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  • What does a company need to do for convergence?
  • 15
  • MIT 미디어랩의 니콜라스 네그로폰테 교수가 중심이 되어 추진 중 컴퓨터 가격 중 가장 큰 부분을 차지하는 칩과 모니터 분야의 기술 발전에 힘입어 $100 가격대의 노트북 생산 가능 개별 판매를 하지 않음으로써 유통 원가를 없애고 , 대신 정부 단위로 대규모 공급할 예정 Electronic Ink 기술을 기반으로 14in 컬러액정 모니터 생산 시 $30 의 타겟 가격 무게를 줄이기 위해 하드드라이브 , CD-ROM, 플로피 디스크 등의 저장공간을 없애고 , GBT 대의 메인 메모리와 플래쉬 매모리 슬롯 내장 낙후지역 어린이들에게 우선 공급할 예정 언제 어디서든 누구나 이용할 수 있는 컴퓨터로 , 노트북이 대중화 되면 지역별 User 들간의 Mesh Network 구축을 이룩하는데 큰 도움이 될 것 현재 Google, samsung, Motorola, News Corp, AMD 등과 협력할 것으로 예상
  • 텔레매틱스 단말기는 단순 이동수단이던 자동차를 첨단 무선 이동통신 기술 , 정보화시킨 도로 , 최첨단 컴퓨팅 기술과 하나의 시스템으로 묶음 단말기 기술은 크게 단말기 응용 소프트웨어 개발을 위한 단말 플랫폼 기술 내비게이션 기능 및 정보처리를 위한 프로세싱 유닛 개발을 위한 단말기 부품기술 응용 소프트웨어와 콘텐스 데이터베이스를 지원하기 위해 Embedded DBMS 기반의 On-Board DB 기술 운전자정보시스템 , 핸즈프리 , 음성인식 등의 인터페이스 기술 로 나눌 수 있다 . 텔레매틱스 단말은 크게 Built in 방식으로 차량 출시단계에서 장착되는 “ Before Market” 형과 사용자들이 구입해 차량에 장착하는 “ After Market” 형으로 나눌 수 있다 . OEM 들의 신규 차량을 대상으로 한 Before Market 중심의 임베디드 형태 단말 출시는 꾸준히 증가하고 있으며 사용자들이 현재 이용하고 있는 개인 단말을 지원하는 After Market 중심의 통합 KIT 형태 제품 출시도 빠르게 진행중이다 . 텔레매틱스 시장의 확대와 컨버전스화로 인해 멀티미디어 기능 및 다양한 인터페이스가 도입되고 있으며 단말시장의 대중화와 다양화가 이루어지고 있다 .

| Prof_Hwang_from_SNU_Updated.ppt | Prof_Hwang_from_SNU_Updated.ppt Presentation Transcript

  • Digital Convergence Technology & Innovation Seoul National Univ. Prof. JunSeok Hwang
  • What is Convergence?
    • “ The act of converging and esp. moving toward union or uniformity”
    • “ Using one medium not multiple”
    • Technological view (“clean slate”)
      • Everything can be reengineered to provide better and flexible service to users.
    • Business view
      • Strategic alliance / joint-venture / merger
      • In order to operate more efficiently
  • Convergence Layers in Telecommunications
  • Rephrasing the convergence layers
    • Transport (Physical Layer)
      • Wireless / Wire
    • Switching (Data Link / Network Layer)
      • PSTN / IP / ATM
    • Content (Application Layer)
      • Voice / Music / Video
    • Telecom/IT (Computing and Processing Layer)
      • P2P / GRID
  • Driving forces of convergence
    • Economics
      • Lowering Costs
      • Simplified Provisioning
      • Easier Management and less Maintenance
      • More rapid provisoning
    • Convenience / Solicitation
      • Fewer user interface
      • Integrated consumer
    • Market
      • Improved service
      • New services
  • Challenges to convergence
    • The need to change infrastructure
    • Different regulatory framework
    • Uncertain economics
    • User adoption and adaptation
    • Protocol, Standard, and Compatibility
    • Cultural / Professional Gap
    • Migration from interoperability
    • Unproven reliability and availability
  • Transport Level of Convergence
    • ISDN
    • ADSL
    • DPL
    • FTTH
    • Cable
    • Wireless / WLL / SDR
    • Satellite
  • Switching Level
    • POP / Gateway
    • PSTN
      • Line
      • SS7
    • IP
      • QoS
      • ENUM
      • Interconnection
    • ATM
  • Content level
    • Ownership
      • IPR / DRM
      • Security
    • Media standard
  • Computing / Processing level
    • Resource sharing / utilization
      • File sharing
      • [email_address]
      • GRID
    • Unified messaging
    • ASP
    • Utility computing
  • Convergence Paradigm
  • Convergence Paradigm in Telecommunication Industry
  • Convergence and Divergence
  • First Generation Convergence ( Stephen Abram, Convergence2000)
    • Technology Parks
      • Telephones communicate
      • Televisions entertain
      • Radios play music
      • Computers process data
      • Terminals process words
      • Calculators do math
  • Second Generation Convergence ( Stephen Abram, Convergence2000)
    • Broad market Tools goes digital and move to the IP and Web
      • Your PC plays data, words, music, audio, video and allows you to interact, communicate, play
  • Third Generation Convergence ( Stephen Abram, Convergence2000)
    • The tools get personal
      • Your PCS phone lets you pick up e-mail, check stock quotes, get tickled by your calendar, and, even talk!
