An Interactive
IPTV Solution
as a strategic Concept

Jürg Caluori
Account Manager




© Ocilion IPTV Technologies GmbH
Con...
Ocilion IPTV Technologies




Ocilion IPTV Technologies GmbH
Schärdinger Straße 35
A-4910 Ried im Innkreis
Tel +43 7752 21...
Ocilion IPTV Technologies


•    Software development
•    Consulting IPTV, Network, IT
•    Systemintegration and install...
Whats in Interative TV? (1/2)


• Much more then only „Live TV“!!!
• Set-Top-Box keeps up the connection to the Server at ...
Whats in Interative TV? (2/2)


• Functionalities can be:
   – Video-On-Demand, Catchup-TV, Pause/Resume
   – Network Priv...
Motivation: Why to deploy an
                                    Interactive IPTV Solution?

Why to think about implementi...
Competitors and Differentiation


Productgroup                Competitors                     Differentiation

Internet   ...
Upselling Potentials
                                                  for Operators

Productgroup               Upselling...
Keypoints for a
                                   Sucessful IPTV Project

•    Strategic Consulting
•    End-to-End Solut...
Technical Deployment - Benefits


• Delivering to several Distribution Networks from one platform
          xDSL
       ...
Technical Deployment - Benefits


• Standards based hardware platform

• All servers are based on Linux operating system

...
Technical Deployment - Benefits



Graphical User Interface (GUI) is flexible

At any time, the GUI can be self developed,...
User Interface – An Example




© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example




© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example




© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example




© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
User Interface – An Example




© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Example Implementation
                                                  - cable network

      Live Signals
             ...
Hybrid Set Top Box




                                                  TV




                                   SetTopB...
Hybrid Set Top Box


                                   compact all in one design




        featuring:
        - DVB-C T...
Strategic Advantages
                                      - Cable Network


• Easy Installation
       – wall jack exists...
Strategic Advantages
                                       - Fttx / DSL Network


• Easy Installation
       – Ethernet C...
DRM Systems Support




© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
See what you heard




    Live System Demonstration



© Ocilion IPTV Technologies GmbH
Confidential and Proprietary
Sucess Storys


Telecom Liechtenstein ( National Incumbent)

Project start:
January 2009
Project acceptance:
April 2009
Pr...
Sucess Storys


Stafag – Frauenfeld, CH

Project start:
June 2009
Project acceptance:
November 2009                       ...
Sucess Storys


Finecom (1/2)

Project start:
August 2009
Project acceptance:
Planned for April 2010
Project startup:
3000...
Sucess Storys


Finecom (2/2)

Services:
• Several different Program
   Buquet
• Catchup-TV Service
• Network PVR
• Web Pr...
Sucess Storys


Liwest – Austrian Cable Operator

Project start:
June 2006
Project acceptance:
November 2006
Project start...
Thanks for your attention




                            Get interactive and contact us!



