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3. Inclusion, better public services and quality of life
Tools for Implementation MODINIS ICT FUND - CIP FP 6 and 7 Others (SF) Review and revision of the regulatory frameworks Specific discussion Stakeholders Dialogue MS Cooperation Reporting High level events i2010 events Communication Financial Support Benchmarking and Monitoring Legislation Governance i 2010
Review and Revision of Regulatory Frameworks Communications Policy: e-Communications Regulatory Framework Audiovisual Policy: “ TV Without Frontiers” Directive
Electronic Communications Scope is all networks and services – independent of infrastructure Content Services Outside scope of EU framework (e.g. broadcast content, e-commerce services) Communications Services (e.g. telephone, fax, e-mail) Communications Networks (e.g. fixed, mobile, satellite, cable TV, powerline systems, networks used for radio and television broadcasting ) and associated facilities
It’s a “replacement concept”, not a complementary technology
IPTV protocol enables the creation of a single shared-use high-speed transport infrastructure
IPTV transport and service infrastructure can deliver digital television, data, voice signals, connectivity services, on-demand-P2P exchanges IP will replace all others
the proposed IP suite and multiplexing processes can be used to deliver “broadband” (multiple services with multiple signal types) at a fraction of the cost of extending the current time divided multiplex (TDM) telephone network and/or the hybrid fiber coax (HFC) TV and channel slotted satellite/radio networks.
Massive amounts of consumer bandwidth, IP packet switching, and routing all together provide a much more flexible service infrastructure. This could even be used to eliminate the current expensive and inefficient service overlays for each revenue stream.
“ I PTV is particularly good for the established media content production business, including Hollywood and all of the major television distribution networks on satellite and cable. IPTV allows these organizations to have total control of the content distributed and to greatly reduce opportunities for theft and piracy, which last year cost the cable industry $4.76 billion in unrealized revenue.”
IPTV – What is it? Source: Businessweeek - "The real meaning of IPTV" IPTV will offer essentially the same product and programming offered by digital cable and satellite providers. Similar on-demand and pay per view products probably with some extra integration with voice, and different pricing.
Based on existing and ubiquitous Internet technology: model is open to any rights holder, as it is based on the same publishing model that exists on the Web: anyone can create an endpoint and publish that on a global basis.
open to any rights holder no matter whether this is an individual creating a video for a very small audience or a traditional publisher that offers linear cable channels
Relatively device independent
Very strongly based on existing Internet user experience and hence will be deeply integrated into the Internet user behaviour
Internet Television promises access to many new products and much broader range of programming that we have been accustomed to retail video world and dramatically more control, as to when and where and how users can access that video/tv programming."
The New Wireless World looks certain to provide an ever-increasing number of different offerings, rather than any single and uniformed service carried by any single kind of network.
Mobile telephony is replacing fixed voice services, due to decreased prices and the convenience of one handset, one address-book, one voice-mail, etc. However, this feature is not easy to replicate when it comes to more advanced and “capacity-hungry” services.
Pricing strategies are critical; unlimited access at flat rates might not be sustainable where there is a capacity limit. Network build-outs can prove increasingly costly, and investments difficult to recover.
Pretty much identical to what they said about the “broadband challenge”
Standardisation and Interoperability at the core of regulatory attention, but is an EU-endorsed standard required? DVB-H, MediaFLO, DMB, DAB-IP?
European Mobile Broadcasting Council was established mid-2006 with the aim of industry self-regulation, but did not come up with a standard
July 2007: Commission has adopted a strategy, urging Member States and industry to push mobile tv development and deployment. The DVB-H standards is recommended and will be included in the list of endorsed standards (compulsory “support and encouragement” by members)
Some member states keep supporting various standards: e.g. licenses for DMB and DVB-H in Germany
“ Despite a general European move towards deregulation, there is a disparity between the regulation of old-world TV platforms (terrestrial, cable, satellite) and new delivery technologies like IPTV (sometimes also referred to as DSL TV).
IPTV is widely regulated under telecoms law , despite providing a full-channel pay television service in every way equivalent to those on cable.
... there was a feeling that this could impact the way in which adult content and advertising content was regulated.”
Regulatory Environment is not fully consistent Source: Interactive content and convergence: Implications for the information society. A Study for the European Commission (DG Information Society and Media), 2006
Modernisation of the “TV without Frontiers” Directive “Audiovisual Media Services Without Frontiers”
Regulatory disparity requires revision of regulation
New rules for audiovisual services to be based on content, rather than mode of delivery
Distinguish between traditional broadcast or linear (‘ push ’) services and ‘on-demand’ (‘ pull ’) services
‘ On-demand’ services to be subject only to a basic set of minimum principles
E.g. to protect minors and prevent incitement to racial hatred
Simplify and liberalise rules on inserting advertising in TV programmes (limits to hourly quantity remain), simplify product placement
Member States will be given 24 months to convert the new rules into national law, so that they fully apply in 2009.