IPTV Middleware

                  January 2009




Minerva Networks Copyright 2009
Agenda
 IPTV Market
 Role of IPTV Middleware
 Recipe for Success
IPTV Market – Momentum increasing


      70%                                                    60M
of Tier 1 & 2 operato...
IPTV Middleware
 Provides organizational framework for the video delivery ecosystem
 Typically a client/server architectur...
Role of Middleware
 ENABLES
    Revenue-generating IPTV services
    Differentiation for service provider
    Consistent &...
Middleware Diagram




        Middleware
IPTV Middleware Components
 Client-side
     Executes service specific applications based on provisioning
     information...
A Timeline: IPTV Middleware (N.A.)
    2000           2001         2002      2003               2004      2005       2006
...
IPTV can offer “Me too” services….
 HD support
 PVR
 Trick-play
 VOD / SVOD
 PPV
 Caller ID
 Personalized UIs
…plus MORE!
 Whole Home PVR
 nPVR
 PC Client / Remote Scheduling
 Interactive applications such as:
    TV Chat
    Widget...
Keys to IPTV Success

  INCREASE     EXTEND your service with more revenue
    ARPU       generating applications


   RED...
Middleware Considerations
 Leadership in the marketplace
     Established credibility
     Proven solution across IPTV dep...
Summary
 Momentum in the IPTV market is increasing…the time
 to act is NOW
 Middleware selection is arguably the most impo...
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  1. 1. IPTV Middleware January 2009 Minerva Networks Copyright 2009
  2. 2. Agenda IPTV Market Role of IPTV Middleware Recipe for Success
  3. 3. IPTV Market – Momentum increasing 70% 60M of Tier 1 & 2 operators deploying IPTV IPTV subscribers by 2012 Operators now looking at next-gen IPTV 2.0
  4. 4. IPTV Middleware Provides organizational framework for the video delivery ecosystem Typically a client/server architecture where the client resides on the STB Manages content assets, provisions subscribers and STBs, service and channel packages, business rules and billable transactions Interacts directly with the subscriber through graphical user interface
  5. 5. Role of Middleware ENABLES Revenue-generating IPTV services Differentiation for service provider Consistent & extensible subscriber experience Delivery of rich media to subscriber A compelling graphical User Interface LINKS together parts of the end-to-end IPTV System including: EPG Content Navigation Asset Management CAS/DRM STB support Business Management EAS Triple play integration Subscriber Management Billing Service packaging Network Management VOD Headend processing IMPLEMENTS the interoperability of the IPTV system components
  6. 6. Middleware Diagram Middleware
  7. 7. IPTV Middleware Components Client-side Executes service specific applications based on provisioning information received from the server (EPG, 3rd party apps, etc) Server-side Responsible for services provisioning and administration Integrates with other components of the service delivery platform Database Stores the data needed to configure, maintain and operate IPTV services
  8. 8. A Timeline: IPTV Middleware (N.A.) 2000 2001 2002 2003 2004 2005 2006 iMagicTV Alcatel Siemens Motorola shuts and Myrio acquires acquires down NextLevel. lead NA IPTV iMagicTV Myrio. Microsoft delays Middleware Alcatel rollouts. business Tut resells discontinues Conklin enters iMagicTV iMagicTV in market. Minerva enters (iView). favor of market Microsoft Microsoft. enters Kasenna market. enters market.
  9. 9. IPTV can offer “Me too” services…. HD support PVR Trick-play VOD / SVOD PPV Caller ID Personalized UIs
  10. 10. …plus MORE! Whole Home PVR nPVR PC Client / Remote Scheduling Interactive applications such as: TV Chat Widgets Credit Card Purchasing Interactive Advertising Internet and PC content on TV …and More!
  11. 11. Keys to IPTV Success INCREASE EXTEND your service with more revenue ARPU generating applications REDUCE EMPOWER your customers with more control over CHURN a compelling TV experience REDUCE SIMPLIFY operations with robust operating and COSTS management tools INCREASE SEGMENT your offer to target different regions and PENETRATION demographics
  12. 12. Middleware Considerations Leadership in the marketplace Established credibility Proven solution across IPTV deployments Technical competency Solid, stable software that is robust Ability to facilitate new and innovative features Comprehensive Support for HD, PVR, VOD, PPV Back-office management tools to lower OPEX Highly scalable architecture for future growth Open Large ecosystem of IPTV technology partners Interactive application APIs
  13. 13. Summary Momentum in the IPTV market is increasing…the time to act is NOW Middleware selection is arguably the most important decision when launching an IPTV service. When selecting a middleware solution, consider: Technical competency Market leadership Balance between middleware features and your growing IPTV service needs

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