            Jürg Caluori     ...
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  1. 1. An Interactive IPTV Solution as a strategic Concept Jürg Caluori Account Manager © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  2. 2. Ocilion IPTV Technologies Ocilion IPTV Technologies GmbH Schärdinger Straße 35 A-4910 Ried im Innkreis Tel +43 7752 2144-0 Fax +43 7752 2145 info@ocilion.com http://www.ocilion.com © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  3. 3. Ocilion IPTV Technologies • Software development • Consulting IPTV, Network, IT • Systemintegration and installation (end-to-end solution) • Hardware procurement • Service and support • Training “End-to-End IPTV Solutions” © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  4. 4. Whats in Interative TV? (1/2) • Much more then only „Live TV“!!! • Set-Top-Box keeps up the connection to the Server at any time • Content is „on demand“ automatically transmitted from the Server to the Box • Video content is transmitted via IP or for Cable operators via dynamic DVB-C • Interactive Services can be deployed centrally more efficient - Examples are: EPG, Teletext, etc. • User guidance can be done via an interactive highly comfortable User Interface © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  5. 5. Whats in Interative TV? (2/2) • Functionalities can be: – Video-On-Demand, Catchup-TV, Pause/Resume – Network Private Video-recorder with Programming over TV, Web or Mobile – Quick booking for Additional Packages directly at the TV Screen – permanent or daily – Connection to Email, SMS, FaceBook, Photo Services, Shop integration, Integration VOIP,…. – Ingesting local content – Internet on Screen – Info Services from the Region / The City ,... – And a lot more……. © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  6. 6. Motivation: Why to deploy an Interactive IPTV Solution? Why to think about implementing an interactive IPTV Solution: • Competition (i.e. IPTV Solutions of national telco incumbants) • Evolution of Multicast Solutions • Customer Loyalty • Deployment of Auto-Upselling Services • Creating a Service for an existing Fibreoptical Network • Using a Cable Network more efficiently – Saving Bandwidth, get interactive © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  7. 7. Competitors and Differentiation Productgroup Competitors Differentiation Internet DSL Speed Mobile Stabiility Mobility Finally: Price Telephone Fixed line (Copper) Voice quality Mobilfunk Mobility Finally: Price Television Satellite Quality und Stability Operator IPTV (i.e. Magio TV) Content Open Internet IPTV User Interface Intelligence of Solution Flexibility of Solution © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  8. 8. Upselling Potentials for Operators Productgroup Upselling Potential Estimation Internet More Bandwidth Pricing pressure More Data volume generates rather „Downselling“ (---) Telephone More minutes Prices rather stabile, but Additional telephony Services upselling hardly impossible (0) Television Changeover to Interactive TV Benefit from the •Extra Content possibilities!!! •Better Content (HD) „Portal-to-the- •Commercial, Transactionfees, Livingroom“ (+++) And a lot more © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  9. 9. Keypoints for a Sucessful IPTV Project • Strategic Consulting • End-to-End Solution • Only one partner for the project • A solution which allows one to be flexible in creation of services • Scalability in technical and financial terms • Multiple Operator Identies – Wholesale Ready Plattform • Professional Project Management • A strong and highly qualified partner • Qualified Support during the deployment, at the Rollout and in operation © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  10. 10. Technical Deployment - Benefits • Delivering to several Distribution Networks from one platform  xDSL  Cable (both via EdgeQAM, and/or DOCSIS)  FTTx  (In house-)Ethernet • Individual Services/ Packages and User interfaces thanks to the flexibility of the Solution • Wholesale ready • Centrex Hub for hotels, hospitals, businessbuildings… • Hotel Package with additional services as Centrex Hub or Standalone solution, and a lot more….. • Optional full Unicast Approach – Ultrafast Zapping, Full Error Correction, Line Quality Indication © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  11. 11. Technical Deployment - Benefits • Standards based hardware platform • All servers are based on Linux operating system • Low priced and easy to administer Access Network • The “Thin Client Approach“ • Full “Unicast” approach, not only “Multicast“ • The system works well with limited bandwidths (eg DSL) © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  12. 12. Technical Deployment - Benefits Graphical User Interface (GUI) is flexible At any time, the GUI can be self developed, updated or newly matched to novel requirements, totally independent of software suppliers. Several GUIs can be operated in one system at the same time. © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  13. 13. User Interface – An Example © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  14. 14. User Interface – An Example © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  15. 15. User Interface – An Example © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  16. 16. User Interface – An Example © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  17. 17. User Interface – An Example © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  18. 18. Example Implementation - cable network Live Signals Operator Home IPTV Backend TV and Video Server User Interface, Tuner Control, EPG Data, Settopbox Edge QAM CMTS Images, Texts, ... DVB-C Tuner Modem Cable Live TV & Radio, On Demand Streams © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  19. 19. Hybrid Set Top Box TV SetTopBox DVB-C Tuner CPU Remote Cable Network GPU Control DOCSIS Modem Home Network © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  20. 20. Hybrid Set Top Box compact all in one design featuring: - DVB-C Tuner - Cable Modem © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  21. 21. Strategic Advantages - Cable Network • Easy Installation – wall jack exists at the TV set – Plug in Power Cord and Coax Cable, you’re good to go • Existing Customers – Enables upselling from analog TV – Enables upselling from linear Digital TV – DSL/FTTX: Customers have to be acquired first © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  22. 22. Strategic Advantages - Fttx / DSL Network • Easy Installation – Ethernet Cabling exists or is cheap to put in place – Connect your STB to the CPE, you’re good to go • Existing Customers – Enables you to offer full triple play solution – Eases up customer binding with your company – Acquire new customers © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  23. 23. DRM Systems Support © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  24. 24. See what you heard Live System Demonstration © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  25. 25. Sucess Storys Telecom Liechtenstein ( National Incumbent) Project start: January 2009 Project acceptance: April 2009 Project startup: 1000 Customers Services: SD/ HD Signal Transcoding Catchup-TV Service Network PVR Video on Demand Internet on Sceeen Windows Client - DMC © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  26. 26. Sucess Storys Stafag – Frauenfeld, CH Project start: June 2009 Project acceptance: November 2009 Services: Project startup: SD/ HD Signal Transco ding 500 Customers Catchup-TV Service Network PVR Target: 25´000 in 3 years Web Programming Deaployment: Video on Demand 1. FTTH Network Internet on Screen 2. HF Network (EdgeQAM) Individual Customer Pages interactive booking © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  27. 27. Sucess Storys Finecom (1/2) Project start: August 2009 Project acceptance: Planned for April 2010 Project startup: 3000 Customers first year Target: 25´000 in 3 years Possible 400 K Deaployment: 1. HF Network (EdgeQAM) 2. Swiss City FTTH Networks © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  28. 28. Sucess Storys Finecom (2/2) Services: • Several different Program Buquet • Catchup-TV Service • Network PVR • Web Programming • Video on Demand • Internet on Sceeen • Individual Customer Pagaes interactive booking • Several Shops and Information Portals • Social Networks (Face Book) implementation • Regional Content • National Television „Catchup TV“ Portal © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  29. 29. Sucess Storys Liwest – Austrian Cable Operator Project start: June 2006 Project acceptance: November 2006 Project startup: 500 Customers Target: 25´000 in 3 years Target 120 K Deaployment: 1. HF Network (EdgeQAM) © Ocilion IPTV Technologies GmbH Confidential and Proprietary
  30. 30. Thanks for your attention Get interactive and contact us! Jürg Caluori Bernahrd Ertl Account Manager Presales Manager Tel +43 7752 2144 325 Tel +43 7752 2144 521 Email: juerg.caluori@ocilion.com Email: bernhard.ertl@ocilion.com http://www.ocilion.com http://www.ocilion.com © Ocilion IPTV Technologies GmbH Confidential and Proprietary
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