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PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
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  • 1. IPTV Middleware January 2009 Minerva Networks Copyright 2009
  • 2. Agenda IPTV Market Role of IPTV Middleware Recipe for Success
  • 3. IPTV Market – Momentum increasing 70% 60M of Tier 1 & 2 operators deploying IPTV IPTV subscribers by 2012 Operators now looking at next-gen IPTV 2.0
  • 4. IPTV Middleware Provides organizational framework for the video delivery ecosystem Typically a client/server architecture where the client resides on the STB Manages content assets, provisions subscribers and STBs, service and channel packages, business rules and billable transactions Interacts directly with the subscriber through graphical user interface
  • 5. Role of Middleware ENABLES Revenue-generating IPTV services Differentiation for service provider Consistent & extensible subscriber experience Delivery of rich media to subscriber A compelling graphical User Interface LINKS together parts of the end-to-end IPTV System including: EPG Content Navigation Asset Management CAS/DRM STB support Business Management EAS Triple play integration Subscriber Management Billing Service packaging Network Management VOD Headend processing IMPLEMENTS the interoperability of the IPTV system components
  • 6. Middleware Diagram Middleware
  • 7. IPTV Middleware Components Client-side Executes service specific applications based on provisioning information received from the server (EPG, 3rd party apps, etc) Server-side Responsible for services provisioning and administration Integrates with other components of the service delivery platform Database Stores the data needed to configure, maintain and operate IPTV services
  • 8. A Timeline: IPTV Middleware (N.A.) 2000 2001 2002 2003 2004 2005 2006 iMagicTV Alcatel Siemens Motorola shuts and Myrio acquires acquires down NextLevel. lead NA IPTV iMagicTV Myrio. Microsoft delays Middleware Alcatel rollouts. business Tut resells discontinues Conklin enters iMagicTV iMagicTV in market. Minerva enters (iView). favor of market Microsoft Microsoft. enters Kasenna market. enters market.
  • 9. IPTV can offer “Me too” services…. HD support PVR Trick-play VOD / SVOD PPV Caller ID Personalized UIs
  • 10. …plus MORE! Whole Home PVR nPVR PC Client / Remote Scheduling Interactive applications such as: TV Chat Widgets Credit Card Purchasing Interactive Advertising Internet and PC content on TV …and More!
  • 11. Keys to IPTV Success INCREASE EXTEND your service with more revenue ARPU generating applications REDUCE EMPOWER your customers with more control over CHURN a compelling TV experience REDUCE SIMPLIFY operations with robust operating and COSTS management tools INCREASE SEGMENT your offer to target different regions and PENETRATION demographics
  • 12. Middleware Considerations Leadership in the marketplace Established credibility Proven solution across IPTV deployments Technical competency Solid, stable software that is robust Ability to facilitate new and innovative features Comprehensive Support for HD, PVR, VOD, PPV Back-office management tools to lower OPEX Highly scalable architecture for future growth Open Large ecosystem of IPTV technology partners Interactive application APIs
  • 13. Summary Momentum in the IPTV market is increasing…the time to act is NOW Middleware selection is arguably the most important decision when launching an IPTV service. When selecting a middleware solution, consider: Technical competency Market leadership Balance between middleware features and your growing IPTV service needs

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