IPTV-Oriented Service Blending


                                  Dr. Sheng-Lin Chou
                                 E-m...
Contents

                       IPTV Over NGN
                       Service Blending
                       IMS Enabled ...
Convergence of Broadband Services
                2002-2005: VoIP
                2005-2006: Integrated IPTV Solution
    ...
IPTV Functionality:
                               A Generational View

                 IPTV Generation                  ...
IPTV Applications




IPTV-Blending for WOCC2008          5
NGN for Service Convergence
                                 Before NGN                                   NGN promises
   ...
NGN System Architecture

       Any                     Heterogeneous                  All-IP                           Ri...
IP Multimedia Subsystem (IMS)




                                                     IMS




IPTV-Blending for WOCC2008 ...
IP Multimedia Subsystem (IMS)

                              Game                                              MeShare    ...
Service Bundling vs. Service Blending
                        Service Blending enables different services to control one
 ...
Service Blending
                        A New Service by
                               Integrating Multiple Independent ...
TV-Phone Service
        Digital TV + (Video) Phone + IPTV + IM:
                Digital TV (Regular TV)
                 ...
Service Blending --- Follow-Me TV




                                                                           Scenario:...
IMS-Enabled Service Blending System
        IPTV-based
        Triple Play
         Terminal                              ...
Transport Layer
                        Network Access Control
                             Users Authentication
         ...
Content Delivery Function

                       Content Acquisition and Aggregation
                       Content Deliv...
Service Control

                       CSCF (Call Session Control Function)
                             IMS Component
  ...
Service Broker SCIM
                        SCIM
                             Process All Signaling (SIP) Between S-CSCF
 ...
Concluding Remarks

                    IPTV Seems to Become Dominate Service
                    over the NGN
           ...
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IPTV-Oriented Service Blending

