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Broadband Technologies enabling Triple Play MTNL Jitendra Garg DGM-MPLS & IPTV
Triple Play ADSL  Splitter ADSL Modem IPTV Set Top Box (STB) Internet Voice service Video Landline Now Happening
CUSTOMER INTERFACE A/V Interface on TV
Solution Architecture
Broadband Delivery Mechanism  Content Delivery Platform PC ADSL2+ Modem Copper Pair Splitter TV Set Top Box Functions of S...
NOC switch NOC switch NOC switch NOC switch BRAS BRAS BRAS BRAS Caching server Caching server Tier-1  switch Tier-1  switc...
CDN Components
Content Delivery Platform components Broadcast  Head End On Demand Server Middleware Games Server Content Protection Syste...
Transcoder DVB Receiver Live MPEG-2 TS To MPEG-4 IP Stream Conversion Real-Time MPEG-4 IP Stream Multicasting MPEG-2 MPEG-...
Video Headend Receiver / Decoder bank Video Encoders Audio Encoders Middleware Content Protection System (CPS) Billing MPE...
Middleware Content from Broadcast Headend and On Demand server Content to Broadband network Communication with STB/CPE Com...
Studio <ul><li>Content from any format should be converted to MPEG-4/VC-1 format. Studio provides equipment for conversion...
On Demand Servers Streaming Servers Middleware Content Protection System (CPS) Billing MPEG-4 <ul><li>Edge servers are dep...
Performance &  Video Quality  Testing
ADSL2+ Potential 1 Km 2 Km 3 Km 4 Km 5 Km 6 Km Loop Length, Km 8 12 ADSL ADSL2 ADSL2+ 24 Data Rate, Mbps (downstream) ADSL...
Adoption Of Latest Compression Technology Frames: I (Intracoded), P (Predicted), B (Bi-directional)
No Packet Loss
Effect of 0.5% Packet Loss Would you pay for this service?
Effect of 5% Packet Loss
Testing IPTV <ul><li>Two areas of focus when testing IPTV </li></ul><ul><ul><li>Infrastructure Testing  – verifying the ca...
Infrastructure Testing <ul><li>Bandwidth </li></ul><ul><ul><li>Can the infrastructure handle hundreds of channels? </li></...
Infrastructure Testing  <ul><li>Infrastructure Testing Methodology: </li></ul><ul><ul><li>Bandwidth capacity to handle exp...
Technical Parameters <ul><li>Jitter  : <10 msec   (2 msec for HDTV) </li></ul><ul><li>Packet loss  : < 0.1 %    (I-frame l...
Content Services
Content Value Chain   New business opportunities
Content Services in Triple Play <ul><li>Broadcast type </li></ul><ul><ul><li>IPTV </li></ul></ul><ul><ul><li>Pay TV </li><...
Multiple PIP Services
Better Viewing Experience
Business Opportunities  and challenges
IPTV Market <ul><li>&quot;IPTV is entering a crucial stage in its development. It is moving away from a technology under t...
Volume Projections (*Broadband figures for DSL access)
IPTV / VOD Revenue Projections <ul><li>2008 Estimates </li></ul><ul><ul><li>Broadband connections(DSL) 17 million </li></u...
Major Challenges …. <ul><li>Pricing pressure – CAS rollout </li></ul><ul><li>Content Cost high due to low volumes. Revenue...
Best Product In The Market Phenomenal Speed
Thank You [email_address]
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PPT

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Transcript of "PPT"

  1. 1. Broadband Technologies enabling Triple Play MTNL Jitendra Garg DGM-MPLS & IPTV
  2. 2. Triple Play ADSL Splitter ADSL Modem IPTV Set Top Box (STB) Internet Voice service Video Landline Now Happening
  3. 3. CUSTOMER INTERFACE A/V Interface on TV
  4. 4. Solution Architecture
  5. 5. Broadband Delivery Mechanism Content Delivery Platform PC ADSL2+ Modem Copper Pair Splitter TV Set Top Box Functions of Splitter, Modem and Set Top Box may be combined in a box. IP/MPLS Core DSLAM Switch LAN switch NOC ADSL 2+
  6. 6. NOC switch NOC switch NOC switch NOC switch BRAS BRAS BRAS BRAS Caching server Caching server Tier-1 switch Tier-1 switch Tier-1 switch Tier-1 switch Tier-2 switch Tier-2 switch Tier2- switch Tier-2 switch Tier-2 switch DSLAM DSLAM DSLAM DSLAM DSLAM CPE CPE CPE CPE CPE CPE CPE CDN NOC CENTRE ADSL DATA CENTRE M P L S CDN Network with MPLS Multicasting IGMP snooping / PIM-DM
  7. 7. CDN Components
  8. 8. Content Delivery Platform components Broadcast Head End On Demand Server Middleware Games Server Content Protection System Video Conferencing Live Video/Audio Billing Broadband Network Multicasting IGMP / PIM PIM is multicast routing protocol
