Enabling Triple Play Services Martin Cullum
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Enabling Triple Play Services Martin Cullum

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    Enabling Triple Play Services Martin Cullum Enabling Triple Play Services Martin Cullum Presentation Transcript

    • Enabling Triple Play Services Martin Cullum General Manager, Video Networks Bell Canada Entertainment Track - Wednesday October 5 th , 2005 Connected@Home Conference
    • Bell Canada - Nation’s Leader in Communications
      • $19B revenue
      • 26M client connections
      • 56K employees
      • 1.6 Million subscribers nationwide
      • VDSL deployment to MDUs
      • 2.5 Million Internet subscribers
      • 1.8 Million high speed
      • Local and long distance services
      • 13 Million local lines
      • 19 Billion long distance minutes
      • 4.7 Million subscribers
      Voice Mobility ExpressVu Sympatico
    • Triple Play Principles
      • Build customer loyalty with superior products and service experiences
        • Increasing bandwidth alone will not be enough
      • Build the broadband access to enable triple play
        • More capable and reliable
        • Pursue improved compression
      • Understand the business model
        • Offer compelling services to customers
        • Video is a key service component to the service bundle
        • IPTV will enable personalized media that can be leveraged if business case works for everyone
    • Redefining the Purpose of the Network by… Building new skills to roll out the best services to our customers … and focusing on integration
        • Bell responds with new services that integrate voice, video and data
          • Broadband Applications
          • IPTV
          • Enhanced Voice
      … gathering deep insight into customer needs…
        • Customers want:
          • Easier integrated connections
          • Improved on-line safety
          • Better tools to communicate
          • Interactive entertainment and education
    • Access Bandwidth Evolution
      • Deploy an integrated network
        • Increasing Internet speed
        • Continue video roll-out to MDUs
        • Start wireline video to SFUs
      • Enough bandwidth to provide a compelling video offering
        • HDTV + 2 SDTV
      • Compression technology improvements will further enhance offering
        • SD @ 1.5 Mbps
        • HD @ 6 – 8 Mbps
      Evolve from ADSL, ADSL2+, VDSL2 Bell is ramping up speeds... Up to 4 Mbps Up to 14 Mbps Up to 26 Mbps Meeting Customer Demand for Bandwidth (Mbps) ...to be the best provider of key broadband home services
    • Bell Access Strategy OLT ADSL2+ and VDSL2 GPON DSLAM FTTN FTTP OLT DSLAM ONU 3 – 5 km 1 – 1.2 km 20 km 20 km 3 - 4 Mbps 14-26 Mbps 50+ Mbps
      • FTTN bridges the gap between ADSL and fiber
      • VDSL2 will increase FTTN speed to 26 Mbps in 2006
      ONU Remote DC Power Distribution Cross Box Fibre Copper
    • IPTV: The future of television here and now
      • The service: 4 streams of digital TV, with VOD, fast channel change, and enhanced program guide
      • Features: greater ability to offer interactive content, services and advertising, ability to share music and videos
      • Integrated : with VoIP early on, and other services later
      All this in a package that is easy to understand and even easier to use Live TV VOD Self-serve IPTV: The ultimate television experience
    • IPTV Target Services
      • Consumer Benefits
        • Simplify: Better EPG, fast channel change, improved search, PIP
        • Consumer control : PVR, Video on demand
        • ITV : A two-way, personalized and targeted interactive services. Leverage the Internet for content and services
        • Broadband Home : Connecting the TV to the broadband home (Customization, Personal Video, IM, Photos)
      • Bell IPTV – Better tomorrow
        • SD, HD, HS Internet, VoIP & Other IP Applications
        • Switched Digital Network
        • More secure business rules in network
        • Web based Self-Serve and PVR control
        • Network PVR
        • BB Home IP connectivity between STB and PC
    • Summary
      • IP Applications will be a key growth vector for Bell
      • 2005 is a landmark year for IP applications:
        • Commercial launch of VoIP
        • First technical trials of IPTV
      • Power of One
        • A renewed customer experience: more control, simpler, and better
        • Simpler and fewer internal processes
        • Lower costs…enabling more growth
      • Common sense approach
        • Put the customer first and minimize adoption challenges
    •