DiVA: Channel Islands Targeted Advertising
Solution for Cable TV, IPTV, or Mobile
N e x t                G e n e r a t i o n                                           T e l e v i s i o n



              ...
The Solution is ready...
The Channel Islands DiVA System


In a global television advertising market valued at     platfor...
The Channel Islands DiVA system is platform independent. Adver-
                                                          ...
The System is ready...
The DiVA solution is easy to
integrate into any network.




Cross-platform advertising with DiVA- ...
The Linear Solution...
DiVA replaces older broadcast advertising with true
targeted information that consumers will watch....
The VOD Solution...
Use DiVA to maximize your VOD service with targeted trailers, ads, and
other service information.


 N...
Channel Islands
10605 Queen Ave. La Mesa, CA 91941 USA Tel: 619.447.7300 Fax: 619.330.2834
                          www.c...
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DiVA: Channel Islands Targeted Advertising Solution for Cable ...

  1. 1. DiVA: Channel Islands Targeted Advertising Solution for Cable TV, IPTV, or Mobile
  2. 2. N e x t G e n e r a t i o n T e l e v i s i o n The DiVA solution can reach customers on any device such as mobile phones. DiVA connects customers with targeted information about the products and services they want- all on the go. The Market is ready... DiVA Targeted Advertising Solution: Increased revenues for Operators - Increased ROI for advertisers ● DiVA targets audience segments not popu- ● Operators increase revenues with lar programs more valuable ads ● Advertisers can better focus on their tar- ● Value translates into increased get demographics CPM for operators and better ROI ● Media buys are more targeted and more for advertisers valuable ● Platform operators gain a valuable direct channel to consumers
  3. 3. The Solution is ready... The Channel Islands DiVA System In a global television advertising market valued at platform operator. With the ability to reach a more $163 billion in 2008, most platform operators can precise target, the price per thousand impressions deliver a video-on-demand (VOD) movies to a specif- (CPM) rises. ic viewer but are unable to deliver ads to anything In an IP world, those delivering television content more targeted than a particular network, day-part, or know precisely who is consuming what and can com- in certain cases, zip code. municate the optimal advertising impression to each Operators need a targeted ad solution that viewer. Nevertheless, even with IP architecture, tele- won’t tax existing platform performance, isn’t heavy vision platform operators cannot find the right tar- on incremental capex and works with leading service geting solution. Today’s targeted ad systems are providers to offer measura- neither reliable nor cost effec- ble, targeted and engaging TV tive. In every case, the current advertising. solutions require sizable in- vestments in hardware and Targeted advertising . . broadband capacity, neither of 1.Advertisers can reach their which delivers adequate re- customers more cost effec- turns to scale. tively 2.Platform Operators gener- Channel Islands has devel- ate more revenue from oped a scalable solution that their existing capex delivers targeted advertising 3.Consumers receive adver- without taxing network per- tising specific to their inter- formance and that side-steps ests the need for massive server In advertising, greater context upgrades. and relevance improves the consumer response rate, lead- ing to higher advertising spend. Instead of aligning ad- vertising with popular (or tar- geted) television programs, advertisers have the opportu- nity to segment audiences. This makes media buys more attractive, while at the same time lifting revenues for the Channel Island’s DiVA allows operators and advertis- ers find and target specific customers out of mullions of subscribers.
  4. 4. The Channel Islands DiVA system is platform independent. Adver- tisers can target specific consumer interests and demographics on any device. The Channel Islands Advantage... is targeted television advertising system. In- stalled at an operator’s head-end, that provides ad serving DiVA delivers specific commer- capability at limited incremental cost cials The DiVA solution provides low cost The plat- electronic delivery of targeted ads client form is able to seamlessly across multiple networks technology and provide ad tar- to any device or platform. video geting in both switching architecture VOD and linear TV environ- ments. Channel Islands has engi- for delivering targeted ads over neered a carrier-class ad targeting two-way television networks software solution that is delivers tar- geted advertising on digital video- net- Because performs without works. significant incremental capital expenditure— such as adding for the service provider, costly video servers— the the software manages the flow of advertising through to the consumer.
  5. 5. The System is ready... The DiVA solution is easy to integrate into any network. Cross-platform advertising with DiVA- Targeted Advertising - increase revenues Directed Channel Change- excess reach customers anywhere and ROI with a direct channel to network capacity = an opportunity for consumers of all demographics targeted ads The DiVA targeted advertising system is With Channel Island’s DiVA system your DiVA distributes ads on excess capacity net- completely platform independent. Operators subscribers will receive information on work channels. Using our patent-pending Fast and advertisers can reach customers at products they want. Advertisers will reach Channel Change, viewers are switched, at the home or on-the-go via STB, PC, Mobile, or only the customers they want making media precise moment, to the alternate-channel and Game Consoles. buys more efficient and more profitable. back to the original-channel when the ad is complete.
  6. 6. The Linear Solution... DiVA replaces older broadcast advertising with true targeted information that consumers will watch. Today,what a home viewer sees is either a feed sent to everyone or a feed sent di- rectly to a particular home. A set of ad“uni-casts” to individual households are highly desirable to advertisers but de- bilitating to the network. The goal of tar- geted advertising is limited by the burden of sending a unique video stream to each household. DiVA solves the problem by integrating a switching architecture named —DiVA distributes ads on excess capacity network channels. Us- ing Channel Islands’ patent-pending Fast Channel Change, viewers are switched, at the precise moment, to the alternate- channel and back to the original-channel when the ad is complete. The switch actions are seamless to view- ers and an advantage for advertisers and platform operators. Advertisers choose which subscribers will be switched to the designated channel to see their advertise- ment optimizing network capacity while providing true targeted advertising.
  7. 7. The VOD Solution... Use DiVA to maximize your VOD service with targeted trailers, ads, and other service information. New VOD business models are being deployed that use advertising to wholly or partially cover revenue requirements. Just as with linear broadcast channels, advertisers desire the ability to ensure DiVA is a single, unified solution for your the most targeted ad needs valuable ad Optimized for today’s digital networks content Exclusive Directed Channel Change Tech- reaches nology each Multi-platform to any service or device (VOD, Linear, Game Consoles, Mobile, and individual more!) household. DiVA enables injecting commercials into any VOD stream based on the requesting subscriber’s advertising profile. DiVA can insert one or more commercials at the beginning, end or through out playback of a VOD asset. As with linear broadcasts, advertisers match their commercials to each subscriber. Channel Islands’ DiVA delivers targeted advertising to VOD consumers using the same infrastructure and workflow system deployed to support ad placement in linear broadcasts. DiVA requires no STB update to deliver VOD targeted ads. Combine this with DiVA’s transparent, drop-in architecture and you have an ideal solution for operators taking their first steps into targeted advertising, whether in traditional pay TV, hospitality, or over-the-top networks.
  8. 8. Channel Islands 10605 Queen Ave. La Mesa, CA 91941 USA Tel: 619.447.7300 Fax: 619.330.2834 www.channelislands.com

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