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AD Europe –  Pan European Travel Offer
AD Europe – The Number 1 in Europe <ul><li>Reach 160 million Europeans in 30 countries </li></ul><ul><ul><li>All AD Europe...
AD Europe: A Leader in Europe <ul><li>Unique visitors in million </li></ul><ul><li>No. of countries </li></ul>30 16 12 8 1...
Introduction to AD Europe Travel Offering <ul><li>AD Europe   has responded to the  growing demand of reaching travel user...
Introduction to AD Europe Travel Offering <ul><li>Highest Reach:  Reach million unique users in the top 5 E.U. countries, ...
How do we compare?  Source: Nielsen Netratings May 08. UV*= Unique Visitors.  12,8 8,0 5,0 3,3 2,7 UV in million Yahoo Lyc...
Spain
Spain Travel Market Overview  62%   of Spanish go away on holiday In 2007, the number of tourists increased of  2,1 %,the ...
Travel Market Overview –  Users and Holidays Online <ul><li>Profile of online buyers : </li></ul><ul><ul><li>59% Men - 41%...
Orange Spain User Profile – Travel Usage Men 58.46% 18 to 24 years old: 15.14% Women 41.54% > 35 years old : 45.29% <ul><u...
Orange.es Travel vs. Competitors Source: Neilsen NetRatings May 08
France
France Travel Market Overview  53%   of French go away on holiday The internet is the   2 nd  most popular means to book (...
The Travel Channel on Orange and Voila <ul><li>A   research engine :  flights- sojourns- hotels- cars- locations … </li></...
Orange France User Profile – Travel Usage 52%  of internet users prefers  Voyage.voila.fr against  48%  for voyages.orange...
Orange.fr Travel vs. Competitors Source: Neilsen NetRatings May 08
Germany
Germany Travel Market Overview  52%   of German go away on holiday The internet is the  3rd  most popular means to book (7...
Travel & Tourism – German Market trends  <ul><li>More than  3/4  of the German internet users (30-98 million users (77 %))...
United Internet Media User Profile –  Travel Usage  57%  of the users are  male , about  70%  are between  18 and   49 yea...
United Internet Media Travel vs. Competitors UV in million 10,9 6,19 4,9 2,76 1,9
Italy
Italy Travel Market Overview – Online <ul><li>The Online Active Audience is more than  23,5 million .  The Online Travel a...
Libero Travel vs. Competitors Source: Neilsen NetRatings May 08
United   Kingdom
UK Travel Market Overview  2/3   of Brits go away on holiday The internet  is the most popular means to book (31%) France ...
Orange UK User Profile – Travel Usage 55% have between 35-54 years old;  58% are married;  38% have kids 2.9 Million  Oran...
Orange.co.uk Travel vs. Competitors Source: Neilsen NetRatings May  08
United States
U.S. Travel Market Overview  Main information source  for planning    trips is the internet;  35%  book trips online Top r...
About.com User Profile – Travel Usage  33%  of the users are  male , about  66%  are  female Median age  of all  users is ...
About.com Travel vs. Competitors Source: Neilsen NetRatings June 09 Expedia Orbitz Trip Advisor Priceline Yahoo! Travel Ad...
Weather.com User Profile – Travel Usage  67%  are between  25-34  years old 51%  of all users  have a  household  income o...
Traveler Targeting on AccuWeather.com <ul><li>A   weather site  for local national and international destinations   </li><...
AccuWeather.com User Profile – Travel Usage  56%  of the users are  male ,  About  74%  are  aged 35-64 81%  have some  co...
Example of Travel Related Advertisers on AD Europe
So What ?  <ul><li>Reach : 12,8 million UV across five countries </li></ul><ul><li>Cross Platform :  web- mobile and IP TV...
