Perspectives on Mobility and Entertainment

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Perspectives on Mobility and Entertainment

  1. 1. Mobile Monday Global Summit May 8-9, 2006, Global View <ul><li>Miika Nevalainen, Senior Consultant </li></ul><ul><ul><li>Finpro North America, Silicon Valley </li></ul></ul><ul><ul><li>Finpro Global ICT Team </li></ul></ul><ul><li>Email: Miika.Nevalainen@finpro.fi </li></ul>Miika Nevalainen © Finpro 2006 Perspectives on Mobility and Entertainment
  2. 2. Mobile Monday Global View <ul><li>Perspectives </li></ul><ul><ul><li>Finpro, Miika Nevalainen </li></ul></ul><ul><li>Updates </li></ul><ul><ul><li>MoMo Tokyo, Daniel Scuka </li></ul></ul><ul><ul><li>MoMo London, Dan Appelquist </li></ul></ul><ul><ul><li>MoMo Kuala Lumpur, RamG </li></ul></ul><ul><ul><li>MoMo Vancouver, Stephanie Rieger </li></ul></ul>
  3. 3. Topics <ul><li>Finpro Introduction </li></ul><ul><li>Changing Ecosystems </li></ul><ul><li>Emerging Business Opportunities </li></ul><ul><li>Afterwards, we’ll hear MoMo updates from different cities </li></ul>
  4. 4. Finpro - Creating growth, profitability and competitiveness with our clients on international markets <ul><li>Finpro is a consulting organization focused on accelerating the internationalization of Finnish companies while managing the risks involved </li></ul><ul><li>Unique global network of Trade Centers and industry experts, local partners </li></ul><ul><li>Finpro’s Global ICT Team: professionals who know both the ICT business and the global markets </li></ul>
  5. 5. Changing Ecosystems and Business Opportunities Fixed and Wireless Convergence Emerging Digital Media Opportunities Digital Music, Video and Games, Mobile TV, Personalized content Content services stimulate wireless market growth Wireless Enabled Community, Social Networking Commercial/ Public WiFi Networks: Opportunity or threat for carriers Rollouts of 3G, EVDO, WCDMA, HSDPA Focused target segments based on Hobbies, cost-sensitivity, age MVNOs emerging Brand Value Disney, Virgin Mobile ESPN Mobile Messaging Ringtones Ringback tones Rich Content Music, Video, Photos Verizon VCAST Cingular Video Fixed Broadband becoming a commodity: Providers offering new services Google active with Wi-Fi in Mountain View Wi-Fi Enabled Mobile Phones
  6. 6. Mobile and Fixed Broadband Drive New Services IPTV VoIP calls Photos Communities Social Networking Broadband Internet Access Videos Music Games Messaging, chat Consumers are getting used to new broadband services <ul><li>Downloading content </li></ul><ul><li>Sharing content </li></ul>Online access Media and communications industries approaching each other Hollywood content Personalized, Self-Created Content Advertising Pay-per-use Subscription
  7. 7. Going Mobile: Broadband Anywhere, Any Time Mobile to Augment Traditional Broadband Services WiMAX Wi-Fi 2.5G 3G 2G Fixed Broadband Access EV-DO W-CDMA HSDPA Consumers want similar user experience with wireless as with fixed broadband services
  8. 8. . In Search of Mobile Opportunities . . Hollywood . Home . Work Place . <ul><li>Convergence brings opportunities to mobile industry </li></ul><ul><ul><li>Mobile augments traditional Internet Access methods </li></ul></ul><ul><ul><li>Music is Music on any delivery method – fixed or wireless </li></ul></ul><ul><ul><li>Thinking of user experience is essential as services go from Internet to Mobile </li></ul></ul><ul><li>Observation </li></ul><ul><ul><li>Market Pull. While many high tech companies focus on pushing new, exciting technology, it is essential to be driven by the market opportunities to hit the target </li></ul></ul><ul><li>Finpro & Tekes working jointly on MOBILE LIFE project </li></ul><ul><ul><li>Looking at the hot markets: </li></ul></ul><ul><ul><ul><ul><li>Entertainment - Mobile Hollywood </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Enterprise - Mobile Work </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Digital Home </li></ul></ul></ul></ul>MOBILE LIFE
  9. 9. Embracing the Mobile Entertainment Opportunities <ul><li>Networking and co-operation play a significant role in innovation and creating new ecosystems for success </li></ul><ul><li>Now: To the Updates from MoMo Tokio, London, Kuala Lumpur, Vancouver </li></ul>
  10. 10. Mobile Monday Global View <ul><li>Perspectives </li></ul><ul><ul><li>Finpro, Miika Nevalainen </li></ul></ul><ul><ul><li>Email: Miika.Nevalainen@finpro.fi </li></ul></ul><ul><li>Updates </li></ul><ul><ul><li>MoMo Tokyo, Daniel Scuka </li></ul></ul><ul><ul><li>MoMo London, Dan Appelquist </li></ul></ul><ul><ul><li>MoMo Kuala Lumpur, RamG </li></ul></ul><ul><ul><li>MoMo Vancouver, Stephanie Rieger </li></ul></ul>

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