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Microsoft PowerPoint - Profitable IPTV Deployment-Ballard
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Microsoft PowerPoint - Profitable IPTV Deployment-Ballard

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  • 1. Turnkey…TO YOUR DOOR! System Design Installation, Test Programming & Turn Up System Monitoring Access Plant & Remote Management Integration Assistance Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 2. P&T…Your Go To Partner Applications Engineering – Optical Multiplexing Transport – Edge Access – Ethernet, IP & LAN Networks – Media Conversion – TDM, ATM, SONET Solutions – Broadband Technologies – Wireless Solutions – iPTV – DC Power & Grounding – Installation Hardware – System Test & Measurement Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 3. IPTV Landscape…Lonely On Your Own! Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 4. Only One “First Impression” • Innovative features aside, any service provider who is trying to dislodge an incumbent service provider has one chance to get basic service delivery and quality right. • Deployment of IPTV that is competitive with, and potentially superior to, existing video offerings requires an open, modular architecture optimized for digital television and video devices. Such architecture provides maximum flexibility for exploiting world-class solutions at all points in the supply and delivery chain. Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 5. End To End Choices • Head End Electronics • VOD • Ad Insertion • Emergency Alert Systems • Encoders • Transport • STB • Customer Premise Networking Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 6. A Winning Strategy It’s about a Video Strategy… • To Deliver Broadcast Quality Video Services… • It’s About Retaining Customer Loyalty… • To Retain Other Profitable Services… • Attracting Customers From Other Video Services… • …And Providing A Sustainable Triple Play Service That Is The Best In Your Marketplace! And…it’s about Making Money at IPTV! POWER & TELEPHONE SUPPLY Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 7. End To End Performance Certification TView Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 8. IPTV Breaking Points • Programming – Stalled most IPTV systems • P&T Solved: NTTC & CSI Digital – Transport – Distribution – Local Affiliate Rights – VOD Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 9. Never Locked In To A Single Solution • Proprietary Systems…no choices, one middleware one STB proprietary • P&T Solved: Middleware choices, STB Choices, Encoder Choices, VOD choices Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 10. Designed, Installed & Integrated • Turnkey Engineering – There’s been under- estimation of the “moving parts”, finger pointing • P&T Solved: Well-chosen ecosystem, • field proven • CSI Digital Engineering Team (8) • Madison Group (8) • Power & Tel AE & Prod Mgt (7) • NTTC (6) • Vendor Engineering Support • One Call Escalation Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 11. What About Your Access Plant? • Headend Performance Is One Thing - The challenge comes in the “access plant”! • P&T Solved: Between P&T (7), The Madison Group (P&T affiliate integration partner – 8), NTTC (5), CSI Digital (7), we have 27 engineering resources experienced in all facets of IPTV, IP, Ethernet, Access Plants, Video to support TO YOUR DOOR. • One Call Support • 24/7 System Monitoring Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 12. Avoid Service Interruptions • System Redundancy – There are many “moving parts”, largely software based, in an IPTV system. If one critical element fails, it can bring down the entire system. • P&T Solved: Redundant critical “service effecting” elements in the IP Gateway. Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 13. Proven Eco-System With Choices • European & Asian IPTV In North America? …Here today…gone tomorrow? • Earlier Middleware Nightmares • Pulled out of US market stranding many IPTV service providers & subscribers • P&T Solved: All North American Eco-System & Vendor Partners Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 14. Accelerated Life Tested…To Perform • Piece-meal system build – 100 boxes show up for assembly, finger pointing, delays, $$++ • P&T Solved: Each system built in lab – Accelerated Life Testing in your exact eco-system – Eliminates time, costs, delays, system problems – Fully project managed Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 15. Best Pricing TO YOUR DOOR! • Cost – Typical systems too costly for independents • P&T Solved: Well-chosen ecosystem – Power & Tel purchasing/volume buying power – TO YOUR DOOR PRICED for the Independent Service Provider – Optional