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Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
Mobile Rich Media Applications
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Mobile Rich Media Applications

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  • 1.  
  • 2. Mobile Rich Media Applications Jon R. Doyle, VP Business Development
  • 3. Mobile Rich Media Applications <ul><li>Agenda </li></ul><ul><li>Changing Market Place </li></ul><ul><li>Increase ARPU </li></ul><ul><li>Addressing the Needs </li></ul><ul><li>Sticky Applications </li></ul><ul><li>A Platform to grow </li></ul><ul><li>Manage Mobility </li></ul><ul><li>Examples </li></ul><ul><ul><li>MyStuff </li></ul></ul><ul><ul><li>Mobile MyStuff </li></ul></ul><ul><ul><li>Mobile Blog </li></ul></ul><ul><li>Summary </li></ul>
  • 4. Changing Market Place <ul><li>ABI Research </li></ul><ul><li>Service Providers to Invest $10.1 Billion in IMS </li></ul><ul><li>$49.6 billion in service revenue from IMS-enabled applications </li></ul><ul><li>Radicati Group </li></ul><ul><li>From 1.4 billion to 2.5 billion active email boxes </li></ul><ul><li>Nearly 2 billion hosted e-mail mailboxes Public instant messaging accounts from 933 million in 2006, to 1,474 million accounts worldwide </li></ul><ul><li>Gartner </li></ul><ul><li>350 million business and consumer users access to wireless e-mail </li></ul><ul><li>Infonetics </li></ul><ul><li>A combined $120 billion will be spent on VoIP services </li></ul><ul><li>Strategy Analytics&apos; Broadband Media and Communications </li></ul><ul><li>16 million homes will subscribe to IPTV by 2010 </li></ul><ul><li>IDC </li></ul><ul><li>Mobile enterprise data applications to triple from $1.2 billion to $3.5 billion </li></ul><ul><li>Analysis </li></ul><ul><li>New networking tools to boost revenue by as much as 42 per cent </li></ul>
  • 5. Increase ARPU <ul><li>FierceVoiP </li></ul><ul><li>No future for pure-play VoIP providers </li></ul><ul><li>Pure-plays need to add value to the call. Dial tone alone won&apos;t make it in a converged world. </li></ul><ul><li>Infonetics </li></ul><ul><li>Offering new media-rich bundled services like IPTV, video on demand (VoD), video telephony, fixed-mobile convergence (FMC) and Rich Internet Applications (RIA) is the only way to thrive in the competitive communications environment; all these new services will require significant capex and opex for new hardware components and their integration into existing signaling, OSS, and BSS networks </li></ul>CommuniGate Systems Survey 2007
  • 6. Addressing the Needs <ul><li>ISPs and telcos are looking for fast and flexible solutions </li></ul><ul><li>Solutions which enable them to start new services today </li></ul><ul><ul><li>Mobile Messaging, ActiveSync, SyncML etc. </li></ul></ul><ul><ul><li>VoIP Business Applications </li></ul></ul><ul><ul><li>Presence &amp; IM solutions tied to busieness processes </li></ul></ul><ul><ul><li>Fixed Mobile Convergence (FMC) applications </li></ul></ul><ul><li>Compelling client UI for competitive advantage </li></ul><ul><li>A platform for future growth </li></ul><ul><ul><li>Scalable to multi millions without downtime </li></ul></ul><ul><ul><li>IP/TV or games added on the fly </li></ul></ul><ul><ul><li>Option to create in-house VAS services </li></ul></ul><ul><li>Quick and easy integration into IMS and NGN </li></ul>
  • 7. Sticky Applications w/ content
  • 8. A flexible Platform to adpat IPTV Rapido Blogs Games Applications X I M S S
  • 9. Mobility IP Centrex <ul><li>The Mobile Attendant brings a FMC application as a new VAS that is simple to deploy and delivers powerful features. </li></ul><ul><li>Nearly any device is supported from desktop SIP or XIMSS soft phones like Pronto! to mobile handsets. </li></ul><ul><li>The user can define rules for callers. E.g. when the boss calls all devices ring or calls from family members are only routed to the desktop phone. </li></ul><ul><li>The application enables </li></ul><ul><ul><li>Workflow rules for each device </li></ul></ul><ul><ul><li>Specialized rules for callers based on their e-mail address/phone number </li></ul></ul><ul><ul><li>Powerful rules can make decisions based on presence info or calendar events. </li></ul></ul><ul><li> FMC Application for managing presence and availability independent of device and location. </li></ul>
  • 10. Illustration of Mobile Attendant
  • 11. Example 1: MyStuff
  • 12. Example 2: Mobile MyStuff
  • 13. Example 3: Mobile Blog
  • 14. Summary <ul><li>Take aways for Mobile Rich Media Applications </li></ul><ul><li>Focus on customer needs </li></ul><ul><li>Only sticky applications increase ARPU </li></ul><ul><li>Customers look faster for news, become faster ‘bored’ </li></ul><ul><li>Ongoing new offerings needed </li></ul><ul><li>Development cycle needs to be as short as possible </li></ul><ul><li>Think of a platform first! </li></ul>
  • 15. Thank you! <ul><li>More at www.communigate.com </li></ul><ul><li>Download free 5 user Community Edition of CommuniGate Pro at www.communigate.com/community </li></ul><ul><li>Experience Mobile Rich Media and Sign Up for a free account at www.TalktoIP.com </li></ul>

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