Making VOD a Reality for IPTV: Challenges and Solutions

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Making VOD a Reality for IPTV: Challenges and Solutions

  1. 1. Making VOD a Reality for IPTV: Challenges and Solutions Mark Magee VP Technology & Chief Architect and Co-Founder Modulus Video Confidential & Proprietary
  2. 2. Explosion in Global Video “On Demand” Cable VOD Enabled Subscribers in the US 2001 - 2010 Source: Multichannel News 2006 Global VOD market (Cable + IPTV + Broadband) expected to grow from ~$2 Billion in 2006 to $13 Billion in 2010 with over 150 Million active subscribers worldwide Source: Tekrati/iSuppli 2006 Modulus Video Confidential & Proprietary
  3. 3. The IPTV Delivery Revolution Global IPTV subscribers will reach 14.5 million in 2007, up 200 per cent from 4.9 million in 2006… By 2010, worldwide IPTV subscribers will amount to 63 million… *Source: iSuppli Market Intelligence, January 2007 Modulus Video Confidential & Proprietary
  4. 4. Video Delivery: The Good News + Users want “on demand” experience + Explosion of video content choices + HDTV is now at critical mass + Content owners experimenting with new models + Telcos entering the video marketplace = AAAAH! Any video Any time Any place Any device High quality Modulus Video Confidential & Proprietary
  5. 5. IPTV: A Fundamental Shift in Video Delivery “Push” Broadcast Model •Broadcast •Cable •DBS “Pull” IPTV Switched Digital •More choice •More personal •Many more “channels” Modulus Video Confidential & Proprietary
  6. 6. IPTV Video: Service is Bit Rate Constrained Last mile is the constraint Some operators have 20Mbps to the home with ADSL2+ Many have much less – ADSL, longer loops Efficient video compression is critical 5Mbps video 15Mbps data voice Modulus Video Confidential & Proprietary
  7. 7. Efficient Compression is Critical for IPTV High-Speed Data SD Channels HD Channels 20Mbps @1.5km 5 Mbps 2 Mbps 2 Mbps 2 Mbps 9 Mbps Modulus Video Confidential & Proprietary
  8. 8. Content is King National Content- Stable Mainstream: From major studios and production companies Community Content- Rapidly Growing Focused on local community niche interests Local ads and “infomercials” Hunting and Fishing, Health & Fitness-on- demand, Real Estate-on-demand High school football game, town council meetings, school play, concerts, parades, local news, evening magazine Education, Religion, Government, Homeland security Other! Modulus Video Confidential & Proprietary
  9. 9. Content Pipeline Acquire Process Manage Deliver Consume National Content Content Aggregators Providers Service Providers Consumers Post-Production Facilities Local Content Providers Modulus Video Confidential & Proprietary
  10. 10. IPTV Content Flow Access Network System Content Con tent Content IP Video Co Live nt Headend en t e nt nt Co Hollywood Content Content Catcher Pitcher Control STB Co VOD ntr Servers l o Localized Co l ro Content nt nt ro Co VTR Chasm! l Middleware DVD Camera Modulus Video Confidential & Proprietary
  11. 11. VOD Acquisition Challenges • Assortment of incoming physical media & formats • Visual quality and bit budget management • Minimizing time-to-air for max competitive advantage • Diverse target playback devices and formats Modulus Video Confidential & Proprietary
  12. 12. Digital and Analog Baseband Sources Signal Sources: SD/HD VTR, DVD player, “Live” feeds Formats: NTSC, PAL Video Processing Digital: SDI/HD-SDI, SMPTE-259/292 Analog: • SD and HD input, BNC • HD: YPbPr, RGB • SD: YPbPr, RGB (component mode) • Composite/YC (composite mode) Audio Processing Digital: • 2+ channel 16/24-bit AES/EBU, • 48/96/128KHz Sample rate • 16/24-bit SMPTE-259 SDI embedded audio Analog: • 2+ channel balanced, XLR • 16/24-bit D/A, 48KHz Sample rate Modulus Video Confidential & Proprietary
  13. 13. Generalized File Format Asset Content Metadata Video Audio Data Rights Compression File Format Modulus Video Confidential & Proprietary
  14. 14. MXF D10 (IMX) Multi-format File Sources MXF DV25 MXF DV50 MXF DVCProHD MPEG-2 TS MXF JPEG 2000 MXF MPEG-2 I-frame AVI Quicktime LXF GXF MXF MPEG-2 Long MXF GOP 3GPP Other! WM/ASF Omneon OP1a IMX (MXF) 720x512i, 720x608i FLV Omneon DV (QuickTime) 720x486i, 720x576i Omneon IMX (QuickTime) RAW 720x512i, 720x608i Omneon MPEG-2 IBP (QuickTime) 720x480i, 720x512i, 720x576i, 720x608i, 1280x720p, 1920x1080i Omneon MPEG-2 I-frame (QuickTime) 720x480i, 720x512i, 720x576i, 720x608i, 1280x720p, 1920x1080i Modulus Video Confidential & Proprietary
  15. 15. Multi-format Ingest and Convert to MPEG-4 AVC Support for digital and analog video and audio sources Multi-format file reader Support for Closed Captions, Teletext, Subtitles Real time performance Device control Modulus Video Confidential & Proprietary
  16. 16. VOD Acquisition Challenges • Assortment of incoming physical media & formats • Visual quality and bit budget management • Minimizing time-to-air for maximum competitive advantage • Diverse target playback devices and formats Modulus Video Confidential & Proprietary
