I want to talk about an obvious and simple structure No destress, its just to fear you, The worse is coming !!!
2009 has been a year of crisis for the television sector. Despite or indeed because of this, 2009 saw the launch of a number of initiatives by public channels and private companies in merging countries
2 parts in this presentation : FIRST : How international markets are driving the TV industry in the merging countries SECOND will present International audiovisual cooperation in the French public tv.
For many years, Western Europe, the USA, and Japan were leaders in the global audiovisual market. With population growth and economic development, new countries are getting stronger
The number of television-offers, is rising in emerging countries The launch of satellite packages and the improvement of the cable networks allow more and more households to benefit from a multi-channel television offer…. in India, China, South America and also in Africa. Some few examples…
These new countries in the television market are not being left on the sidelines in our industry's move towards new media They are quickly catching up and are introducing advanced services such as video on demand, hard drives and mobile television This represents a real challenge for the public television companies in developing countries which do not always have the means to participate in these new offers Have a look : . One of the main cable TV companies in India, Hathway, is offering its subscribers set-top boxes with a built-in hard drive enabling programme recording and control of live TV. . Guangzhou, a Chinese cable TV company with more than 2.5 million subscribers, uses Microsoft’s IPTV solution to provide subscribers with internet access through their television sets. . After Nigeria, where 12 mobile TV channels are available, mobile TV services are being launched in Ghana, Kenya and Namibia, through the pan-African TV group MultiChoice, using Nokia’s DVB-H technology. . Showtime Arabia, the leading pay-TV operator in the Middle East, launched the region’s first video on demand service in mid 2009.
As a STATEMENT OF FACT The centre of gravity of the television sector, like that of many other industries, is moving towards the Asia-Pacific zone and the new powers that are China and Asia. Obviously this incites private and public companies in the West to conquer new markets A significant part of these new business gathered emerging countries, it’s the case when you consider the relationship wihch link China and Africa. In this way: Star Africa Media, a Chinese pay-TV operator, with a presence in Rwanda, is extending its operations to Kenya and Tanzania.
The markets are evolving and the television industry is becoming more globalised. Logically, their television channels are pursuing their internationalisation
On the one hand, international channels are initially the best strategy to target the emerging television markets
Initially, the new multi-channel platforms in developing countries host a huge number of international channels Then, in a second stage, these international channels are localised and adapted to each of the markets. Have a look : . Sony Entertainment TV, the Sony group’s channel for young adults available in 90 countries, now broadcasts in Africa thanks to an agreement with the pan-African television group, MutliChoice. . The high-definition TV channels in the North American Voom HD package (Rainbow Media) are broadcast in Latin America with Spanish and Portuguese subtitles. . The Disney XD channel, aimed at boys aged 6 to 14, has been available in Turkey (in Turkish) since October 2009
After the local audiences, have a look to see how international channels serve migrants. As a matter of fact 'globalisation' facilitates migrations and as a consequence we need to give these new immigrants a television offer that suits them.
The public service channels are particularly active in this domain and are increasing the international offers and improving their distribution imprint. It will be my second part presentation… The private companies on their side, are looking for extra sources of revenue by supplying viewers living outside of their country of origin. Have a look : . In 2009, the Euronews channel signed broadcast agreements with the United States in Latin America and in Hungary . The BBC has launched a Persian version of its BBC World Service . The Chinese public broadcaster, CCTV, is now offering an Arabic ,French and Spanish language version . The Turkish public broadcaster, TRT, has launched a second international channel, TRT Avaz, focusing on entertainment . Star Group, an Indian Media Company is available in Portugal and new African. Packages are available with triple-play services in France
We know that our sector is traditionally organised on a national basis. It seems that, without counting on a globalisation of viewers' tastes or channels' programme schedules, the regional level should take on greater importance.
There is a simple explanation: if the aim is to increase the number of channels offered to viewers, it would be difficult for a single country to write off the investments.
The emergence of the regional level is not newly implemented if we look the packages available in South America or in Africa But there is something new in Europe : . Central European Media Enterprises is a television group operating in Bulgaria, the Czech Republic, Croatia, Romania, Slovakia, Slovenia and Ukraine. Time Warner acquired 31% of CME in 2009. . We can also observe that, even in the large markets of Great Britain, Italy and Spain, one company, News Corp , could be the vector of a regional consolidation. - News Corp is the main shareholder of Sky (Great Britain), Sky Italia and, since 2009, Premiere (Germany)
Initially I planed to run through the major developments in the international audiovisual market and I wanted to pick out a few examples of public channels with an international presence, specially from the point of view of regional cooperation. Due to a time limit, I reduce my presentation, and France television will be the one and only.
