Mobile Rich Media  Applications Jon R. Doyle, VP Business Development
Mobile Rich Media Applications <ul><li>Agenda </li></ul><ul><li>Changing Market Place </li></ul><ul><li>Increase ARPU </li...
Changing Market Place <ul><li>ABI Research </li></ul><ul><li>Service Providers to Invest $10.1 Billion in IMS  </li></ul><...
Increase ARPU <ul><li>FierceVoiP </li></ul><ul><li>No future for pure-play VoIP providers  </li></ul><ul><li>Pure-plays ne...
Addressing the Needs <ul><li>ISPs and telcos are looking for fast and flexible solutions </li></ul><ul><li>Solutions which...
Sticky Applications w/ content
A flexible Platform to adpat IPTV Rapido Blogs Games Applications X I M S S
Mobility IP Centrex <ul><li>The  Mobile Attendant  brings a FMC application as a new VAS that is simple to deploy and deli...
Illustration of Mobile Attendant
Example 1: MyStuff
Example 2: Mobile MyStuff
Example 3: Mobile Blog
Summary <ul><li>Take aways for Mobile Rich Media Applications </li></ul><ul><li>Focus on customer needs </li></ul><ul><li>...
Thank you! <ul><li>More at  www.communigate.com </li></ul><ul><li>Download free 5 user Community Edition of CommuniGate Pr...
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Mobile Rich Media Applications

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Mobile Rich Media Applications

  1. 2. Mobile Rich Media Applications Jon R. Doyle, VP Business Development
  2. 3. Mobile Rich Media Applications <ul><li>Agenda </li></ul><ul><li>Changing Market Place </li></ul><ul><li>Increase ARPU </li></ul><ul><li>Addressing the Needs </li></ul><ul><li>Sticky Applications </li></ul><ul><li>A Platform to grow </li></ul><ul><li>Manage Mobility </li></ul><ul><li>Examples </li></ul><ul><ul><li>MyStuff </li></ul></ul><ul><ul><li>Mobile MyStuff </li></ul></ul><ul><ul><li>Mobile Blog </li></ul></ul><ul><li>Summary </li></ul>
  3. 4. Changing Market Place <ul><li>ABI Research </li></ul><ul><li>Service Providers to Invest $10.1 Billion in IMS </li></ul><ul><li>$49.6 billion in service revenue from IMS-enabled applications </li></ul><ul><li>Radicati Group </li></ul><ul><li>From 1.4 billion to 2.5 billion active email boxes </li></ul><ul><li>Nearly 2 billion hosted e-mail mailboxes Public instant messaging accounts from 933 million in 2006, to 1,474 million accounts worldwide </li></ul><ul><li>Gartner </li></ul><ul><li>350 million business and consumer users access to wireless e-mail </li></ul><ul><li>Infonetics </li></ul><ul><li>A combined $120 billion will be spent on VoIP services </li></ul><ul><li>Strategy Analytics' Broadband Media and Communications </li></ul><ul><li>16 million homes will subscribe to IPTV by 2010 </li></ul><ul><li>IDC </li></ul><ul><li>Mobile enterprise data applications to triple from $1.2 billion to $3.5 billion </li></ul><ul><li>Analysis </li></ul><ul><li>New networking tools to boost revenue by as much as 42 per cent </li></ul>
  4. 5. Increase ARPU <ul><li>FierceVoiP </li></ul><ul><li>No future for pure-play VoIP providers </li></ul><ul><li>Pure-plays need to add value to the call. Dial tone alone won't make it in a converged world. </li></ul><ul><li>Infonetics </li></ul><ul><li>Offering new media-rich bundled services like IPTV, video on demand (VoD), video telephony, fixed-mobile convergence (FMC) and Rich Internet Applications (RIA) is the only way to thrive in the competitive communications environment; all these new services will require significant capex and opex for new hardware components and their integration into existing signaling, OSS, and BSS networks </li></ul>CommuniGate Systems Survey 2007
  5. 6. Addressing the Needs <ul><li>ISPs and telcos are looking for fast and flexible solutions </li></ul><ul><li>Solutions which enable them to start new services today </li></ul><ul><ul><li>Mobile Messaging, ActiveSync, SyncML etc. </li></ul></ul><ul><ul><li>VoIP Business Applications </li></ul></ul><ul><ul><li>Presence & IM solutions tied to busieness processes </li></ul></ul><ul><ul><li>Fixed Mobile Convergence (FMC) applications </li></ul></ul><ul><li>Compelling client UI for competitive advantage </li></ul><ul><li>A platform for future growth </li></ul><ul><ul><li>Scalable to multi millions without downtime </li></ul></ul><ul><ul><li>IP/TV or games added on the fly </li></ul></ul><ul><ul><li>Option to create in-house VAS services </li></ul></ul><ul><li>Quick and easy integration into IMS and NGN </li></ul>
  6. 7. Sticky Applications w/ content
  7. 8. A flexible Platform to adpat IPTV Rapido Blogs Games Applications X I M S S
  8. 9. Mobility IP Centrex <ul><li>The Mobile Attendant brings a FMC application as a new VAS that is simple to deploy and delivers powerful features. </li></ul><ul><li>Nearly any device is supported from desktop SIP or XIMSS soft phones like Pronto! to mobile handsets. </li></ul><ul><li>The user can define rules for callers. E.g. when the boss calls all devices ring or calls from family members are only routed to the desktop phone. </li></ul><ul><li>The application enables </li></ul><ul><ul><li>Workflow rules for each device </li></ul></ul><ul><ul><li>Specialized rules for callers based on their e-mail address/phone number </li></ul></ul><ul><ul><li>Powerful rules can make decisions based on presence info or calendar events. </li></ul></ul><ul><li> FMC Application for managing presence and availability independent of device and location. </li></ul>
  9. 10. Illustration of Mobile Attendant
  10. 11. Example 1: MyStuff
  11. 12. Example 2: Mobile MyStuff
  12. 13. Example 3: Mobile Blog
  13. 14. Summary <ul><li>Take aways for Mobile Rich Media Applications </li></ul><ul><li>Focus on customer needs </li></ul><ul><li>Only sticky applications increase ARPU </li></ul><ul><li>Customers look faster for news, become faster ‘bored’ </li></ul><ul><li>Ongoing new offerings needed </li></ul><ul><li>Development cycle needs to be as short as possible </li></ul><ul><li>Think of a platform first! </li></ul>
  14. 15. Thank you! <ul><li>More at www.communigate.com </li></ul><ul><li>Download free 5 user Community Edition of CommuniGate Pro at www.communigate.com/community </li></ul><ul><li>Experience Mobile Rich Media and Sign Up for a free account at www.TalktoIP.com </li></ul>

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