advertiser/Agent Nationwide Agent Enterprises Merchants Business Partners Geo-Concept(GIS) Nav-Info(Map) China Yellow Page TOM Group Handset Makers Nokia, MOTO, Sony-Erricson, Lenovo, Ben-Q etc.. Cgogo Mobilized Media Platform
  • 13. HANKS ! T