French public television is itself very active internationally In Europe, France TV’s channels are available in 23 countries In Africa our channels are in all Frenchspeaking countries, both in North and South Africa.
The presence of public broadcasting on the international stage is also supported by 3 channels specially designed for the international market: TV5Monde , of which France TV is a shareholder and which provides 1/3 of this channel’s French language programmes. Euronews, of which FTV is also a shareholder and which is broadcast to near 3 hundred million homes. Finally, France 24 , the newest French channel, established in 2006, broadcasting in French, English and Arabic.
But cooperation is the special assigment of CFI, which is the french audiovisual tool for merging countries. FTV is the major CFI shareholder and contributor on the field by sending 1/3 of the missionaries. We encourage positive development of media in the South and forged for this aim trusting relations with 150 of these tv channels.
… CFI, whose action is designed for the cooperation and training for all careers in television, mainly in Africa, Asia and in the Mediterranean.
I would like to conclude my presentation with two examples of cooperation lead by France Television. The first is EuromedNews, a consortium made of international organisations and public arabian broadcasters. The aim is to provide information about the relationship between the European Union and its neighbouring countries in the southern Mediterranean within the context of existing intercultural dialogue between the two shores.
Within the framework of the 50th anniversary of the 1960’s African independence, FTV will dedicate an exceptional airtime to this event all year around on 2010, all in about 60 programs. One of them, is a series of 4X90’ entitled Africas, another history of the XX è century . This series is very special, it is indeed the first time when the only africans have the possibility of telling their own version of the colonization, by themselves. To close my presentation I propose a short extract :
PBI 20th Session KYOTO 2009 2009 A Year of Crisis?
<ul><li>How international markets are driving the TV industry in 2009 </li></ul>Agenda France Télévisions and recent cooperation initiatives <ul><li>France Televisions International, ,France 24, TV5; Euronews </li></ul><ul><li>CFI, a French player in international cooperation </li></ul><ul><li>The reshaping of the world TV market </li></ul><ul><li>TV channels circulation increasing </li></ul><ul><li>A Pan-regional consolidation ? </li></ul>
1. The reshaping of the world TV market How international markets are driving the TV industry
<ul><li>7 FTA television stations and 3 Pay-TV channels in Dakar, </li></ul><ul><li>13 television stations and 3 Pay-TV channels in Lagos </li></ul><ul><li>40 television station in Kinshasa </li></ul><ul><li>The number of free to air (FTA) satellite TV channels in the Arab world has grown by 28.1% between August 2007 and March 2009 </li></ul><ul><li>Multichannel television is developing at a fast pace in emerging countries </li></ul><ul><li>Even if DTT is on hold, satellite (free and pay) is rapidly taking off </li></ul><ul><li>Cable networks also drive demand in China and India </li></ul>Emerging countries actively developing TV landscape …
<ul><li>The « Television innovation cycle » will be shorter in developing countries </li></ul><ul><li>PVR, Video on Demand, IPTV, Mobile TV already introduced </li></ul><ul><li>But innovation mostly driven by private broadcasters as PSBs lack funding </li></ul><ul><li>Hathway launches cable PVR in India </li></ul><ul><li>Guangzhou Digital Media Group launches IPTV </li></ul><ul><li>Nokia Siemens to provide DVB-H in Ghana, Kenya, Namibia and Nigeria </li></ul><ul><li>Showtime Arabia launches Show On Demand </li></ul>… and directly moving to new media
<ul><li>11% average growth rate in China and India from 2005 to 2009 despite the downturn. </li></ul><ul><li>326 million pay-TV households in Asia Pacific , more homes than the rest of the world combined. </li></ul><ul><li>China Star Africa Media is rolling out its operations in Rwanda, Kenya and Tanzania. </li></ul><ul><li>Asia-pacific set to become the first world TV market </li></ul><ul><li>Triggering moves from western countries players </li></ul><ul><li>And new relationships between China, India and Africa </li></ul>Center of gravity moving to Asia
2. TV channel circulation increasing How international markets are driving the TV industry
Voom HD VGTRK Sony Pictures Television Disney XD Bloomberg Disney CInemagic JimJam Disney Channel Canal Odisseia Localization of international TV channels to serve local audiences
<ul><li>Multichannel television by cable, satellite or IPTV brings new distribution opportunities for international channels to launch a localized version </li></ul><ul><li>A movement largely driven by US players </li></ul><ul><li>Sony TV launching in Africa with Multichoice </li></ul><ul><li>Voom HD launching in Latin America </li></ul><ul><li>Disney XD launching in Turkey </li></ul>Localization of international TV channels to serve local audiences
