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HP IPTV solution

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  • 1. HP IPTV solution IP based broadband networks today enable • IPTV subscriber experience The IPTV subscriber experience has to be radically exposure of the Subscriber Consumption to the simple, natural and rewarding; it must provide greater impact and deliver more than today’s current Operators, using Advanced interactive IPTV Serv- media and communication service opportunities. ices to provide a radically improved Broadcasting Enhanced personalization is a critical factor in achieving this goal. Microsoft MediaRoom enables and On-Demand Quality of Experience operators to customize the subscriber interface and electronic program guide to represent operator IPTV is the realization of the long-awaited intersection branding and provide superior subscriber usability. of the telecommunications and content industries, two • IPTV operator experience industries which traditionally follow very different The operator experience must improve performance dynamics. HP IPTV solutions, in partnership with and operational efficiency in Value Added Services Microsoft MediaRoom, are focused upon further (VAS) design, provisioning, enablement and enabling those dynamics to meet, combine, and grow. management, and must deliver more than today’s HP recognizes that the true opportunity of IPTV is to current portfolios and volume penetration patterns. define and reach new and bigger markets, not simply A critical factor in achieving this goal is enhanced use these new distribution mechanisms to supplant subscriber profiling. existing markets and distribution channels. At HP, Millions of new revenue generating opportunities are strong attention has been placed upon developing the coming in the near-term, a source of previously untapped technologies and solutions which will enable a rich potential that can be made real by forward-thinking and engaging broadband entertainment experience. companies with the right partner to help that vision Specific focus has been applied to two key areas: become reality. Communications, Media and Entertainment Solutions
  • 2. HP is that partner, and HP IPTV is the right solution for • Integrated IPTV service management and HP innovative IPTV service oper- service providers seeking to give their subscribers the assurance—provides improved proactive monitoring, ator platforms and subscriber television and video services they are demanding. management and reporting of fault and performance offerings meet marketplace for maximum efficiency, uptime and system lifecycle. requirements for faster time-to- HP innovative IPTV service operator platforms and market, service bundling, and subscriber offerings meet marketplace requirements HP, in conjunction with Microsoft, has installed, tested, up-sell. for faster time-to-market, service bundling, and up-sell. and pre-integrated the various technology elements to provide a complete solution that enables telecommuni- HP IPTV overview cation providers to have confidence in the reliability HP IPTV is a standards-based Video over IP platform, and interoperability of the HP IPTV solution. which allows service providers to quickly and cost- effectively integrate, implement, and successfully HP ProLiant and Integrity servers manage a high-quality video delivery service for their The underlying platforms for HP VOD-IPTV are subscribers. HP IPTV solutions offer reliable support for HP ProLiant and Itanium-based Integrity servers, density T-commerce integration, as well as pay-per-view optimized for flexibility, manageability and available in and/or subscription billing models. both rack and clustered architectures to meet specific service provider requirements. The benefits of using HP End users enjoy an intuitive, user-friendly interface that industry standard server-based solutions include: provides detailed information about the full range of content available and allows them to select from any of • Significant price/performance advantages inherent the programming options which are of interest. in non-proprietary equipment Subscribers can watch live broadcasts or on-demand • No vendor lock-in for elements of the VOD-IPTV solution video content whenever, wherever and however they • Unsurpassed reliability and performance of the want, through a rich feature set that includes the ability HP ProLiant and Integrity server families to play, pause, rewind or fast-forward through content • Assured seamless integration through unmatched scenes. For increased safety, HP IPTV also supports a global experience and award-winning technical range of parental control options. support teams of HP HP IPTV gives service providers an easily managed solution for delivering a simple, yet dynamic consumer HP Digital Media Solution IPTV Edition experience that generates new revenue streams and HP Digital Media Solution IPTV Edition is an ideal increases subscriber loyalty, and does so at a highly solution for broadband service providers seeking cost-effective price. efficient, enhanced management of content supply The HP IPTV solution architecture is comprised of the chain contracts and assets, enabling improved following key technologies which provide modularity provisioning and management of enhanced IPTV and and scalability: video offerings, as well as crossover services. HP DMS IPTV Edition is built upon a standards based, end-to-end • Headend equipment and encoding—provides solution framework that manages the entire rich media process and orchestration of workflows associated workflow. with digital format and profile content provisioning to IP networks Combining open standards and innovative interoper- • IPTV infrastructure, middleware, video streaming ability with integration readiness, IPTV Edition provides and content protection, enabled by Microsoft Media- an advanced, compliant and automated strategy for Room—provides support of MPEG-2 and MPEG-4 managing, editing, repurposing, and packaging H.264 concurrency and scalability through the high media content. From live feed lineups in a truly performance HP ProLiant and Integrity Servers integrated IPTV headend, to video-on-demand libraries, to creating advertising catalogs, DMS IPTV • Content distribution—provides a distributed Edition provides all the tools necessary to quickly and edge-serving architecture avoiding bottlenecks cost-effectively prepare content for bundling into IPTV while allowing improved response times platforms for eager subscribers. • High speed access network—provides multi-channel home entertainment access Flexibility is at the heart of the Digital Media Solution IPTV Edition, allowing greatly enhanced revenue • IP-enabled set top box—provides navigation capabil- streams through its range of advanced capabilities, ities for accessing, selecting and viewing Live TV as from simplified ad insertions to tailored content well as On-Demand content. The set top box is located management. HP technology and expertise can help at the consumer household and connected to the operators deploy and automate these advanced video television services for IPTV Solutions. 2