  17. 17. Global Transition to MPEG-4 AVC MPEG-2 Encoders vs. MPEG-4 unit worldwide forecast 2005 2011E MPEG-4 MPEG-4 15% 44% MPEG-2 MPEG-2 56% 85% Source: Frost & Sullivan 2006 Modulus Video Confidential & Proprietary
  18. 18. MPEG-4 AVC Video Compression is Key High-Speed Data SD Channels HD Channels 20Mbps 20 Mbps @1.5km @1.5km 5 Mbps 12.5 Mbps or 7 Mbps 2 Mbps @3.8km 2 Mbps 4.5 Mbps 2 Mbps 1 Mbps 5 Mbps 9 Mbps each 5 Mbps 5 Mbps More More 2007 Reach Channels 2008 IPTV Bundles Modulus Video Confidential & Proprietary
  19. 19. Efficient Use of Bandwidth – capped VBR Encoders can operate VBR or CBR mode CBR – output bit rate is fixed, video quality varies VBR – output bit rate varies, video quality is fixed (DVDs) Capped VBR combines the best of both Operator controls maximum bitrate allowed The encoder uses the lowest bitrate it can to maintain video quality CBR Video CF-CBR Video CBR CF-CBR Modulus Video Confidential & Proprietary
  20. 20. VOD Acquisition Challenges • Assortment of incoming physical media & formats • Visual quality and bit budget management • Minimizing time-to-air for max competitive advantage • Diverse target playback devices and formats Modulus Video Confidential & Proprietary
  21. 21. “Time-Shift TV” – Sports Content Processing Freshly created assets Short shelf life Time to market is critical : : : : : : VOD Server 2 Hour Duration MPEG-2 TS - SD-SDI Second Half First Half MPEG4 AVC - Input (45 minutes) (45 minutes) Encoder Post-match Half-time Pre-match (7.5 mins) (15 minutes) (7.5 mins) . Modulus Video Confidential & Proprietary
  22. 22. VOD Acquisition Challenges • Assortment of incoming physical media & formats • Visual quality and bit budget management •Minimizing time-to-air for maximum competitive advantage • Diverse target playback devices and formats Modulus Video Confidential & Proprietary
  23. 23. Multi-format Output MPEG-4 AVC Modulus Video Confidential & Proprietary
  24. 24. Multi-resolution Streams Full resolution for main stream Low res for EPG, browsing, mobile & VOD mosaics Delivered as separate streams Low resolution apps SD AVC or Encode HD Full resolution Modulus Video Confidential & Proprietary
  25. 25. VOD Acquisition Workflow Digital/Analog Video/Audio Input “Stream” Processing Real time Quality MPEG-4 AVC Control Encode Multi-format Multi-format File “Capture” File Input (and transfer) Output Processing Processing Modulus Video Confidential & Proprietary
  26. 26. VOD Acquisition Summary Challenges Solutions Assortment of incoming Support for multi-format physical media & formats analog/digital video & file ingest Visual quality and bit budget MPEG-4 AVC encoding engine management Minimizing time-to-air for Real time encoding and maximum competitive transfer at SD & HD resolutions advantage Diverse target playback Support for multi-format devices and formats output streams and files Modulus Video Confidential & Proprietary
  27. 27. VOD Acquisition for Tier-1 IPTV Operators • Broadcast TV (Locals) • Broadcast TV • Local VOD Acquisition & • Central VOD Acquisition & Video Play Out Distribution DV VHO SMS SHE DV Server SMS Server SD/HD Encoder SD/HD Encoder SD/HD Encoder SD/HD Encoder SD/HD Encoder VSO SD/HD Encoder Off-Air Broadcast SD/HD DSLAM Sources Video Content VOD PON Distribution Ingestor and Content Regional etc. Network Encoder Play Out Distribution Local Network Content Sources Satellite SD/HD VOD SD/HD STB Content Content Content Sources Ingestor Mgmt. & and Distribution Encoder National Content Sources SHE: Super Head End Modulus Video Confidential & Proprietary VHO: Video Hub Office SMS: Service Management System VSO: Video Serving Office
  28. 28. Local VOD Acquisition VHO Sports Local ads SD/HD Encoder SD/HD Encoder Broadcast TV News Off-Air SD/HD Encoder Education VOD Govt. Public VOD Ingest Encode Content Theater Store Play Out Local Content Sources Modulus Video Confidential & Proprietary
  29. 29. Adding Local VOD Acquisition to an IPTV Headend SDI w/ Embedded AVC/SPTS/ ATSC SDI w/Embedded Audio Audio E-net MPEG4 AVC Receiver Encoder SDI w/ RF AVC/SPTS/ Embedded Audio E-net MPEG4 AVC SDI w/Embedded Audio Encoder ATSC SDI w/ RF Embedded AVC/SPTS/ Receiver E-net SDI Audio MPEG4 AVC ASI MPEG2 Encoder Decoder SDI L Band Digital Sat ASI MPEG2 SDI w/ Receiver Decoder SDI Embedded AVC/SPTS/ Ethernet Audio MPEG4 AVC E-net Switch Encoder Switch SDI w/ Embedded AVC/SPTS/ ASI SDI Audio MPEG4 AVC E-net MPEG2 Encoder Decoder SDI AVC/ VTR SPTS/ SDI Multi-format E-net SDI Ingest and Camera TCP/IP Encode and Storage Ethernet TCP/IP Files Switch Modulus Video Confidential & Proprietary
  30. 30. Summary Content is still King Local content is a differentiator Multi-format world is here to stay MPEG-4 AVC is delivering on its promise Content acquisition is a key for IPTV VOD Modulus Video Confidential & Proprietary
  31. 31. Thank You Contact: mmagee@modulusvideo.com Modulus Video Confidential & Proprietary

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