Your SlideShare is downloading. ×
  • Like
ipTV and the future of advertising
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

ipTV and the future of advertising



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • Internet TV, or broadband TV as it sometimes known, is the


  • 1. ipTV and the future of advertising 20 th April 2006
  • 2. Today’s agenda
    • What is ipTV? - Kieron Matthews, IAB
    • ipTV & the current media landscape - Alex Cameron, Digital TX
    • ipTV advertising – opportunities for innovation - Tony Hart, Packetvision
    • ipTV: Advertising, pay per view & subscription models - Clare Wells, Mizu
    • Q&A
  • 3. ipTV gathers momentum
    • An area of growing importance to the IAB and its members.
    • ipTV is seeing major investment from online media owners, TV companies and Telcos.
    • An exciting opportunity for both media owners and advertisers.
    • Likely to have far reaching effects on consumers’ media habits.
  • 4. What is ipTV?
    • Confusion remains about what is and what isn’t ipTV, even within the industry.
    • The term is often used interchangeably to refer to programming delivered by broadband both to TVs and PCs.
  • 5. What is ipTV? Content Broadband TV PC
  • 6. ipTV
    • The phrase ipTV more accurately refers to the delivery of content to a television, much like today’s cable services, but instead using IP technology.
    • ipTV is a carrier-led and controlled platform . There is a physical carrier that operates and controls the infrastructure.
    • The consumer interacts directly with that operator/carrier
    • Content is delivered via a broadband connection to a TV set-top box over a closed network.
  • 7. Internet TV
    • Internet TV is accessed via a PC using a broadband connection.
    • Unlike ipTV, consumers are not confined by the ‘walled-garden’ of content available from service providers.
    • the model is open to any rights holder, as it is based on the same publishing model that exists on the Web: anyone can create an endpoint and publish that on a global basis.
    • Consumers are free to access programming from whatever source they like, giving a potentially limitless choice of content.
  • 8. The impact of ipTV
    • The impact of ipTV on both the media industry and consumers is potentially enormous.
    • This can be categorised into 3 areas:
      • Interactivity – Consumers will be able to interact with programme content, advertising and even each other.
      • Content – No longer confined by broadcast schedules, ipTV will offer a huge breadth and depth of content that can be easily accessed by consumers.
      • Convergence – It will be possible to seamlessly consume media across multiple platforms – PC, TV and mobile.
  • 9. Who’s operating in this market?
  • 10. Who’s operating in this market?
    • Online media owners, TV companies, Telcos and even production companies themselves are all competing in this space.
    • The challenge is to secure the best content and deliver it to the consumer in a straightforward, user-friendly proposition.
  • 11. Consumers need to be informed
    • The term ipTV holds very little meaning for many consumers.
    • The good news is that there is widespread interest in the types of services that ipTV technology will allow.
    • The industry needs to communicate the proposition and benefits to encourage take-up of these new services.
    • Only once subscriber numbers reach a significant level will advertisers begin to seriously consider the medium.
  • 12. ipTV & the current media landscape Alex Cameron
  • 13. ipTV advertising – opportunities for innovation Tony Hart
  • 14. ipTV: Advertising, pay per view & subscription models Clare Wells
  • 15. ipTV and the future of advertising