  • 3. Figure 1. IPTV solutions reference design Content Management head-end Delivery Experience Content management Services bundling Channels HDTV Contract management EPG Interactive television middleware Rights Live TV Customizable workflows Line-up Pay-per-view SDTV Content distribution network Ingest Video on demand Applications Turnaround Network PVR Metadata Gaming Encode dec Commerce Program insertion Applications Live channels Settings Video servers PC Digital asset management Profile Video library Services crossover On-the-go Videos DMS IPTV Digital rights management and infrastructure security Movies Integrated service management HP Media Storage Partners The video management and distribution environment is Because any solution is only as good as the people who supplemented by HP Media Storage—a virtualized implement it, HP has partnered with an extraordinary storage environment comprised of specialized software array of international partners to deliver best-of-breed and hardware that provides better performing, less technologies, implementation strategies and expensive storage and more efficient management of complimentary offerings to our customers. And video resources. because HP remains focused on continually improving and refining our solutions, service providers can be HP Integrated Service Management assured that an HP IPTV solution will remain on the Further complementing HP IPTV are HP Integrated leading edge of digital service delivery. Service Management (HP ISM) solutions, leveraging HP OpenView and Microsoft Operations Manager to HP IPTV benefits: provide service assurance tools for monitoring, report- • Lowers the costs of market entry—enabled by field ing, and managing the IPTV architecture overlaying the proven HP industry standard ProLiant and Integrity telecommunications network. HP ISM solutions deliver servers and HP Integrated Service Management integrated operations and business support systems that (HP ISM) solutions enable the service provider to quickly deliver, manage, • Speeds time-to-market—HP has pre-integrated and track and bill for differentiated content and video tested the various components for compatibility and services. The result—network and systems management interoperability, enabling new video services to be is streamlined, revenue leakage is curtailed and the brought to market quickly overall subscriber experience is powerfully enhanced. • Provides massive scalability—from small to very HP IPTV organizes these disparate, yet complementary, large deployments, using clustering technologies for technologies into a single, focused solution for the fault tolerance and to fulfill concurrent user consistent, reliable delivery of high-quality digital requirements video assets. • Reduces OpEx and CapEx—using intelligent, managed content delivery technologies to manage HP Communications, Media & bandwidth consumption and reduce storage Entertainment Consulting Services requirements From defining use cases to integration of quality of • Increases operational efficiency—through the service and lifecycle management solutions, the tools HP Adaptive Management portfolio of proven and strategies used by HP CME Consulting Services OpenView network and service management helps companies achieve operational readiness to solutions for converged services promptly activate, provision and manage IPTV services to deliver an outstanding user experience. 3
  • 4. • Provides critical flexibility—open architecture develop, integrate, test, install, and support the most reduces reliance on proprietary solutions, complex service launches. This one-stop shopping simplifying implementations and allowing selection approach allows providers to focus on customers—not of best-of-breed complementary Independent suppliers. Software Vendors (ISVs) We bring together more than 30 years of expertise • Supports a wide variety of services—integrated into a powerful integrated team, the Communications, architecture supports services such as: Live TV, Media & Entertainment (CME) organization, who Video-on- Demand (VoD), Near VoD, Subscriber along with 500 valued solutions partners, assists the VoD, Games on Demand or Time-Shifted TV. These world’s top service and equipment providers, as well services may include features such as: EPG, channel as media, entertainment and cable operators, in meet- zapping, Personal Video Recording, self-provisioning, ing their subscriber needs. bill review and others. Gain from the experience of our services group—a Why choose HP? dedicated team of professionals on the ground in 170 countries worldwide. Our services organization Increasingly complex and rapidly evolving can manage design, delivery, and deployment of communication solutions force service providers to critical adaptive infrastructure solutions for today’s deliver even more innovative services to the market communications and media services marketplace. while keeping customers loyal and insulated from the complexities behind the services. To achieve this, HP delivers solutions, technologies, and services, communications and media service providers need arrayed across network infrastructure and services, strategic partners who can do more. We offer targeted operations and business support, mobile and rich and seamless solutions, integrated with partners and media solutions, and end user access. These delivered quickly and efficiently. Customers benefit innovative capabilities, including class-leading from our open and flexible systems and solutions that HP software product suites, have made HP a major empower them to customize or create value-added player that is leading change in the communications, services. We provide the services capabilities to media, and entertainment industries. For more information, go to www.hp.com/go/IPTV © 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA0-5537ENW Rev. 2, December 2007 4

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