Leasing Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 16. End To End Performance Certification TView Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 17. Turnkey…TO YOUR DOOR! System Design Installation, Test Programming & Turn Up System Monitoring Access Plant & Remote Management Integration Assistance Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 18. P&T…TO YOUR DOOR Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 19. Headend In The Sky – 1 or 2 Video Cabinets – Satellite Signal Receiving System(s) Reset AUX K One N K Two N K Thr ee N K F our N K Five N K Six N K Seven N K Eight N – Local Off Air Channels, VOD, EAS – 2 – 3 Receiving Dish Antennas – Aggregators • Quality Service Delivery • High Reliability • Transport Rights Assistance • Continually Adding Content Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 20. IPTV Eco-System MiddleWare Conditional Access Set Top Box Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 21. Customizable Branding 21 Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 22. Hospitality Video…At It’s Best! Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 23. Automatic Billing To Guest Folio Corporate Identity Theme Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 24. Personalized Branding & Appearance Beauty Theme Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 25. The Only Hospitality AND Residential Middleware Classic Theme Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 26. Graphics…Your Way! Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 27. Hospitality & Enterprise 27 Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 28. HD & SD MPEG2 & 4 AmiNET 130 AmiNET 130M AmiNET 530 160Gb PVR Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 29. Hydra HD • 3 Independent A/V Decoders Amulet HD • Distributes analog RF audio and video via coax • Single Stream HD MPEG-4 Set-top Box • Full user experience at all locations • Optional Internal HDD for DVR • MPEG-4 high definition video on • Runs Popular 3rd Party DRM and primary TV Middleware • Optional Internal and External HDD • Modular ATSC/QAM Tuner and for DVR Networking Modules • Runs Popular 3rd Party DRM and Middleware • Modular ATSC/QAM Tuner and Networking Modules Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 30. Every Home Is a Connected Home Wireless Coaxial (802.11n and UWB) (HPNA 3) Power Line Phone Line (HomePlug AV) (MOCA) Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 31. MPEG 4 Linear Programming With hundreds of channels from dozens of programmers including ESPN, ABC-Disney, FOX Networks, MTV Networks, NBC Universal, and Turner Networks, Avail Media's content library has transport rights for everyone. • Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 32. National Channels Basic and Variety SD Programming Sports Channels News & Financial Life & Leisure General Entertainment General Entertainment Family & Kids Educational * Big Ten Network ABC Now Discovery Health ABC Family East Animal Planet (East or West) A&E East Syle East * CSTV BBC America (East or West) ABC Family West The Biography Channel A&E West TLC (East or West) ESPN BBC World Discovery Home BET (East or West) TBS Superstation Boomerang History Channel East ESPN Classic CNBC DIY Cartoon Network East  History Channel West * Bravo (East or West) (East or West) ESPN News CNBC World Fine Living Chiller TNT (East or West) Cartoon Network West History International ESPN U CNN Fit TV Comedy Central (East or West) USA (East or West) Discovery Kids * Military Channel (fka Wings) ESPN 2 CNN Headline News Food Network * Court TV (East or West) Discovery Times Military History Channel * NFL Network CNN International (East or West) Disney Channel East National Geographic Crime & Investigation Network Music Video Channels Fox College Sports CSPAN  Hallmark East Disney Channel West The Science Channel * * Discovery (East or West) (Atlantic) CSPAN 2 HGTV * Nick 2 * E! East  BET Gospel * Fox College Sports Fox Business Channel (East or West) Nickelodeon Games and Sports (Central) Fox News Channel * Oxygen * Fox Reality BET on Jazz Nick toons Spanish Language Fox College Sports MSNBC (East or West) FX (East or West) CMT (East or West) * Nickelodeon (East or West) (Pacific) The Weather Channel QVC G4 CMT Pure Country Noggin CNN Espanol Fox Soccer Channel Shop NBC Lifetime (East or West) Great American Country Sprout Discovery Speed Channel Soap Net Lifetime Real Women MTV (East or West) Toon Disney East en Espanol Logo (East or West) MTV 2 (East or West) * Discovery Familia Versus (fka OLN) Movies (East or West) Toon Disney West Fuel Travel Channel Outdoor Channel East MTV Hits TV Land (East or West) ESPN Deportes Golf Channel (East or West) RFDTV MTV Jams The History Channel Fox Movie Channel en Espanol Sci Fi (East or West) VH1 Classic Rock Lifetime Movie MTV Tr3s Sleuth VH1 Soul Religious Network Mun2 Adult Spike TV (East or West) VH1 (East or West) Turner Classic Movies (East or West) EWTN (East or West) Telemundo TEN Trinity Broadcast TEN Clips Network (East or West) VH Uno (Subject to Change) * Channel subject to change, or pending finalization of transport rights clearance, but due to launch in Q1 2008. All content authorized by and pursuant to the rights and obligations of Avail Media, Inc. Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 33. National Channels Premium SD Programming Starz/Encore Multiplex Showtime Multiplex Encore East Encore WAM West Starz In Black East Showtime Extreme East Showtime East The Movie Channel East Encore West Encore Westerns East  Starz Kids & Family East Showtime Extreme West Showtime West The Movie Channel West Encore Action East Starz East Starz Kids & Family West FLIX East  Showtime Beyond East TMC Extra East Encore Action West Starz West IndiePlex FLIX West Showtime Beyond West TMC Extra West Encore Drama East Starz Cinema East MoviePlex Show Next East Showtime Family East Showtime Women East Encore Love East  Starz Cinema West RetroPlex Show Next West Showtime Family West Showtime Women West Encore Mystery East Starz Comedy East Showcase East ShowToo East Encore WAM East Starz Edge East Showcase West ShowToo West Urge Audio Programming TRL ‐ Today’s Music Reunion ‐ Classic Rock Ragga ‐ Reggae Unforgettable ‐ Pop Standards Blast ‐ Top 40 Rocks ‐ Active Rock Pegao ‐ Reggaeton Jazzup Broadway ‐ Show Tunes Grind ‐ Rhythmic Top 40 Crunch ‐ Alternative MTV Tr3s ‐ Latin Pop Cinema ‐ Movie Scores Neon ‐ Modern Pop Axis ‐ World Class Rock Manteca ‐ Latin Jazz Voice Box ‐ Vocal Cover to Cover ‐ Cover Bands MTV2 Headbanger’s Ball ‐ Metal Radio Alterna ‐ Latin Alternative Zen ‐ Meditative Music Plush ‐ Soft Pop NuGroove ‐ R&B Hits Tejano ‐ Tex/Mex Dream Sequence ‐ Mood I Love the 70s ‐ 70s Pop Soul City ‐ Classic R&B Big World ‐ World Acoustic Chill ‐ Mood I Love the 80s ‐ 80s Pop Hip‐nod‐ics ‐ Classic Rap Oasis ‐ Smooth Jazz Blue Room ‐ Mood I Love the 90s ‐ 90s Pop Dope ‐ Rap Smoke ‐ Mainstream Jazz Jet Set ‐ Mood Gold ‐ Oldies: 50s, 60s, 70s VH1 Soul ‐ Soul Blues Part 2 ‐ Contemporary Jazz Swing ‐ Big‐band Discotech ‐ Disco CMT Radio ‐ Country Opera Babylon ‐ Opera Noggin ‐ Pre‐school Music Vinyl ‐ Dance Bluegrass ‐ Bluegrass Crescendo ‐ Classical Essentials Nick Kids ‐ Kids Music Ultrasound ‐ Electronic Diner ‐ Americana Celebration ‐ Praise & Worship Showcase ‐ Changes Monthly MTV2 ‐ Roc Wide Open Country – Alternative Country Praise ‐ Gospel Comedy ‐ Stand‐up Comedy High Definition Programming A&E HD National Geographic HD MHD (MTV HD) HGTV HD Animal Planet HD Golf/Versus HDNet Universal HD TNT HD Discovery HD * ESPN HD * HDNet Movies NFL Network HD * Discovery HD Theater * Planet Earth HD * ESPN 2 HD * Lifetime Movies HD * Food Network HD * Travel Channel HD * TBS HD * * * * * * * * (Subject to Change) * Channel subject to change, or pending finalization of transport rights clearance, but due to launch in Q1 2008. All content authorized by and pursuant to the rights and obligations of Avail Media, Inc. Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 34. On Demand Secured deals and strong relationships with the major Hollywood studios as well as other international and local content rights owners enable us to assist with all VOD-related content acquisition requirements. Adult Content All Major Movie Studios Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 35. End To End = One Stop…@ P&T! • Network Electronics • Racks, Chassis & Housings • DC Power, Batteries & Grounding • All Outside Plant Components • Pedestals & Enclosures • Cabling & Assemblies • Connectivity, Termination & Marking • Installation Tools • Test Equipment • End User Devices Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 36. End To End Performance Certification TView Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 37. End To End Choices • Head End Electronics • VOD • Ad Insertion • Emergency Alert Systems • Encoders • Transport • STB • Customer Premise Networking Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 38. Performance Assurance! • 5 Days On Site Training During Installation • 3 Days On Site Training…3 Weeks Following Deployment • 3 Days On Site Final Training…3 Weeks Later • Additional On Site Support As Required Company Confidential – Do Not Copy or Distribute Without Express Permission
  • 39. Turnkey…TO YOUR DOOR! System Design Installation, Test Programming & Turn Up System Monitoring Access Plant & Remote Management Integration Assistance Company Confidential – Do Not Copy or Distribute Without Express Permission

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