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Folie 1

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  • Transcript of "Folie 1"

    1. 1. AD Europe – Pan European Travel Offer
    2. 2. AD Europe – The Number 1 in Europe <ul><li>Reach 160 million Europeans in 30 countries </li></ul><ul><ul><li>All AD Europe partners are top portals in their national markets </li></ul></ul><ul><ul><li>13 of 30 AD Europe partners are the local No.1 </li></ul></ul><ul><ul><li>Highest reach in Europe: more than US-portals MSN- Yahoo and AOL </li></ul></ul><ul><li>One step to European diversity </li></ul><ul><ul><li>The entire global network can be booked through one local point of contact </li></ul></ul>
    3. 3. AD Europe: A Leader in Europe <ul><li>Unique visitors in million </li></ul><ul><li>No. of countries </li></ul>30 16 12 8 12 9 11 160 92 86 65 53 38 15
    4. 4. Introduction to AD Europe Travel Offering <ul><li>AD Europe has responded to the growing demand of reaching travel users through the creation of a travel category. </li></ul><ul><li>The category offers high reach into the online travel market place , through advertising opportunities on leading portals with a strong travel affinity across 30 European countries. </li></ul><ul><li>AD Europe Travel will help you create effective online advertising campaign solutions that match your brief, allowing you to target directly your message to your potential customers to get the most of your marketing budget . </li></ul>
    5. 5. Introduction to AD Europe Travel Offering <ul><li>Highest Reach: Reach million unique users in the top 5 E.U. countries, more than MSN, Yahoo and Lycos combined </li></ul><ul><li>Cross Platform: Web, mobile and IP TV </li></ul><ul><li>Affinity : Advertise with leading portals with a strong travel affinity and top niche players with editorial content 100% travel </li></ul><ul><li>Visibility and Impact : IAB standard and latest emerging formats and integration opportunities at category rates </li></ul><ul><li>Simplicity : 1 local point of contact across all sites and countries </li></ul>
    6. 6. How do we compare? Source: Nielsen Netratings May 08. UV*= Unique Visitors. 12,8 8,0 5,0 3,3 2,7 UV in million Yahoo Lycos AOL MSN AD Europe
    7. 7. Spain
    8. 8. Spain Travel Market Overview 62% of Spanish go away on holiday In 2007, the number of tourists increased of 2,1 %,the total spending of tourists increased of 3,5% and the average spending increased of 1,4 % Spain is the top destination for Spanish holiday-makers 15% took a holiday abroad 27% have flown in the past year 59% took a holiday in Spain The Spanish are more likely to go on Beach/resort holidays
    9. 9. Travel Market Overview – Users and Holidays Online <ul><li>Profile of online buyers : </li></ul><ul><ul><li>59% Men - 41% Women </li></ul></ul><ul><ul><li>Between 25 and 49 years old (67%) </li></ul></ul><ul><ul><li>50% leaves in cities with more than 100.000 residents </li></ul></ul><ul><ul><li>99% went to high school or more </li></ul></ul><ul><ul><li>45% are from a high or mid-high socio professional category </li></ul></ul><ul><li>Purchase of tickets, book of accommodation, tourists packets and car renting are services bought by more than 48 % of the internet buyers </li></ul>sources: Diagnóstico Tecnológico Sector Hotelero 2007 – Red.es Observatorio sources: Study of electrronic business B2C 2007
    10. 10. Orange Spain User Profile – Travel Usage Men 58.46% 18 to 24 years old: 15.14% Women 41.54% > 35 years old : 45.29% <ul><ul><li>25 to 34 years old : 36.50% </li></ul></ul>
    11. 11. Orange.es Travel vs. Competitors Source: Neilsen NetRatings May 08
    12. 12. France
    13. 13. France Travel Market Overview 53% of French go away on holiday The internet is the 2 nd most popular means to book (13%) after the phone Spain is the top destination for France holiday-makers 22% took a holiday abroad 22% have flown in the past year 43% took a holiday in France The French are more likely to go on Beach/resort holidays
    14. 14. The Travel Channel on Orange and Voila <ul><li>A research engine : flights- sojourns- hotels- cars- locations … </li></ul><ul><li>An exhaustive destinations guide </li></ul><ul><li>A great animation with thematic files regularly updated </li></ul><ul><li>Online booking and purchasing services. An optimal- precise and quick answer to Internet users’ needs </li></ul><ul><li>Travel ideas thanks to a rich and efficient content. </li></ul>voyage.orange.fr voyage.voila.fr
    15. 15. Orange France User Profile – Travel Usage 52% of internet users prefers Voyage.voila.fr against 48% for voyages.orange.fr About 35% of internet users are unemployed and 30% are CSP+ voyage.orange.fr and Voila Voyage users are always ready to travel in France or abroad An affinity rating of 155 for the 35+ years old on Voyage.orange.fr and 150 on voyage.voila.fr About 53 % are 50 years old or more and 28% are 35 years old or more
    16. 16. Orange.fr Travel vs. Competitors Source: Neilsen NetRatings May 08
    17. 17. Germany
    18. 18. Germany Travel Market Overview 52% of German go away on holiday The internet is the 3rd most popular means to book (7%) after visit to travel shop and the phone Spain is the top destination for German holiday-makers 36% took a holiday abroad 28% have flown in the past year 22% took a holiday in Germany The German are more likely to go on Beach/resort holidays
    19. 19. Travel & Tourism – German Market trends <ul><li>More than 3/4 of the German internet users (30-98 million users (77 %)) are interested in travel and tourism products </li></ul><ul><li>4/5 internet users (33-87 million users- 84 %) have already searched online for travel and tourism products </li></ul><ul><li>53% (21-37 million users) have already bought travel products online </li></ul><ul><li>Almost 2/3 of users (63 %) who search for information regarding travel actually buy those kind of products </li></ul>
    20. 20. United Internet Media User Profile – Travel Usage 57% of the users are male , about 70% are between 18 and 49 years old. More than 1/3 of the users have a university degree About 60% have an net income between 2.000 and 3.000 Euro and more UIM Users interested in Travel are interested and affine in media Users of United Internet Media interested in E-Commerce regarding travel- books-cinema-culture-events and cars-car hiring The users have an interest above average in products regarding travel- books- cinema-culture-events and cars-car hiring.
