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Mark Winter EVP, Information Technology
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Mark Winter EVP, Information Technology

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Transcript

  • 1.  
  • 2.
    • Mark Winter
    • EVP, Information Technology
    • Deluxe North America
  • 3. Agenda
    • Introduction
    • Deluxe Overview
    • Today’s Business
    • Tomorrow’s Business
    • Summary
  • 4. Distribution Today
    • Physical / Theatrical
    • DVD’s
    • Airline
    • Television
    • Other – Internet, VOD
  • 5. Back-up Slides Company Overview
  • 6. Introduction to Deluxe
    • Established in 1915 as the film and camera department of the Fox Film Corporation
    • Rank acquired Deluxe in 1990
    • Separation from Rank
    • Laboratories in Los Angeles, Toronto, London, Rome, Barcelona, Madrid and Sydney
    • Growing Creative Services
  • 7. Content Value Chain By Function and Company Film Labs Creative Services Release Printing (Film Lab) Compression & Authoring (Deluxe Digital Studios) Physical Distribution (ETS / DFS) DVD Replication & Distribution (Deluxe Media Services) Theatrical Master (EFILM / Capital FX) Theatrical Post- Production (DSP / Capital FX) Not Deluxe Film Physical Distribution Film Capture Develop Film (Film Labs) Digital Asset Management (Deluxe Digital Media ) Digital Distribution (Deluxe Digital Media)
  • 8. Film Laboratory Customer Relationships Studio North America        Australia/Asia       Europe                     Australia/Asia       Europe              Distribution
  • 9. Creative Services Customer Relationships Studio DDS           EFILM           Capital FX DSP                    
  • 10. Capacity / Locations
    • Worldwide Leader
      • 5 billion feet+ in 2005
    • Day and date release capacity
      • Spiderman (14,000 prints)
      • Star Wars 2 (13,800 prints)
      • Star Wars 3 (14,000 prints)
    • Locations
      • Hollywood
      • Toronto
      • London
      • Rome
      • Barcelona
      • Sydney
      • Madrid
  • 11. The One-Stop Shop
    • Post Production Services
      • Dailies, Answer Prints, Intermediates, Sound
    • Release Print Operations
      • Feature / Trailer Release Prints, Forensic Coding
    • Print Logistics & Delivery
      • Print Control, Theatrical Distribution, Trailer Placement
    • Exhibitor Services
      • Trailer Breakdown / Fulfillment, One Sheets, Standees
  • 12. FCT – Theatrical Release, Statistics
    • Used 100% on all Major Releases by: Fox, Paramount, MGM, Miramax, New Line, Sony
    • More than 200 Theatrical Releases since deployment summer 2003
    • 99.9% success on tracking pirated material to source
      • 90% camcorded from theatre
      • 5% telecine
      • 5% misc.
  • 13. Overview of Anti-Piracy Services
    • WebWatch services
    • Internet surveillance 24 x7 in search of illegal files
    • Download and reporting services to identify sources
    • Average 50 unique versions per title
    • Unique forensic data mining to map the illegal chain of custody
  • 14. Overview of Creative Services: Principal Services
      • DVD compression, encoding and authoring
      • Content production / multi-media
      • DVD menu design / production
      • Subtitling
      • Digital intermediates / digital dailies
      • Scanning / recording services
      • Digital Asset Management
      • Format repurposing and QC services
      • Digital Cinema, IPTV, VOD
      • Sound re-recording / editing / mixing
      • HD / SD dailies / mastering
      • Academy screeners
      • Web watch
      • Content storage (physical + digital)
      • B2B web development
      • Trailer breakdown
      • Fulfillment services
    Deluxe Digital Studios (DDS) EFILM Deluxe Sound & Picture (DSP) Deluxe Media Management (DMM) Deluxe Digital Media
  • 15. EFILM Overview – Creating the Source Master
    • Digital Intermediates (“DI’s”) enable filmmakers to color correct and finish movies in a digital platform
    • Deliver creative flexibility not possible in a film environment
    • DI is source for release printing, home video and digital cinema masters
    • Digital intermediate technology rapidly penetrated Hollywood; further rapid digital growth anticipated
  • 16. Deluxe Digital Media Overview – Digital Distribution Network
    • 2002: Start up business
    • Strategic entry into digital asset management
    • 145,000 video elements managed
    • Digitization of post theatrical and TV libraries into data files
    • Unique approach: Automation resulting in cost savings for duplication, conversions, encoding and QC
      • Rejection rate is ~2% (lower than industry average)
    • Proven capability, eg., MGM Project
      • Library consolidated at DDM (6,000 titles / 70,000 elements)
      • 1,500 digitized files since start in 2003
    • Infrastructure can accommodate additional libraries
  • 17. Deluxe Digital Media Overview - continued
    • October 2005 – DMM Burbank combined with Deluxe Digital Distribution to become Deluxe Digital Media
    • Rationale
      • Leverage existing infrastructure and customer base
      • 24/7 staffing to operate additional businesses including D-Cinema
      • Add Network Operation Center and enhance digital distribution capabilities
      • Build additional businesses on a common data-centric platform
  • 18. Back-up Slides The Future
  • 19. Simultaneous Releases – Changes the Model
    • Simultaneous releases on all 3 major forms of distribution
    • Theatrical
    • DVD
    • Cable
  • 20. D-Cinema POV – Lessons Learned
    • Key lessons to be understood from D-Cinema work:
    • Studios do not trust the internet
    • Studios do not trust communications networks
    • Physical distribution is expected
      • LTO3, Blue-Ray, Hard Drives, or HD-DVD
    • Security
      • Media Material uses AES
      • Devices must be trusted with a unique certificate
      • Decryption linked to Device & Certificate combo
  • 21. Deluxe – Creating Media Masters and Managing Distribution
    • When working with the studios – really working with Deluxe
    • Deluxe is a conduit for distribution
    • Trusted partner of all of the studios
    • Moving from Film to Digital – Deluxe will remain as a partner to the Studios
    • Studios expect Deluxe to distribute media worldwide
    • Deluxe is your customer
  • 22. What is the role of IPTV???
    • D-Cinema replaces Film for Theatrical
    • Will IPTV be the replacement for DVD?
    • Is IPTV an issue for the media industry or the consumer?
    • What is the vehicle for non-theatrical digital distribution?
    • Does the consumer really care?
    • Keys are quality and availability!
  • 23. Future Content Value Chain for Features, TV, Music Videos, Ads, etc. Film Labs Creative Services Digital Distribution & Asset Mgmt Film Capture EFILM: Digital Intermediates & Color Correction for all Channels FILM LABS: Release Printing DELUXE DIGITAL STUDIOS: Compression, Encoding & Authoring; Localization; DC Mastering & Packaging DELUXE DIGITAL MEDIA: Digital Asset Management, Digital Cinema & Digital Distribution DFS / ETS & DMM: Physical Distrib. Physical Distribution Home Entertainment DVD / VHS Replication & Distribution Digital Capture Theatres Hotels, Airlines, etc. Away from Home B’casters CableCo’s, SatCo’s, WebCo’s Retailers Not Deluxe Film TelCo’s Home Home or Devices Home
  • 24. Back-up Slides Questions
  • 25.