  9. 9. Transcoder DVB Receiver Live MPEG-2 TS To MPEG-4 IP Stream Conversion Real-Time MPEG-4 IP Stream Multicasting MPEG-2 MPEG-4 IP Stream Real-Time Satellite Channel Live Streaming Server N/W Backbone KU Band 12 to 18 GHz C Band 4 to 6 GHz
  10. 10. Video Headend Receiver / Decoder bank Video Encoders Audio Encoders Middleware Content Protection System (CPS) Billing MPEG-2 MPEG-4 Encoders <ul><li>Broadcast Signals are encoded into MPEG-4 or VC-1 format which can be transmitted @1.5 Mbps </li></ul><ul><li>Middleware provides the Electronic Program Guide (EPG) </li></ul><ul><li>CPS provides the subscriber’s right for requested channels </li></ul>To Storage for Deferred TV Broadband Network C-band and Ku-band dish antennae Audio feed/reception Multicast IP
  11. 11. Middleware Content from Broadcast Headend and On Demand server Content to Broadband network Communication with STB/CPE Communication with various servers Billing CPS Complex Integration
  12. 12. Studio <ul><li>Content from any format should be converted to MPEG-4/VC-1 format. Studio provides equipment for conversion of Beta tapes and other formats to MPEG-4 / VC-1 </li></ul><ul><li>Provides live recording facilities </li></ul><ul><li>Provides Video/Audio Switching, Mixing, Editing facilities </li></ul><ul><li>Facilities for Repurposing, Promos, advertisements etc. </li></ul>MPEG-4 /VC-1
  13. 13. On Demand Servers Streaming Servers Middleware Content Protection System (CPS) Billing MPEG-4 <ul><li>Edge servers are deployed in the network for high demand content </li></ul><ul><li>Middleware / Content Mgmt. Provide title search for user </li></ul><ul><li>CPS authenticates the subscriber’s right for requested content </li></ul><ul><li>Billing server facilitates the subscriber credit details </li></ul><ul><li>Back office processes – billing, provisioning, activation, monitoring </li></ul>Content in MPEG-4 /VC-1 format Broadband Network Content Storage SAN Unicast IP Central On-Demand server/storage Edge server/storage Content Management System
  14. 14. Performance & Video Quality Testing
  15. 15. ADSL2+ Potential 1 Km 2 Km 3 Km 4 Km 5 Km 6 Km Loop Length, Km 8 12 ADSL ADSL2 ADSL2+ 24 Data Rate, Mbps (downstream) ADSL2(annex L) Enhancements to traditional ADSL Boost Maximum performance (Down/Up) 12Mbps/1Mbps or 8Mbps/3Mbps Improved DSL Access to both Residential and Business users Provides ADSL service over longer loop lengths ADSL2+ Feature Approved by ITU-T in July 2002 Operate within 2.2Mhz spectrum Minimized disturbance to/from ADSL
  16. 16. Adoption Of Latest Compression Technology Frames: I (Intracoded), P (Predicted), B (Bi-directional)
  17. 17. No Packet Loss
  18. 18. Effect of 0.5% Packet Loss Would you pay for this service?
  19. 19. Effect of 5% Packet Loss
  20. 20. Testing IPTV <ul><li>Two areas of focus when testing IPTV </li></ul><ul><ul><li>Infrastructure Testing – verifying the capacity and behavior of the network and each network element </li></ul></ul><ul><ul><li>Video Quality Testing – assessment of the end user Quality of Experience (QoE) </li></ul></ul><ul><li>Testing procedure: </li></ul><ul><ul><li>Benchmark each area separately </li></ul></ul><ul><ul><li>Test video quality under varying loads at different points in the network </li></ul></ul><ul><ul><li>Increase the number of Video Streams and Subscribers to cause the QoE to degrade –this creates a deployment benchmark for customers </li></ul></ul>
  21. 21. Infrastructure Testing <ul><li>Bandwidth </li></ul><ul><ul><li>Can the infrastructure handle hundreds of channels? </li></ul></ul><ul><li>Channel zapping </li></ul><ul><ul><li>How fast can a user change channels? </li></ul></ul><ul><li>Channel validation </li></ul><ul><ul><li>Is the correct information being received? </li></ul></ul><ul><li>Benchmarking </li></ul><ul><ul><li>How do real servers compare to the Lab environment? </li></ul></ul><ul><li>Triple-Play </li></ul><ul><ul><li>What is the effect on Voice and Data? </li></ul></ul>