  1. 1. IPTV-Oriented Service Blending Dr. Sheng-Lin Chou E-mail: slchou@teco.com.tw TECO Group Research Institute TECO Electric & Machinery Co. 2008. 2. 23 IPTV-Blending for WOCC2008 1
  2. 2. Contents IPTV Over NGN Service Blending IMS Enabled IPTV-Oriented Service Blending System Concluding Remarks IPTV-Blending for WOCC2008 2
  3. 3. Convergence of Broadband Services 2002-2005: VoIP 2005-2006: Integrated IPTV Solution Personalized and customized Bundles Internet & Gaming Integration MSO Competitive Solution Television 2006-2007: Enhanced Entertainment Video Multi Enterta Integrated MM Communications & IPTV Media Any -inment 2007-2008: NGN Video & MM Apps Com Service Apps ms Anywher Any Service, anywhere, anytime e Anytime Service Blending Telephony VoI Multi-Device P Internet Single Subscriber IPTV-Blending for WOCC2008 3
  4. 4. IPTV Functionality: A Generational View IPTV Generation Features Basic Basic TV and VoD (First Generation) Walled Garden – basic portal Support basic MPEG-2 decoder STB… Intermediate PVR (DVR) (Second Generation) Support to MPEG-4 & HDTV… Advanced Architecture for scalability (Third Generation) Personalized TV experience… Convergence Support convergence functionality (Fourth Generation) Source: “IPTV Middleware Ranking Report”, MRG, Inc., 2007 IPTV-Blending for WOCC2008 4
  5. 5. IPTV Applications IPTV-Blending for WOCC2008 5
  6. 6. NGN for Service Convergence Before NGN NGN promises “Stovepipe” service model “simplified” service model Services Services Services Services Content and Services Servers . PSTN / ISDN .. Data / IP PLMN CATV IP Core Access Access Access Broadcast UMTS GSM/EDGE PSTN xDSL / ISDN WiFi/WiMax Dedicated technologies – duplicated functions IPTV-Blending for WOCC2008 6
  7. 7. NGN System Architecture Any Heterogeneous All-IP Rich Terminals Access Service Applications Transport Network Framework Services Network Wi-Fi/WiMAX EPON/GPON Service 2 Service Service 2 ADSL Framework Service 2 Cable GSM/GPRS/3G Access Layer Network Layer Access and Network Independent Service Layer IPTV-Blending for WOCC2008 7
  8. 8. IP Multimedia Subsystem (IMS) IMS IPTV-Blending for WOCC2008 8
  9. 9. IP Multimedia Subsystem (IMS) Game MeShare Interactive VoIP IMPS PoC MMS Video 蜜雪兒 IPTV Server Server Server Server Server IMS App. Servers IMS: IMS: Bridging IMS Enable Telecom and All-IP All IP-based Internet Network Multimedia Worlds Services Telecom Internet GSM/GPRS/3G Wi-Fi WiMAX ADSL Cable IMS-Enabled IPTV-Blending for WOCC2008 Client 9
  10. 10. Service Bundling vs. Service Blending Service Blending enables different services to control one another, providing new services IPTV-Blending for WOCC2008 10
  11. 11. Service Blending A New Service by Integrating Multiple Independent Services Together Service Feature Interaction One Services, Not Multiple Services Examples TV-Phone TV Caller ID IPTV-Blending for WOCC2008 11
  12. 12. TV-Phone Service Digital TV + (Video) Phone + IPTV + IM: Digital TV (Regular TV) TV, Mute, Suspend, Record, Resume, … (Video) Phone Caller-ID, POTS/VoIP Phone, Video Phone IPTV Recording, Streaming, Time-Shifting, … Time Shift TV Instant Messaging TV Recorded Regular TV TV Mute TV Suspended Regular TV Video Phone Call Legends: Caller-ID Phone Service (Feature) Call Service Feature IPTV-Blending for WOCC2008 Instant Messaging 12 Interaction
  13. 13. Service Blending --- Follow-Me TV Scenario: TV to Mobile 球賽才剛開始, 用大螢幕看更過 Mobile to TV ? 癮 From: Ericsson Scenario: Mobile to TV IPTV-Blending for WOCC2008 13
  14. 14. IMS-Enabled Service Blending System IPTV-based Triple Play Terminal VoIP Other IMS-Based IMS-Based Service Layer IPTV/VoIP/… Presence (Application Servers) Services IPTV Services Services Application Client Messaging OSA/Parlay Service Blending Control Service Control (Service Broker) Layer IMS (SIP) (IMS) Client IMS Content Management & Contents Content Media HSS S-CSCF Delivery Delivery Processing Network Access Network Transport Transport Layer IPTV-Blending for WOCC2008 14
  15. 15. Transport Layer Network Access Control Users Authentication How to Support Multicast IPTV Service? Resource Control Support the QoS Policy for Different Services Enhancement to Support Multicast IPTV Service IPTV-Blending for WOCC2008 15
  16. 16. Content Delivery Function Content Acquisition and Aggregation Content Delivery to End User Media Session Control Video Streaming Control Media Processing Function Media mixing. Media Recording and Storage Trans-coding IPTV-Blending for WOCC2008 16
  17. 17. Service Control CSCF (Call Session Control Function) IMS Component Users Registration, Authentication Session Management Support Multiple Sessions ? Service Routing Service Broker --- Service Capability Interchange Management (SCIM) Control the Interaction among Multiple AS to form A Blended Service Make Application Servers Transparent from Supporting Multiple Service Blending. IPTV-Blending for WOCC2008 17
  18. 18. Service Broker SCIM SCIM Process All Signaling (SIP) Between S-CSCF and Application Servers Modify the Signaling Messages as needed for Implementation of Service Blending Multiple Sessions Supporting IMS (S-CSCF) Have to Support Multiple Independent SIP Sessions So that, Service Feature Can be Done Among Them IPTV-Blending for WOCC2008 18
  19. 19. Concluding Remarks IPTV Seems to Become Dominate Service over the NGN Telco/ISP will Heavily Involve in Providing IPTV Services IPTV Blended with Telephony/Data Service will Make it More Attractive to Users IMS System is Most Suitable for IPTV Service Blending IPTV-Blending for WOCC2008 19

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