Motorola_KevinWirick.ppt

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  • From 11/2001 Blue Book Cable Advertising Bureau (US?) 11.9B in cable network advertising, 0.4B in Regional Network Advertising, $3.6B in Local Cable Advertising. Compared to Broadcast which is 15.B network, + 11.2 National Spot+13.6 local station for a total of 40.7B Basic (vrs Premium Ch) is a $26B revenue generator for MSOs (per Kagan Spring/Summer 2001). Affiliate fees back to programmers for Basic is 20.9% or $7B for Basic Programming (Kagan) Programmer Revenue is $33.5B for the top 25 networks per Broadcasting and Cable 11/21/01, so $45B overall Equipment Revenue from Analysts report of the 2001 Revenues from publically traded equipment suppliers plus moto at 3B plus Phillips and others not listed as another $3B
  • From 11/2001 Blue Book Cable Advertising Bureau (US?) 11.9B in cable network advertising, 0.4B in Regional Network Advertising, $3.6B in Local Cable Advertising. Compared to Broadcast which is 15.B network, + 11.2 National Spot+13.6 local station for a total of 40.7B Basic (vrs Premium Ch) is a $26B revenue generator for MSOs (per Kagan Spring/Summer 2001). Affiliate fees back to programmers for Basic is 20.9% or $7B for Basic Programming (Kagan) Programmer Revenue is $33.5B for the top 25 networks per Broadcasting and Cable 11/21/01, so $45B overall Equipment Revenue from Analysts report of the 2001 Revenues from publically traded equipment suppliers plus moto at 3B plus Phillips and others not listed as another $3B
  • From 11/2001 Blue Book Cable Advertising Bureau (US?) 11.9B in cable network advertising, 0.4B in Regional Network Advertising, $3.6B in Local Cable Advertising. Compared to Broadcast which is 15.B network, + 11.2 National Spot+13.6 local station for a total of 40.7B Basic (vrs Premium Ch) is a $26B revenue generator for MSOs (per Kagan Spring/Summer 2001). Affiliate fees back to programmers for Basic is 20.9% or $7B for Basic Programming (Kagan) Programmer Revenue is $33.5B for the top 25 networks per Broadcasting and Cable 11/21/01, so $45B overall Equipment Revenue from Analysts report of the 2001 Revenues from publically traded equipment suppliers plus moto at 3B plus Phillips and others not listed as another $3B
  • Because broadband has become nearly ubiquitous, the world of applications that can take advantage of this high speed, high availability bandwidth are expanding. Some examples include VoIP, digital music, multi-player / multi-location gaming, … These are just a few of the application possibilities.
  • Motorola_KevinWirick.ppt