  22. 22. Infrastructure Testing <ul><li>Infrastructure Testing Methodology: </li></ul><ul><ul><li>Bandwidth capacity to handle expected size and number of multicast streams </li></ul></ul><ul><ul><li>Network and network element performance and scalability </li></ul></ul><ul><ul><ul><li>Vary subscriber profiles, background traffic and measure: </li></ul></ul></ul><ul><ul><ul><ul><li>Number of multicast streams supported </li></ul></ul></ul></ul><ul><ul><ul><ul><li>% packet loss </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Maximum number of subscribers supported, etc. </li></ul></ul></ul></ul><ul><ul><li>Channel change behavior </li></ul></ul><ul><ul><ul><li>Create profiles to emulate subscriber behaviors, background traffic and measure: </li></ul></ul></ul><ul><ul><ul><ul><li>Channel change (zapping) time </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Join failures </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Redundant joins </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Packet loss </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Join/leave latencies, etc </li></ul></ul></ul></ul>
  23. 23. Technical Parameters <ul><li>Jitter : <10 msec (2 msec for HDTV) </li></ul><ul><li>Packet loss : < 0.1 % (I-frame loss critical) </li></ul><ul><li>Zap time : 2 to 3 seconds </li></ul><ul><li>Latency : Critical </li></ul><ul><li>For HDTV… 8 Mbps </li></ul><ul><li>For SDTV… 2 Mbps </li></ul>
  24. 24. Content Services
  25. 25. Content Value Chain New business opportunities
  26. 26. Content Services in Triple Play <ul><li>Broadcast type </li></ul><ul><ul><li>IPTV </li></ul></ul><ul><ul><li>Pay TV </li></ul></ul><ul><ul><li>Hi-Fi Radio </li></ul></ul><ul><ul><li>Electronic Programme Guide (EPG) </li></ul></ul><ul><ul><li>Multicast Streaming </li></ul></ul><ul><ul><li>Live Streaming for VOD </li></ul></ul><ul><ul><li>Progressive Downloads(Video , gaming,music downloads) </li></ul></ul><ul><li>On Demand type </li></ul><ul><ul><li>Interactive VOD </li></ul></ul><ul><ul><li>Scheduled Play-out( n-VOD) </li></ul></ul><ul><ul><li>Scheduled Capture ( n-PVR) </li></ul></ul><ul><ul><li>Client side Personal Video Recording </li></ul></ul><ul><ul><li>Pay per View(PPV) </li></ul></ul><ul><ul><li>Games on Demand </li></ul></ul><ul><ul><li>Time Shifted TV </li></ul></ul><ul><ul><li>Others ( Music Download,Music of Demand,Karaoke on Demand,TV based internet access, caller ID pop up) </li></ul></ul><ul><li>Interactive type </li></ul><ul><ul><li>Interactive TV </li></ul></ul><ul><ul><li>Video Conferencing </li></ul></ul><ul><ul><li>Interactive Online Network Gaming </li></ul></ul><ul><ul><li>Interactive E-Learning </li></ul></ul><ul><ul><li>Interactive E-Shopping </li></ul></ul><ul><ul><li>Tele-Medicine </li></ul></ul><ul><li>Internet and Voice types </li></ul><ul><li>VoIP </li></ul><ul><li>Browsing on TV </li></ul><ul><li>E-mail/SMS/MMS from TV </li></ul><ul><li>Caller ID Popup </li></ul>
  27. 27. Multiple PIP Services
  28. 28. Better Viewing Experience
  29. 29. Business Opportunities and challenges
  30. 30. IPTV Market <ul><li>&quot;IPTV is entering a crucial stage in its development. It is moving away from a technology under trial, into full commercial deployment.” </li></ul>Top 3 Global IPTV Markets 2005 vs. 2010 Western Europe: Top 5 IPTV Markets 2010 Source: Informa Telecoms & Media The Time to Test is NOW! 2,531 Japan 184 France 3,415 USA 273 USA 4,871 China 475 Hong Kong Subscribers (000) 2010 Subscribers (000) 2005 IPTV Revenues ($ Mil) IPTV Subscribers (000) 552 2,008 Germany 461 777 Spain 796 1,450 UK 971 1,636 Italy 1,102 2,200 France
  31. 31. Volume Projections (*Broadband figures for DSL access)
  32. 32. IPTV / VOD Revenue Projections <ul><li>2008 Estimates </li></ul><ul><ul><li>Broadband connections(DSL) 17 million </li></ul></ul><ul><ul><li>IPTV / VOD subscriptions 7 million </li></ul></ul><ul><ul><li>Broadband ARPU Rs.500/-p.m. </li></ul></ul><ul><ul><li>IPTV / VOD ARPU Rs.600/-p.m. </li></ul></ul><ul><ul><li>Broadband Yearly Revenue Rs.850 Cr. </li></ul></ul><ul><ul><li>IPTV / VOD Yearly Revenue Rs.420 Cr. </li></ul></ul>Highly volatile numbers
  33. 33. Major Challenges …. <ul><li>Pricing pressure – CAS rollout </li></ul><ul><li>Content Cost high due to low volumes. Revenue share models workable. </li></ul><ul><li>Competition with cable operators </li></ul><ul><li>Emerging Market - Capacity Anticipation ?? </li></ul><ul><li>Comprehensive marketing strategy </li></ul><ul><li>Regulatory issues </li></ul>
  34. 34. Best Product In The Market Phenomenal Speed
  35. 35. Thank You [email_address]
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