      • Your PDA lets you access your files and the web and more
  • Fourth Generation Convergence ( Stephen Abram, Convergence2000)
    • The tools move seamlessly into our lives - work & play
    • Like the computers in your car you just won’t know they’re there
  • Convergence Industry trends
    • Technology Innovations
      • New communications media
      • Improvements in signal processing
    • Increased competition among service providers
      • “ Everybody in everyone else’s business”
      • Proliferation of services, vendors, choices, prices
    • Realignment: mergers, acquisitions, partnerships, etc.
    • Deregulation
      • New mandate for incumbents
      • Open access of cable broadband network
      • Local competition
      • Removal of cross ownership rule
      • Managed by market power
  • Table of Contents Digital Convergence & Innovation Five Convergence Technology Conclusion
  • Digital Convergence & Innovation Ⅰ
  • Digital Convergence (1) Digital Convergence Information Processing Communication Media & Entertainment Computer Science Telecommunication Cinema, Radio, TV … Games cd-rom Cable Brocadcast. net
  • Digital Convergence(2) Mobile Phone Home Appliance Banking Game IPTV PC TV Car Telematics Mobile Game DMB Grid Camera Phone Mobile Banking HomeNetwork
  • Why.. Innovation ? (Convergence Future Forecasting with Innovation)
    • Applying Innovation Theory to Convergence Circumstance
    • Technology Innovation makes Convergence
    • Innovation Theory can be applied to explain an IT Industry Structure
    Convergence Innovation
  • Innovation’s meaning & Process Idea Invention Innovation Human Resources Market Industrial Setup Production Structure Technology Regime Policy Regime INNOVATION
  • Innovation in terms of Technology, Social System and Policy Technology Innovation Process New Tech. for Niche Markets Selected by Social and Policy value Innovation in terms of Economic and Social Welfare Incubation and Development Development by large scaled investment ( By. Geels )
  • User-driven Innovation ( By. Von Hippel ) User-dominated steps 1 4 3 2 Significant instrument Improvement invented, Built, and used by User. Instrument company Introduces commercial Version. A few users (or a few Dozen) build their own Instrument. User diffuses results and How-to-do-it information Through publication, Symposia, visits, etc. Manufacturer role Commercializing Instrument company Primary Actor Innovation Process Details IdentifyNeed Research/ Development Apply/commercialize Diffuse Innovation Build Prototype Inventive User Other users ask instrument Companies when a commercial Version will be available Invention, Prototyping Information diffusion Precommercial replication and use Commercial Manufacture and Sale
  • Future Forecasting by Convergence and Innovation ATG (Affluence, Technology, Globalization) 18 th century 19 th century 20 th century 21 th century AGRICULTURE AGE ( farmers ) INDUSTRIAL AGE ( factory workers ) INFORMATION AGE ( knowledge workers ) CONCEPTUAL AGE ( creators and empathizers ) Labor / Capital Tech. / Demand Institution/ Diversity User Smart Mob ..!!!
  • Five Convergence Technology Ⅱ
    • Service Network Convergence
    • Distribution of Digital Cotents & DRM
    • Access Network Convergence
    • Management of Resource
    • Setop Box / Terminal Technology
    Five Convergence Technology
    • BcN
      • Broadband Converged Network that can provide communication, broadcasting, internet at the ubiquitous circumstances.
      • By 2010, 10 million user who use 50~100Mbps service will be joined. Facility market 26000 billion dollar Export : 13.5 billion dollar are expected
    Service Network Convergence ( 1 ) BcN Concept Each Stage
  • Service Network Convergence ( 2 ) Coupling of On-Off Line Service Both Direction Communication Image Distribution Service
    • DMB Platform Stage
    • TV
    • divided mass media
    • DMB Settop platfom Stage
    • Both directional TV
    • compatible with mass media
    • Home Operation Platform Stage
    • on- , off- line serviced is converged
    • 1 st stage : Public Program re-seeing, Education, Entertainment, VOD / weather, real estate
    • 2 nd stage : Remote education, Contents for child/ Home medical care, Game, Info. for inhabitant
    • 3 rd stage : Integrated system for home appliance, Security, Real time remote education and health care
    Broadcasting VOD/ Cable/ Satellite Movie/Drama VOD Public Program re-transmission Contents for education VOD Health Care GPS info. Settop/ Home Portal Both Directional Education Both Directional Medical care Many service for living T-COMMERCE T-GOV T-POLL HmeNetwork Integrating System for living Realtime Remote Medical Service Home- Commerce Realtime remote education
    • Forecasting the IPTV development
    • Contents : Information Product that user can use information effectively Contents are distributed by Media
    (Globalization) Culture Technology Contents (Diversification) (High Risk/Return) (Convergence)
    • Characteristics of Contents
    Digital Contents Distribution and DRM ( 1 )
    • “ Culture Industry is the key for Country development in 21 st Century. “
    • -Peter Drucker
    • CT(Culture Technology): New field by Culture and Technology
    • Currently, DRM (Digital Right Management), other Compressional Tech. and Service Technology are also included in Culture Technology
    • In the future, Culture will be the key for value creation
    Digital Technology Power Competitive Power Culture Technology Initiativeness & Imaginary Power
    • Digital Contents & Culture Technology
    Digital Contents Distribution and DRM ( 2 )
    • Protection of Copyright by Technology
    • Offering the Trust Structure in Digital Contents Life Cycle
    Digital Contents Life Cycle DRM Structure Digital Contents Distribution and DRM ( 3 )
    • DRM
  • Access Network (1) “ Access Anytime, Anywhere”
    • Future Access Network
    3G Core Network (All-IP) Home Networking (UWB, Zigbee) WLAN/WiBro DMB 4G?