Euronews Euronews NHK World Salute TV Brasil Euronews TRT Avaz BBC Persian TV CCTV Arabic Star Plus Africa 24 African Premium International channels to serve migrants
<ul><li>PSBs play a leading role in developing new TV services for ethnic groups </li></ul><ul><li>Private TV channels also try to increase their reach </li></ul><ul><li>Euronews extending reach in North and Latin America, Hungary </li></ul><ul><li>BBC launching a Persian channel </li></ul><ul><li>CCTV launching an Arabic version </li></ul><ul><li>TRT launching a 2nd International channel </li></ul><ul><li>Star Plus launched in Portugal </li></ul><ul><li>Launch of new pan-African Channel Africa 24 </li></ul><ul><li>New African bouquets launching on French IPTV services </li></ul>International channels to serve migrants
3. Pan-Regional consolidation? How international markets are driving the TV industry
<ul><li>Smaller markets do not support multichannel television on a country per country basis </li></ul><ul><li>Pan-regional groups emerge in Benelux, Eastern Europe, North-Africa, Latin America </li></ul><ul><li>Towards a consolidation of pay-TV in Western Europe ? </li></ul><ul><li>News Corp taking control of Premiere (Germany) </li></ul><ul><li>Consolidation of Benelux Pay-TV platforms </li></ul><ul><li>Time Warner investing in CME (Central and Eastern Europe) </li></ul>A move toward pan-regional consolidation
France Télévisions and recent cooperation initiatives
France Télévisions channels abroad The five France Télévisions channels are now available to more than 22 million households outside of France In Europe , our channels are available in Germany, Belgium, Bulgaria, Denmark, Estonia, Finland, Hungary, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldavia, Norway, the Netherlands, Poland, Portugal,Romania, Serbia, Slovenia, Spain, Sweden and Switzerland, through cable and ADSL networks, as well as DTH packages. In Africa , t he France Télévisions channels are broadcasted in French-speaking countries, North and South Africa, via DTH or MMDS.
TV5MONDE – Euronews - France 24 Euronews broadcasts to more than 294 million houselholds in 150 countries worldwide, via cable, digital satellite and terrestrial channels, making its reach truly global. TV5 Monde broadcasts 24/7 to 207 million households in no less than 200 countries around the world, including 133M in Europe, 32M in North Africa & Middle-East, 18M in Asia, since the launch in september 2009. France 24 broadcasts 24/7 to 115 million households in the world, including 74M in Europe, 34M in Africa and the Middle-East, 6M in the USA and Asia/ Pacific region.
<ul><ul><li>2 shareholders: </li></ul></ul><ul><ul><li>40 permanent staff based in Paris (France) </li></ul></ul><ul><ul><li>135 partners: television channels and other organisms in one hundred countries in Africa and the Mediterranean-Asia region </li></ul></ul><ul><ul><li>3,600 hours of programmes showcasing the best of France’s television production </li></ul></ul><ul><ul><li>120 operations in the field: an average of 150 experts mobilised to deliver service to 1,500 beneficiaries each year </li></ul></ul><ul><ul><li>Funding: 16.5 million euros of State subsidies </li></ul></ul>CFI – International Cooperation
Mediterranean Region and Asia Africa The two operational directions of CFI cover most parts of the world and address the needs of the TV channels of most fragile countries CFI – A worldwide action
EuroMed News Establish a dialogue between the two sides of the Mediterranean One project. Bringing together international organisations ASBU, COPEAM and EBU, and public broadcasters EPTV in Algeria, France Télévisions, JRTV in Jordan, LJB in Libya, ORTAS in Syria, SNRT in Morocco and TéléLiban in Lebanon, the EuroMed-News Consortium aims to: One team. The EuroMed-News project is led by France Télévisions in partnership with the European Union, with COPEAM in charge of overall coordination. All editorial aspects are overseen by the ASBU and EBU, while Euro- Mediterranean news exchanges through ERN-Med are being coordinated by EPTV Algeria together with the ASBU and EBU. EuroMed-News features, current affairs programmes and documentarieswill be produced by EPTV, JRTV, LJB, ORTAS, SNRT and TéléLiban. Partners - inform the general public about the Euro-Mediterranean partnership; - facilitate the coverage and broadcasting of current Euro-Mediterranean affairs by the southern broadcasters in accordance with their editorial freedom; - stimulate dialogue and mutual awareness between people living on both sides of the Mediterranean; - publicise the goals, methods and results of the European Neighbourhood Policy; - promote cultural diversity and gender equality; - organise training for journalists.
PBI 37th Session KYOTO 2009 Thank you for your attention [email_address]