    21. 21. United Internet Media Travel vs. Competitors UV in million 10,9 6,19 4,9 2,76 1,9
    22. 22. Italy
    23. 23. Italy Travel Market Overview – Online <ul><li>The Online Active Audience is more than 23,5 million . The Online Travel audience is almost 13,2 million </li></ul><ul><li>58% male and 42% female </li></ul><ul><li>More than 56% of the active audience visits travel channels </li></ul><ul><li>6% of the total online advertising revenues came from the travel product category in 2007 </li></ul>
    24. 24. Libero Travel vs. Competitors Source: Neilsen NetRatings May 08
    25. 25. United Kingdom
    26. 26. UK Travel Market Overview 2/3 of Brits go away on holiday The internet is the most popular means to book (31%) France is the top destination for British holiday-makers 43% took a holiday abroad 47% have flown in the past year 45% took a holiday in Britain The British are more likely to go on city & short breaks
    27. 27. Orange UK User Profile – Travel Usage 55% have between 35-54 years old; 58% are married; 38% have kids 2.9 Million Orange users (68%) have been on holiday in the last 12 months The average cost per holiday is £846 (av £789) Average of 9 nights away per holiday 2.2m (51%) have traveled by air in the last 12 months The average number of holidays taken is 2
    28. 28. Orange.co.uk Travel vs. Competitors Source: Neilsen NetRatings May 08
    29. 29. United States
    30. 30. U.S. Travel Market Overview Main information source for planning trips is the internet; 35% book trips online Top recreational activities during an international trip are dining, shopping or touring 82% visit one certain country during their trip 37% of all residents travelling abroad visit a European country Total vacation spending is about $3,300 In 2008 31 milion U.S. resident travellers visited an overseas destination Source: International Trade Administration; Profile of U.S. Resident Travelers Visiting Overseas Destinations: 2008 Outbound
    31. 31. About.com User Profile – Travel Usage 33% of the users are male , about 66% are female Median age of all users is 45 About.com travel channel users plan leisure trips online About.com travel channel users spend heavily on online vacation packages 61 % of all users have a college degree +
    32. 32. About.com Travel vs. Competitors Source: Neilsen NetRatings June 09 Expedia Orbitz Trip Advisor Priceline Yahoo! Travel Ad Network Hotwire Kayak AOL About.com
    33. 33. Weather.com User Profile – Travel Usage 67% are between 25-34 years old 51% of all users have a household income of $75k+ 84% have a own residence Users spend 24% more time on weather.com than the category average A share of 59% have a college degree +
    34. 34. Traveler Targeting on AccuWeather.com <ul><li>A weather site for local national and international destinations </li></ul><ul><li>One of the fastest growing online weather brands </li></ul><ul><li>Destination site for decision-makers planning for travel, vacations, weekend plans, and more </li></ul><ul><li>Ability to build profiles for possible business travelers and frequent vacationers </li></ul>accuweather.com voyage.voila.fr
    35. 35. AccuWeather.com User Profile – Travel Usage 56% of the users are male , About 74% are aged 35-64 81% have some college education 86% own a residence 73% of all users have a household income of $50k+
    36. 36. Example of Travel Related Advertisers on AD Europe
    37. 37. So What ? <ul><li>Reach : 12,8 million UV across five countries </li></ul><ul><li>Cross Platform : web- mobile and IP TV </li></ul><ul><li>Affinity : Advertise with leading portals with a strong travel affinity and top niche players with editorial content 100 % travel </li></ul><ul><li>Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates </li></ul><ul><li>Simplicity: 1 local point of contact across all sites and countries </li></ul>
    38. 38. Thank You
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