  • Access Network (2) DAB (Digital Audio Broadcasting) - Digitalization of Radio Broad- Casting - CD Quality Digital Multimedia Broadcasting - Personal and Portable broadcastings - Multimedia Service Digital Multimedia Data Broadcasting - Personalization Differentiation - Data Service
    • DMB
    Broadcasting Broadcasting Satellite (S-DMB) 송신탑 (T-DMB) 중계기 Portable Terminal Terminal for Car Program Provider Program Provider
  • Access Network (3) Wired Wireless Telephone Cellular (ADSL,VDSL, HFC) WiBro Wireless Internet Wireless Lan Voice Date Wireless Terminal Connect on moving Ubiquitous Mass Data transfer
    • WiBro
  • Access Network (4) Tech. & Product xDSL, Cable, PowerLine, Wireless, Satelite, FTTH User Network Home Gateway Home Network Internet Terminal Homenetwork Service HAVi, IEEE1394, HomeAPI, OSGi Phone Line, Power Line, HomeRF, IEEE802.11, Bluetooth Web Phone, Communication device, Computing device Home Automation, Telephony, Entertainment, Health, Security PC TV User
    • HomeNetworking
  • Resource Management ( 1 )
    • Distributed Computing Paradigm
    Network Resource Paradigm Shift !! : Information Ownership is changing into User from Producer
  • Source) CERN
    • Scalable connectivity of heterogeneous machines
    • Intelligent support for User by the massive cooperation
    • The Future of Internet
    Resource Management ( 2 )
  • Mobile Phone MP3 PDA Camera PC TV Navigation / AV sys GPS Phone Camera MP3P Satellite DMB $100 Laptop Wearable comp. Smart Phone MP3 Phone Set top box Home- Network Telematics
    • Various Terminals in Convergence Age
    Terminals & Set-top Box Tech. ( 1 )
  • Purpose MIT Media Lab. Dissolving “Info. gap” Supplement by Government Computers, Access, Educations Technology Electronic Ink Innovative power WiFi Basic Spec. AMD Chip, Linux based 14 inch TFT Monitor Flash Memory
    • Ubiquitous Use
    • Mesh Network among Users
    • Forecasting the outcome of innovation : $100 Laptop (MIT Media Lab)
    Terminals & Set-top Box Tech. ( 2 )
  • Intelligent Robot HMI, Sensor Controlling Seamless Positioning, Ubiquitous Navigation Digital Contents Movie, Music, News HomeNetwork Platform Server Digital TV DMB Embeded S/W OS, S/W, Platform Mobile Communication Cellular, wireless Lan Next Generation PC in & output by five senses IT-SoC Processor, DSP,RF ⊙ Future Technology Report system of car accident Auto-Avoiding the car accident Warning Tech. for sleeping Lane Keeping Technology RFID Applied Technology Network-Connected Car
    • Telematics Future Tech. : Safe Car for User
    Terminals & Set-top Box Tech. ( 3 )
  • Conclusion Ⅲ
  • Circumstance making for Tech. Innovation Speed of Convergence Tech. Policy for Tech. Balance is needed !!
    • Long-term
    • : Consistent Policy for National development and macro economic view
    • Short-term
    • : Catching the User’s Need and Support it for innovation by policy
  • Policy Separation (Short-term and Long-term )
    • Short-term Policy : Increase degree of freedom for user to use and develop new technology by market selection
    • Long-term Policy : Feedback by the result of short-term policy And by that making a regulation scope and long-term vision
    • Asymmetry in each industry and service
    • : Opportunity is needed for user to use DMB, IPTV, BcN service
    • Low degree of freedom in new tech. industry
    • User-centered regulation organization is needed
    • Considering is needed in terms of National development and Innovation
    Applying to DMB Case
  • Toward an IT Leader Country Tech. Policy Development By User International IT Leader IT Convergence Technology Development Short-term and Long Term Policy and Innovation Test-Bed, Early Adaptor Vertical Integration Openness, Modularity Smart Mob Society IT Korea Blue Ocean Exploitation
  • Thank You