    1. 1. IPTV – Top Half of the First Inning Kevin Wirick Motorola Connected Home Solutions
    2. 2. Top Half of the First Inning Hitting Pitching Fielding
    3. 3. Top Half of the First Inning Hitting -IPTV for Traditional Broadcast Services Pitching -Over the Top Delivery Fielding -Seamless Mobility with Multi-Screens Pitching Fielding
    4. 4. Hitting –IPTV for Traditional Broadcast DSLAM Central Office Edge Router IP Backbone DRM Encryption Video Acquisition System & Encoders Super Headend VOD Asset Management Compression Content IP DSL Access Network Home
    5. 5. DSL Video Network Traffic <ul><li>Network capacity for 10,000 residential customers: </li></ul>64 Kbps, 100% penetration, 2% simultaneous Voice 2 Mbps, 50% penetration, 50% simultaneous, 2% duty factor Video 4 Mbps, 50% penetration 50% simultaneous, ~10 Mbps ~10,000 Mbps 100X High Speed Internet ~100 Mbps 10X
    6. 6. IPTV DSL Video Challenge <ul><li>Voice, Video, Data transported on one bandwidth limited connection </li></ul>Mux Video MuxData Video at Constant Bit Rates Data Services VoIP Services Bandwidth Constrained DSL Connection
    7. 7. MPEG4 Compression Efficiency <ul><li>MPEG4 delivering 50% bit rate improvement over MPEG2 now </li></ul><ul><ul><li>SD: 0.7 – 2 Mbps </li></ul></ul><ul><ul><li>HD: 6 -- 9 Mbps </li></ul></ul><ul><li>Enables two simultaneous High Definition videos plus data over DSL </li></ul>2007 2008 2009 2010 2005 2006 MPEG 2 Encoder Performance 1.0 0.5 Data Rate for Comparable Quality MPEG 4 AVC Encoders 0.25
    8. 8. VDSL2 Reach Enables Video VDSL2 Data HD PVR HD SD SD
    9. 9. Telco IPTV Subscriber Forecast North America Europe Asia MRG 10/06
    10. 10. IPTV Deployment Progress <ul><li>IPTV network deployments gaining momentum </li></ul><ul><ul><li>Forecast 50M IPTV subscribers in 2010 </li></ul></ul><ul><ul><li>$13B in service provider revenue in 2010 </li></ul></ul><ul><ul><li>$4.5B in annual Telco IPTV Capex </li></ul></ul>MRG 10/06
    11. 11. Traditional Broadcast Value Chain Studios & Live Event Producers Equipment Providers Content Creators Consumers TV Watching Consumer Electronics Manufacturers Service Network Operators Advertisers Cable, Satellite, and Telcos Equipment Providers Programming Advertisers Broadcast & Cable Programmers Networks Equipment Providers Content $ $ $ $ $ $ $ $ $
    12. 12. Baseball Skills Hitting -Traditional PayTV Services Pitching -Over the Top Delivery Fielding -Seamless Mobility with Multi-Screen
    13. 13. Subscription Video over the Internet Growth
    14. 14. Traditional Broadcast Value Chain Studios & Live Event Producers Equipment Providers Content Creators Consumers TV Watching Consumer Electronics Manufacturers Service Network Operators Advertisers Cable, Satellite, and Telcos Equipment Providers Programming Advertisers Broadcast & Cable Programmers Networks Equipment Providers Content
    15. 15. Over the Top Value Chain Internet Studios & Live Event Producers Equipment Providers Content Creators Consumers TV Watching Consumer Electronics Manufacturers Service Network Operators Advertisers Cable, Satellite, and Telcos Equipment Providers Programming Advertisers Broadcast & Cable Programmers Networks Equipment Providers Content
    16. 16. Internet Speeds PC Pitstop Market Trends Greater than 1.5 Mbps
    17. 17. Disk Storage 95 24 MPEG2 SD 160 GB Drive Hours Of Video Storage MPEG2 High Def 340 1500 MPEG4 SD MPEG4 High Def 1000 GB Drive 240 55 MPEG4 SD MPEG4 High Def
    18. 19. Keys for Over the Top Business <ul><li>Controlled Content Distribution </li></ul><ul><li>Content Packaging & Marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Billing and Customer Care </li></ul>
    19. 20. Baseball Skills Hitting -Traditional PayTV Services Pitching -Over the Top Delivery Fielding -Seamless Mobility with Multi-Screen
    20. 21. IPTV as Mobile TV <ul><li>Mobile broadcast TV forecast 10% of mobile subscribers in 5 Years </li></ul>
    21. 22. Explosion of Hyper-Mobility Applications
    22. 23. Service Evolution Broadcast Broadcast + VOD Broadcast + VOD+DVR Video services High Speed Data Internet services Digital Cellular Set top Voice services PC / WiFi Mobile
    23. 24. Service Evolution Digital Cellular Broadcast Broadcast + VOD Broadcast + VOD+DVR Video services High Speed Data Set top Internet services Voice services PC / WiFi Mobile Internet Video
    24. 25. Future IPTV Vision Digital Cellular Broadcast Broadcast + VOD Broadcast + VOD+DVR Video services High Speed Data Internet services Set top Voice services Internet Video Blended service Multiple sources to multiple devices Consistent experience and extensive personalization PC / WiFi Mobile
    25. 26. Rich User Experience
    26. 27. Seamless Mobility Experience wireless synch to digital TV synch to home info appliances MOBILE HOME CAR orchestration of distributed content multiple access points and distributed devices multiple environments and use cases smart & adaptable devices wireless media streaming Your videos while you travel … … extend the experience in the home … … switch to audio in the car handoff to car entertainment
    27. 29. Baseball and IPTV Hitting -IPTV for Traditional Broadcast Services Pitching -Over the Top Delivery Fielding -Seamless Mobility with Multi-Screen

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