DiVA: Channel Islands Targeted Advertising Solution for Cable ...
DiVA: Channel Islands Targeted Advertising
Solution for Cable TV, IPTV, or Mobile
N e x t G e n e r a t i o n T e l e v i s i o n
The DiVA solution can reach customers on any device such as mobile phones. DiVA connects
customers with targeted information about the products and services they want- all on the go.
The Market is ready...
DiVA Targeted Advertising Solution: Increased revenues for Operators - Increased ROI for advertisers
● DiVA targets audience segments not popu- ● Operators increase revenues with
lar programs more valuable ads
● Advertisers can better focus on their tar- ● Value translates into increased
get demographics CPM for operators and better ROI
● Media buys are more targeted and more for advertisers
● Platform operators gain a valuable direct
channel to consumers
The Solution is ready...
The Channel Islands DiVA System
In a global television advertising market valued at platform operator. With the ability to reach a more
$163 billion in 2008, most platform operators can precise target, the price per thousand impressions
deliver a video-on-demand (VOD) movies to a specif- (CPM) rises.
ic viewer but are unable to deliver ads to anything In an IP world, those delivering television content
more targeted than a particular network, day-part, or know precisely who is consuming what and can com-
in certain cases, zip code. municate the optimal advertising impression to each
Operators need a targeted ad solution that viewer. Nevertheless, even with IP architecture, tele-
won’t tax existing platform performance, isn’t heavy vision platform operators cannot find the right tar-
on incremental capex and works with leading service geting solution. Today’s targeted ad systems are
providers to offer measura- neither reliable nor cost effec-
ble, targeted and engaging TV tive. In every case, the current
advertising. solutions require sizable in-
vestments in hardware and
Targeted advertising . . broadband capacity, neither of
1.Advertisers can reach their which delivers adequate re-
customers more cost effec- turns to scale.
2.Platform Operators gener- Channel Islands has devel-
ate more revenue from oped a scalable solution that
their existing capex delivers targeted advertising
3.Consumers receive adver- without taxing network per-
tising specific to their inter- formance and that side-steps
ests the need for massive server
In advertising, greater context upgrades.
and relevance improves the
consumer response rate, lead-
ing to higher advertising
spend. Instead of aligning ad-
vertising with popular (or tar-
geted) television programs,
advertisers have the opportu-
nity to segment audiences.
This makes media buys more
attractive, while at the same
time lifting revenues for the
Channel Island’s DiVA allows operators and advertis-
ers find and target specific customers out of mullions
The Channel Islands DiVA system is platform independent. Adver-
tisers can target specific consumer interests and demographics on
The Channel Islands Advantage...
television advertising system. In-
stalled at an operator’s head-end, that provides ad serving
DiVA delivers specific commer- capability at limited incremental cost
The DiVA solution provides low cost
The plat- electronic delivery of targeted ads client
form is able to seamlessly across multiple networks technology and
provide ad tar- to any device or platform. video
geting in both switching architecture
VOD and linear TV environ-
ments. Channel Islands has engi- for delivering targeted ads over
neered a carrier-class ad targeting two-way television networks
software solution that is
geted advertising on digital video- net-
Because performs without works.
significant incremental capital
expenditure— such as adding for the service provider,
costly video servers— the the software manages the flow of
advertising through to the consumer.
The System is ready...
The DiVA solution is easy to
integrate into any network.
Cross-platform advertising with DiVA- Targeted Advertising - increase revenues Directed Channel Change- excess
reach customers anywhere and ROI with a direct channel to network capacity = an opportunity for
consumers of all demographics targeted ads
The DiVA targeted advertising system is With Channel Island’s DiVA system your DiVA distributes ads on excess capacity net-
completely platform independent. Operators subscribers will receive information on work channels. Using our patent-pending Fast
and advertisers can reach customers at products they want. Advertisers will reach Channel Change, viewers are switched, at the
home or on-the-go via STB, PC, Mobile, or only the customers they want making media precise moment, to the alternate-channel and
Game Consoles. buys more efficient and more profitable. back to the original-channel when the ad is
The Linear Solution...
DiVA replaces older broadcast advertising with true
targeted information that consumers will watch.
Today,what a home viewer sees is either a
feed sent to everyone or a feed sent di-
rectly to a particular home. A set of
ad“uni-casts” to individual households
are highly desirable to advertisers but de-
bilitating to the network. The goal of tar-
geted advertising is limited by the burden
of sending a unique video stream to each
DiVA solves the problem by integrating a
switching architecture named
—DiVA distributes ads
on excess capacity network channels. Us-
ing Channel Islands’ patent-pending Fast
Channel Change, viewers are switched, at
the precise moment, to the alternate-
channel and back to the original-channel
when the ad is complete.
The switch actions are seamless to view-
ers and an advantage for advertisers and
platform operators. Advertisers choose
which subscribers will be switched to the
designated channel to see their advertise-
ment optimizing network capacity while
providing true targeted advertising.
The VOD Solution...
Use DiVA to maximize your VOD service with targeted trailers, ads, and
other service information.
New VOD business models are being deployed
that use advertising to wholly or partially cover
revenue requirements. Just as with linear
broadcast channels, advertisers desire the ability
to ensure DiVA is a single, unified solution for your
the most targeted ad needs
valuable ad Optimized for today’s digital networks
content Exclusive Directed Channel Change Tech-
each Multi-platform to any service or device
(VOD, Linear, Game Consoles, Mobile, and
DiVA enables injecting commercials into any
VOD stream based on the requesting
subscriber’s advertising profile. DiVA can insert
one or more commercials at the beginning, end
or through out playback of a VOD asset. As
with linear broadcasts, advertisers match their
commercials to each subscriber. Channel
Islands’ DiVA delivers targeted advertising to
VOD consumers using the same infrastructure
and workflow system deployed to support ad
placement in linear broadcasts. DiVA requires
no STB update to deliver VOD targeted ads.
Combine this with DiVA’s transparent, drop-in
architecture and you have an ideal solution for
operators taking their first steps into targeted
advertising, whether in traditional pay TV,
hospitality, or over-the-top networks.
10605 Queen Ave. La Mesa, CA 91941 USA Tel: 619.447.7300 Fax: 619.330.2834